Small-town market profile · New York
Oneonta, NY area market data
Population, household spending and competition for 56 business types in the Oneonta area, each scored against other small-town markets.
- Population, 2025
- 60,589
- +3.8% since 2020
- Households
- 23,189
- Median household income
- $68,885
- +27.5% vs. 2015–2019, before inflation
- Median home value
- $179,100
- Jobs located here
- 21,315
- Highest market score
- 88
- Home repair trades, #3 of 526 scored small-town markets
A site report maps the competitors on map listings around any address in the Oneonta area by name and distance, and the households and spending within reach. Or open the report at the center of the Oneonta area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 60,589 people live in the Oneonta area, in 23,189 households. Between 2020 and 2025, the population of the Oneonta area grew 3.8%, faster than the U.S. (+3.1%). The median household income in the Oneonta area is $68,885 a year, 15% below the U.S. median of $80,734. That rose 27.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Oneonta area spend the most on groceries (an index of 102, where 100 is the U.S. average) and the least on pets (64).
The highest Groundwork market scores in the Oneonta area are for home repair companies (88), HVAC and plumbing companies (87) and hair salons (85). The Oneonta area ranks #3 of 526 scored small-town markets for home repair companies.
The Oneonta area is made up of one county, Otsego County. For its number of households, the Oneonta area has the most map listings, relative to the U.S., for funeral homes (2.9 times the U.S. rate) and the fewest for lawn care, cleaning and pest control companies (44% below the U.S. rate).
All 56 business types in the Oneonta area
Highest Groundwork market score first. Each score compares the Oneonta area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home repair trades | 88 | #3 of 526 | 17 | 7.3 | $4M | 164 | 25 |
| HVAC and plumbing | 87 | #6 of 476 | 10 | 4.3 | $6.8M | 142 | 13 |
| Hair salons | 85 | #3 of 538 | 39 | 16.8 | $550K | 128 | 4 |
| Roofing and gutters | 84 | #7 of 288 | 6 | 2.6 | $11.3M | 133 | Under 3 |
| Clothing and shoe stores | 82 | #21 of 536 | 26 | 11.2 | $1.8M | 145 | 7 |
| Optometrists and eye care | 80 | #17 of 400 | 5 | 2.2 | $5.1M | 164 | 3 |
| Primary care and pediatrics | 80 | #24 of 458 | 8 | 3.4 | $3.2M | 180 | 13 |
| Property management | 78 | #4 of 180 | 6 | 2.6 | Index only | 118 | 5 |
| Clothing, shoes and laundry | 78 | #42 of 536 | 39 | 16.8 | $1.2M | 140 | 10 |
| Nail salons | 76 | #23 of 387 | 8 | 3.4 | $2.7M | 161 | 3 |
| Child care and preschools | 76 | #37 of 454 | 14 | 6.0 | $789K | 79 | 4 |
| Salons, barbers and spas | 75 | #26 of 538 | 80 | 34.5 | $268K | 126 | 9 |
| Fast food and sandwich shops | 75 | #57 of 537 | 29 | 12.5 | $2.9M | 95 | 34 |
| Laundromats | 71 | #28 of 150 | 5 | 2.2 | $9.6M | 77 | 3 |
| Physical therapy | 69 | #58 of 400 | 6 | 2.6 | $4.3M | 178 | 8 |
| Chiropractors | 69 | #60 of 426 | 10 | 4.3 | $2.6M | 107 | 4 |
| Spas and skin care | 69 | #72 of 504 | 17 | 7.3 | $1.3M | 144 | Under 3 |
| Doctors, dentists and clinics | 69 | #98 of 538 | 123 | 53.0 | $209K | 137 | 41 |
| Lawn, cleaning and pest control | 67 | #82 of 481 | 11 | 4.7 | $2.5M | 149 | 27 |
| Dentists and orthodontists | 66 | #112 of 526 | 17 | 7.3 | $1.5M | 153 | 13 |
| Pizza | 64 | #126 of 520 | 24 | 10.3 | $3.5M | 69 | 34 |
| Landscaping and lawn care | 61 | #112 of 399 | 9 | 3.9 | $3.1M | 105 | 19 |
| Gyms | 60 | #144 of 506 | 14 | 6.0 | $1.3M | 98 | 8 |
| Grocery stores | 60 | #158 of 506 | 19 | 8.2 | $7.8M | 84 | 12 |
| Martial arts and dance studios | 59 | #131 of 378 | 10 | 4.3 | $1.8M | 88 | Under 3 |
| Real estate | 57 | #172 of 536 | 70 | 30.2 | Index only | 130 | 25 |
| Pet grooming and boarding | 56 | #148 of 387 | 6 | 2.6 | $2.3M | 89 | 5 |
| Barbershops | 56 | #159 of 377 | 13 | 5.6 | $1.7M | 88 | Under 3 |
| Real estate agents and brokers | 56 | #179 of 533 | 60 | 25.9 | Index only | 120 | 13 |
| Gyms, studios and classes | 56 | #200 of 535 | 30 | 12.9 | $593K | 90 | 8 |
| Yoga, Pilates and fitness studios | 55 | #45 of 112 | 6 | 2.6 | $3M | 73 | 8 |
| Funeral homes | 55 | #149 of 365 | 14 | 6.0 | $279K | 41 | 5 |
| Convenience stores | 55 | #242 of 529 | 34 | 14.7 | $4.4M | 56 | 8 |
| Grocery and convenience stores | 52 | #274 of 538 | 70 | 30.2 | $2.1M | 63 | 20 |
| Collision repair and body shops | 50 | #186 of 387 | 7 | 3.0 | $2.7M | 89 | 7 |
| Auto repair and car care | 47 | #304 of 538 | 85 | 36.7 | $226K | 84 | 35 |
| Insurance agencies | 46 | #297 of 537 | 30 | 12.9 | $1.2M | 95 | 19 |
| Coffee shops and cafes | 45 | #319 of 529 | 33 | 14.2 | $2.5M | 69 | 14 |
| Gas stations | 45 | #325 of 536 | 23 | 9.9 | $2M | 82 | 37 |
| Bakeries and dessert shops | 42 | #342 of 507 | 32 | 13.8 | $2.6M | 63 | 14 |
