Metro area profile · New York
Binghamton, NY metro area market data
How the Binghamton metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 243,189
- −1.3% since 2020
- Households
- 102,352
- Median household income
- $64,590
- +19.0% vs. 2015–2019, before inflation
- Median home value
- $156,000
- Jobs located here
- 94,944
- Highest market score
- 75
- Real estate, #18 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Binghamton metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Binghamton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Binghamton metro area has an estimated 243,189 people and 102,352 households. Population estimates show the Binghamton metro area declined 1.3% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Binghamton metro area is $64,590, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.0%, before inflation.
Relative to the U.S., household spending in the Binghamton metro area runs highest on groceries (an index of 100, where 100 is the U.S. average) and lowest on pets (63).
Of the business types scored in the Binghamton metro area, real estate businesses (75), real estate agents and brokers (74) and home repair companies (70) have the highest Groundwork market scores. For real estate businesses, that ranks #18 of 387 scored metro areas.
The Binghamton metro area takes in 2 counties: Broome County and Tioga County. Against the U.S., map listings per household run highest for home inspectors (67% above the U.S. rate) and lowest for real estate agents and brokers (61% below the U.S. rate).
All 56 business types in the Binghamton metro area
Highest Groundwork market score first. Each score compares the Binghamton metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 75 | #18 of 387 | 157 | 15.3 | Index only | 251 | 61 |
| Real estate agents and brokers | 74 | #22 of 387 | 121 | 11.8 | Index only | 259 | 31 |
| Home repair trades | 70 | #39 of 387 | 86 | 8.4 | $3.4M | 140 | 120 |
| HVAC and plumbing | 70 | #48 of 387 | 46 | 4.5 | $6.4M | 134 | 60 |
| Clothing and shoe stores | 69 | #63 of 387 | 119 | 11.6 | $1.8M | 139 | 52 |
| Electricians | 68 | #50 of 383 | 18 | 1.8 | $16.3M | 136 | 43 |
| Clothing, shoes and laundry | 68 | #66 of 387 | 180 | 17.6 | $1.2M | 133 | 65 |
| Mortgage brokers and lenders | 67 | #41 of 373 | 5 | 0.5 | Index only | 877 | Under 3 |
| Property management | 67 | #49 of 374 | 21 | 2.1 | Index only | 147 | 21 |
| Child care and preschools | 67 | #69 of 387 | 31 | 3.0 | $1.6M | 159 | 45 |
| Roofing and gutters | 62 | #92 of 381 | 22 | 2.1 | $13.3M | 157 | 17 |
| Spas and skin care | 59 | #100 of 387 | 75 | 7.3 | $1.2M | 142 | 15 |
| Optometrists and eye care | 59 | #111 of 386 | 30 | 2.9 | $3.7M | 119 | 7 |
| Dentists and orthodontists | 59 | #122 of 387 | 85 | 8.3 | $1.3M | 134 | 59 |
| Pest control | 53 | #153 of 345 | 10 | 1.0 | $12M | 117 | 6 |
| Barbershops | 53 | #165 of 387 | 45 | 4.4 | $2.1M | 110 | 3 |
| Dry cleaners | 51 | #148 of 272 | 13 | 1.3 | $16.2M | 103 | 7 |
| Chiropractors | 51 | #177 of 386 | 35 | 3.4 | $3.2M | 134 | 23 |
| Pizza | 50 | #190 of 387 | 70 | 6.8 | $5.2M | 103 | 165 |
| Primary care and pediatrics | 50 | #192 of 387 | 38 | 3.7 | $3M | 166 | 160 |
| Fast food and sandwich shops | 50 | #195 of 387 | 125 | 12.2 | $2.9M | 96 | 165 |
| Urgent care and walk-in clinics | 48 | #107 of 197 | 5 | 0.5 | $22.4M | 91 | 3 |
| Nail salons | 48 | #202 of 387 | 34 | 3.3 | $2.7M | 164 | 26 |
| Sit-down restaurants | 48 | #204 of 387 | 424 | 41.4 | $861K | 130 | 194 |
| Doctors, dentists and clinics | 48 | #205 of 387 | 676 | 66.0 | $166K | 109 | 278 |
| Restaurants and cafes | 47 | #205 of 387 | 901 | 88.0 | $405K | 109 | 432 |
| Physical therapy | 47 | #211 of 386 | 46 | 4.5 | $2.4M | 101 | 26 |
| Salons, barbers and spas | 47 | #223 of 387 | 379 | 37.0 | $246K | 115 | 100 |
| Insurance agencies | 43 | #232 of 387 | 108 | 10.6 | $1.3M | 107 | 66 |
| House cleaning | 43 | #250 of 375 | 20 | 2.0 | $6M | 94 | 30 |
| Gyms | 43 | #260 of 387 | 67 | 6.5 | $1.2M | 89 | 26 |
| Lawn, cleaning and pest control | 41 | #251 of 387 | 83 | 8.1 | $1.4M | 86 | 115 |
| Grocery and convenience stores | 41 | #259 of 387 | 199 | 19.4 | $3.3M | 96 | 81 |
| Laundromats | 40 | #244 of 364 | 20 | 2.0 | $10.5M | 84 | 6 |
| Hair salons | 40 | #292 of 387 | 218 | 21.3 | $427K | 99 | 56 |
| Convenience stores | 38 | #277 of 387 | 102 | 10.0 | $6.4M | 81 | 31 |
| Coffee shops and cafes | 38 | #290 of 387 | 84 | 8.2 | $4.3M | 117 | 71 |
| Pet stores | 37 | #289 of 382 | 15 | 1.5 | $3.9M | 87 | 5 |
| Grocery stores | 36 | #287 of 387 | 70 | 6.8 | $9.3M | 100 | 50 |
| Landscaping and lawn care | 35 | #277 of 385 | 53 | 5.2 | $2.3M | 77 | 79 |
| Home inspectors | 33 | #196 of 243 | 10 | 1.0 | Index only | 65 | Under 3 |
| Gyms, studios and classes | 33 | #337 of 387 | 153 | 14.9 | $509K | 77 | 45 |
| Yoga, Pilates and fitness studios | 31 | #316 of 347 | 26 | 2.5 | $3M | 74 | 26 |
