County profile · New York
Steuben County, NY market data
Population, household spending and competition for 56 business types in Steuben County, each scored against other counties.
- Population, 2025
- 91,855
- −1.6% since 2020
- Households
- 39,219
- Median household income
- $65,887
- +22.8% vs. 2015–2019, before inflation
- Median home value
- $137,900
- Jobs located here
- 35,180
- Highest market score
- 76
- Home repair trades, #87 of 2,057 scored counties
A site report maps the competitors on map listings around any address in Steuben County by name and distance, and the households and spending within reach. Or open the report at the center of Steuben County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 91,855 people live in Steuben County, in 39,219 households. Population estimates put the population change in Steuben County from 2020 to 2025 at −1.6%, against +3.1% for the U.S. The median household income in Steuben County is $65,887 a year, 18% below the U.S. median of $80,734. That rose 22.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Steuben County spend the most on groceries (an index of 100, where 100 is the U.S. average) and the least on pets (63).
The highest Groundwork market scores in Steuben County are for home repair companies (76), real estate businesses (75) and HVAC and plumbing companies (75). Steuben County ranks #87 of 2,057 scored counties for home repair companies.
Steuben County is part of the Corning area. For its number of households, Steuben County has the most map listings, relative to the U.S., for funeral homes (2.2 times the U.S. rate) and the fewest for home repair companies (75% below the U.S. rate).
All 56 business types in Steuben County
Highest Groundwork market score first. Each score compares Steuben County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home repair trades | 76 | #87 of 2,057 | 12 | 3.1 | $9.3M | 384 | 27 |
| Real estate | 75 | #99 of 2,229 | 47 | 12.0 | Index only | 321 | 14 |
| HVAC and plumbing | 75 | #106 of 1,707 | 8 | 2.0 | $14M | 294 | 18 |
| Real estate agents and brokers | 74 | #106 of 2,176 | 45 | 11.5 | Index only | 267 | 7 |
| Clothing and shoe stores | 70 | #373 of 2,087 | 32 | 8.2 | $2.5M | 197 | 11 |
| Clothing, shoes and laundry | 70 | #379 of 2,210 | 49 | 12.5 | $1.6M | 186 | 11 |
| Nail salons | 68 | #183 of 1,328 | 6 | 1.5 | $5.9M | 356 | 4 |
| Primary care and pediatrics | 65 | #362 of 1,656 | 13 | 3.3 | $3.3M | 186 | 23 |
| Spas and skin care | 62 | #442 of 1,769 | 21 | 5.4 | $1.7M | 194 | 6 |
| Gyms, studios and classes | 61 | #559 of 2,088 | 39 | 9.9 | $752K | 114 | 7 |
| Fast food and sandwich shops | 60 | #733 of 2,222 | 37 | 9.4 | $3.8M | 124 | 58 |
| Gyms | 59 | #560 of 1,792 | 21 | 5.4 | $1.4M | 107 | 7 |
| Dentists and orthodontists | 58 | #638 of 1,886 | 26 | 6.6 | $1.7M | 168 | 19 |
| Barbershops | 53 | #612 of 1,356 | 13 | 3.3 | $2.7M | 145 | Under 3 |
| Physical therapy | 53 | #639 of 1,422 | 16 | 4.1 | $2.7M | 112 | 9 |
| Lawn, cleaning and pest control | 53 | #740 of 1,771 | 21 | 5.4 | $2.2M | 130 | 42 |
| Pizza | 53 | #903 of 2,090 | 29 | 7.4 | $4.8M | 95 | 58 |
| Coffee shops and cafes | 52 | #921 of 2,063 | 24 | 6.1 | $5.8M | 157 | 23 |
| Grocery stores | 51 | #965 of 2,070 | 24 | 6.1 | $10.4M | 111 | 22 |
| Sit-down restaurants | 50 | #1,154 of 2,405 | 161 | 41.1 | $867K | 131 | 69 |
| Child care and preschools | 49 | #837 of 1,611 | 17 | 4.3 | $1.1M | 108 | 27 |
| Convenience stores | 49 | #1,170 of 2,261 | 53 | 13.5 | $4.7M | 60 | 9 |
| Restaurants and cafes | 48 | #1,264 of 2,405 | 341 | 86.9 | $409K | 110 | 152 |
| Salons, barbers and spas | 47 | #1,328 of 2,385 | 139 | 35.4 | $256K | 121 | 27 |
| Optometrists and eye care | 45 | #789 of 1,302 | 12 | 3.1 | $3.6M | 114 | Under 3 |
| Landscaping and lawn care | 45 | #853 of 1,493 | 17 | 4.3 | $2.7M | 92 | 31 |
| Grocery and convenience stores | 45 | #1,393 of 2,402 | 95 | 24.2 | $2.6M | 77 | 31 |
| Doctors, dentists and clinics | 45 | #1,416 of 2,394 | 235 | 59.9 | $183K | 120 | 62 |
| Tire shops | 44 | #928 of 1,530 | 15 | 3.8 | $2.1M | 85 | 4 |
| Chiropractors | 42 | #949 of 1,490 | 18 | 4.6 | $2.4M | 100 | 11 |
| Martial arts and dance studios | 41 | #906 of 1,334 | 15 | 3.8 | $2M | 97 | Under 3 |
| Insurance agencies | 40 | #1,447 of 2,272 | 42 | 10.7 | $1.4M | 114 | 28 |
| Laundromats | 38 | #529 of 785 | 8 | 2.0 | $10M | 80 | Under 3 |
| Hair salons | 37 | #1,793 of 2,339 | 99 | 25.2 | $360K | 84 | 17 |
