Small-town market profile · New York
Auburn, NY area market data
Population, household spending and competition for 56 business types in the Auburn area, each scored against other small-town markets.
- Population, 2025
- 74,365
- −2.3% since 2020
- Households
- 31,524
- Median household income
- $67,904
- +16.3% vs. 2015–2019, before inflation
- Median home value
- $171,000
- Jobs located here
- 25,171
- Highest market score
- 79
- Convenience stores, #28 of 529 scored small-town markets
A site report maps the competitors on map listings around any address in the Auburn area by name and distance, and the households and spending within reach. Or open the report at the center of the Auburn area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 74,365 people live in the Auburn area, in 31,524 households. Between 2020 and 2025, the population of the Auburn area declined 2.3%, against +3.1% for the U.S. The median household income in the Auburn area is $67,904 a year, 16% below the U.S. median of $80,734. That rose 16.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Auburn area spend the most on groceries (an index of 101, where 100 is the U.S. average) and the least on pets (63).
The highest Groundwork market scores in the Auburn area are for convenience stores (79); clothing, shoe and laundry businesses (78); and real estate agents and brokers (76). The Auburn area ranks #28 of 529 scored small-town markets for convenience stores.
The Auburn area is made up of one county, Cayuga County. For its number of households, the Auburn area has the most map listings, relative to the U.S., for funeral homes (81% above the U.S. rate) and the fewest for real estate businesses (65% below the U.S. rate).
All 56 business types in the Auburn area
Highest Groundwork market score first. Each score compares the Auburn area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 79 | #28 of 529 | 20 | 6.3 | $10M | 128 | 4 |
| Clothing, shoes and laundry | 78 | #38 of 536 | 37 | 11.7 | $1.7M | 198 | 6 |
| Real estate agents and brokers | 76 | #23 of 533 | 40 | 12.7 | Index only | 242 | 5 |
| Real estate | 76 | #25 of 536 | 43 | 13.6 | Index only | 284 | 11 |
| Clothing and shoe stores | 76 | #52 of 536 | 26 | 8.2 | $2.5M | 196 | 6 |
| Child care and preschools | 75 | #38 of 454 | 6 | 1.9 | $2.5M | 248 | 10 |
| Nail salons | 70 | #58 of 387 | 7 | 2.2 | $4.1M | 247 | 4 |
| Grocery and convenience stores | 70 | #79 of 538 | 65 | 20.6 | $3.1M | 91 | 13 |
| Physical therapy | 69 | #57 of 400 | 5 | 1.6 | $6.9M | 288 | 6 |
| Gyms | 68 | #59 of 506 | 15 | 4.8 | $1.6M | 122 | 5 |
| Fast food and sandwich shops | 68 | #97 of 537 | 23 | 7.3 | $4.9M | 161 | 51 |
| Electricians | 67 | #41 of 295 | 8 | 2.5 | $11.3M | 94 | 15 |
| HVAC and plumbing | 67 | #69 of 476 | 10 | 3.2 | $9M | 190 | 27 |
| Gyms, studios and classes | 67 | #78 of 535 | 30 | 9.5 | $793K | 120 | 5 |
| Chiropractors | 64 | #94 of 426 | 9 | 2.9 | $3.8M | 160 | 6 |
| Home repair trades | 64 | #101 of 526 | 24 | 7.6 | $3.8M | 155 | 52 |
| Salons, barbers and spas | 61 | #134 of 538 | 102 | 32.4 | $283K | 133 | 14 |
| Hair salons | 61 | #141 of 538 | 61 | 19.4 | $473K | 110 | 8 |
| Sit-down restaurants | 61 | #150 of 538 | 127 | 40.3 | $888K | 134 | 53 |
| Doctors, dentists and clinics | 61 | #154 of 538 | 114 | 36.2 | $303K | 199 | 69 |
| Restaurants and cafes | 60 | #165 of 538 | 255 | 80.9 | $442K | 119 | 125 |
| Roofing and gutters | 59 | #90 of 288 | 6 | 1.9 | $15.1M | 178 | 10 |
| Spas and skin care | 57 | #173 of 504 | 19 | 6.0 | $1.5M | 173 | Under 3 |
| Coffee shops and cafes | 57 | #187 of 529 | 13 | 4.1 | $8.7M | 234 | 21 |
| Grocery stores | 56 | #213 of 506 | 29 | 9.2 | $6.9M | 75 | 9 |
| Gas stations | 53 | #230 of 536 | 26 | 8.2 | $2.3M | 98 | 29 |
| Martial arts and dance studios | 52 | #171 of 378 | 11 | 3.5 | $2.2M | 107 | Under 3 |
| Barbershops | 51 | #192 of 377 | 13 | 4.1 | $2.2M | 118 | Under 3 |
| Primary care and pediatrics | 51 | #226 of 458 | 15 | 4.8 | $2.3M | 129 | 35 |
| Pizza | 51 | #244 of 520 | 29 | 9.2 | $3.9M | 77 | 51 |
| Funeral homes | 49 | #185 of 365 | 12 | 3.8 | $407K | 60 | 7 |
| Dentists and orthodontists | 48 | #272 of 526 | 22 | 7.0 | $1.6M | 160 | 22 |
| Collision repair and body shops | 47 | #212 of 387 | 7 | 2.2 | $3.7M | 119 | 9 |
| Insurance agencies | 44 | #313 of 537 | 33 | 10.5 | $1.4M | 115 | 21 |
| Tire shops | 43 | #272 of 431 | 12 | 3.8 | $2.1M | 85 | 5 |
| Car washes and detailing | 41 | #295 of 441 | 13 | 4.1 | $2M | 78 | 3 |
| Pet stores | 40 | #159 of 220 | 5 | 1.6 | $3.6M | 80 | Under 3 |
| Lawn, cleaning and pest control | 34 | #395 of 481 | 27 | 8.6 | $1.4M | 82 | 37 |
| Bakeries and dessert shops | 34 | #415 of 507 | 30 | 9.5 | $3.8M | 91 | 24 |
| Landscaping and lawn care | 29 | #352 of 399 | 20 | 6.3 | $1.9M | 63 | 28 |
