County profile · New York
Sullivan County, NY market data
Population, household spending and competition for 56 business types in Sullivan County, each scored against other counties.
- Population, 2025
- 80,586
- +2.7% since 2020
- Households
- 31,434
- Median household income
- $72,382
- +26.0% vs. 2015–2019, before inflation
- Median home value
- $249,000
- Jobs located here
- 27,765
- Highest market score
- 88
- Clothing and shoe stores, #40 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Sullivan County by name and distance, and the households and spending within reach. Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 80,586 people live in Sullivan County, in 31,434 households. Population estimates put the population change in Sullivan County from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%). The median household income in Sullivan County is $72,382 a year, 10% below the U.S. median of $80,734. That rose 26.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Sullivan County spend the most on clothing, shoes and related services (an index of 108, where 100 is the U.S. average) and the least on pets (69).
The highest Groundwork market scores in Sullivan County are for clothing and shoe stores (88), gyms (84) and child care centers and preschools (84). Sullivan County ranks #40 of 2,087 scored counties for clothing and shoe stores.
Sullivan County is part of the Monticello area. For its number of households, Sullivan County has the most map listings, relative to the U.S., for grocery stores (2.3 times the U.S. rate) and the fewest for clothing and shoe stores (60% below the U.S. rate).
All 56 business types in Sullivan County
Highest Groundwork market score first. Each score compares Sullivan County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 88 | #40 of 2,087 | 20 | 6.4 | $3.5M | 274 | 3 |
| Gyms | 84 | #38 of 1,792 | 10 | 3.2 | $2.8M | 214 | 4 |
| Child care and preschools | 84 | #46 of 1,611 | 11 | 3.5 | $1.6M | 159 | 8 |
| Roofing and gutters | 82 | #40 of 1,177 | 6 | 1.9 | $16.1M | 191 | 3 |
| Hair salons | 82 | #60 of 2,339 | 35 | 11.1 | $879K | 204 | 9 |
| Clothing, shoes and laundry | 80 | #137 of 2,210 | 38 | 12.1 | $1.8M | 208 | 11 |
| Spas and skin care | 76 | #106 of 1,769 | 17 | 5.4 | $1.8M | 207 | Under 3 |
| Salons, barbers and spas | 76 | #137 of 2,385 | 77 | 24.5 | $400K | 188 | 17 |
| Dentists and orthodontists | 74 | #175 of 1,886 | 19 | 6.0 | $1.9M | 197 | 14 |
| Nail salons | 71 | #131 of 1,328 | 9 | 2.9 | $3.4M | 205 | 6 |
| Physical therapy | 71 | #195 of 1,422 | 8 | 2.5 | $4.6M | 192 | 9 |
| Chiropractors | 70 | #231 of 1,490 | 11 | 3.5 | $3.4M | 140 | 6 |
| Gyms, studios and classes | 70 | #252 of 2,088 | 34 | 10.8 | $819K | 124 | 11 |
| Martial arts and dance studios | 69 | #176 of 1,334 | 10 | 3.2 | $2.8M | 138 | 7 |
| Primary care and pediatrics | 69 | #286 of 1,656 | 16 | 5.1 | $2.3M | 129 | 19 |
| Convenience stores | 66 | #541 of 2,261 | 19 | 6.0 | $11M | 139 | 17 |
| Home repair trades | 65 | #359 of 2,057 | 32 | 10.2 | $3M | 125 | 60 |
| Doctors, dentists and clinics | 65 | #543 of 2,394 | 141 | 44.9 | $262K | 171 | 48 |
| HVAC and plumbing | 64 | #360 of 1,707 | 17 | 5.4 | $5.7M | 120 | 32 |
| Fast food and sandwich shops | 64 | #567 of 2,222 | 29 | 9.2 | $4.2M | 137 | 66 |
| Real estate agents and brokers | 62 | #487 of 2,176 | 66 | 21.0 | Index only | 155 | 22 |
| Property management | 58 | #307 of 910 | 6 | 1.9 | Index only | 167 | 29 |
| Barbershops | 58 | #493 of 1,356 | 15 | 4.8 | $2.1M | 109 | Under 3 |
| Real estate | 57 | #719 of 2,229 | 75 | 23.9 | Index only | 171 | 63 |
| Electricians | 56 | #449 of 1,160 | 9 | 2.9 | $10.8M | 90 | 25 |
| Coffee shops and cafes | 55 | #808 of 2,063 | 27 | 8.6 | $4.5M | 121 | 23 |
| Pet grooming and boarding | 54 | #633 of 1,461 | 9 | 2.9 | $2.2M | 86 | 5 |
| Car washes and detailing | 52 | #678 of 1,451 | 10 | 3.2 | $2.7M | 106 | Under 3 |
| Lawn, cleaning and pest control | 52 | #771 of 1,771 | 22 | 7.0 | $1.8M | 107 | 55 |
| Insurance agencies | 51 | #1,068 of 2,272 | 30 | 9.5 | $1.6M | 129 | 24 |
| Pizza | 49 | #1,078 of 2,090 | 31 | 9.9 | $3.9M | 77 | 66 |
| Yoga, Pilates and fitness studios | 48 | #434 of 777 | 14 | 4.5 | $2M | 49 | 4 |
| Funeral homes | 48 | #759 of 1,472 | 11 | 3.5 | $419K | 62 | 6 |
| Auto repair and car care | 47 | #1,332 of 2,401 | 101 | 32.1 | $264K | 98 | 44 |
