County profile · New York
Franklin County, NY market data
Population, household spending and competition for 56 business types in Franklin County, each scored against other counties.
- Population, 2025
- 46,500
- −1.6% since 2020
- Households
- 19,514
- Median household income
- $65,151
- +29.3% vs. 2015–2019, before inflation
- Median home value
- $145,400
- Jobs located here
- 17,015
- Highest market score
- 72
- Real estate agents and brokers, #154 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Franklin County by name and distance, and the households and spending within reach. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 46,500 people live in Franklin County, in 19,514 households. Between 2020 and 2025, the population of Franklin County declined 1.6%, against +3.1% for the U.S. The median household income in Franklin County is $65,151 a year, 19% below the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Franklin County spend the most on groceries (an index of 99, where 100 is the U.S. average) and the least on pets (61).
The highest Groundwork market scores in Franklin County are for real estate agents and brokers (72); clothing and shoe stores (71); and clothing, shoe and laundry businesses (70). Franklin County ranks #154 of 2,176 scored counties for real estate agents and brokers.
For its number of households, Franklin County has the most map listings, relative to the U.S., for convenience stores (3 times the U.S. rate) and the fewest for real estate businesses (64% below the U.S. rate).
All 56 business types in Franklin County
Highest Groundwork market score first. Each score compares Franklin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 72 | #154 of 2,176 | 23 | 11.8 | Index only | 255 | 5 |
| Clothing and shoe stores | 71 | #341 of 2,087 | 14 | 7.2 | $2.8M | 218 | 5 |
| Clothing, shoes and laundry | 70 | #377 of 2,210 | 23 | 11.8 | $1.7M | 191 | 5 |
| Home repair trades | 69 | #231 of 2,057 | 15 | 7.7 | $3.6M | 149 | 20 |
| Salons, barbers and spas | 69 | #308 of 2,385 | 43 | 22.0 | $402K | 189 | 4 |
| Real estate | 67 | #295 of 2,229 | 27 | 13.8 | Index only | 273 | 15 |
| Primary care and pediatrics | 67 | #310 of 1,656 | 5 | 2.6 | $4.1M | 233 | 9 |
| HVAC and plumbing | 65 | #330 of 1,707 | 9 | 4.6 | $6M | 127 | 11 |
| Gyms | 64 | #380 of 1,792 | 6 | 3.1 | $2.3M | 177 | 4 |
| Spas and skin care | 61 | #464 of 1,769 | 6 | 3.1 | $2.9M | 329 | Under 3 |
| Child care and preschools | 61 | #506 of 1,611 | 7 | 3.6 | $1.2M | 123 | 9 |
| Dentists and orthodontists | 61 | #528 of 1,886 | 12 | 6.1 | $1.7M | 176 | 7 |
| Lawn, cleaning and pest control | 59 | #521 of 1,771 | 8 | 4.1 | $2.8M | 165 | 16 |
| Gyms, studios and classes | 59 | #629 of 2,088 | 18 | 9.2 | $769K | 116 | 4 |
| Landscaping and lawn care | 57 | #521 of 1,493 | 6 | 3.1 | $3.7M | 126 | 10 |
| Hair salons | 57 | #799 of 2,339 | 28 | 14.3 | $618K | 144 | Under 3 |
| Fast food and sandwich shops | 56 | #894 of 2,222 | 20 | 10.2 | $3.4M | 110 | 28 |
| Nail salons | 55 | #526 of 1,328 | 6 | 3.1 | $2.9M | 173 | Under 3 |
| Electricians | 54 | #503 of 1,160 | 5 | 2.6 | $10.8M | 90 | 9 |
| Doctors, dentists and clinics | 53 | #1,045 of 2,394 | 93 | 47.7 | $223K | 146 | 16 |
| Chiropractors | 52 | #667 of 1,490 | 5 | 2.6 | $4.1M | 173 | Under 3 |
| Physical therapy | 49 | #728 of 1,422 | 6 | 3.1 | $3.5M | 144 | Under 3 |
| Tire shops | 42 | #969 of 1,530 | 5 | 2.6 | $3.2M | 126 | Under 3 |
| Pizza | 41 | #1,408 of 2,090 | 20 | 10.2 | $3.4M | 66 | 28 |
| Martial arts and dance studios | 40 | #935 of 1,334 | 7 | 3.6 | $2M | 98 | Under 3 |
| Sit-down restaurants | 40 | #1,615 of 2,405 | 91 | 46.6 | $741K | 112 | 36 |
| Auto repair and car care | 40 | #1,672 of 2,401 | 68 | 34.8 | $232K | 86 | 16 |
| Convenience stores | 39 | #1,537 of 2,261 | 47 | 24.1 | $2.6M | 33 | 4 |
| Pet businesses | 38 | #1,610 of 2,200 | 19 | 9.7 | $567K | 65 | 4 |
| Restaurants and cafes | 37 | #1,742 of 2,405 | 199 | 102.0 | $339K | 91 | 73 |
| Yoga, Pilates and fitness studios | 36 | #618 of 777 | 5 | 2.6 | $2.8M | 68 | 4 |
| Gas stations | 35 | #1,783 of 2,358 | 21 | 10.8 | $1.8M | 75 | 21 |
| Auto repair shops | 34 | #1,886 of 2,378 | 45 | 23.1 | $350K | 79 | 13 |
| Funeral homes | 33 | #1,158 of 1,472 | 9 | 4.6 | $304K | 45 | 3 |
| Grocery stores | 33 | #1,567 of 2,070 | 18 | 9.2 | $6.8M | 73 | 14 |
