Small-town market profile · New York
Corning, NY area market data
Population, household spending and competition for 56 business types in the Corning area, each scored against other small-town markets.
- Population, 2025
- 91,855
- −1.6% since 2020
- Households
- 39,219
- Median household income
- $65,887
- +22.8% vs. 2015–2019, before inflation
- Median home value
- $137,900
- Jobs located here
- 35,180
- Highest market score
- 81
- Home repair trades, #6 of 526 scored small-town markets
A site report maps the competitors on map listings around any address in the Corning area by name and distance, and the households and spending within reach. Or open the report at the center of the Corning area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 91,855 people live in the Corning area, in 39,219 households. Population estimates show the Corning area declined 1.6% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Corning area is $65,887 a year, 18% below the U.S. median of $80,734. That rose 22.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Corning area spend the most on groceries (an index of 100, where 100 is the U.S. average) and the least on pets (63).
The highest Groundwork market scores in the Corning area are for home repair companies (81), HVAC and plumbing companies (80) and real estate businesses (78). The Corning area ranks #6 of 526 scored small-town markets for home repair companies.
The Corning area is made up of one county, Steuben County. For its number of households, the Corning area has the most map listings, relative to the U.S., for funeral homes (2.2 times the U.S. rate) and the fewest for home repair companies (75% below the U.S. rate).
All 56 business types in the Corning area
Highest Groundwork market score first. Each score compares the Corning area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home repair trades | 81 | #6 of 526 | 12 | 3.1 | $9.3M | 384 | 27 |
| HVAC and plumbing | 80 | #14 of 476 | 8 | 2.0 | $14M | 294 | 18 |
| Real estate | 78 | #17 of 536 | 47 | 12.0 | Index only | 321 | 14 |
| Real estate agents and brokers | 77 | #19 of 533 | 45 | 11.5 | Index only | 267 | 7 |
| Clothing and shoe stores | 75 | #59 of 536 | 32 | 8.2 | $2.5M | 197 | 11 |
| Clothing, shoes and laundry | 75 | #61 of 536 | 49 | 12.5 | $1.6M | 186 | 11 |
| Nail salons | 74 | #29 of 387 | 6 | 1.5 | $5.9M | 356 | 4 |
| Primary care and pediatrics | 68 | #90 of 458 | 13 | 3.3 | $3.3M | 186 | 23 |
| Fast food and sandwich shops | 68 | #101 of 537 | 37 | 9.4 | $3.8M | 124 | 58 |
| Laundromats | 67 | #33 of 150 | 8 | 2.0 | $10M | 80 | Under 3 |
| Gyms, studios and classes | 64 | #109 of 535 | 39 | 9.9 | $752K | 114 | 7 |
| Gyms | 63 | #112 of 506 | 21 | 5.4 | $1.4M | 107 | 7 |
| Spas and skin care | 62 | #126 of 504 | 21 | 5.4 | $1.7M | 194 | 6 |
| Pizza | 61 | #143 of 520 | 29 | 7.4 | $4.8M | 95 | 58 |
| Barbershops | 60 | #124 of 377 | 13 | 3.3 | $2.7M | 145 | Under 3 |
| Dentists and orthodontists | 59 | #174 of 526 | 26 | 6.6 | $1.7M | 168 | 19 |
| Restaurants and cafes | 59 | #175 of 538 | 341 | 86.9 | $409K | 110 | 152 |
| Sit-down restaurants | 58 | #180 of 538 | 161 | 41.1 | $867K | 131 | 69 |
| Coffee shops and cafes | 56 | #201 of 529 | 24 | 6.1 | $5.8M | 157 | 23 |
| Grocery stores | 55 | #218 of 506 | 24 | 6.1 | $10.4M | 111 | 22 |
| Child care and preschools | 54 | #195 of 454 | 17 | 4.3 | $1.1M | 108 | 27 |
| Physical therapy | 53 | #185 of 400 | 16 | 4.1 | $2.7M | 112 | 9 |
| Doctors, dentists and clinics | 53 | #245 of 538 | 235 | 59.9 | $183K | 120 | 62 |
| Convenience stores | 53 | #258 of 529 | 53 | 13.5 | $4.7M | 60 | 9 |
| Lawn, cleaning and pest control | 52 | #210 of 481 | 21 | 5.4 | $2.2M | 130 | 42 |
| Optometrists and eye care | 51 | #195 of 400 | 12 | 3.1 | $3.6M | 114 | Under 3 |
| Salons, barbers and spas | 49 | #281 of 538 | 139 | 35.4 | $256K | 121 | 27 |
| Grocery and convenience stores | 49 | #288 of 538 | 95 | 24.2 | $2.6M | 77 | 31 |
| Tire shops | 48 | #231 of 431 | 15 | 3.8 | $2.1M | 85 | 4 |
| Martial arts and dance studios | 47 | #214 of 378 | 15 | 3.8 | $2M | 97 | Under 3 |
| Landscaping and lawn care | 45 | #231 of 399 | 17 | 4.3 | $2.7M | 92 | 31 |
| Chiropractors | 45 | #246 of 426 | 18 | 4.6 | $2.4M | 100 | 11 |
| Insurance agencies | 43 | #324 of 537 | 42 | 10.7 | $1.4M | 114 | 28 |
| Collision repair and body shops | 41 | #259 of 387 | 11 | 2.8 | $2.9M | 94 | 11 |
| Veterinarians | 40 | #269 of 398 | 13 | 3.3 | $1.7M | 63 | 8 |
| Car washes and detailing | 39 | #312 of 441 | 18 | 4.6 | $1.8M | 71 | 4 |
| Bakeries and dessert shops | 39 | #368 of 507 | 37 | 9.4 | $3.8M | 91 | 23 |
| Hair salons | 38 | #407 of 538 | 99 | 25.2 | $360K | 84 | 17 |
| Funeral homes | 36 | #270 of 365 | 18 | 4.6 | $336K | 50 | 11 |
