County profile · New York
Oswego County, NY market data
Population, household spending and competition for 56 business types in Oswego County, each scored against other counties.
- Population, 2025
- 118,569
- +1.0% since 2020
- Households
- 47,239
- Median household income
- $69,183
- +23.6% vs. 2015–2019, before inflation
- Median home value
- $151,700
- Jobs located here
- 32,047
- Highest market score
- 82
- Clothing and shoe stores, #114 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Oswego County by name and distance, and the households and spending within reach. Or open the report at the center of Oswego County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 118,569 people live in Oswego County, in 47,239 households. Between 2020 and 2025, the population of Oswego County grew 1.0%, slower than the U.S. (+3.1%). The median household income in Oswego County is $69,183 a year, 14% below the U.S. median of $80,734. That rose 23.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Oswego County spend the most on groceries (an index of 101, where 100 is the U.S. average) and the least on pets (64).
The highest Groundwork market scores in Oswego County are for clothing and shoe stores (82); clothing, shoe and laundry businesses (79); and real estate agents and brokers (78). Oswego County ranks #114 of 2,087 scored counties for clothing and shoe stores.
Oswego County is part of the Syracuse metro area. For its number of households, Oswego County has the most map listings, relative to the U.S., for funeral homes (81% above the U.S. rate) and the fewest for clothing and shoe stores (81% below the U.S. rate).
All 56 business types in Oswego County
Highest Groundwork market score first. Each score compares Oswego County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 82 | #114 of 2,087 | 14 | 3.0 | $7M | 550 | 12 |
| Clothing, shoes and laundry | 79 | #150 of 2,210 | 35 | 7.4 | $2.8M | 318 | 17 |
| Real estate agents and brokers | 78 | #48 of 2,176 | 39 | 8.3 | Index only | 375 | 19 |
| Real estate | 78 | #53 of 2,229 | 53 | 11.2 | Index only | 347 | 28 |
| Electricians | 77 | #67 of 1,160 | 5 | 1.1 | $27.2M | 227 | 17 |
| Property management | 76 | #64 of 910 | 7 | 1.5 | Index only | 205 | 6 |
| Optometrists and eye care | 72 | #155 of 1,302 | 6 | 1.3 | $8.7M | 278 | 5 |
| HVAC and plumbing | 72 | #163 of 1,707 | 18 | 3.8 | $7.6M | 159 | 34 |
| Primary care and pediatrics | 72 | #209 of 1,656 | 15 | 3.2 | $3.5M | 196 | 21 |
| Nail salons | 71 | #128 of 1,328 | 9 | 1.9 | $4.8M | 290 | 6 |
| Home repair trades | 71 | #178 of 2,057 | 37 | 7.8 | $3.7M | 152 | 64 |
| Spas and skin care | 70 | #218 of 1,769 | 28 | 5.9 | $1.6M | 178 | 5 |
| Child care and preschools | 70 | #252 of 1,611 | 16 | 3.4 | $1.4M | 142 | 22 |
| Gyms | 69 | #253 of 1,792 | 25 | 5.3 | $1.5M | 112 | 6 |
| Yoga, Pilates and fitness studios | 68 | #109 of 777 | 5 | 1.1 | $7.3M | 179 | 6 |
| Barbershops | 66 | #299 of 1,356 | 13 | 2.8 | $3.4M | 178 | Under 3 |
| Dentists and orthodontists | 65 | #403 of 1,886 | 30 | 6.4 | $1.7M | 177 | 23 |
| Fast food and sandwich shops | 65 | #543 of 2,222 | 46 | 9.7 | $3.7M | 122 | 73 |
| Convenience stores | 65 | #602 of 2,261 | 53 | 11.2 | $5.7M | 72 | 7 |
| Tire shops | 64 | #414 of 1,530 | 12 | 2.5 | $3.3M | 132 | 4 |
| Sit-down restaurants | 62 | #648 of 2,405 | 182 | 38.5 | $940K | 142 | 77 |
| Grocery and convenience stores | 62 | #727 of 2,402 | 104 | 22.0 | $2.9M | 86 | 26 |
| Gyms, studios and classes | 61 | #565 of 2,088 | 51 | 10.8 | $712K | 108 | 12 |
| Salons, barbers and spas | 61 | #610 of 2,385 | 143 | 30.3 | $305K | 143 | 29 |
| Physical therapy | 60 | #437 of 1,422 | 17 | 3.6 | $3.1M | 128 | 12 |
| Grocery stores | 60 | #683 of 2,070 | 33 | 7.0 | $9.2M | 99 | 19 |
| Hair salons | 59 | #743 of 2,339 | 91 | 19.3 | $479K | 111 | 17 |
| Doctors, dentists and clinics | 59 | #786 of 2,394 | 210 | 44.5 | $249K | 163 | 72 |
| Pizza | 58 | #724 of 2,090 | 36 | 7.6 | $4.8M | 94 | 73 |
| Restaurants and cafes | 57 | #872 of 2,405 | 400 | 84.7 | $428K | 115 | 180 |
| Insurance agencies | 55 | #940 of 2,272 | 37 | 7.8 | $2M | 160 | 33 |
| Roofing and gutters | 54 | #499 of 1,177 | 14 | 3.0 | $9.7M | 115 | 13 |
| Car washes and detailing | 53 | #640 of 1,451 | 13 | 2.8 | $3.1M | 121 | Under 3 |
| Martial arts and dance studios | 52 | #617 of 1,334 | 21 | 4.4 | $1.7M | 86 | 6 |
| Lawn, cleaning and pest control | 49 | #883 of 1,771 | 29 | 6.1 | $1.9M | 115 | 70 |
| Coffee shops and cafes | 49 | #1,032 of 2,063 | 39 | 8.3 | $4.4M | 118 | 30 |