| Bakeries and dessert shops | 31 | #1,593 of 1,889 | 23 | 11.8 | $2.9M | 71 | 9 |
| Coffee shops and cafes | 30 | #1,755 of 2,063 | 29 | 14.9 | $2.3M | 63 | 9 |
| Insurance agencies | 30 | #1,801 of 2,272 | 25 | 12.8 | $1.2M | 94 | 17 |
| Veterinarians | 29 | #1,234 of 1,485 | 8 | 4.1 | $1.3M | 50 | 4 |
| Grocery and convenience stores | 29 | #1,988 of 2,402 | 71 | 36.4 | $1.7M | 51 | 18 |
| Optometrists and eye care | 21 | #1,189 of 1,302 | 9 | 4.6 | $2.3M | 74 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.0 | $3.9M | 128 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.0 | $2.7M | 106 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 2.0 | $2.7M | 60 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 1.5 | $5.8M | 306 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 1.5 | $5.3M | 208 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.0 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $38.7M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $22.2M | Too few | 6 |
| Laundromats | Not scored | Not scored | 1 | 0.5 | $38.7M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $15.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.5 | $22.2M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.5 | Index only | Too few | 8 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.5 | $54.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Franklin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.8M | $807 | 84 |
| Gasoline and other fuels | $37.5M | $1,921 | 74 |
| Food away from home | $67.4M | $3,454 | 85 |
| Groceries | $122M | $6,253 | 99 |
| Personal care products and services | $17.3M | $886 | 88 |
| Child care and other personal services | $8.6M | $443 | 76 |
| Memberships, classes and admissions | $13.8M | $709 | 72 |
| Medical and dental services | $20.7M | $1,063 | 82 |
| Pets | $10.8M | $552 | 61 |
| Clothing, shoes and related services | $38.7M | $1,985 | 97 |
| Vehicle insurance | $29.6M | $1,518 | 78 |
| Home repairs, maintenance and insurance | $54.2M | $2,778 | 92 |
| Lawn care, cleaning and other household services | $22.2M | $1,139 | 81 |
| Rent and homeowner costs | $319.5M | $16,371 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Franklin County
- Population, 2025 estimate
- 46,500−1.6% since 2020
- Households
- 19,514
- Median age
- 42.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.7
- Land area
- 1,629 sq. mi.
- People per square mile
- 29
- Median household income
- $65,151+29.3% vs. 2015–2019, before inflation
- Average household income
- $80,125
- Median home value
- $145,400
- Jobs located here
- 17,015
- Daytime population
- 46,034Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in New York 8
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- Hamilton County, NY5,089 people
- Lewis County, NY26,607 people
- Jefferson County, NY115,040 people
- Warren County, NY65,517 people
- Washington County, NY60,522 people
Questions
How fast is Franklin County, NY growing?
Population estimates put Franklin County at 46,500 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 19,514 households. Against the 2015–2019 survey, median household income rose 29.3%, before inflation.
How much do households in Franklin County, NY spend?
Households in Franklin County spend about $319.5M a year on rent and homeowner costs, $122M on groceries and $67.4M on food away from home. Relative to the U.S., household spending in Franklin County runs highest on groceries (an index of 99, where 100 is the U.S. average) and lowest on pets (61).
Which business types have the highest market scores in Franklin County, NY?
Of the business types scored in Franklin County, real estate agents and brokers (72); clothing and shoe stores (71); and clothing, shoe and laundry businesses (70) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #154 of 2,176 scored counties.
How does Franklin County, NY compare with the U.S.?
Median household income in Franklin County is $65,151, 19% below the U.S. median of $80,734. The population fell 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $145,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (3 times the U.S. rate) and lowest for real estate businesses (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in Franklin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.