Small-town market profile · New York
Olean, NY area market data
How the Olean area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 75,390
- −2.1% since 2020
- Households
- 31,895
- Median household income
- $59,540
- +22.3% vs. 2015–2019, before inflation
- Median home value
- $113,100
- Jobs located here
- 27,111
- Highest market score
- 74
- Real estate, #33 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Olean area by name and distance, and the households and spending within reach. Or open the report at the center of the Olean area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Olean area has an estimated 75,390 people and 31,895 households. Population estimates show the Olean area declined 2.1% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Olean area is $59,540, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
Relative to the U.S., household spending in the Olean area runs highest on groceries (an index of 96, where 100 is the U.S. average, so still below it) and lowest on pets (57).
Of the business types scored in the Olean area, real estate businesses (74), real estate agents and brokers (73) and electricians (71) have the highest Groundwork market scores. For real estate businesses, that ranks #33 of 536 scored small-town markets.
The Olean area is made up of one county, Cattaraugus County. Against the U.S., map listings per household run highest for funeral homes (81% above the U.S. rate) and lowest for real estate businesses (70% below the U.S. rate).
All 56 business types in the Olean area
Highest Groundwork market score first. Each score compares the Olean area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 74 | #33 of 536 | 37 | 11.6 | Index only | 314 | 14 |
| Real estate agents and brokers | 73 | #33 of 533 | 34 | 10.7 | Index only | 271 | 8 |
| Electricians | 71 | #24 of 295 | 5 | 1.6 | $16.9M | 140 | 10 |
| Home repair trades | 71 | #45 of 526 | 25 | 7.8 | $3.4M | 139 | 25 |
| Nail salons | 70 | #57 of 387 | 5 | 1.6 | $5.4M | 323 | 3 |
| Clothing, shoes and laundry | 68 | #110 of 536 | 46 | 14.4 | $1.3M | 150 | 9 |
| Clothing and shoe stores | 68 | #112 of 536 | 31 | 9.7 | $2M | 154 | 9 |
| HVAC and plumbing | 67 | #75 of 476 | 15 | 4.7 | $5.6M | 118 | 15 |
| Child care and preschools | 66 | #103 of 454 | 9 | 2.8 | $1.4M | 143 | 14 |
| Roofing and gutters | 65 | #56 of 288 | 5 | 1.6 | $16.9M | 199 | Under 3 |
| Optometrists and eye care | 65 | #81 of 400 | 6 | 1.9 | $5.4M | 174 | 4 |
| Chiropractors | 65 | #87 of 426 | 8 | 2.5 | $4.1M | 171 | 4 |
| Dentists and orthodontists | 65 | #115 of 526 | 14 | 4.4 | $2.3M | 237 | 14 |
| Fast food and sandwich shops | 62 | #158 of 537 | 25 | 7.8 | $4.2M | 137 | 48 |
| Funeral homes | 60 | #119 of 365 | 12 | 3.8 | $414K | 61 | 4 |
| Convenience stores | 59 | #191 of 529 | 27 | 8.5 | $7.2M | 91 | 9 |
| Doctors, dentists and clinics | 58 | #183 of 538 | 139 | 43.6 | $235K | 154 | 56 |
| Physical therapy | 56 | #161 of 400 | 10 | 3.1 | $3.3M | 136 | 7 |
| Gyms, studios and classes | 55 | #209 of 535 | 32 | 10.0 | $642K | 97 | 4 |
| Hair salons | 55 | #212 of 538 | 55 | 17.2 | $490K | 114 | 9 |
| Laundromats | 54 | #57 of 150 | 7 | 2.2 | $8.6M | 69 | Under 3 |
| Grocery stores | 54 | #227 of 506 | 19 | 6.0 | $10.2M | 110 | 16 |
| Grocery and convenience stores | 54 | #244 of 538 | 62 | 19.4 | $3.1M | 92 | 25 |
| Gyms | 53 | #227 of 506 | 19 | 6.0 | $1.1M | 83 | 4 |
| Primary care and pediatrics | 52 | #218 of 458 | 15 | 4.7 | $2.2M | 122 | 27 |
| Gas stations | 52 | #244 of 536 | 25 | 7.8 | $2.4M | 99 | 33 |
| Martial arts and dance studios | 48 | #206 of 378 | 9 | 2.8 | $2.3M | 113 | Under 3 |
| Barbershops | 47 | #216 of 377 | 11 | 3.4 | $2.5M | 130 | Under 3 |
| Salons, barbers and spas | 46 | #322 of 538 | 105 | 32.9 | $257K | 121 | 18 |
| Pizza | 44 | #315 of 520 | 28 | 8.8 | $3.7M | 74 | 48 |
| Tire shops | 40 | #294 of 431 | 9 | 2.8 | $2.7M | 109 | Under 3 |
| Car washes and detailing | 40 | #301 of 441 | 9 | 2.8 | $2.7M | 108 | Under 3 |
| Lawn, cleaning and pest control | 39 | #331 of 481 | 21 | 6.6 | $1.7M | 99 | 32 |
| Coffee shops and cafes | 36 | #414 of 529 | 31 | 9.7 | $3.4M | 91 | 16 |
| Spas and skin care | 35 | #409 of 504 | 31 | 9.7 | $870K | 99 | 5 |
| Auto repair and car care | 35 | #414 of 538 | 112 | 35.1 | $219K | 82 | 42 |
| Insurance agencies | 34 | #407 of 537 | 39 | 12.2 | $1.2M | 96 | 24 |
| Restaurants and cafes | 33 | #436 of 538 | 320 | 100.3 | $328K | 88 | 136 |
| Collision repair and body shops | 29 | #334 of 387 | 13 | 4.1 | $1.9M | 61 | 7 |
| Landscaping and lawn care | 29 | #351 of 399 | 17 | 5.3 | $2M | 70 | 26 |
| Sit-down restaurants | 29 | #469 of 538 | 163 | 51.1 | $643K | 97 | 69 |
