County profile · New York
Ontario County, NY market data
How Ontario County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 113,130
- +0.6% since 2020
- Households
- 48,311
- Median household income
- $82,324
- +26.8% vs. 2015–2019, before inflation
- Median home value
- $222,900
- Jobs located here
- 52,273
- Highest market score
- 81
- Convenience stores, #146 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Ontario County by name and distance, and the households and spending within reach. Or open the report at the center of Ontario County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Ontario County has an estimated 113,130 people and 48,311 households. Population estimates put the population change in Ontario County from 2020 to 2025 at +0.6%, slower than the U.S. (+3.1%). Median household income in Ontario County is $82,324, 2% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.8%, before inflation.
Relative to the U.S., household spending in Ontario County runs highest on clothing, shoes and related services (an index of 111, where 100 is the U.S. average) and lowest on pets (72).
Of the business types scored in Ontario County, convenience stores (81), grocery and convenience stores (81) and HVAC and plumbing companies (77) have the highest Groundwork market scores. For convenience stores, that ranks #146 of 2,261 scored counties.
Ontario County is part of the Rochester metro area. Against the U.S., map listings per household run highest for clothing and shoe stores (57% above the U.S. rate) and lowest for primary care and pediatric clinics (49% below the U.S. rate).
All 56 business types in Ontario County
Highest Groundwork market score first. Each score compares Ontario County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 81 | #146 of 2,261 | 33 | 6.8 | $10M | 127 | 5 |
| Grocery and convenience stores | 81 | #163 of 2,402 | 76 | 15.7 | $4.3M | 128 | 18 |
| HVAC and plumbing | 77 | #84 of 1,707 | 18 | 3.7 | $8.6M | 180 | 32 |
| Child care and preschools | 77 | #129 of 1,611 | 21 | 4.3 | $1.3M | 132 | 15 |
| Grocery stores | 77 | #252 of 2,070 | 28 | 5.8 | $11.8M | 127 | 13 |
| Property management | 76 | #61 of 910 | 6 | 1.2 | Index only | 264 | 13 |
| Roofing and gutters | 74 | #105 of 1,177 | 15 | 3.1 | $10.3M | 121 | 4 |
| Home repair trades | 73 | #138 of 2,057 | 42 | 8.7 | $3.7M | 151 | 67 |
| Real estate agents and brokers | 69 | #250 of 2,176 | 91 | 18.8 | Index only | 178 | 20 |
| Primary care and pediatrics | 69 | #270 of 1,656 | 18 | 3.7 | $3.2M | 182 | 37 |
| Electricians | 68 | #188 of 1,160 | 9 | 1.9 | $17.1M | 142 | 31 |
| Real estate | 67 | #309 of 2,229 | 103 | 21.3 | Index only | 197 | 42 |
| Hair salons | 62 | #591 of 2,339 | 95 | 19.7 | $518K | 120 | 23 |
| Spas and skin care | 61 | #490 of 1,769 | 41 | 8.5 | $1.2M | 137 | 9 |
| Martial arts and dance studios | 59 | #410 of 1,334 | 22 | 4.6 | $2M | 101 | 10 |
| Fast food and sandwich shops | 58 | #807 of 2,222 | 54 | 11.2 | $3.6M | 118 | 103 |
| Barbershops | 57 | #523 of 1,356 | 23 | 4.8 | $2.1M | 113 | Under 3 |
| Funeral homes | 54 | #610 of 1,472 | 16 | 3.3 | $481K | 71 | 8 |
| Laundromats | 52 | #351 of 785 | 8 | 1.7 | $13.8M | 110 | 5 |
| Nail salons | 52 | #614 of 1,328 | 23 | 4.8 | $2.1M | 128 | 15 |
| Salons, barbers and spas | 52 | #1,045 of 2,385 | 186 | 38.5 | $264K | 124 | 49 |
| Collision repair and body shops | 51 | #637 of 1,327 | 13 | 2.7 | $3.2M | 105 | 10 |
| Yoga, Pilates and fitness studios | 49 | #401 of 777 | 12 | 2.5 | $3.7M | 92 | 14 |
| Gas stations | 49 | #1,211 of 2,358 | 46 | 9.5 | $2.1M | 88 | 41 |
| Gyms | 47 | #1,033 of 1,792 | 45 | 9.3 | $992K | 76 | 14 |
| Pet stores | 45 | #564 of 974 | 7 | 1.4 | $4.5M | 100 | 4 |
| Pizza | 45 | #1,232 of 2,090 | 50 | 10.3 | $3.9M | 77 | 103 |
| Gyms, studios and classes | 45 | #1,312 of 2,088 | 79 | 16.4 | $565K | 85 | 24 |
| Optometrists and eye care | 44 | #824 of 1,302 | 23 | 4.8 | $2.5M | 81 | 8 |
| Insurance agencies | 44 | #1,314 of 2,272 | 51 | 10.6 | $1.5M | 119 | 38 |
| Veterinarians | 43 | #904 of 1,485 | 13 | 2.7 | $2.4M | 89 | 14 |
| Sit-down restaurants | 42 | #1,531 of 2,405 | 282 | 58.4 | $689K | 104 | 117 |
| Lawn, cleaning and pest control | 41 | #1,203 of 1,771 | 39 | 8.1 | $1.6M | 96 | 101 |
| Coffee shops and cafes | 40 | #1,379 of 2,063 | 56 | 11.6 | $3.5M | 94 | 46 |
| Pest control | 39 | #497 of 699 | 8 | 1.7 | $7.8M | 77 | 7 |
| Pet grooming and boarding | 38 | #1,016 of 1,461 | 19 | 3.9 | $1.7M | 65 | 9 |
| Doctors, dentists and clinics | 38 | #1,768 of 2,394 | 372 | 77.0 | $157K | 103 | 137 |
| Tire shops | 37 | #1,100 of 1,530 | 22 | 4.6 | $1.9M | 76 | 9 |
