Small-town market profile · New York
Massena-Ogdensburg, NY area market data
How the Massena-Ogdensburg area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 105,488
- −2.5% since 2020
- Households
- 41,666
- Median household income
- $62,850
- Median home value
- $121,900
- Jobs located here
- 32,561
- Highest market score
- 77
- Roofing and gutters, #16 of 288 scored small-town markets
A site report maps the competitors on map listings around any address in the Massena-Ogdensburg area by name and distance, and the households and spending within reach. Or open the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Massena-Ogdensburg area has an estimated 105,488 people and 41,666 households. Between 2020 and 2025, the population of the Massena-Ogdensburg area declined 2.5%, against +3.1% for the U.S. Median household income in the Massena-Ogdensburg area is $62,850, 22% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Massena-Ogdensburg area runs highest on groceries (an index of 98, where 100 is the U.S. average, so still below it) and lowest on pets (61).
Of the business types scored in the Massena-Ogdensburg area, roofing and gutter companies (77), real estate agents and brokers (77) and home repair companies (76) have the highest Groundwork market scores. For roofing and gutter companies, that ranks #16 of 288 scored small-town markets.
The Massena-Ogdensburg area is made up of one county, St. Lawrence County. Against the U.S., map listings per household run highest for funeral homes (2.9 times the U.S. rate) and lowest for real estate businesses (69% below the U.S. rate).
All 56 business types in the Massena-Ogdensburg area
Highest Groundwork market score first. Each score compares the Massena-Ogdensburg area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Roofing and gutters | 77 | #16 of 288 | 5 | 1.2 | $22.9M | 271 | 3 |
| Real estate agents and brokers | 77 | #18 of 533 | 41 | 9.8 | Index only | 303 | 4 |
| Home repair trades | 76 | #20 of 526 | 23 | 5.5 | $5M | 205 | 39 |
| HVAC and plumbing | 76 | #23 of 476 | 12 | 2.9 | $9.6M | 201 | 21 |
| Real estate | 76 | #24 of 536 | 49 | 11.8 | Index only | 319 | 15 |
| Clothing, shoes and laundry | 75 | #62 of 536 | 51 | 12.2 | $1.6M | 184 | 8 |
| Electricians | 74 | #12 of 295 | 6 | 1.4 | $19.1M | 159 | 15 |
| Clothing and shoe stores | 73 | #73 of 536 | 38 | 9.1 | $2.2M | 171 | 8 |
| Nail salons | 70 | #59 of 387 | 9 | 2.2 | $4.1M | 243 | 4 |
| Property management | 69 | #23 of 180 | 7 | 1.7 | Index only | 174 | 8 |
| Salons, barbers and spas | 66 | #77 of 538 | 108 | 25.9 | $339K | 159 | 16 |
| Gyms | 66 | #77 of 506 | 21 | 5.0 | $1.4M | 107 | 3 |
| Hair salons | 65 | #92 of 538 | 72 | 17.3 | $508K | 118 | 6 |
| Pizza | 65 | #112 of 520 | 21 | 5.0 | $6.8M | 134 | 61 |
| Gyms, studios and classes | 64 | #108 of 535 | 39 | 9.4 | $752K | 114 | 3 |
| Lawn, cleaning and pest control | 63 | #109 of 481 | 11 | 2.6 | $4.3M | 255 | 25 |
| Yoga, Pilates and fitness studios | 61 | #29 of 112 | 7 | 1.7 | $4.2M | 103 | 3 |
| Landscaping and lawn care | 60 | #115 of 399 | 8 | 1.9 | $5.9M | 201 | 22 |
| Spas and skin care | 59 | #148 of 504 | 22 | 5.3 | $1.7M | 190 | 6 |
| Fast food and sandwich shops | 59 | #186 of 537 | 45 | 10.8 | $3.2M | 104 | 61 |
| Physical therapy | 58 | #145 of 400 | 13 | 3.1 | $3.4M | 141 | 9 |
| Martial arts and dance studios | 55 | #147 of 378 | 11 | 2.6 | $2.7M | 132 | Under 3 |
| Restaurants and cafes | 55 | #210 of 538 | 342 | 82.1 | $418K | 113 | 162 |
| Car washes and detailing | 54 | #183 of 441 | 12 | 2.9 | $2.7M | 106 | 3 |
| Optometrists and eye care | 53 | #178 of 400 | 10 | 2.4 | $4.4M | 140 | Under 3 |
| Chiropractors | 53 | #185 of 426 | 16 | 3.8 | $2.7M | 115 | 9 |
| Child care and preschools | 53 | #203 of 454 | 18 | 4.3 | $1M | 103 | 27 |
| Dentists and orthodontists | 52 | #237 of 526 | 31 | 7.4 | $1.4M | 144 | 20 |
| Sit-down restaurants | 52 | #244 of 538 | 162 | 38.9 | $882K | 133 | 78 |
| Bakeries and dessert shops | 50 | #254 of 507 | 27 | 6.5 | $5.3M | 128 | 20 |
| Gas stations | 49 | #283 of 536 | 35 | 8.4 | $2.2M | 92 | 42 |
| Coffee shops and cafes | 48 | #283 of 529 | 32 | 7.7 | $4.5M | 121 | 20 |
| Grocery stores | 48 | #286 of 506 | 33 | 7.9 | $7.8M | 84 | 19 |
| Collision repair and body shops | 47 | #213 of 387 | 10 | 2.4 | $3.2M | 104 | 9 |
| Primary care and pediatrics | 47 | #257 of 458 | 22 | 5.3 | $2M | 112 | 43 |
| Pet grooming and boarding | 46 | #225 of 387 | 13 | 3.1 | $1.8M | 70 | 4 |
| Tire shops | 45 | #250 of 431 | 15 | 3.6 | $2.1M | 85 | 5 |
| Insurance agencies | 43 | #320 of 537 | 36 | 8.6 | $1.7M | 133 | 35 |
| Doctors, dentists and clinics | 40 | #367 of 538 | 284 | 68.2 | $155K | 102 | 81 |
