County profile · New York
New York County, NY market data
How New York County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 1,664,862
- −1.3% since 2020
- Households
- 778,281
- Median household income
- $103,931
- +20.1% vs. 2015–2019, before inflation
- Median home value
- $1,090,500
- Jobs located here
- 2,508,325
- Highest market score
- 82
- Home repair trades, #28 of 2,057 scored counties
A site report maps the competitors on map listings around any address in New York County by name and distance, and the households and spending within reach. Or open the report at the center of New York County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
New York County has an estimated 1,664,862 people and 778,281 households. Population estimates put the population change in New York County from 2020 to 2025 at −1.3%, against +3.1% for the U.S. Median household income in New York County is $103,931, 29% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.1%, before inflation.
Relative to the U.S., household spending in New York County runs highest on child care and other personal services (an index of 152, where 100 is the U.S. average) and lowest on gasoline and other fuels (22).
Of the business types scored in New York County, home repair companies (82), roofing and gutter companies (82) and HVAC and plumbing companies (82) have the highest Groundwork market scores. For home repair companies, that ranks #28 of 2,057 scored counties.
New York County is part of the New York-Newark-Jersey City metro area. Against the U.S., map listings per household run highest for clothing, shoe and laundry businesses (4.2 times the U.S. rate) and lowest for tire shops (95% below the U.S. rate).
All 56 business types in New York County
Highest Groundwork market score first. Each score compares New York County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home repair trades | 82 | #28 of 2,057 | 333 | 4.3 | $8.9M | 368 | 437 |
| Roofing and gutters | 82 | #38 of 1,177 | 25 | 0.3 | $118.9M | 1,406 | 6 |
| HVAC and plumbing | 82 | #44 of 1,707 | 209 | 2.7 | $14.2M | 299 | 216 |
| Electricians | 81 | #40 of 1,160 | 99 | 1.3 | $30M | 250 | 215 |
| Home inspectors | 80 | #11 of 415 | 12 | 0.2 | Index only | 518 | 15 |
| Landscaping and lawn care | 80 | #66 of 1,493 | 67 | 0.9 | $17.9M | 612 | 50 |
| Lawn, cleaning and pest control | 78 | #87 of 1,771 | 336 | 4.3 | $3.6M | 213 | 449 |
| Pest control | 74 | #60 of 699 | 69 | 0.9 | $17.4M | 170 | 44 |
| Veterinarians | 68 | #311 of 1,485 | 161 | 2.1 | $3.9M | 143 | 120 |
| Funeral homes | 65 | #347 of 1,472 | 75 | 1.0 | $1.3M | 196 | 31 |
| Child care and preschools | 64 | #415 of 1,611 | 386 | 5.0 | $1.8M | 178 | 536 |
| Auto repair shops | 64 | #543 of 2,378 | 135 | 1.7 | $1.6M | 350 | 94 |
| Auto repair and car care | 64 | #559 of 2,401 | 254 | 3.3 | $826K | 308 | 112 |
| Gas stations | 64 | #581 of 2,358 | 49 | 0.6 | $9.2M | 387 | 39 |
| Collision repair and body shops | 63 | #358 of 1,327 | 18 | 0.2 | $11.7M | 378 | 24 |
| Car washes and detailing | 63 | #380 of 1,451 | 24 | 0.3 | $8.7M | 347 | 9 |
| Tire shops | 63 | #434 of 1,530 | 12 | 0.2 | $17.5M | 698 | 5 |
| Chiropractors | 62 | #405 of 1,490 | 411 | 5.3 | $2.7M | 113 | 175 |
| Convenience stores | 62 | #667 of 2,261 | 254 | 3.3 | $22.8M | 289 | 478 |
| Mortgage brokers and lenders | 61 | #230 of 887 | 244 | 3.1 | Index only | 171 | 151 |
| Urgent care and walk-in clinics | 60 | #97 of 325 | 40 | 0.5 | $27.7M | 113 | 49 |
| Pet businesses | 60 | #650 of 2,200 | 638 | 8.2 | $979K | 111 | 339 |
| House cleaning | 54 | #338 of 847 | 200 | 2.6 | $6M | 94 | 355 |
| Grocery and convenience stores | 52 | #1,103 of 2,402 | 1,590 | 20.4 | $3.6M | 107 | 1,425 |
| Pet grooming and boarding | 51 | #702 of 1,461 | 255 | 3.3 | $2.4M | 96 | 158 |
| Gyms | 49 | #942 of 1,792 | 791 | 10.2 | $1.3M | 104 | 427 |
| Pet stores | 48 | #518 of 974 | 140 | 1.8 | $4.5M | 99 | 61 |
| Optometrists and eye care | 47 | #759 of 1,302 | 498 | 6.4 | $2.2M | 71 | 103 |
| Martial arts and dance studios | 42 | #887 of 1,334 | 575 | 7.4 | $1.9M | 92 | 390 |
| Laundromats | 41 | #494 of 785 | 180 | 2.3 | $12.1M | 97 | 212 |
| Primary care and pediatrics | 38 | #1,202 of 1,656 | 658 | 8.5 | $1.7M | 95 | 2,565 |
| Pizza | 38 | #1,508 of 2,090 | 975 | 12.5 | $3.9M | 76 | 2,574 |
| Barbershops | 37 | #975 of 1,356 | 522 | 6.7 | $1.8M | 94 | 187 |
| Gyms, studios and classes | 37 | #1,583 of 2,088 | 1,870 | 24.0 | $570K | 86 | 817 |
| Hair salons | 36 | #1,831 of 2,339 | 2,317 | 29.8 | $401K | 93 | 1,204 |
| Nail salons | 35 | #1,048 of 1,328 | 617 | 7.9 | $1.5M | 90 | 520 |
| Grocery stores | 33 | #1,572 of 2,070 | 941 | 12.1 | $6.2M | 66 | 947 |
| Fast food and sandwich shops | 32 | #1,782 of 2,222 | 1,714 | 22.0 | $2.2M | 72 | 2,574 |
| Physical therapy | 29 | #1,232 of 1,422 | 785 | 10.1 | $1.4M | 59 | 405 |
| Yoga, Pilates and fitness studios | 28 | #716 of 777 | 504 | 6.5 | $2.1M | 52 | 427 |
