County profile · New York
Kings County, NY market data
How Kings County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 2,653,963
- −2.5% since 2020
- Households
- 1,009,927
- Median household income
- $80,263
- +33.3% vs. 2015–2019, before inflation
- Median home value
- $905,000
- Jobs located here
- 883,599
- Highest market score
- 78
- Roofing and gutters, #67 of 1,177 scored counties
A site report maps the competitors on map listings around any address in Kings County by name and distance, and the households and spending within reach. Or open the report at the center of Kings County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Kings County has an estimated 2,653,963 people and 1,009,927 households. Between 2020 and 2025, the population of Kings County declined 2.5%, against +3.1% for the U.S. Median household income in Kings County is $80,263, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.3%, before inflation.
Relative to the U.S., household spending in Kings County runs highest on clothing, shoes and related services (an index of 117, where 100 is the U.S. average) and lowest on gasoline and other fuels (26).
Of the business types scored in Kings County, roofing and gutter companies (78), mortgage brokers and lenders (76) and home inspectors (73) have the highest Groundwork market scores. For roofing and gutter companies, that ranks #67 of 1,177 scored counties.
Kings County is part of the New York-Newark-Jersey City metro area. Against the U.S., map listings per household run highest for laundromats (2.9 times the U.S. rate) and lowest for landscaping and lawn care companies (87% below the U.S. rate).
All 56 business types in Kings County
Highest Groundwork market score first. Each score compares Kings County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Roofing and gutters | 78 | #67 of 1,177 | 89 | 0.9 | $37.4M | 442 | 67 |
| Mortgage brokers and lenders | 76 | #59 of 887 | 123 | 1.2 | Index only | 393 | 67 |
| Home inspectors | 73 | #39 of 415 | 32 | 0.3 | Index only | 225 | 24 |
| Lawn, cleaning and pest control | 73 | #163 of 1,771 | 286 | 2.8 | $4.7M | 282 | 545 |
| Landscaping and lawn care | 73 | #164 of 1,493 | 63 | 0.6 | $21.5M | 735 | 153 |
| Gyms | 72 | #176 of 1,792 | 394 | 3.9 | $2.7M | 205 | 214 |
| Chiropractors | 71 | #199 of 1,490 | 127 | 1.3 | $10M | 416 | 109 |
| HVAC and plumbing | 70 | #194 of 1,707 | 334 | 3.3 | $10M | 209 | 784 |
| Home repair trades | 70 | #199 of 2,057 | 595 | 5.9 | $5.6M | 230 | 1,444 |
| Electricians | 67 | #204 of 1,160 | 172 | 1.7 | $19.3M | 161 | 593 |
| House cleaning | 66 | #145 of 847 | 125 | 1.2 | $10.8M | 170 | 287 |
| Veterinarians | 63 | #417 of 1,485 | 120 | 1.2 | $5.7M | 211 | 86 |
| Optometrists and eye care | 62 | #358 of 1,302 | 283 | 2.8 | $4.5M | 143 | 139 |
| Oil change and quick lube | 61 | #138 of 479 | 6 | 0.1 | $50.2M | 365 | 10 |
| Gyms, studios and classes | 61 | #544 of 2,088 | 1,042 | 10.3 | $1M | 153 | 518 |
| Pet businesses | 61 | #603 of 2,200 | 481 | 4.8 | $1.4M | 163 | 269 |
| Pet grooming and boarding | 60 | #470 of 1,461 | 156 | 1.5 | $4.4M | 174 | 122 |
| Real estate agents and brokers | 60 | #553 of 2,176 | 1,667 | 16.5 | Index only | 208 | 751 |
| Martial arts and dance studios | 58 | #427 of 1,334 | 373 | 3.7 | $2.8M | 140 | 304 |
| Convenience stores | 58 | #816 of 2,261 | 278 | 2.8 | $24.9M | 316 | 700 |
| Pest control | 57 | #260 of 699 | 98 | 1.0 | $13.8M | 135 | 105 |
| Funeral homes | 57 | #529 of 1,472 | 166 | 1.6 | $816K | 120 | 79 |
| Urgent care and walk-in clinics | 55 | #135 of 325 | 53 | 0.5 | $23.8M | 97 | 39 |
| Yoga, Pilates and fitness studios | 54 | #313 of 777 | 275 | 2.7 | $3.8M | 94 | 214 |
| Gas stations | 54 | #981 of 2,358 | 258 | 2.6 | $2.6M | 110 | 206 |
| Car washes and detailing | 52 | #669 of 1,451 | 107 | 1.1 | $2.8M | 112 | 85 |
| Pizza | 52 | #928 of 2,090 | 712 | 7.1 | $5.9M | 116 | 2,250 |
| Primary care and pediatrics | 51 | #798 of 1,656 | 471 | 4.7 | $2.7M | 151 | 1,517 |
| Real estate | 51 | #1,022 of 2,229 | 2,074 | 20.5 | Index only | 210 | 2,348 |
| Hair salons | 51 | #1,102 of 2,339 | 1,801 | 17.8 | $585K | 136 | 907 |
| Spas and skin care | 49 | #908 of 1,769 | 787 | 7.8 | $1.3M | 153 | 311 |
| Pet stores | 48 | #516 of 974 | 150 | 1.5 | $4.6M | 102 | 61 |
| Dentists and orthodontists | 47 | #1,033 of 1,886 | 906 | 9.0 | $1.4M | 142 | 815 |
| Fast food and sandwich shops | 47 | #1,249 of 2,222 | 1,340 | 13.3 | $3.1M | 103 | 2,250 |
| Tire shops | 46 | #875 of 1,530 | 129 | 1.3 | $2.3M | 93 | 45 |
| Child care and preschools | 46 | #915 of 1,611 | 644 | 6.4 | $1.1M | 105 | 1,092 |
| Physical therapy | 45 | #838 of 1,422 | 376 | 3.7 | $3.4M | 140 | 580 |