| Chiropractors | 48 | #804 of 1,490 | 24 | 5.1 | $2.2M | 91 | 11 |
| Gas stations | 46 | #1,345 of 2,358 | 42 | 8.9 | $2.2M | 94 | 52 |
| Bakeries and dessert shops | 42 | #1,213 of 1,889 | 41 | 8.7 | $4.2M | 101 | 33 |
| Veterinarians | 39 | #998 of 1,485 | 15 | 3.2 | $1.8M | 67 | 11 |
| Laundromats | 38 | #532 of 785 | 11 | 2.3 | $8.9M | 71 | 5 |
| Landscaping and lawn care | 37 | #1,089 of 1,493 | 25 | 5.3 | $2.2M | 76 | 51 |
| Collision repair and body shops | 35 | #995 of 1,327 | 15 | 3.2 | $2.7M | 86 | 15 |
| Funeral homes | 35 | #1,093 of 1,472 | 18 | 3.8 | $366K | 54 | 12 |
| Home inspectors | 31 | #356 of 415 | 6 | 1.3 | Index only | 51 | Under 3 |
| Pet businesses | 25 | #2,011 of 2,200 | 60 | 12.7 | $459K | 52 | 25 |
| Auto repair and car care | 25 | #2,167 of 2,401 | 189 | 40.0 | $210K | 78 | 85 |
| Pet grooming and boarding | 23 | #1,316 of 1,461 | 19 | 4.0 | $1.4M | 57 | 14 |
| Auto repair shops | 20 | #2,247 of 2,378 | 118 | 25.0 | $337K | 76 | 78 |
| Pet stores | 17 | #915 of 974 | 11 | 2.3 | $2.5M | 55 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 0.6 | $18.6M | 291 | 19 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.6 | $17.4M | 71 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.4 | $48.9M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.2 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.2 | $39.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.2 | $55.9M | Too few | Under 3 |
Household spending in Oswego County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $39.8M | $842 | 88 |
| Gasoline and other fuels | $94.2M | $1,994 | 77 |
| Food away from home | $171.1M | $3,623 | 89 |
| Groceries | $302.6M | $6,405 | 101 |
| Personal care products and services | $43.6M | $923 | 92 |
| Child care and other personal services | $22.7M | $481 | 83 |
| Memberships, classes and admissions | $36.3M | $769 | 78 |
| Medical and dental services | $52.3M | $1,107 | 86 |
| Pets | $27.5M | $583 | 64 |
| Clothing, shoes and related services | $97.9M | $2,072 | 101 |
| Vehicle insurance | $74.3M | $1,572 | 80 |
| Home repairs, maintenance and insurance | $136.2M | $2,883 | 96 |
| Lawn care, cleaning and other household services | $55.9M | $1,183 | 84 |
| Rent and homeowner costs | $796.4M | $16,860 | 101 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Oswego County
- Population, 2025 estimate
- 118,569+1.0% since 2020
- Households
- 47,239
- Median age
- 41.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.7
- Land area
- 952 sq. mi.
- People per square mile
- 124
- Median household income
- $69,183+23.6% vs. 2015–2019, before inflation
- Average household income
- $89,184
- Median home value
- $151,700
- Jobs located here
- 32,047
- Daytime population
- 98,594Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oswego County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Oswego County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Oswego County, NY growing?
Population estimates put Oswego County at 118,569 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 47,239 households. Against the 2015–2019 survey, median household income rose 23.6%, before inflation.
How much do households in Oswego County, NY spend?
Households in Oswego County spend about $796.4M a year on rent and homeowner costs, $302.6M on groceries and $171.1M on food away from home. Relative to the U.S., household spending in Oswego County runs highest on groceries (an index of 101, where 100 is the U.S. average) and lowest on pets (64).
Which business types have the highest market scores in Oswego County, NY?
Of the business types scored in Oswego County, clothing and shoe stores (82); clothing, shoe and laundry businesses (79); and real estate agents and brokers (78) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #114 of 2,087 scored counties.
How does Oswego County, NY compare with the U.S.?
Median household income in Oswego County is $69,183, 14% below the U.S. median of $80,734. The population rose 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $151,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (81% above the U.S. rate) and lowest for clothing and shoe stores (81% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Oswego County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oswego County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Oswego County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oswego County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.