| Car washes and detailing | 36 | #1,088 of 1,451 | 18 | 4.6 | $1.8M | 71 | 4 |
| Collision repair and body shops | 35 | #994 of 1,327 | 11 | 2.8 | $2.9M | 94 | 11 |
| Veterinarians | 35 | #1,095 of 1,485 | 13 | 3.3 | $1.7M | 63 | 8 |
| Bakeries and dessert shops | 35 | #1,469 of 1,889 | 37 | 9.4 | $3.8M | 91 | 23 |
| Funeral homes | 33 | #1,153 of 1,472 | 18 | 4.6 | $336K | 50 | 11 |
| Pet grooming and boarding | 26 | #1,272 of 1,461 | 21 | 5.4 | $1.1M | 42 | 6 |
| Gas stations | 26 | #2,074 of 2,358 | 49 | 12.5 | $1.5M | 65 | 50 |
| Pet businesses | 25 | #2,018 of 2,200 | 57 | 14.5 | $394K | 45 | 14 |
| Auto repair and car care | 16 | #2,332 of 2,401 | 164 | 41.8 | $195K | 73 | 71 |
| Auto repair shops | 15 | #2,326 of 2,378 | 99 | 25.2 | $323K | 73 | 57 |
| Oil change and quick lube | 9 | #473 of 479 | 6 | 1.5 | $5.3M | 39 | 6 |
| Pet stores | 6 | #966 of 974 | 13 | 3.3 | $1.7M | 38 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 1.0 | $11.5M | 179 | 11 |
| Dry cleaners | Not scored | Not scored | 3 | 0.8 | $26.7M | 170 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 0.8 | $37.3M | 441 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.8 | $9.8M | 241 | 7 |
| Electricians | Not scored | Not scored | 1 | 0.3 | $112M | Too few | 9 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $43M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
Household spending in Steuben County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $32M | $816 | 85 |
| Gasoline and other fuels | $75.9M | $1,935 | 75 |
| Food away from home | $139.5M | $3,558 | 87 |
| Groceries | $248.6M | $6,340 | 100 |
| Personal care products and services | $35.6M | $909 | 90 |
| Child care and other personal services | $18.4M | $469 | 81 |
| Memberships, classes and admissions | $29.3M | $748 | 76 |
| Medical and dental services | $43M | $1,097 | 85 |
| Pets | $22.5M | $573 | 63 |
| Clothing, shoes and related services | $80.1M | $2,043 | 99 |
| Vehicle insurance | $59.9M | $1,527 | 78 |
| Home repairs, maintenance and insurance | $112M | $2,856 | 95 |
| Lawn care, cleaning and other household services | $45.8M | $1,169 | 83 |
| Rent and homeowner costs | $654.3M | $16,684 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Steuben County
- Population, 2025 estimate
- 91,855−1.6% since 2020
- Households
- 39,219
- Median age
- 43.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.7
- Land area
- 1,391 sq. mi.
- People per square mile
- 67
- Median household income
- $65,887+22.8% vs. 2015–2019, before inflation
- Average household income
- $87,852
- Median home value
- $137,900
- Jobs located here
- 35,180
- Daytime population
- 89,380Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Steuben County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Steuben County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Steuben County, NY growing?
Population estimates put Steuben County at 91,855 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 39,219 households. Against the 2015–2019 survey, median household income rose 22.8%, before inflation.
How much do households in Steuben County, NY spend?
Households in Steuben County spend about $654.3M a year on rent and homeowner costs, $248.6M on groceries and $139.5M on food away from home. Relative to the U.S., household spending in Steuben County runs highest on groceries (an index of 100, where 100 is the U.S. average) and lowest on pets (63).
Which business types have the highest market scores in Steuben County, NY?
Of the business types scored in Steuben County, home repair companies (76), real estate businesses (75) and HVAC and plumbing companies (75) have the highest Groundwork market scores. For home repair companies, that ranks #87 of 2,057 scored counties.
How does Steuben County, NY compare with the U.S.?
Median household income in Steuben County is $65,887, 18% below the U.S. median of $80,734. The population fell 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $137,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.2 times the U.S. rate) and lowest for home repair companies (75% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Steuben County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Steuben County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Steuben County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Steuben County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.