County profile · New York
Livingston County, NY market data
Population, household spending and competition for 56 business types in Livingston County, each scored against other counties.
- Population, 2025
- 61,438
- −0.2% since 2020
- Households
- 24,473
- Median household income
- $74,001
- +24.4% vs. 2015–2019, before inflation
- Median home value
- $174,600
- Jobs located here
- 19,459
- Highest market score
- 79
- Clothing and shoe stores, #166 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Livingston County by name and distance, and the households and spending within reach. Or open the report at the center of Livingston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 61,438 people live in Livingston County, in 24,473 households. Between 2020 and 2025, the population of Livingston County declined 0.2%, against +3.1% for the U.S. The median household income in Livingston County is $74,001 a year, 8% below the U.S. median of $80,734. That rose 24.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Livingston County spend the most on groceries (an index of 104, where 100 is the U.S. average) and the least on pets (66).
The highest Groundwork market scores in Livingston County are for clothing and shoe stores (79); HVAC and plumbing companies (78); and clothing, shoe and laundry businesses (78). Livingston County ranks #166 of 2,087 scored counties for clothing and shoe stores.
Livingston County is part of the Rochester metro area. For its number of households, Livingston County has the most map listings, relative to the U.S., for veterinarians (73% above the U.S. rate) and the fewest for clothing and shoe stores (65% below the U.S. rate).
All 56 business types in Livingston County
Highest Groundwork market score first. Each score compares Livingston County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 79 | #166 of 2,087 | 14 | 5.7 | $3.7M | 293 | 6 |
| HVAC and plumbing | 78 | #75 of 1,707 | 6 | 2.5 | $12.2M | 256 | 13 |
| Clothing, shoes and laundry | 78 | #171 of 2,210 | 26 | 10.6 | $2M | 228 | 6 |
| Home repair trades | 76 | #88 of 2,057 | 14 | 5.7 | $5.2M | 215 | 27 |
| Real estate | 72 | #165 of 2,229 | 42 | 17.2 | Index only | 233 | 13 |
| Real estate agents and brokers | 71 | #180 of 2,176 | 34 | 13.9 | Index only | 229 | 10 |
| Roofing and gutters | 62 | #320 of 1,177 | 6 | 2.5 | $12.2M | 144 | 5 |
| Optometrists and eye care | 62 | #354 of 1,302 | 5 | 2.0 | $5.6M | 178 | Under 3 |
| Spas and skin care | 61 | #478 of 1,769 | 16 | 6.5 | $1.5M | 167 | Under 3 |
| Lawn, cleaning and pest control | 58 | #547 of 1,771 | 13 | 5.3 | $2.3M | 137 | 29 |
| Grocery stores | 58 | #758 of 2,070 | 19 | 7.8 | $8.4M | 91 | 9 |
| Fast food and sandwich shops | 58 | #809 of 2,222 | 26 | 10.6 | $3.5M | 116 | 44 |
| Sit-down restaurants | 57 | #849 of 2,405 | 103 | 42.1 | $891K | 134 | 43 |
| Child care and preschools | 56 | #651 of 1,611 | 12 | 4.9 | $1M | 103 | 14 |
| Hair salons | 56 | #866 of 2,339 | 46 | 18.8 | $508K | 118 | 12 |
| Convenience stores | 56 | #907 of 2,261 | 29 | 11.8 | $5.5M | 70 | 6 |
| Grocery and convenience stores | 55 | #992 of 2,402 | 61 | 24.9 | $2.6M | 78 | 15 |
| Martial arts and dance studios | 54 | #562 of 1,334 | 11 | 4.5 | $1.8M | 89 | 3 |
| Primary care and pediatrics | 52 | #783 of 1,656 | 16 | 6.5 | $1.7M | 98 | 17 |
| Restaurants and cafes | 52 | #1,092 of 2,405 | 223 | 91.1 | $412K | 111 | 98 |
| Salons, barbers and spas | 51 | #1,097 of 2,385 | 88 | 36.0 | $266K | 125 | 21 |
| Chiropractors | 50 | #716 of 1,490 | 10 | 4.1 | $2.8M | 117 | 7 |
| Bakeries and dessert shops | 50 | #933 of 1,889 | 22 | 9.0 | $4.2M | 101 | 11 |
| Coffee shops and cafes | 50 | #1,006 of 2,063 | 25 | 10.2 | $3.7M | 99 | 11 |
| Barbershops | 47 | #778 of 1,356 | 12 | 4.9 | $1.9M | 103 | Under 3 |
| Landscaping and lawn care | 47 | #783 of 1,493 | 11 | 4.5 | $2.7M | 93 | 22 |
| Physical therapy | 46 | #816 of 1,422 | 12 | 4.9 | $2.3M | 97 | 8 |
| Nail salons | 45 | #826 of 1,328 | 12 | 4.9 | $1.9M | 117 | 7 |
| Doctors, dentists and clinics | 45 | #1,417 of 2,394 | 153 | 62.5 | $182K | 120 | 48 |
| Funeral homes | 44 | #865 of 1,472 | 9 | 3.7 | $428K | 63 | 6 |
| Car washes and detailing | 43 | #897 of 1,451 | 9 | 3.7 | $2.5M | 98 | Under 3 |
| Insurance agencies | 43 | #1,363 of 2,272 | 32 | 13.1 | $1.3M | 102 | 16 |
| Pizza | 40 | #1,450 of 2,090 | 30 | 12.3 | $3.1M | 60 | 44 |
| Laundromats | 39 | #519 of 785 | 6 | 2.5 | $8.7M | 70 | Under 3 |
| Collision repair and body shops | 38 | #935 of 1,327 | 7 | 2.9 | $3.2M | 103 | 9 |
| Gyms | 38 | #1,302 of 1,792 | 23 | 9.4 | $862K | 66 | 7 |
| Dentists and orthodontists | 38 | #1,366 of 1,886 | 29 | 11.8 | $962K | 98 | 16 |
