Beauty and personal care · County · Montana
Salons, barbers and spas in Custer County, MT
The salons, barbers and spas in Custer County, MT, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,225 of 2,385 scored counties
#12 of 21 scored counties in Montana
- Listings
- 19
- 3 chain locations (16%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.6M
- On personal care products and services · $914 a household
- Spending per listing
- $242K
- 14% above the U.S.
- Listings per 10k households
- 37.7
- 20% below the U.S.
- Population, 2025
- 12,034
- +1.5% since 2020
See the salons, barbers and spas around any address in Custer County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $914 per household (9% below the U.S. average), households in Custer County spend about $4.6M a year on personal care products and services. Spread across 19 salons, barbers and spas, that is $242K per business, 14% above the U.S. figure of $213K.
Custer County has 19 salons, barbers and spas on map listings as of September 2026. 3 of them (16%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 37.7, 20% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Custer County, since they leave out counts under 3. Official counts list 43 one-person businesses without payroll.
Population estimates put the population change in Custer County from 2020 to 2025 at +1.5%, slower than the U.S. (+3.1%). For salons, barbers and spas, Custer County has a Groundwork market score of 49 (lower middle): #1,225 of 2,385 scored counties and #12 of 21 scored counties in Montana.
How Custer County compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Custer County | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 37.7 | 43.4 | 47.2 |
| Spending per listing | $242K | $222K | $213K |
| Households per official establishment | n/a | 1,174 | 804 |
| Official establishment growth, 2019–2023 | n/a | +24.5% | +14.1% |
| Population growth, 2020–2025 | +1.5% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $914 | $964 | $1,005 |
| Median household income | $70,605 | $72,509 | $80,734 |
| Groundwork market score | 49 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 43Businesses with no payroll
- Map listings, September 2026
- 193 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Custer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Custer County
- Population, 2025 estimate
- 12,034+1.5% since 2020
- Households
- 5,038
- Median age
- 43.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.2
- Land area
- 3,783 sq. mi.
- People per square mile
- 3
- Median household income
- $70,605+33.3% vs. 2015–2019, before inflation
- Average household income
- $85,295
- Median home value
- $219,100
- Jobs located here
- 5,790
- Daytime population
- 11,387Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Custer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Montana
Every Montana market ranked →The highest-scoring counties in Montana for salons, barbers and spas, numbered among those based in Montana, with Custer County marked.
Top counties in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, MT | 95 | 8 | 16.0 | $691K | +9.8% | #3 of 2,385 |
| 2Carbon County, MT | 84 | 13 | 27.9 | $359K | +9.1% | #43 of 2,385 |
| 3Lake County, MT | 81 | 31 | 24.7 | $367K | +6.9% | #61 of 2,385 |
| 4Sanders County, MT | 78 | 10 | 18.3 | $458K | +12.9% | #106 of 2,385 |
| 5Park County, MT | 68 | 29 | 34.7 | $279K | +5.7% | #353 of 2,385 |
| 6Fergus County, MT | 67 | 13 | 24.5 | $354K | +3.1% | #377 of 2,385 |
| 7Ravalli County, MT | 58 | 73 | 39.1 | $240K | +9.4% | #760 of 2,385 |
| 8Glacier County, MT | 56 | 5 | 11.7 | $678K | −2.0% | #819 of 2,385 |
| 9Roosevelt County, MT | 54 | 5 | 16.2 | $511K | −5.2% | #916 of 2,385 |
| 10Big Horn County, MT | 54 | 7 | 18.3 | $451K | −2.5% | #917 of 2,385 |
| 12Custer County, MT | 49 | 19 | 37.7 | $242K | +1.5% | #1,225 of 2,385 |
Other business types in Custer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons34
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Custer County, MT?
Map listings as of September 2026 show 19 salons, barbers and spas in Custer County. 3 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Custer County: counts under 3 are left out. Official counts also show 43 one-person businesses without payroll.
How much do households in Custer County, MT spend on personal care products and services?
About $4.6M a year, or $914 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 19 salons, barbers and spas on map listings, it comes to $242K per business. It is estimated from the incomes of the 5,038 households in Custer County and national spending patterns by income.
How does Custer County, MT compare with the U.S. for salons, barbers and spas?
Custer County has 37.7 salons, barbers and spas per 10,000 households, 20% below the U.S. rate of 47.2. Spending per business is $242K, 14% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Custer County would have about 22, against 19 on map listings.
How fast is Custer County, MT growing?
Population estimates put Custer County at 12,034 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 5,038 households. The median household income in Custer County is $70,605 a year, 13% below the U.S. median of $80,734. That rose 33.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Custer County scores 49 for salons, barbers and spas (lower middle), #1,225 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Custer County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Custer County
Screening a site or an acquisition in Custer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.