| Pet businesses | 44 | #1,363 of 2,200 | 32 | 10.2 | $617K | 70 | 13 |
| Collision repair and body shops | 41 | #882 of 1,327 | 11 | 3.5 | $2.4M | 79 | 8 |
| Grocery and convenience stores | 41 | #1,562 of 2,402 | 99 | 31.5 | $2.1M | 62 | 53 |
| Landscaping and lawn care | 39 | #1,038 of 1,493 | 18 | 5.7 | $2.2M | 75 | 48 |
| Auto repair shops | 38 | #1,724 of 2,378 | 61 | 19.4 | $437K | 98 | 43 |
| Sit-down restaurants | 38 | #1,735 of 2,405 | 212 | 67.4 | $572K | 86 | 75 |
| Restaurants and cafes | 37 | #1,756 of 2,405 | 384 | 122.2 | $316K | 85 | 164 |
| Laundromats | 36 | #552 of 785 | 9 | 2.9 | $7.7M | 62 | 5 |
| Veterinarians | 36 | #1,080 of 1,485 | 13 | 4.1 | $1.5M | 56 | 8 |
| Grocery stores | 33 | #1,583 of 2,070 | 48 | 15.3 | $4.3M | 47 | 36 |
| Bakeries and dessert shops | 31 | #1,601 of 1,889 | 50 | 15.9 | $2.4M | 59 | 29 |
| Pet stores | 27 | #823 of 974 | 7 | 2.2 | $2.8M | 62 | Under 3 |
| Gas stations | 26 | #2,101 of 2,358 | 72 | 22.9 | $856K | 36 | 39 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 1.3 | $9.2M | 38 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.0 | $13.2M | 129 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 1.0 | $8.9M | 355 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.6 | $34.9M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.6 | $13.3M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 0.6 | $18.4M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.3 | $39.6M | Too few | 7 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
Household spending in Sullivan County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $26.7M | $849 | 89 |
| Gasoline and other fuels | $61.6M | $1,960 | 76 |
| Food away from home | $121.3M | $3,860 | 95 |
| Groceries | $208.3M | $6,626 | 105 |
| Personal care products and services | $30.8M | $979 | 97 |
| Child care and other personal services | $17.6M | $559 | 96 |
| Memberships, classes and admissions | $27.9M | $886 | 90 |
| Medical and dental services | $36.9M | $1,173 | 91 |
| Pets | $19.7M | $628 | 69 |
| Clothing, shoes and related services | $69.7M | $2,219 | 108 |
| Vehicle insurance | $48.4M | $1,540 | 79 |
| Home repairs, maintenance and insurance | $96.9M | $3,081 | 102 |
| Lawn care, cleaning and other household services | $39.6M | $1,259 | 89 |
| Rent and homeowner costs | $556.7M | $17,709 | 106 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Sullivan County
- Population, 2025 estimate
- 80,586+2.7% since 2020
- Households
- 31,434
- Median age
- 41.9
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.7
- Land area
- 968 sq. mi.
- People per square mile
- 82
- Median household income
- $72,382+26.0% vs. 2015–2019, before inflation
- Average household income
- $105,703
- Median home value
- $249,000
- Jobs located here
- 27,765
- Daytime population
- 75,219Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sullivan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Sullivan County, NY growing?
Population estimates put Sullivan County at 80,586 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 31,434 households. Against the 2015–2019 survey, median household income rose 26.0%, before inflation.
How much do households in Sullivan County, NY spend?
Households in Sullivan County spend about $556.7M a year on rent and homeowner costs, $208.3M on groceries and $121.3M on food away from home. Relative to the U.S., household spending in Sullivan County runs highest on clothing, shoes and related services (an index of 108, where 100 is the U.S. average) and lowest on pets (69).
Which business types have the highest market scores in Sullivan County, NY?
Of the business types scored in Sullivan County, clothing and shoe stores (88), gyms (84) and child care centers and preschools (84) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #40 of 2,087 scored counties.
How does Sullivan County, NY compare with the U.S.?
Median household income in Sullivan County is $72,382, 10% below the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $249,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery stores (2.3 times the U.S. rate) and lowest for clothing and shoe stores (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Sullivan County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sullivan County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Sullivan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.