| Tire shops | 37 | #1,098 of 1,530 | 11 | 4.5 | $2M | 81 | 5 |
| Gyms, studios and classes | 37 | #1,595 of 2,088 | 43 | 17.6 | $461K | 70 | 10 |
| Pet grooming and boarding | 36 | #1,067 of 1,461 | 11 | 4.5 | $1.3M | 53 | 3 |
| Yoga, Pilates and fitness studios | 32 | #663 of 777 | 9 | 3.7 | $2.2M | 54 | 7 |
| Auto repair and car care | 24 | #2,187 of 2,401 | 102 | 41.7 | $218K | 81 | 50 |
| Gas stations | 22 | #2,179 of 2,358 | 39 | 15.9 | $1.3M | 56 | 38 |
| Auto repair shops | 21 | #2,226 of 2,378 | 65 | 26.6 | $342K | 77 | 41 |
| Pet stores | 14 | #931 of 974 | 6 | 2.5 | $2.5M | 55 | Under 3 |
| Pet businesses | 12 | #2,185 of 2,200 | 41 | 16.8 | $361K | 41 | 18 |
| Veterinarians | 10 | #1,469 of 1,485 | 14 | 5.7 | $1.1M | 39 | 15 |
| Property management | Not scored | Not scored | 4 | 1.6 | Index only | 191 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 1.2 | Index only | 54 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 0.8 | $36.5M | Too few | 9 |
| House cleaning | Not scored | Not scored | 1 | 0.4 | $29.8M | Too few | 7 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.4 | $29.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $27.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Livingston County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22.2M | $907 | 95 |
| Gasoline and other fuels | $52.2M | $2,133 | 82 |
| Food away from home | $91.8M | $3,752 | 92 |
| Groceries | $160.5M | $6,559 | 104 |
| Personal care products and services | $23.4M | $955 | 95 |
| Child care and other personal services | $12.4M | $506 | 87 |
| Memberships, classes and admissions | $19.8M | $810 | 82 |
| Medical and dental services | $27.9M | $1,139 | 88 |
| Pets | $14.8M | $605 | 66 |
| Clothing, shoes and related services | $52.2M | $2,131 | 104 |
| Vehicle insurance | $41.1M | $1,681 | 86 |
| Home repairs, maintenance and insurance | $73M | $2,984 | 99 |
| Lawn care, cleaning and other household services | $29.8M | $1,219 | 86 |
| Rent and homeowner costs | $423.7M | $17,315 | 104 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Livingston County
- Population, 2025 estimate
- 61,438−0.2% since 2020
- Households
- 24,473
- Median age
- 42.7
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 632 sq. mi.
- People per square mile
- 97
- Median household income
- $74,001+24.4% vs. 2015–2019, before inflation
- Average household income
- $93,240
- Median home value
- $174,600
- Jobs located here
- 19,459
- Daytime population
- 52,677Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Livingston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Livingston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in New York 8
- Wyoming County, NY39,753 people
- Genesee County, NY57,787 people
- Ontario County, NY112,625 people
- Monroe County, NY753,753 people
- Yates County, NY24,526 people
- Allegany County, NY47,159 people
- Orleans County, NY39,608 people
- Wayne County, NY90,929 people
Questions
How fast is Livingston County, NY growing?
Population estimates put Livingston County at 61,438 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 24,473 households. Against the 2015–2019 survey, median household income rose 24.4%, before inflation.
How much do households in Livingston County, NY spend?
Households in Livingston County spend about $423.7M a year on rent and homeowner costs, $160.5M on groceries and $91.8M on food away from home. Relative to the U.S., household spending in Livingston County runs highest on groceries (an index of 104, where 100 is the U.S. average) and lowest on pets (66).
Which business types have the highest market scores in Livingston County, NY?
Of the business types scored in Livingston County, clothing and shoe stores (79); HVAC and plumbing companies (78); and clothing, shoe and laundry businesses (78) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #166 of 2,087 scored counties.
How does Livingston County, NY compare with the U.S.?
Median household income in Livingston County is $74,001, 8% below the U.S. median of $80,734. The population fell 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $174,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for veterinarians (73% above the U.S. rate) and lowest for clothing and shoe stores (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Livingston County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Livingston County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in New York · Every U.S. market · How we measure
Screening a site or an acquisition in Livingston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Livingston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.