| Real estate agents and brokers | 28 | #2,085 of 2,176 | 4,778 | 61.4 | Index only | 63 | 1,350 |
| Salons, barbers and spas | 27 | #2,201 of 2,385 | 5,669 | 72.8 | $164K | 77 | 2,496 |
| Property management | 26 | #833 of 910 | 564 | 7.2 | Index only | 52 | 2,059 |
| Bakeries and dessert shops | 26 | #1,725 of 1,889 | 1,488 | 19.1 | $2.5M | 61 | 1,525 |
| Real estate | 26 | #2,168 of 2,229 | 5,598 | 71.9 | Index only | 67 | 3,977 |
| Clothing and shoe stores | 25 | #1,858 of 2,087 | 4,357 | 56.0 | $500K | 39 | 1,552 |
| Spas and skin care | 24 | #1,656 of 1,769 | 1,893 | 24.3 | $491K | 56 | 574 |
| Coffee shops and cafes | 24 | #1,917 of 2,063 | 2,460 | 31.6 | $1.5M | 41 | 1,416 |
| Clothing, shoes and laundry | 24 | #2,009 of 2,210 | 7,543 | 96.9 | $289K | 33 | 2,240 |
| Restaurants and cafes | 24 | #2,219 of 2,405 | 21,439 | 275.5 | $175K | 47 | 8,079 |
| Sit-down restaurants | 24 | #2,240 of 2,405 | 12,734 | 163.6 | $295K | 44 | 4,054 |
| Doctors, dentists and clinics | 23 | #2,253 of 2,394 | 12,417 | 159.5 | $89K | 59 | 4,603 |
| Dry cleaners | 22 | #477 of 507 | 327 | 4.2 | $6.7M | 42 | 476 |
| Dentists and orthodontists | 22 | #1,807 of 1,886 | 1,857 | 23.9 | $598K | 61 | 1,306 |
| Insurance agencies | 20 | #2,084 of 2,272 | 950 | 12.2 | $368K | 29 | 632 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in New York County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $209.8M | $270 | 28 |
| Gasoline and other fuels | $451.9M | $581 | 22 |
| Food away from home | $3.8B | $4,825 | 119 |
| Groceries | $5.8B | $7,439 | 118 |
| Personal care products and services | $929.8M | $1,195 | 119 |
| Child care and other personal services | $687.5M | $883 | 152 |
| Memberships, classes and admissions | $1.1B | $1,370 | 139 |
| Medical and dental services | $1.1B | $1,426 | 111 |
| Pets | $624.4M | $802 | 88 |
| Clothing, shoes and related services | $2.2B | $2,797 | 136 |
| Vehicle insurance | $349.2M | $449 | 23 |
| Home repairs, maintenance and insurance | $3B | $3,819 | 127 |
| Lawn care, cleaning and other household services | $1.2B | $1,543 | 109 |
| Rent and homeowner costs | $16.3B | $20,977 | 126 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in New York County
- Population, 2025 estimate
- 1,664,862−1.3% since 2020
- Households
- 778,281
- Median age
- 40.7
- Homes lived in by their owners
- 25%
- Vehicles per household
- 0.3
- Land area
- 23 sq. mi.
- People per square mile
- 71,884
- Median household income
- $103,931+20.1% vs. 2015–2019, before inflation
- Average household income
- $194,106
- Median home value
- $1,090,500
- Jobs located here
- 2,508,325
- Daytime population
- 3,351,624Residents who don’t work, plus everyone whose job is here
Looking at a specific site in New York County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of New York County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in New York 8
- Bronx County, NY1,404,779 people
- Queens County, NY2,323,052 people
- Kings County, NY2,631,580 people
- Richmond County, NY494,956 people
- Nassau County, NY1,389,591 people
- Westchester County, NY999,677 people
- Rockland County, NY341,883 people
- Putnam County, NY98,107 people
Questions
How fast is New York County, NY growing?
Population estimates put New York County at 1,664,862 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 778,281 households. Median household income rose 20.1% from the 2015–2019 survey, before inflation.
How much do households in New York County, NY spend?
Households in New York County spend about $16.3B a year on rent and homeowner costs, $5.8B on groceries and $3.8B on food away from home. Set against the U.S., households in New York County spend the most on child care and other personal services (an index of 152, where 100 is the U.S. average) and the least on gasoline and other fuels (22).
Which business types have the highest market scores in New York County, NY?
The highest Groundwork market scores in New York County are for home repair companies (82), roofing and gutter companies (82) and HVAC and plumbing companies (82). New York County ranks #28 of 2,057 scored counties for home repair companies.
How does New York County, NY compare with the U.S.?
The median household income in New York County is $103,931 a year, 29% above the U.S. median of $80,734. The population fell 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $1,090,500, against $332,700 for the U.S. For its number of households, New York County has the most map listings, relative to the U.S., for clothing, shoe and laundry businesses (4.2 times the U.S. rate) and the fewest for tire shops (95% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in New York County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New York County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in New York · Every U.S. market · How we measure
Screening a site or an acquisition in New York County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of New York County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.