| Doctors, dentists and clinics | 45 | #1,393 of 2,394 | 4,929 | 48.8 | $256K | 168 | 3,199 |
| Property management | 44 | #542 of 910 | 252 | 2.5 | Index only | 135 | 1,291 |
| Grocery and convenience stores | 44 | #1,425 of 2,402 | 2,237 | 22.2 | $3.1M | 91 | 2,599 |
| Clothing and shoe stores | 42 | #1,325 of 2,087 | 1,740 | 17.2 | $1.4M | 110 | 1,053 |
| Salons, barbers and spas | 41 | #1,659 of 2,385 | 3,903 | 38.6 | $270K | 127 | 1,971 |
| Barbershops | 38 | #959 of 1,356 | 561 | 5.6 | $1.9M | 100 | 127 |
| Insurance agencies | 37 | #1,571 of 2,272 | 435 | 4.3 | $1.2M | 97 | 462 |
| Auto repair and car care | 35 | #1,848 of 2,401 | 1,379 | 13.7 | $218K | 81 | 801 |
| Restaurants and cafes | 34 | #1,865 of 2,405 | 12,042 | 119.2 | $349K | 94 | 5,611 |
| Sit-down restaurants | 34 | #1,881 of 2,405 | 6,814 | 67.5 | $617K | 93 | 2,298 |
| Nail salons | 33 | #1,082 of 1,328 | 650 | 6.4 | $1.6M | 97 | 622 |
| Clothing, shoes and laundry | 33 | #1,755 of 2,210 | 2,912 | 28.8 | $833K | 95 | 1,878 |
| Bakeries and dessert shops | 32 | #1,556 of 1,889 | 1,134 | 11.2 | $3.7M | 89 | 1,219 |
| Coffee shops and cafes | 31 | #1,715 of 2,063 | 1,352 | 13.4 | $3.1M | 84 | 1,044 |
| Dry cleaners | 28 | #450 of 507 | 195 | 1.9 | $12.4M | 79 | 278 |
| Collision repair and body shops | 28 | #1,143 of 1,327 | 186 | 1.8 | $1.6M | 53 | 150 |
| Auto repair shops | 28 | #2,090 of 2,378 | 996 | 9.9 | $302K | 68 | 636 |
| Grocery stores | 26 | #1,756 of 2,070 | 1,396 | 13.8 | $5M | 53 | 1,899 |
| Laundromats | 21 | #701 of 785 | 479 | 4.7 | $5.1M | 40 | 547 |
Household spending in Kings County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $301.2M | $298 | 31 |
| Gasoline and other fuels | $679.4M | $673 | 26 |
| Food away from home | $4.2B | $4,164 | 102 |
| Groceries | $6.9B | $6,857 | 109 |
| Personal care products and services | $1.1B | $1,043 | 104 |
| Child care and other personal services | $678.5M | $672 | 116 |
| Memberships, classes and admissions | $1.1B | $1,043 | 106 |
| Medical and dental services | $1.3B | $1,251 | 97 |
| Pets | $689.9M | $683 | 75 |
| Clothing, shoes and related services | $2.4B | $2,402 | 117 |
| Vehicle insurance | $528.6M | $523 | 27 |
| Home repairs, maintenance and insurance | $3.3B | $3,293 | 109 |
| Lawn care, cleaning and other household services | $1.4B | $1,342 | 95 |
| Rent and homeowner costs | $18.9B | $18,692 | 112 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kings County
- Population, 2025 estimate
- 2,653,963−2.5% since 2020
- Households
- 1,009,927
- Median age
- 37.7
- Homes lived in by their owners
- 30%
- Vehicles per household
- 0.6
- Land area
- 69 sq. mi.
- People per square mile
- 37,927
- Median household income
- $80,263+33.3% vs. 2015–2019, before inflation
- Average household income
- $123,376
- Median home value
- $905,000
- Jobs located here
- 883,599
- Daytime population
- 2,304,140Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kings County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kings County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Kings County, NY growing?
Population estimates put Kings County at 2,653,963 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 1,009,927 households. Median household income rose 33.3% from the 2015–2019 survey, before inflation.
How much do households in Kings County, NY spend?
Households in Kings County spend about $18.9B a year on rent and homeowner costs, $6.9B on groceries and $4.2B on food away from home. Set against the U.S., households in Kings County spend the most on clothing, shoes and related services (an index of 117, where 100 is the U.S. average) and the least on gasoline and other fuels (26).
Which business types have the highest market scores in Kings County, NY?
The highest Groundwork market scores in Kings County are for roofing and gutter companies (78), mortgage brokers and lenders (76) and home inspectors (73). Kings County ranks #67 of 1,177 scored counties for roofing and gutter companies.
How does Kings County, NY compare with the U.S.?
The median household income in Kings County is $80,263 a year, in line with the U.S. median of $80,734. The population fell 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $905,000, against $332,700 for the U.S. For its number of households, Kings County has the most map listings, relative to the U.S., for laundromats (2.9 times the U.S. rate) and the fewest for landscaping and lawn care companies (87% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Kings County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kings County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Kings County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kings County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.