Small-town market profile · New York
Batavia, NY area market data
How the Batavia area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 58,416
- +0.2% since 2020
- Households
- 24,873
- Median household income
- $73,314
- +21.1% vs. 2015–2019, before inflation
- Median home value
- $170,500
- Jobs located here
- 23,039
- Highest market score
- 81
- Real estate, #4 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Batavia area by name and distance, and the households and spending within reach. Or open the report at the center of the Batavia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Batavia area has an estimated 58,416 people and 24,873 households. Population estimates show the Batavia area grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the Batavia area is $73,314, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.1%, before inflation.
Relative to the U.S., household spending in the Batavia area runs highest on groceries (an index of 103, where 100 is the U.S. average) and lowest on pets (65).
Of the business types scored in the Batavia area, real estate businesses (81), real estate agents and brokers (78) and clothing and shoe stores (77) have the highest Groundwork market scores. For real estate businesses, that ranks #4 of 536 scored small-town markets.
The Batavia area is made up of one county, Genesee County. Against the U.S., map listings per household run highest for funeral homes (2.3 times the U.S. rate) and lowest for real estate agents and brokers (78% below the U.S. rate).
All 56 business types in the Batavia area
Highest Groundwork market score first. Each score compares the Batavia area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 81 | #4 of 536 | 22 | 8.8 | Index only | 444 | 14 |
| Real estate agents and brokers | 78 | #15 of 533 | 17 | 6.8 | Index only | 456 | 10 |
| Clothing and shoe stores | 77 | #40 of 536 | 19 | 7.6 | $2.7M | 214 | 10 |
| Clothing, shoes and laundry | 76 | #52 of 536 | 32 | 12.9 | $1.6M | 184 | 10 |
| Grocery stores | 74 | #49 of 506 | 8 | 3.2 | $20.1M | 217 | 11 |
| Spas and skin care | 72 | #46 of 504 | 13 | 5.2 | $1.8M | 204 | Under 3 |
| Electricians | 71 | #27 of 295 | 7 | 2.8 | $10.3M | 86 | 11 |
| Grocery and convenience stores | 71 | #65 of 538 | 46 | 18.5 | $3.5M | 103 | 16 |
| Dentists and orthodontists | 71 | #70 of 526 | 15 | 6.0 | $1.9M | 190 | 10 |
| HVAC and plumbing | 70 | #54 of 476 | 11 | 4.4 | $6.6M | 138 | 21 |
| Roofing and gutters | 69 | #43 of 288 | 9 | 3.6 | $8M | 95 | 3 |
| Child care and preschools | 68 | #90 of 454 | 12 | 4.8 | $997K | 100 | 10 |
| Fast food and sandwich shops | 68 | #106 of 537 | 30 | 12.1 | $3M | 100 | 38 |
| Laundromats | 67 | #34 of 150 | 6 | 2.4 | $8.6M | 69 | Under 3 |
| Home repair trades | 67 | #76 of 526 | 27 | 10.9 | $2.7M | 110 | 35 |
| Convenience stores | 66 | #125 of 529 | 29 | 11.7 | $5.6M | 71 | 5 |
| Physical therapy | 62 | #116 of 400 | 9 | 3.6 | $3.1M | 129 | 6 |
| Coffee shops and cafes | 61 | #146 of 529 | 18 | 7.2 | $5.1M | 137 | 14 |
| Restaurants and cafes | 60 | #168 of 538 | 232 | 93.3 | $394K | 106 | 104 |
| Nail salons | 57 | #145 of 387 | 8 | 3.2 | $2.9M | 174 | 6 |
| Salons, barbers and spas | 56 | #201 of 538 | 89 | 35.8 | $261K | 123 | 18 |
| Hair salons | 56 | #202 of 538 | 55 | 22.1 | $423K | 98 | 9 |
| Sit-down restaurants | 55 | #214 of 538 | 119 | 47.8 | $768K | 116 | 50 |
| Insurance agencies | 55 | #216 of 537 | 23 | 9.2 | $1.7M | 135 | 17 |
| Barbershops | 54 | #169 of 377 | 12 | 4.8 | $1.9M | 103 | Under 3 |
| Pizza | 54 | #223 of 520 | 27 | 10.9 | $3.4M | 67 | 38 |
| Veterinarians | 53 | #181 of 398 | 7 | 2.8 | $2.1M | 77 | 5 |
| Doctors, dentists and clinics | 53 | #248 of 538 | 168 | 67.5 | $167K | 109 | 42 |
| Funeral homes | 52 | #169 of 365 | 12 | 4.8 | $319K | 47 | 4 |
| Optometrists and eye care | 52 | #189 of 400 | 9 | 3.6 | $3.1M | 99 | Under 3 |
| Primary care and pediatrics | 52 | #223 of 458 | 17 | 6.8 | $1.6M | 92 | 20 |
| Chiropractors | 50 | #218 of 426 | 13 | 5.2 | $2.2M | 90 | 6 |
| Bakeries and dessert shops | 47 | #285 of 507 | 24 | 9.6 | $3.8M | 92 | 14 |
| Gyms | 47 | #289 of 506 | 22 | 8.8 | $867K | 67 | 5 |
| Lawn, cleaning and pest control | 46 | #271 of 481 | 19 | 7.6 | $1.6M | 93 | 29 |
| Landscaping and lawn care | 44 | #242 of 399 | 13 | 5.2 | $2.3M | 78 | 22 |
| Car washes and detailing | 43 | #280 of 441 | 10 | 4.0 | $2.1M | 83 | 4 |
| Tire shops | 35 | #332 of 431 | 11 | 4.4 | $1.9M | 76 | Under 3 |
| Gas stations | 35 | #418 of 536 | 32 | 12.9 | $1.5M | 65 | 33 |
| Pet businesses | 35 | #433 of 527 | 38 | 15.3 | $387K | 44 | 5 |
| Gyms, studios and classes | 31 | #464 of 535 | 52 | 20.9 | $367K | 55 | 11 |
| Martial arts and dance studios | 30 | #325 of 378 | 26 | 10.5 | $733K | 36 | 6 |