| Clothing, shoes and laundry | 35 | #1,703 of 2,210 | 152 | 31.5 | $724K | 82 | 79 |
| Restaurants and cafes | 35 | #1,834 of 2,405 | 599 | 124.0 | $325K | 88 | 269 |
| Chiropractors | 34 | #1,170 of 1,490 | 34 | 7.0 | $1.7M | 72 | 19 |
| Landscaping and lawn care | 33 | #1,196 of 1,493 | 30 | 6.2 | $2.1M | 71 | 79 |
| Bakeries and dessert shops | 33 | #1,536 of 1,889 | 62 | 12.8 | $3.1M | 76 | 46 |
| Clothing and shoe stores | 33 | #1,630 of 2,087 | 123 | 25.5 | $894K | 70 | 74 |
| Pet businesses | 33 | #1,777 of 2,200 | 51 | 10.6 | $619K | 70 | 27 |
| Auto repair shops | 31 | #1,979 of 2,378 | 114 | 23.6 | $367K | 83 | 56 |
| Physical therapy | 30 | #1,212 of 1,422 | 37 | 7.7 | $1.6M | 66 | 22 |
| Dentists and orthodontists | 30 | #1,637 of 1,886 | 64 | 13.2 | $913K | 93 | 51 |
| Auto repair and car care | 28 | #2,080 of 2,401 | 189 | 39.1 | $222K | 82 | 86 |
| Car washes and detailing | 23 | #1,336 of 1,451 | 23 | 4.8 | $1.8M | 72 | 14 |
| Dry cleaners | Not scored | Not scored | 4 | 0.8 | $27.5M | 176 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.6 | Index only | 112 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 0.6 | Index only | 752 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.6 | $14M | 102 | 4 |
| House cleaning | Not scored | Not scored | 1 | 0.2 | $62.6M | Too few | 15 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $58.4M | Too few | Under 3 |
Household spending in Ontario County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $41.9M | $867 | 90 |
| Gasoline and other fuels | $96.9M | $2,005 | 77 |
| Food away from home | $194.4M | $4,024 | 99 |
| Groceries | $329.6M | $6,823 | 108 |
| Personal care products and services | $49.2M | $1,018 | 101 |
| Child care and other personal services | $27.9M | $577 | 99 |
| Memberships, classes and admissions | $44.7M | $924 | 94 |
| Medical and dental services | $58.4M | $1,209 | 94 |
| Pets | $31.5M | $653 | 72 |
| Clothing, shoes and related services | $110M | $2,277 | 111 |
| Vehicle insurance | $76.2M | $1,577 | 81 |
| Home repairs, maintenance and insurance | $154M | $3,187 | 106 |
| Lawn care, cleaning and other household services | $62.6M | $1,296 | 92 |
| Rent and homeowner costs | $880.8M | $18,232 | 109 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Ontario County
- Population, 2025 estimate
- 113,130+0.6% since 2020
- Households
- 48,311
- Median age
- 45.0
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 644 sq. mi.
- People per square mile
- 175
- Median household income
- $82,324+26.8% vs. 2015–2019, before inflation
- Average household income
- $108,042
- Median home value
- $222,900
- Jobs located here
- 52,273
- Daytime population
- 111,555Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ontario County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Ontario County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Ontario County, NY growing?
Population estimates put Ontario County at 113,130 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 48,311 households. Median household income rose 26.8% from the 2015–2019 survey, before inflation.
How much do households in Ontario County, NY spend?
Households in Ontario County spend about $880.8M a year on rent and homeowner costs, $329.6M on groceries and $194.4M on food away from home. Set against the U.S., households in Ontario County spend the most on clothing, shoes and related services (an index of 111, where 100 is the U.S. average) and the least on pets (72).
Which business types have the highest market scores in Ontario County, NY?
The highest Groundwork market scores in Ontario County are for convenience stores (81), grocery and convenience stores (81) and HVAC and plumbing companies (77). Ontario County ranks #146 of 2,261 scored counties for convenience stores.
How does Ontario County, NY compare with the U.S.?
The median household income in Ontario County is $82,324 a year, 2% above the U.S. median of $80,734. The population rose 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $222,900, against $332,700 for the U.S. For its number of households, Ontario County has the most map listings, relative to the U.S., for clothing and shoe stores (57% above the U.S. rate) and the fewest for primary care and pediatric clinics (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Ontario County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ontario County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in New York · Every U.S. market · How we measure
Screening a site or an acquisition in Ontario County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ontario County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.