County profile · New York
Saratoga County, NY market data
Population, household spending and competition for 56 business types in Saratoga County, each scored against other counties.
- Population, 2025
- 241,343
- +2.3% since 2020
- Households
- 101,911
- Median household income
- $100,787
- +19.6% vs. 2015–2019, before inflation
- Median home value
- $348,600
- Jobs located here
- 91,512
- Highest market score
- 86
- Roofing and gutters, #13 of 1,177 scored counties
A site report maps the competitors on map listings around any address in Saratoga County by name and distance, and the households and spending within reach. Or open the report at the center of Saratoga County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 241,343 people live in Saratoga County, in 101,911 households. Population estimates show Saratoga County grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Saratoga County is $100,787 a year, 25% above the U.S. median of $80,734. That rose 19.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Saratoga County spend the most on child care and other personal services (an index of 125, where 100 is the U.S. average) and the least on gasoline and other fuels (79).
The highest Groundwork market scores in Saratoga County are for roofing and gutter companies (86), HVAC and plumbing companies (84) and laundromats (82). Saratoga County ranks #13 of 1,177 scored counties for roofing and gutter companies.
Saratoga County is part of the Albany-Schenectady-Troy metro area. For its number of households, Saratoga County has the most map listings, relative to the U.S., for home inspectors (83% above the U.S. rate) and the fewest for tire shops (45% below the U.S. rate).
All 56 business types in Saratoga County
Highest Groundwork market score first. Each score compares Saratoga County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Roofing and gutters | 86 | #13 of 1,177 | 20 | 2.0 | $18.2M | 215 | 10 |
| HVAC and plumbing | 84 | #28 of 1,707 | 45 | 4.4 | $8.1M | 170 | 64 |
| Laundromats | 82 | #52 of 785 | 13 | 1.3 | $20.1M | 161 | 4 |
| Home repair trades | 81 | #35 of 2,057 | 94 | 9.2 | $3.9M | 159 | 128 |
| Fast food and sandwich shops | 81 | #105 of 2,222 | 83 | 8.1 | $5.6M | 183 | 163 |
| Grocery and convenience stores | 81 | #168 of 2,402 | 184 | 18.1 | $4.1M | 120 | 46 |
| Grocery stores | 81 | #173 of 2,070 | 62 | 6.1 | $12M | 129 | 29 |
| Optometrists and eye care | 78 | #82 of 1,302 | 33 | 3.2 | $4.2M | 133 | 10 |
| Convenience stores | 78 | #232 of 2,261 | 94 | 9.2 | $7.9M | 101 | 17 |
| Pest control | 77 | #38 of 699 | 8 | 0.8 | $18.4M | 180 | 6 |
| Tire shops | 75 | #162 of 1,530 | 21 | 2.1 | $4.4M | 177 | 8 |
| Mortgage brokers and lenders | 72 | #95 of 887 | 29 | 2.8 | Index only | 180 | 15 |
| Electricians | 72 | #140 of 1,160 | 29 | 2.8 | $12.5M | 104 | 54 |
| Pizza | 71 | #284 of 2,090 | 89 | 8.7 | $5.2M | 103 | 163 |
| Collision repair and body shops | 70 | #205 of 1,327 | 18 | 1.8 | $5.2M | 168 | 21 |
| Dry cleaners | 68 | #82 of 507 | 12 | 1.2 | $21.8M | 139 | 11 |
| Property management | 68 | #156 of 910 | 23 | 2.3 | Index only | 159 | 50 |
| Auto repair and car care | 68 | #420 of 2,401 | 245 | 24.0 | $381K | 142 | 120 |
| Clothing and shoe stores | 68 | #437 of 2,087 | 127 | 12.5 | $2.1M | 162 | 68 |
| Auto repair shops | 67 | #452 of 2,378 | 143 | 14.0 | $652K | 147 | 85 |
| Restaurants and cafes | 67 | #479 of 2,405 | 933 | 91.6 | $497K | 134 | 448 |
| Physical therapy | 66 | #306 of 1,422 | 48 | 4.7 | $2.9M | 119 | 31 |
| Gyms | 66 | #311 of 1,792 | 71 | 7.0 | $1.7M | 127 | 38 |
| Bakeries and dessert shops | 66 | #362 of 1,889 | 78 | 7.7 | $5.9M | 144 | 72 |
| Coffee shops and cafes | 66 | #401 of 2,063 | 90 | 8.8 | $5.2M | 139 | 63 |
| Clothing, shoes and laundry | 66 | #487 of 2,210 | 185 | 18.2 | $1.4M | 161 | 83 |
| Child care and preschools | 65 | #386 of 1,611 | 57 | 5.6 | $1.3M | 129 | 80 |
| Barbershops | 64 | #370 of 1,356 | 50 | 4.9 | $2.3M | 123 | 7 |
| Hair salons | 64 | #504 of 2,339 | 245 | 24.0 | $473K | 110 | 49 |
| Real estate agents and brokers | 62 | #492 of 2,176 | 274 | 26.9 | Index only | 136 | 62 |
| Funeral homes | 61 | #454 of 1,472 | 19 | 1.9 | $771K | 114 | 16 |
| Sit-down restaurants | 61 | #702 of 2,405 | 522 | 51.2 | $889K | 134 | 222 |
| Gas stations | 60 | #736 of 2,358 | 73 | 7.2 | $2.9M | 120 | 95 |
| House cleaning | 59 | #249 of 847 | 21 | 2.1 | $7M | 110 | 58 |
| Primary care and pediatrics | 58 | #582 of 1,656 | 73 | 7.2 | $1.9M | 106 | 132 |
| Gyms, studios and classes | 58 | #681 of 2,088 | 158 | 15.5 | $742K | 112 | 77 |
| Car washes and detailing | 57 | #537 of 1,451 | 32 | 3.1 | $2.9M | 116 | 18 |