| Auto repair and car care | 38 | #394 of 538 | 139 | 33.4 | $231K | 86 | 55 |
| Pet businesses | 38 | #396 of 527 | 37 | 8.9 | $622K | 71 | 14 |
| Grocery and convenience stores | 35 | #418 of 538 | 126 | 30.2 | $2.1M | 61 | 36 |
| Convenience stores | 33 | #424 of 529 | 72 | 17.3 | $3.6M | 46 | 17 |
| Veterinarians | 29 | #335 of 398 | 16 | 3.8 | $1.4M | 53 | 10 |
| Auto repair shops | 28 | #469 of 538 | 87 | 20.9 | $369K | 83 | 47 |
| Funeral homes | 19 | #345 of 365 | 25 | 6.0 | $256K | 38 | 18 |
| Barbershops | Not scored | Not scored | 4 | 1.0 | $9.2M | 485 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 1.0 | $5.7M | 127 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 1.0 | $11M | 45 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 0.7 | $15.7M | 246 | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.2 | $82.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.2 | $82.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.2 | $32.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Massena-Ogdensburg area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $32.1M | $770 | 80 |
| Gasoline and other fuels | $76.4M | $1,834 | 71 |
| Food away from home | $142.9M | $3,431 | 84 |
| Groceries | $258.8M | $6,212 | 98 |
| Personal care products and services | $36.6M | $879 | 87 |
| Child care and other personal services | $18.6M | $447 | 77 |
| Memberships, classes and admissions | $29.3M | $704 | 72 |
| Medical and dental services | $44M | $1,056 | 82 |
| Pets | $23M | $552 | 61 |
| Clothing, shoes and related services | $82.6M | $1,982 | 96 |
| Vehicle insurance | $60.1M | $1,442 | 74 |
| Home repairs, maintenance and insurance | $114.6M | $2,751 | 91 |
| Lawn care, cleaning and other household services | $47.1M | $1,131 | 80 |
| Rent and homeowner costs | $677.6M | $16,264 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Massena-Ogdensburg area
- Population, 2025 estimate
- 105,488−2.5% since 2020
- Households
- 41,666
- Median age
- 40.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.6
- Land area
- 2,680 sq. mi.
- People per square mile
- 40
- Median household income
- $62,850
- Average household income
- $82,668
- Median home value
- $121,900
- Jobs located here
- 32,561
- Daytime population
- 102,579Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Massena-Ogdensburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Massena-Ogdensburg area 1
- St. Lawrence County, NY107,226 people
Other markets based in New York 12
- New York-Newark-Jersey City, NY-NJ metro area19,723,168 people
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- Albany-Schenectady-Troy, NY metro area906,052 people
- Kiryas Joel-Poughkeepsie-Newburgh, NY metro area704,836 people
- Syracuse, NY metro area656,410 people
- Utica-Rome, NY metro area288,881 people
- Binghamton, NY metro area245,242 people
- Kingston, NY metro area182,601 people
- Glens Falls, NY metro area126,039 people
- Watertown-Fort Drum, NY metro area115,040 people
- Ithaca, NY metro area104,537 people
Questions
How fast is the Massena-Ogdensburg, NY area growing?
Population estimates put the Massena-Ogdensburg area at 105,488 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 41,666 households.
How much do households in the Massena-Ogdensburg, NY area spend?
Households in the Massena-Ogdensburg area spend about $677.6M a year on rent and homeowner costs, $258.8M on groceries and $142.9M on food away from home. Set against the U.S., households in the Massena-Ogdensburg area spend the most on groceries (an index of 98, where 100 is the U.S. average, so still below it) and the least on pets (61).
Which business types have the highest market scores in the Massena-Ogdensburg, NY area?
The highest Groundwork market scores in the Massena-Ogdensburg area are for roofing and gutter companies (77), real estate agents and brokers (77) and home repair companies (76). The Massena-Ogdensburg area ranks #16 of 288 scored small-town markets for roofing and gutter companies.
How does the Massena-Ogdensburg, NY area compare with the U.S.?
The median household income in the Massena-Ogdensburg area is $62,850 a year, 22% below the U.S. median of $80,734. The population fell 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $121,900, against $332,700 for the U.S. For its number of households, the Massena-Ogdensburg area has the most map listings, relative to the U.S., for funeral homes (2.9 times the U.S. rate) and the fewest for real estate businesses (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Massena-Ogdensburg area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Massena-Ogdensburg area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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