| Gas stations | 32 | #440 of 536 | 49 | 12.5 | $1.5M | 65 | 50 |
| Pet grooming and boarding | 27 | #349 of 387 | 21 | 5.4 | $1.1M | 42 | 6 |
| Pet businesses | 23 | #503 of 527 | 57 | 14.5 | $394K | 45 | 14 |
| Auto repair and car care | 20 | #506 of 538 | 164 | 41.8 | $195K | 73 | 71 |
| Auto repair shops | 18 | #517 of 538 | 99 | 25.2 | $323K | 73 | 57 |
| Pet stores | 11 | #212 of 220 | 13 | 3.3 | $1.7M | 38 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 6 | 1.5 | $5.3M | 39 | 6 |
| House cleaning | Not scored | Not scored | 4 | 1.0 | $11.5M | 179 | 11 |
| Dry cleaners | Not scored | Not scored | 3 | 0.8 | $26.7M | 170 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 0.8 | $37.3M | 441 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.8 | $9.8M | 241 | 7 |
| Electricians | Not scored | Not scored | 1 | 0.3 | $112M | Too few | 9 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $43M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
Household spending in the Corning area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $32M | $816 | 85 |
| Gasoline and other fuels | $75.9M | $1,935 | 75 |
| Food away from home | $139.5M | $3,558 | 87 |
| Groceries | $248.6M | $6,340 | 100 |
| Personal care products and services | $35.6M | $909 | 90 |
| Child care and other personal services | $18.4M | $469 | 81 |
| Memberships, classes and admissions | $29.3M | $748 | 76 |
| Medical and dental services | $43M | $1,097 | 85 |
| Pets | $22.5M | $573 | 63 |
| Clothing, shoes and related services | $80.1M | $2,043 | 99 |
| Vehicle insurance | $59.9M | $1,527 | 78 |
| Home repairs, maintenance and insurance | $112M | $2,856 | 95 |
| Lawn care, cleaning and other household services | $45.8M | $1,169 | 83 |
| Rent and homeowner costs | $654.3M | $16,684 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Corning area
- Population, 2025 estimate
- 91,855−1.6% since 2020
- Households
- 39,219
- Median age
- 43.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.7
- Land area
- 1,391 sq. mi.
- People per square mile
- 67
- Median household income
- $65,887+22.8% vs. 2015–2019, before inflation
- Average household income
- $87,852
- Median home value
- $137,900
- Jobs located here
- 35,180
- Daytime population
- 89,380Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Corning area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Corning area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Corning area 1
- Steuben County, NY92,588 people
Other markets based in New York 12
- New York-Newark-Jersey City, NY-NJ metro area19,723,168 people
- Buffalo-Cheektowaga, NY metro area1,161,343 people
- Rochester, NY metro area1,058,413 people
- Albany-Schenectady-Troy, NY metro area906,052 people
- Kiryas Joel-Poughkeepsie-Newburgh, NY metro area704,836 people
- Syracuse, NY metro area656,410 people
- Utica-Rome, NY metro area288,881 people
- Binghamton, NY metro area245,242 people
- Kingston, NY metro area182,601 people
- Glens Falls, NY metro area126,039 people
- Watertown-Fort Drum, NY metro area115,040 people
- Ithaca, NY metro area104,537 people
Questions
How fast is the Corning, NY area growing?
Population estimates put the Corning area at 91,855 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 39,219 households. Against the 2015–2019 survey, median household income rose 22.8%, before inflation.
How much do households in the Corning, NY area spend?
Households in the Corning area spend about $654.3M a year on rent and homeowner costs, $248.6M on groceries and $139.5M on food away from home. Relative to the U.S., household spending in the Corning area runs highest on groceries (an index of 100, where 100 is the U.S. average) and lowest on pets (63).
Which business types have the highest market scores in the Corning, NY area?
Of the business types scored in the Corning area, home repair companies (81), HVAC and plumbing companies (80) and real estate businesses (78) have the highest Groundwork market scores. For home repair companies, that ranks #6 of 526 scored small-town markets.
How does the Corning, NY area compare with the U.S.?
Median household income in the Corning area is $65,887, 18% below the U.S. median of $80,734. The population fell 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $137,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.2 times the U.S. rate) and lowest for home repair companies (75% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the Corning area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Corning area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Corning area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Corning area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.