Beauty and personal care · County · Montana
Salons, barbers and spas in Yellowstone County, MT
Competitor counts, household spending and official business counts for salons, barbers and spas in Yellowstone County, MT, set against other counties and the U.S.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #1,428 of 2,385 scored counties
#15 of 21 scored counties in Montana
- Listings
- 354
- 49 chain locations (14%)
- Official establishments
- 72
- +5.9% since 2019
- Household spending a year
- $69.7M
- On personal care products and services · $997 a household
- Spending per listing
- $197K
- 7% below the U.S.
- Listings per 10k households
- 50.6
- 7% above the U.S.
- Population, 2025
- 172,692
- +4.5% since 2020
See the salons, barbers and spas around any address in Yellowstone County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Yellowstone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 354 salons, barbers and spas in Yellowstone County. Of those, 49 are chain locations, or 14%, against 15% across the U.S. That comes to 50.6 for every 10,000 households, 7% above the U.S. rate of 47.2.
Households in Yellowstone County spend about $69.7M a year on personal care products and services, or $997 per household, in line with the U.S. average. That works out to $197K per business, 7% below the U.S. figure of $213K.
In 2023, official counts showed 72 businesses with payroll in Yellowstone County classed as personal care services, up 5.9% from 2019. That is one for every 971 households, against one for every 804 across the U.S. Another 876 one-person businesses have no payroll, by official counts. Since fiscal 2022, 5 SBA-backed loans worth $1.3M have gone to businesses classed as personal care services in Yellowstone County.
Population estimates put the population change in Yellowstone County from 2020 to 2025 at +4.5%, faster than the U.S. (+3.1%). For salons, barbers and spas, Yellowstone County has a Groundwork market score of 46 (lower middle): #1,428 of 2,385 scored counties and #15 of 21 scored counties in Montana.
How Yellowstone County compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Yellowstone County | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 50.6 | 43.4 | 47.2 |
| Spending per listing | $197K | $222K | $213K |
| Households per official establishment | 971 | 1,174 | 804 |
| Official establishment growth, 2019–2023 | +5.9% | +24.5% | +14.1% |
| Population growth, 2020–2025 | +4.5% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $997 | $964 | $1,005 |
| Median household income | $76,570 | $72,509 | $80,734 |
| Groundwork market score | 46 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 68 → 72+5.9% over the period
- Employees, 2023
- 304
- Annual payroll, 2023
- $8.6M
- One-person businesses, 2023
- 876Businesses with no payroll
- Map listings, September 2026
- 35449 chain locations
- Listings at the U.S. rate for this spending
- 328The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $1.3M
SBA-backed loans to businesses classed as personal care services in Yellowstone County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Yellowstone County
- Population, 2025 estimate
- 172,692+4.5% since 2020
- Households
- 69,897
- Median age
- 39.6
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 2,633 sq. mi.
- People per square mile
- 64
- Median household income
- $76,570+25.0% vs. 2015–2019, before inflation
- Average household income
- $104,900
- Median home value
- $349,500
- Jobs located here
- 90,871
- Daytime population
- 173,526Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Yellowstone County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Yellowstone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Montana
Every Montana market ranked →The highest-scoring counties in Montana for salons, barbers and spas, numbered among those based in Montana, with Yellowstone County marked.
Top counties in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, MT | 95 | 8 | 16.0 | $691K | +9.8% | #3 of 2,385 |
| 2Carbon County, MT | 84 | 13 | 27.9 | $359K | +9.1% | #43 of 2,385 |
| 3Lake County, MT | 81 | 31 | 24.7 | $367K | +6.9% | #61 of 2,385 |
| 4Sanders County, MT | 78 | 10 | 18.3 | $458K | +12.9% | #106 of 2,385 |
| 5Park County, MT | 68 | 29 | 34.7 | $279K | +5.7% | #353 of 2,385 |
| 6Fergus County, MT | 67 | 13 | 24.5 | $354K | +3.1% | #377 of 2,385 |
| 7Ravalli County, MT | 58 | 73 | 39.1 | $240K | +9.4% | #760 of 2,385 |
| 8Glacier County, MT | 56 | 5 | 11.7 | $678K | −2.0% | #819 of 2,385 |
| 9Roosevelt County, MT | 54 | 5 | 16.2 | $511K | −5.2% | #916 of 2,385 |
| 10Big Horn County, MT | 54 | 7 | 18.3 | $451K | −2.5% | #917 of 2,385 |
| 15Yellowstone County, MT | 46 | 354 | 50.6 | $197K | +4.5% | #1,428 of 2,385 |
Other business types in Yellowstone County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons52
- Barbershops71
- Nail salons76
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Yellowstone County, MT?
There are 354 salons, barbers and spas on map listings in Yellowstone County as of September 2026. 49 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 72 businesses with payroll classed as personal care services in 2023, up 5.9% from 2019. Official counts list 876 one-person businesses without payroll.
How much do households in Yellowstone County, MT spend on personal care products and services?
About $69.7M a year, or $997 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 354 salons, barbers and spas on map listings, it comes to $197K per business. It is estimated from the incomes of the 69,897 households in Yellowstone County and national spending patterns by income.
How does Yellowstone County, MT compare with the U.S. for salons, barbers and spas?
Yellowstone County has 50.6 salons, barbers and spas per 10,000 households, 7% above the U.S. rate of 47.2. Spending per business is $197K, 7% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Yellowstone County would have about 328, against 354 on map listings. There is one business with payroll in the industry for every 971 households, against one for every 804 across the U.S. The official count rose 5.9% from 2019 to 2023, against +14.1% for the U.S.
How fast is Yellowstone County, MT growing?
Population estimates put Yellowstone County at 172,692 people in 2025, up 4.5% since 2020, faster than the U.S. (+3.1%). It has 69,897 households. Median household income in Yellowstone County is $76,570, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Yellowstone County scores 46 for salons, barbers and spas (lower middle), #1,428 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Yellowstone County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Yellowstone County
Screening a site or an acquisition in Yellowstone County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Yellowstone County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.