Small-town market profile · New York
Amsterdam, NY area market data
Population, household spending and competition for 56 business types in the Amsterdam area, each scored against other small-town markets.
- Population, 2025
- 50,046
- +1.1% since 2020
- Households
- 19,603
- Median household income
- $64,943
- +31.3% vs. 2015–2019, before inflation
- Median home value
- $157,500
- Jobs located here
- 18,287
- Highest market score
- 87
- Clothing and shoe stores, #9 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Amsterdam area by name and distance, and the households and spending within reach. Or open the report at the center of the Amsterdam area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 50,046 people live in the Amsterdam area, in 19,603 households. Population estimates put the population change in the Amsterdam area from 2020 to 2025 at +1.1%, slower than the U.S. (+3.1%). The median household income in the Amsterdam area is $64,943 a year, 20% below the U.S. median of $80,734. That rose 31.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Amsterdam area spend the most on groceries (an index of 100, where 100 is the U.S. average) and the least on pets (62).
The highest Groundwork market scores in the Amsterdam area are for clothing and shoe stores (87); clothing, shoe and laundry businesses (83); and HVAC and plumbing companies (82). The Amsterdam area ranks #9 of 536 scored small-town markets for clothing and shoe stores.
The Amsterdam area is made up of one county, Montgomery County. For its number of households, the Amsterdam area has the most map listings, relative to the U.S., for funeral homes (2.4 times the U.S. rate) and the fewest for real estate agents and brokers (63% below the U.S. rate).
All 56 business types in the Amsterdam area
Highest Groundwork market score first. Each score compares the Amsterdam area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 87 | #9 of 536 | 12 | 6.1 | $3.3M | 259 | 4 |
| Clothing, shoes and laundry | 83 | #17 of 536 | 26 | 13.3 | $1.5M | 172 | 4 |
| HVAC and plumbing | 82 | #11 of 476 | 9 | 4.6 | $6.1M | 129 | 8 |
| Real estate agents and brokers | 79 | #13 of 533 | 22 | 11.2 | Index only | 270 | 7 |
| Real estate | 77 | #20 of 536 | 30 | 15.3 | Index only | 249 | 13 |
| Home repair trades | 74 | #32 of 526 | 20 | 10.2 | $2.8M | 113 | 23 |
| Spas and skin care | 72 | #44 of 504 | 9 | 4.6 | $2M | 223 | Under 3 |
| Optometrists and eye care | 69 | #61 of 400 | 5 | 2.6 | $4.2M | 135 | 3 |
| Gyms | 68 | #61 of 506 | 10 | 5.1 | $1.4M | 109 | Under 3 |
| Child care and preschools | 67 | #98 of 454 | 9 | 4.6 | $994K | 99 | 9 |
| Chiropractors | 66 | #81 of 426 | 6 | 3.1 | $3.5M | 147 | 5 |
| Hair salons | 66 | #83 of 538 | 36 | 18.4 | $489K | 114 | 6 |
| Grocery stores | 66 | #101 of 506 | 11 | 5.6 | $11.2M | 121 | 10 |
| Physical therapy | 63 | #109 of 400 | 8 | 4.1 | $2.6M | 110 | 3 |
| Roofing and gutters | 61 | #81 of 288 | 8 | 4.1 | $6.9M | 81 | 3 |
| Coffee shops and cafes | 61 | #144 of 529 | 12 | 6.1 | $5.7M | 155 | 12 |
| Gyms, studios and classes | 59 | #163 of 535 | 21 | 10.7 | $675K | 102 | Under 3 |
| Martial arts and dance studios | 58 | #135 of 378 | 7 | 3.6 | $2M | 100 | Under 3 |
| Property management | 57 | #68 of 180 | 8 | 4.1 | Index only | 73 | 4 |
| Salons, barbers and spas | 57 | #181 of 538 | 69 | 35.2 | $255K | 120 | 12 |
| Primary care and pediatrics | 56 | #179 of 458 | 7 | 3.6 | $3M | 170 | 31 |
| Dentists and orthodontists | 56 | #213 of 526 | 14 | 7.1 | $1.5M | 154 | 13 |
| Laundromats | 55 | #56 of 150 | 6 | 3.1 | $6.6M | 53 | Under 3 |
| Restaurants and cafes | 55 | #213 of 538 | 184 | 93.9 | $374K | 101 | 84 |
| Fast food and sandwich shops | 55 | #234 of 537 | 27 | 13.8 | $2.5M | 84 | 35 |
| Sit-down restaurants | 54 | #222 of 538 | 95 | 48.5 | $724K | 109 | 36 |
| Convenience stores | 53 | #262 of 529 | 31 | 15.8 | $4M | 51 | 5 |
| Nail salons | 52 | #189 of 387 | 7 | 3.6 | $2.5M | 150 | 5 |
| Lawn, cleaning and pest control | 50 | #235 of 481 | 14 | 7.1 | $1.6M | 96 | 20 |
| Doctors, dentists and clinics | 50 | #269 of 538 | 107 | 54.6 | $198K | 130 | 55 |
| Landscaping and lawn care | 48 | #202 of 399 | 10 | 5.1 | $2.3M | 77 | 14 |
| Grocery and convenience stores | 47 | #317 of 538 | 59 | 30.1 | $2.1M | 62 | 15 |
| Pizza | 45 | #309 of 520 | 22 | 11.2 | $3.1M | 62 | 35 |
| Funeral homes | 44 | #215 of 365 | 10 | 5.1 | $320K | 47 | 6 |
| Bakeries and dessert shops | 42 | #336 of 507 | 19 | 9.7 | $3.6M | 87 | 12 |
| Tire shops | 41 | #291 of 431 | 8 | 4.1 | $1.9M | 76 | 4 |
| Car washes and detailing | 41 | #293 of 441 | 7 | 3.6 | $2.2M | 87 | Under 3 |
| Collision repair and body shops | 39 | #275 of 387 | 6 | 3.1 | $2.5M | 83 | 6 |
| Barbershops | 38 | #272 of 377 | 15 | 7.7 | $1.2M | 62 | Under 3 |
