County profile · New York
Monroe County, NY market data
Population, household spending and competition for 56 business types in Monroe County, each scored against other counties.
- Population, 2025
- 750,506
- −1.0% since 2020
- Households
- 318,428
- Median household income
- $76,382
- +27.1% vs. 2015–2019, before inflation
- Median home value
- $213,700
- Jobs located here
- 390,979
- Highest market score
- 73
- Mortgage brokers and lenders, #79 of 887 scored counties
A site report maps the competitors on map listings around any address in Monroe County by name and distance, and the households and spending within reach. Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 750,506 people live in Monroe County, in 318,428 households. Population estimates show Monroe County declined 1.0% from 2020 to 2025, against +3.1% for the U.S. The median household income in Monroe County is $76,382 a year, 5% below the U.S. median of $80,734. That rose 27.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Monroe County spend the most on clothing, shoes and related services (an index of 109, where 100 is the U.S. average) and the least on gasoline and other fuels (68).
The highest Groundwork market scores in Monroe County are for mortgage brokers and lenders (73), laundromats (69) and HVAC and plumbing companies (69). Monroe County ranks #79 of 887 scored counties for mortgage brokers and lenders.
Monroe County is part of the Rochester metro area. For its number of households, Monroe County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (33% above the U.S. rate) and the fewest for mortgage brokers and lenders (58% below the U.S. rate).
All 56 business types in Monroe County
Highest Groundwork market score first. Each score compares Monroe County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Mortgage brokers and lenders | 73 | #79 of 887 | 57 | 1.8 | Index only | 255 | 26 |
| Laundromats | 69 | #166 of 785 | 41 | 1.3 | $17.3M | 138 | 13 |
| HVAC and plumbing | 69 | #231 of 1,707 | 168 | 5.3 | $5.9M | 123 | 202 |
| Electricians | 66 | #231 of 1,160 | 73 | 2.3 | $13.5M | 112 | 149 |
| Home repair trades | 65 | #361 of 2,057 | 344 | 10.8 | $2.9M | 118 | 407 |
| Dry cleaners | 62 | #136 of 507 | 32 | 1.0 | $22.2M | 142 | 28 |
| Urgent care and walk-in clinics | 61 | #87 of 325 | 12 | 0.4 | $31.4M | 128 | 11 |
| Roofing and gutters | 61 | #343 of 1,177 | 103 | 3.2 | $9.6M | 113 | 56 |
| Home inspectors | 60 | #119 of 415 | 20 | 0.6 | Index only | 108 | 15 |
| Convenience stores | 60 | #746 of 2,261 | 230 | 7.2 | $9.2M | 117 | 131 |
| Pest control | 59 | #234 of 699 | 28 | 0.9 | $14.4M | 141 | 24 |
| Fast food and sandwich shops | 58 | #805 of 2,222 | 323 | 10.1 | $3.8M | 126 | 625 |
| Grocery and convenience stores | 58 | #854 of 2,402 | 538 | 16.9 | $3.9M | 116 | 297 |
| Funeral homes | 57 | #530 of 1,472 | 57 | 1.8 | $811K | 119 | 41 |
| Clothing and shoe stores | 56 | #818 of 2,087 | 428 | 13.4 | $1.7M | 131 | 195 |
| Child care and preschools | 55 | #676 of 1,611 | 153 | 4.8 | $1.2M | 117 | 216 |
| Grocery stores | 54 | #874 of 2,070 | 213 | 6.7 | $10M | 107 | 166 |
| Real estate agents and brokers | 53 | #897 of 2,176 | 734 | 23.1 | Index only | 142 | 219 |
| Clothing, shoes and laundry | 53 | #1,003 of 2,210 | 619 | 19.4 | $1.1M | 130 | 236 |
| Oil change and quick lube | 52 | #236 of 479 | 15 | 0.5 | $16.2M | 118 | 14 |
| Optometrists and eye care | 52 | #644 of 1,302 | 133 | 4.2 | $2.8M | 90 | 30 |
| Gas stations | 52 | #1,062 of 2,358 | 237 | 7.4 | $2.4M | 100 | 185 |
| Physical therapy | 49 | #735 of 1,422 | 154 | 4.8 | $2.4M | 102 | 92 |
| Primary care and pediatrics | 49 | #872 of 1,656 | 220 | 6.9 | $1.7M | 96 | 252 |
| Barbershops | 48 | #761 of 1,356 | 222 | 7.0 | $1.4M | 75 | 13 |
| Coffee shops and cafes | 48 | #1,092 of 2,063 | 313 | 9.8 | $4M | 107 | 183 |
| Restaurants and cafes | 48 | #1,266 of 2,405 | 3,086 | 96.9 | $403K | 109 | 1,387 |
| Sit-down restaurants | 48 | #1,266 of 2,405 | 1,683 | 52.9 | $738K | 111 | 572 |
| Real estate | 47 | #1,225 of 2,229 | 918 | 28.8 | Index only | 143 | 519 |
| House cleaning | 46 | #491 of 847 | 42 | 1.3 | $9.6M | 150 | 246 |
| Yoga, Pilates and fitness studios | 45 | #476 of 777 | 70 | 2.2 | $4.1M | 100 | 100 |
| Chiropractors | 45 | #881 of 1,490 | 166 | 5.2 | $2.3M | 95 | 85 |
| Tire shops | 45 | #905 of 1,530 | 103 | 3.2 | $2.4M | 94 | 38 |
| Pizza | 45 | #1,231 of 2,090 | 306 | 9.6 | $4.1M | 80 | 625 |
| Landscaping and lawn care | 44 | #888 of 1,493 | 160 | 5.0 | $2.5M | 86 | 294 |
| Veterinarians | 44 | #888 of 1,485 | 94 | 3.0 | $2.2M | 79 | 64 |