| Car washes and detailing | 31 | #335 of 387 | 38 | 3.7 | $2M | 81 | 13 |
| Collision repair and body shops | 30 | #321 of 381 | 28 | 2.7 | $2.8M | 90 | 22 |
| Gas stations | 29 | #326 of 387 | 77 | 7.5 | $2.4M | 100 | 100 |
| Bakeries and dessert shops | 29 | #344 of 387 | 90 | 8.8 | $4.1M | 98 | 76 |
| Veterinarians | 28 | #337 of 384 | 32 | 3.1 | $1.8M | 68 | 20 |
| Pet businesses | 28 | #348 of 387 | 102 | 10.0 | $576K | 66 | 39 |
| Martial arts and dance studios | 28 | #364 of 387 | 60 | 5.9 | $1.3M | 64 | 19 |
| Funeral homes | 27 | #330 of 377 | 35 | 3.4 | $482K | 71 | 24 |
| Pet grooming and boarding | 27 | #347 of 386 | 38 | 3.7 | $1.5M | 61 | 14 |
| Auto repair and car care | 20 | #368 of 387 | 350 | 34.2 | $223K | 83 | 153 |
| Tire shops | 18 | #366 of 386 | 47 | 4.6 | $1.7M | 66 | 18 |
| Auto repair shops | 17 | #375 of 387 | 211 | 20.6 | $369K | 83 | 117 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.3 | $26M | 189 | 3 |
Household spending in the Binghamton metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $77.9M | $761 | 79 |
| Gasoline and other fuels | $184M | $1,797 | 69 |
| Food away from home | $364.9M | $3,565 | 88 |
| Groceries | $648.3M | $6,334 | 100 |
| Personal care products and services | $93.1M | $910 | 91 |
| Child care and other personal services | $49.3M | $481 | 83 |
| Memberships, classes and admissions | $77.8M | $760 | 77 |
| Medical and dental services | $112.1M | $1,095 | 85 |
| Pets | $58.8M | $574 | 63 |
| Clothing, shoes and related services | $210.4M | $2,055 | 100 |
| Vehicle insurance | $144.8M | $1,414 | 72 |
| Home repairs, maintenance and insurance | $292.9M | $2,862 | 95 |
| Lawn care, cleaning and other household services | $119.9M | $1,172 | 83 |
| Rent and homeowner costs | $1.7B | $16,711 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Binghamton metro area
- Population, 2025 estimate
- 243,189−1.3% since 2020
- Households
- 102,352
- Median age
- 41.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.6
- Land area
- 1,224 sq. mi.
- People per square mile
- 200
- Median household income
- $64,590+19.0% vs. 2015–2019, before inflation
- Average household income
- $88,420
- Median home value
- $156,000
- Jobs located here
- 94,944
- Daytime population
- 240,172Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Binghamton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Binghamton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Binghamton metro area 2
- Broome County, NY197,378 people
- Tioga County, NY47,864 people
Other markets based in New York 12
- New York-Newark-Jersey City, NY-NJ metro area19,723,168 people
- Buffalo-Cheektowaga, NY metro area1,161,343 people
- Rochester, NY metro area1,058,413 people
- Albany-Schenectady-Troy, NY metro area906,052 people
- Kiryas Joel-Poughkeepsie-Newburgh, NY metro area704,836 people
- Syracuse, NY metro area656,410 people
- Utica-Rome, NY metro area288,881 people
- Kingston, NY metro area182,601 people
- Glens Falls, NY metro area126,039 people
- Watertown-Fort Drum, NY metro area115,040 people
- Ithaca, NY metro area104,537 people
- Elmira, NY metro area82,147 people
Questions
How fast is the Binghamton, NY metro area growing?
Population estimates put the Binghamton metro area at 243,189 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 102,352 households. Median household income rose 19.0% from the 2015–2019 survey, before inflation.
How much do households in the Binghamton, NY metro area spend?
Households in the Binghamton metro area spend about $1.7B a year on rent and homeowner costs, $648.3M on groceries and $364.9M on food away from home. Set against the U.S., households in the Binghamton metro area spend the most on groceries (an index of 100, where 100 is the U.S. average) and the least on pets (63).
Which business types have the highest market scores in the Binghamton, NY metro area?
The highest Groundwork market scores in the Binghamton metro area are for real estate businesses (75), real estate agents and brokers (74) and home repair companies (70). The Binghamton metro area ranks #18 of 387 scored metro areas for real estate businesses.
How does the Binghamton, NY metro area compare with the U.S.?
The median household income in the Binghamton metro area is $64,590 a year, 20% below the U.S. median of $80,734. The population fell 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $156,000, against $332,700 for the U.S. For its number of households, the Binghamton metro area has the most map listings, relative to the U.S., for home inspectors (67% above the U.S. rate) and the fewest for real estate agents and brokers (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Binghamton metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Binghamton metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Binghamton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Binghamton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.