| Insurance agencies | 38 | #370 of 537 | 26 | 13.3 | $1.1M | 88 | 16 |
| Gas stations | 27 | #477 of 536 | 25 | 12.8 | $1.5M | 61 | 35 |
| Auto repair shops | 26 | #479 of 538 | 47 | 24.0 | $325K | 73 | 27 |
| Pet businesses | 26 | #489 of 527 | 29 | 14.8 | $381K | 43 | 9 |
| Auto repair and car care | 23 | #498 of 538 | 89 | 45.4 | $171K | 64 | 34 |
| Pet stores | 22 | #200 of 220 | 6 | 3.1 | $1.8M | 41 | Under 3 |
| Pet grooming and boarding | 22 | #362 of 387 | 9 | 4.6 | $1.2M | 48 | Under 3 |
| Veterinarians | 16 | #390 of 398 | 10 | 5.1 | $1.1M | 41 | 9 |
| House cleaning | Not scored | Not scored | 4 | 2.0 | $5.6M | 88 | 6 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 2.0 | $3.5M | 87 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.5 | $18.4M | 153 | 12 |
| Dry cleaners | Not scored | Not scored | 2 | 1.0 | $19.7M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.0 | $7.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $21.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Amsterdam area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.3M | $778 | 81 |
| Gasoline and other fuels | $36.4M | $1,854 | 71 |
| Food away from home | $68.8M | $3,510 | 86 |
| Groceries | $123.5M | $6,301 | 100 |
| Personal care products and services | $17.6M | $898 | 89 |
| Child care and other personal services | $8.9M | $456 | 79 |
| Memberships, classes and admissions | $14.2M | $723 | 74 |
| Medical and dental services | $21.2M | $1,080 | 84 |
| Pets | $11.1M | $564 | 62 |
| Clothing, shoes and related services | $39.5M | $2,013 | 98 |
| Vehicle insurance | $28.6M | $1,460 | 75 |
| Home repairs, maintenance and insurance | $55.1M | $2,812 | 93 |
| Lawn care, cleaning and other household services | $22.6M | $1,152 | 81 |
| Rent and homeowner costs | $323.8M | $16,517 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Amsterdam area
- Population, 2025 estimate
- 50,046+1.1% since 2020
- Households
- 19,603
- Median age
- 40.2
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.6
- Land area
- 403 sq. mi.
- People per square mile
- 123
- Median household income
- $64,943+31.3% vs. 2015–2019, before inflation
- Average household income
- $82,002
- Median home value
- $157,500
- Jobs located here
- 18,287
- Daytime population
- 48,064Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Amsterdam area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Amsterdam area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Amsterdam area 1
- Montgomery County, NY49,528 people
Other markets based in New York 12
- New York-Newark-Jersey City, NY-NJ metro area19,723,168 people
- Buffalo-Cheektowaga, NY metro area1,161,343 people
- Rochester, NY metro area1,058,413 people
- Albany-Schenectady-Troy, NY metro area906,052 people
- Kiryas Joel-Poughkeepsie-Newburgh, NY metro area704,836 people
- Syracuse, NY metro area656,410 people
- Utica-Rome, NY metro area288,881 people
- Binghamton, NY metro area245,242 people
- Kingston, NY metro area182,601 people
- Glens Falls, NY metro area126,039 people
- Watertown-Fort Drum, NY metro area115,040 people
- Ithaca, NY metro area104,537 people
Questions
How fast is the Amsterdam, NY area growing?
Population estimates put the Amsterdam area at 50,046 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 19,603 households. Against the 2015–2019 survey, median household income rose 31.3%, before inflation.
How much do households in the Amsterdam, NY area spend?
Households in the Amsterdam area spend about $323.8M a year on rent and homeowner costs, $123.5M on groceries and $68.8M on food away from home. Relative to the U.S., household spending in the Amsterdam area runs highest on groceries (an index of 100, where 100 is the U.S. average) and lowest on pets (62).
Which business types have the highest market scores in the Amsterdam, NY area?
Of the business types scored in the Amsterdam area, clothing and shoe stores (87); clothing, shoe and laundry businesses (83); and HVAC and plumbing companies (82) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #9 of 536 scored small-town markets.
How does the Amsterdam, NY area compare with the U.S.?
Median household income in the Amsterdam area is $64,943, 20% below the U.S. median of $80,734. The population rose 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $157,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.4 times the U.S. rate) and lowest for real estate agents and brokers (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Amsterdam area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Amsterdam area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Amsterdam area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Amsterdam area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.