| Auto repair shops | 20 | #506 of 538 | 73 | 23.2 | $351K | 79 | 47 |
| Pet grooming and boarding | 19 | #370 of 387 | 20 | 6.3 | $907K | 36 | 6 |
| Auto repair and car care | 18 | #514 of 538 | 130 | 41.2 | $197K | 73 | 59 |
| Veterinarians | 17 | #386 of 398 | 12 | 3.8 | $1.5M | 56 | 13 |
| Pet businesses | 11 | #522 of 527 | 48 | 15.2 | $378K | 43 | 19 |
| Laundromats | Not scored | Not scored | 4 | 1.3 | $16.2M | 129 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 1.3 | $8.6M | 276 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 1.3 | $9.3M | 90 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.3 | $5.9M | 146 | 5 |
| House cleaning | Not scored | Not scored | 3 | 1.0 | $12.3M | 193 | 9 |
| Home inspectors | Not scored | Not scored | 2 | 0.6 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $64.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.3 | $25.6M | Too few | 4 |
| Property management | Not scored | Not scored | 1 | 0.3 | Index only | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $34.6M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Auburn area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $25.6M | $813 | 85 |
| Gasoline and other fuels | $60.6M | $1,922 | 74 |
| Food away from home | $112.8M | $3,578 | 88 |
| Groceries | $201M | $6,375 | 101 |
| Personal care products and services | $28.8M | $915 | 91 |
| Child care and other personal services | $14.9M | $472 | 81 |
| Memberships, classes and admissions | $23.8M | $754 | 77 |
| Medical and dental services | $34.6M | $1,096 | 85 |
| Pets | $18.1M | $575 | 63 |
| Clothing, shoes and related services | $64.6M | $2,051 | 100 |
| Vehicle insurance | $47.8M | $1,517 | 78 |
| Home repairs, maintenance and insurance | $90.4M | $2,867 | 95 |
| Lawn care, cleaning and other household services | $37M | $1,174 | 83 |
| Rent and homeowner costs | $528.5M | $16,766 | 101 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Auburn area
- Population, 2025 estimate
- 74,365−2.3% since 2020
- Households
- 31,524
- Median age
- 44.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.7
- Land area
- 692 sq. mi.
- People per square mile
- 109
- Median household income
- $67,904+16.3% vs. 2015–2019, before inflation
- Average household income
- $86,583
- Median home value
- $171,000
- Jobs located here
- 25,171
- Daytime population
- 65,706Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Auburn area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Auburn area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Auburn area 1
- Cayuga County, NY75,102 people
Other markets based in New York 12
- New York-Newark-Jersey City, NY-NJ metro area19,723,168 people
- Buffalo-Cheektowaga, NY metro area1,161,343 people
- Rochester, NY metro area1,058,413 people
- Albany-Schenectady-Troy, NY metro area906,052 people
- Kiryas Joel-Poughkeepsie-Newburgh, NY metro area704,836 people
- Syracuse, NY metro area656,410 people
- Utica-Rome, NY metro area288,881 people
- Binghamton, NY metro area245,242 people
- Kingston, NY metro area182,601 people
- Glens Falls, NY metro area126,039 people
- Watertown-Fort Drum, NY metro area115,040 people
- Ithaca, NY metro area104,537 people
Questions
How fast is the Auburn, NY area growing?
Population estimates put the Auburn area at 74,365 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 31,524 households. Against the 2015–2019 survey, median household income rose 16.3%, before inflation.
How much do households in the Auburn, NY area spend?
Households in the Auburn area spend about $528.5M a year on rent and homeowner costs, $201M on groceries and $112.8M on food away from home. Relative to the U.S., household spending in the Auburn area runs highest on groceries (an index of 101, where 100 is the U.S. average) and lowest on pets (63).
Which business types have the highest market scores in the Auburn, NY area?
Of the business types scored in the Auburn area, convenience stores (79); clothing, shoe and laundry businesses (78); and real estate agents and brokers (76) have the highest Groundwork market scores. For convenience stores, that ranks #28 of 529 scored small-town markets.
How does the Auburn, NY area compare with the U.S.?
Median household income in the Auburn area is $67,904, 16% below the U.S. median of $80,734. The population fell 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $171,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (81% above the U.S. rate) and lowest for real estate businesses (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the Auburn area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Auburn area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Auburn area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Auburn area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.