| Chiropractors | 57 | #551 of 1,490 | 59 | 5.8 | $2.3M | 97 | 31 |
| Home inspectors | 56 | #154 of 415 | 11 | 1.1 | Index only | 70 | 6 |
| Martial arts and dance studios | 56 | #490 of 1,334 | 56 | 5.5 | $2.1M | 104 | 39 |
| Real estate | 56 | #788 of 2,229 | 337 | 33.1 | Index only | 139 | 149 |
| Nail salons | 54 | #556 of 1,328 | 56 | 5.5 | $2.1M | 124 | 47 |
| Lawn, cleaning and pest control | 54 | #715 of 1,771 | 90 | 8.8 | $1.6M | 98 | 186 |
| Yoga, Pilates and fitness studios | 52 | #356 of 777 | 31 | 3.0 | $3.8M | 93 | 38 |
| Landscaping and lawn care | 52 | #660 of 1,493 | 61 | 6.0 | $2.4M | 82 | 122 |
| Salons, barbers and spas | 51 | #1,113 of 2,385 | 479 | 47.0 | $242K | 114 | 131 |
| Spas and skin care | 50 | #894 of 1,769 | 124 | 12.2 | $935K | 107 | 28 |
| Dentists and orthodontists | 49 | #975 of 1,886 | 121 | 11.9 | $1.1M | 116 | 96 |
| Pet stores | 44 | #591 of 974 | 22 | 2.2 | $3.5M | 77 | 8 |
| Doctors, dentists and clinics | 44 | #1,496 of 2,394 | 904 | 88.7 | $152K | 100 | 305 |
| Insurance agencies | 42 | #1,401 of 2,272 | 127 | 12.5 | $1.3M | 102 | 85 |
| Veterinarians | 30 | #1,209 of 1,485 | 48 | 4.7 | $1.6M | 59 | 41 |
| Pet businesses | 29 | #1,897 of 2,200 | 146 | 14.3 | $523K | 60 | 79 |
| Pet grooming and boarding | 26 | #1,267 of 1,461 | 61 | 6.0 | $1.3M | 49 | 30 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.4 | $23.3M | 170 | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.4 | $34.4M | 140 | 5 |
Household spending in Saratoga County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $93.2M | $915 | 96 |
| Gasoline and other fuels | $209.2M | $2,053 | 79 |
| Food away from home | $463.9M | $4,552 | 112 |
| Groceries | $745.4M | $7,314 | 116 |
| Personal care products and services | $116M | $1,138 | 113 |
| Child care and other personal services | $73.9M | $725 | 125 |
| Memberships, classes and admissions | $117.3M | $1,151 | 117 |
| Medical and dental services | $137.5M | $1,349 | 105 |
| Pets | $76.4M | $750 | 82 |
| Clothing, shoes and related services | $261.9M | $2,570 | 125 |
| Vehicle insurance | $163.4M | $1,603 | 82 |
| Home repairs, maintenance and insurance | $363.5M | $3,567 | 118 |
| Lawn care, cleaning and other household services | $147.3M | $1,446 | 102 |
| Rent and homeowner costs | $2B | $19,968 | 120 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Saratoga County
- Population, 2025 estimate
- 241,343+2.3% since 2020
- Households
- 101,911
- Median age
- 44.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.8
- Land area
- 810 sq. mi.
- People per square mile
- 294
- Median household income
- $100,787+19.6% vs. 2015–2019, before inflation
- Average household income
- $133,050
- Median home value
- $348,600
- Jobs located here
- 91,512
- Daytime population
- 214,409Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Saratoga County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Saratoga County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Montgomery County, NY49,528 people
- Schoharie County, NY30,049 people
Questions
How fast is Saratoga County, NY growing?
Population estimates put Saratoga County at 241,343 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 101,911 households. Against the 2015–2019 survey, median household income rose 19.6%, before inflation.
How much do households in Saratoga County, NY spend?
Households in Saratoga County spend about $2B a year on rent and homeowner costs, $745.4M on groceries and $463.9M on food away from home. Relative to the U.S., household spending in Saratoga County runs highest on child care and other personal services (an index of 125, where 100 is the U.S. average) and lowest on gasoline and other fuels (79).
Which business types have the highest market scores in Saratoga County, NY?
Of the business types scored in Saratoga County, roofing and gutter companies (86), HVAC and plumbing companies (84) and laundromats (82) have the highest Groundwork market scores. For roofing and gutter companies, that ranks #13 of 1,177 scored counties.
How does Saratoga County, NY compare with the U.S.?
Median household income in Saratoga County is $100,787, 25% above the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $348,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (83% above the U.S. rate) and lowest for tire shops (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Saratoga County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Saratoga County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Saratoga County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Saratoga County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.