| Veterinarians | 25 | #360 of 398 | 13 | 4.1 | $1.3M | 47 | 8 |
| Pet stores | 24 | #196 of 220 | 6 | 1.9 | $2.8M | 61 | Under 3 |
| Auto repair shops | 24 | #489 of 538 | 71 | 22.3 | $346K | 78 | 38 |
| Bakeries and dessert shops | 23 | #488 of 507 | 35 | 11.0 | $3M | 72 | 19 |
| Pet grooming and boarding | 22 | #364 of 387 | 19 | 6.0 | $877K | 34 | 5 |
| Pet businesses | 19 | #513 of 527 | 46 | 14.4 | $362K | 41 | 13 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.3 | $5.1M | 126 | 4 |
| House cleaning | Not scored | Not scored | 3 | 0.9 | $11.6M | 181 | 6 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.9 | $8.2M | 60 | 3 |
| Property management | Not scored | Not scored | 3 | 0.9 | Index only | 302 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.6 | $16.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $60.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.3 | $34.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Olean area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.5M | $770 | 80 |
| Gasoline and other fuels | $59.2M | $1,855 | 71 |
| Food away from home | $104.8M | $3,286 | 81 |
| Groceries | $193.5M | $6,066 | 96 |
| Personal care products and services | $27M | $845 | 84 |
| Child care and other personal services | $12.9M | $406 | 70 |
| Memberships, classes and admissions | $20.5M | $644 | 65 |
| Medical and dental services | $32.7M | $1,024 | 80 |
| Pets | $16.7M | $522 | 57 |
| Clothing, shoes and related services | $60.5M | $1,898 | 92 |
| Vehicle insurance | $46.8M | $1,467 | 75 |
| Home repairs, maintenance and insurance | $84.3M | $2,644 | 88 |
| Lawn care, cleaning and other household services | $34.8M | $1,090 | 77 |
| Rent and homeowner costs | $502.9M | $15,766 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Olean area
- Population, 2025 estimate
- 75,390−2.1% since 2020
- Households
- 31,895
- Median age
- 43.2
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.6
- Land area
- 1,308 sq. mi.
- People per square mile
- 58
- Median household income
- $59,540+22.3% vs. 2015–2019, before inflation
- Average household income
- $75,425
- Median home value
- $113,100
- Jobs located here
- 27,111
- Daytime population
- 72,231Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Olean area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Olean area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Olean area 1
- Cattaraugus County, NY76,145 people
Other markets based in New York 12
- New York-Newark-Jersey City, NY-NJ metro area19,723,168 people
- Buffalo-Cheektowaga, NY metro area1,161,343 people
- Rochester, NY metro area1,058,413 people
- Albany-Schenectady-Troy, NY metro area906,052 people
- Kiryas Joel-Poughkeepsie-Newburgh, NY metro area704,836 people
- Syracuse, NY metro area656,410 people
- Utica-Rome, NY metro area288,881 people
- Binghamton, NY metro area245,242 people
- Kingston, NY metro area182,601 people
- Glens Falls, NY metro area126,039 people
- Watertown-Fort Drum, NY metro area115,040 people
- Ithaca, NY metro area104,537 people
Questions
How fast is the Olean, NY area growing?
Population estimates put the Olean area at 75,390 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 31,895 households. Median household income rose 22.3% from the 2015–2019 survey, before inflation.
How much do households in the Olean, NY area spend?
Households in the Olean area spend about $502.9M a year on rent and homeowner costs, $193.5M on groceries and $104.8M on food away from home. Set against the U.S., households in the Olean area spend the most on groceries (an index of 96, where 100 is the U.S. average, so still below it) and the least on pets (57).
Which business types have the highest market scores in the Olean, NY area?
The highest Groundwork market scores in the Olean area are for real estate businesses (74), real estate agents and brokers (73) and electricians (71). The Olean area ranks #33 of 536 scored small-town markets for real estate businesses.
How does the Olean, NY area compare with the U.S.?
The median household income in the Olean area is $59,540 a year, 26% below the U.S. median of $80,734. The population fell 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $113,100, against $332,700 for the U.S. For its number of households, the Olean area has the most map listings, relative to the U.S., for funeral homes (81% above the U.S. rate) and the fewest for real estate businesses (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Olean area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Olean area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Olean area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Olean area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.