| Sit-down restaurants | 41 | #365 of 538 | 150 | 64.7 | $559K | 84 | 60 |
| Restaurants and cafes | 41 | #371 of 538 | 307 | 132.4 | $273K | 74 | 109 |
| Tire shops | 39 | #306 of 431 | 13 | 5.6 | $1.5M | 59 | 5 |
| Veterinarians | 38 | #289 of 398 | 11 | 4.7 | $1.2M | 45 | 6 |
| Auto repair shops | 38 | #392 of 538 | 55 | 23.7 | $349K | 78 | 29 |
| Pet stores | 31 | #184 of 220 | 8 | 3.4 | $1.7M | 37 | 3 |
| Pet businesses | 24 | #495 of 527 | 37 | 16.0 | $366K | 42 | 14 |
| Car washes and detailing | Not scored | Not scored | 4 | 1.7 | $4.8M | 190 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.9 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 0.9 | $13.8M | Too few | 8 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.9 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $48.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.4 | $67.6M | Too few | 12 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $19.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $25.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Oneonta area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.2M | $827 | 86 |
| Gasoline and other fuels | $45.2M | $1,949 | 75 |
| Food away from home | $83.8M | $3,614 | 89 |
| Groceries | $149.1M | $6,429 | 102 |
| Personal care products and services | $21.5M | $926 | 92 |
| Child care and other personal services | $11M | $477 | 82 |
| Memberships, classes and admissions | $17.8M | $767 | 78 |
| Medical and dental services | $25.7M | $1,106 | 86 |
| Pets | $13.5M | $584 | 64 |
| Clothing, shoes and related services | $48.1M | $2,072 | 101 |
| Vehicle insurance | $35.7M | $1,539 | 79 |
| Home repairs, maintenance and insurance | $67.6M | $2,915 | 97 |
| Lawn care, cleaning and other household services | $27.6M | $1,188 | 84 |
| Rent and homeowner costs | $392.8M | $16,940 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Oneonta area
- Population, 2025 estimate
- 60,589+3.8% since 2020
- Households
- 23,189
- Median age
- 41.9
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 1,002 sq. mi.
- People per square mile
- 60
- Median household income
- $68,885+27.5% vs. 2015–2019, before inflation
- Average household income
- $91,075
- Median home value
- $179,100
- Jobs located here
- 21,315
- Daytime population
- 56,903Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Oneonta area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Oneonta area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Oneonta area 1
- Otsego County, NY60,108 people
Other markets based in New York 12
- New York-Newark-Jersey City, NY-NJ metro area19,723,168 people
- Buffalo-Cheektowaga, NY metro area1,161,343 people
- Rochester, NY metro area1,058,413 people
- Albany-Schenectady-Troy, NY metro area906,052 people
- Kiryas Joel-Poughkeepsie-Newburgh, NY metro area704,836 people
- Syracuse, NY metro area656,410 people
- Utica-Rome, NY metro area288,881 people
- Binghamton, NY metro area245,242 people
- Kingston, NY metro area182,601 people
- Glens Falls, NY metro area126,039 people
- Watertown-Fort Drum, NY metro area115,040 people
- Ithaca, NY metro area104,537 people
Questions
How fast is the Oneonta, NY area growing?
Population estimates put the Oneonta area at 60,589 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 23,189 households. Against the 2015–2019 survey, median household income rose 27.5%, before inflation.
How much do households in the Oneonta, NY area spend?
Households in the Oneonta area spend about $392.8M a year on rent and homeowner costs, $149.1M on groceries and $83.8M on food away from home. Relative to the U.S., household spending in the Oneonta area runs highest on groceries (an index of 102, where 100 is the U.S. average) and lowest on pets (64).
Which business types have the highest market scores in the Oneonta, NY area?
Of the business types scored in the Oneonta area, home repair companies (88), HVAC and plumbing companies (87) and hair salons (85) have the highest Groundwork market scores. For home repair companies, that ranks #3 of 526 scored small-town markets.
How does the Oneonta, NY area compare with the U.S.?
Median household income in the Oneonta area is $68,885, 15% below the U.S. median of $80,734. The population rose 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $179,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.9 times the U.S. rate) and lowest for lawn care, cleaning and pest control companies (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Oneonta area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Oneonta area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in New York · Every U.S. market · How we measure
Screening a site or an acquisition in the Oneonta area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Oneonta area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.