| Pet grooming and boarding | 28 | #339 of 387 | 10 | 4.0 | $1.5M | 58 | Under 3 |
| Auto repair and car care | 26 | #482 of 538 | 110 | 44.2 | $190K | 71 | 42 |
| Auto repair shops | 25 | #485 of 538 | 63 | 25.3 | $332K | 75 | 36 |
| Pet stores | 13 | #211 of 220 | 11 | 4.4 | $1.3M | 30 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 1.6 | $5.2M | 170 | 3 |
| Home inspectors | Not scored | Not scored | 4 | 1.6 | Index only | 40 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 1.6 | $7.4M | 116 | 7 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.6 | $4.8M | 117 | 5 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.2 | $7M | 51 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $25.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.8 | $14.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.4 | Index only | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $28M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Batavia area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.9M | $840 | 88 |
| Gasoline and other fuels | $49.6M | $1,993 | 77 |
| Food away from home | $91.4M | $3,674 | 90 |
| Groceries | $161.2M | $6,480 | 103 |
| Personal care products and services | $23.3M | $935 | 93 |
| Child care and other personal services | $12M | $481 | 83 |
| Memberships, classes and admissions | $19.1M | $767 | 78 |
| Medical and dental services | $28M | $1,125 | 87 |
| Pets | $14.7M | $591 | 65 |
| Clothing, shoes and related services | $51.8M | $2,081 | 101 |
| Vehicle insurance | $39.1M | $1,571 | 80 |
| Home repairs, maintenance and insurance | $72.2M | $2,903 | 96 |
| Lawn care, cleaning and other household services | $29.6M | $1,192 | 84 |
| Rent and homeowner costs | $422.7M | $16,993 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Batavia area
- Population, 2025 estimate
- 58,416+0.2% since 2020
- Households
- 24,873
- Median age
- 43.3
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 493 sq. mi.
- People per square mile
- 117
- Median household income
- $73,314+21.1% vs. 2015–2019, before inflation
- Average household income
- $88,146
- Median home value
- $170,500
- Jobs located here
- 23,039
- Daytime population
- 52,508Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Batavia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Batavia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Batavia area 1
- Genesee County, NY57,787 people
Other markets based in New York 12
- New York-Newark-Jersey City, NY-NJ metro area19,723,168 people
- Buffalo-Cheektowaga, NY metro area1,161,343 people
- Rochester, NY metro area1,058,413 people
- Albany-Schenectady-Troy, NY metro area906,052 people
- Kiryas Joel-Poughkeepsie-Newburgh, NY metro area704,836 people
- Syracuse, NY metro area656,410 people
- Utica-Rome, NY metro area288,881 people
- Binghamton, NY metro area245,242 people
- Kingston, NY metro area182,601 people
- Glens Falls, NY metro area126,039 people
- Watertown-Fort Drum, NY metro area115,040 people
- Ithaca, NY metro area104,537 people
Questions
How fast is the Batavia, NY area growing?
Population estimates put the Batavia area at 58,416 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 24,873 households. Median household income rose 21.1% from the 2015–2019 survey, before inflation.
How much do households in the Batavia, NY area spend?
Households in the Batavia area spend about $422.7M a year on rent and homeowner costs, $161.2M on groceries and $91.4M on food away from home. Set against the U.S., households in the Batavia area spend the most on groceries (an index of 103, where 100 is the U.S. average) and the least on pets (65).
Which business types have the highest market scores in the Batavia, NY area?
The highest Groundwork market scores in the Batavia area are for real estate businesses (81), real estate agents and brokers (78) and clothing and shoe stores (77). The Batavia area ranks #4 of 536 scored small-town markets for real estate businesses.
How does the Batavia, NY area compare with the U.S.?
The median household income in the Batavia area is $73,314 a year, 9% below the U.S. median of $80,734. The population rose 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $170,500, against $332,700 for the U.S. For its number of households, the Batavia area has the most map listings, relative to the U.S., for funeral homes (2.3 times the U.S. rate) and the fewest for real estate agents and brokers (78% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Batavia area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Batavia area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Batavia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Batavia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.