| Gyms | 44 | #1,128 of 1,792 | 264 | 8.3 | $1.1M | 83 | 100 |
| Collision repair and body shops | 43 | #812 of 1,327 | 86 | 2.7 | $2.8M | 92 | 55 |
| Bakeries and dessert shops | 43 | #1,175 of 1,889 | 299 | 9.4 | $4.2M | 100 | 209 |
| Lawn, cleaning and pest control | 42 | #1,162 of 1,771 | 230 | 7.2 | $1.7M | 104 | 564 |
| Property management | 41 | #601 of 910 | 107 | 3.4 | Index only | 95 | 212 |
| Spas and skin care | 41 | #1,213 of 1,769 | 344 | 10.8 | $914K | 104 | 81 |
| Hair salons | 40 | #1,635 of 2,339 | 755 | 23.7 | $416K | 97 | 232 |
| Car washes and detailing | 37 | #1,060 of 1,451 | 122 | 3.8 | $2M | 79 | 38 |
| Auto repair and car care | 37 | #1,772 of 2,401 | 989 | 31.1 | $246K | 92 | 391 |
| Gyms, studios and classes | 34 | #1,671 of 2,088 | 522 | 16.4 | $545K | 82 | 220 |
| Auto repair shops | 34 | #1,871 of 2,378 | 604 | 19.0 | $403K | 91 | 296 |
| Doctors, dentists and clinics | 33 | #1,990 of 2,394 | 2,797 | 87.8 | $135K | 88 | 756 |
| Nail salons | 32 | #1,102 of 1,328 | 210 | 6.6 | $1.5M | 90 | 140 |
| Martial arts and dance studios | 31 | #1,124 of 1,334 | 188 | 5.9 | $1.5M | 75 | 120 |
| Pet businesses | 31 | #1,841 of 2,200 | 347 | 10.9 | $583K | 66 | 152 |
| Salons, barbers and spas | 31 | #2,102 of 2,385 | 1,572 | 49.4 | $200K | 94 | 475 |
| Pet grooming and boarding | 29 | #1,207 of 1,461 | 152 | 4.8 | $1.3M | 52 | 56 |
| Dentists and orthodontists | 29 | #1,660 of 1,886 | 415 | 13.0 | $907K | 92 | 286 |
| Pet stores | 28 | #803 of 974 | 59 | 1.9 | $3.4M | 76 | 32 |
| Insurance agencies | 28 | #1,868 of 2,272 | 419 | 13.2 | $1.1M | 84 | 259 |
Household spending in Monroe County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $243.4M | $764 | 80 |
| Gasoline and other fuels | $563.9M | $1,771 | 68 |
| Food away from home | $1.2B | $3,902 | 96 |
| Groceries | $2.1B | $6,667 | 106 |
| Personal care products and services | $314.3M | $987 | 98 |
| Child care and other personal services | $179.9M | $565 | 97 |
| Memberships, classes and admissions | $284.3M | $893 | 91 |
| Medical and dental services | $376.5M | $1,182 | 92 |
| Pets | $202.2M | $635 | 70 |
| Clothing, shoes and related services | $710.2M | $2,230 | 109 |
| Vehicle insurance | $442.1M | $1,388 | 71 |
| Home repairs, maintenance and insurance | $985.7M | $3,096 | 103 |
| Lawn care, cleaning and other household services | $402.4M | $1,264 | 89 |
| Rent and homeowner costs | $5.7B | $17,811 | 107 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Monroe County
- Population, 2025 estimate
- 750,506−1.0% since 2020
- Households
- 318,428
- Median age
- 41.3
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.5
- Land area
- 657 sq. mi.
- People per square mile
- 1,147
- Median household income
- $76,382+27.1% vs. 2015–2019, before inflation
- Average household income
- $102,665
- Median home value
- $213,700
- Jobs located here
- 390,979
- Daytime population
- 792,113Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Monroe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Monroe County, NY growing?
Population estimates put Monroe County at 750,506 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 318,428 households. Against the 2015–2019 survey, median household income rose 27.1%, before inflation.
How much do households in Monroe County, NY spend?
Households in Monroe County spend about $5.7B a year on rent and homeowner costs, $2.1B on groceries and $1.2B on food away from home. Relative to the U.S., household spending in Monroe County runs highest on clothing, shoes and related services (an index of 109, where 100 is the U.S. average) and lowest on gasoline and other fuels (68).
Which business types have the highest market scores in Monroe County, NY?
Of the business types scored in Monroe County, mortgage brokers and lenders (73), laundromats (69) and HVAC and plumbing companies (69) have the highest Groundwork market scores. For mortgage brokers and lenders, that ranks #79 of 887 scored counties.
How does Monroe County, NY compare with the U.S.?
Median household income in Monroe County is $76,382, 5% below the U.S. median of $80,734. The population fell 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $213,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (33% above the U.S. rate) and lowest for mortgage brokers and lenders (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Monroe County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Monroe County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Monroe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.