County profile · New York
Madison County, NY market data
Population, household spending and competition for 56 business types in Madison County, each scored against other counties.
- Population, 2025
- 67,120
- −1.2% since 2020
- Households
- 26,252
- Median household income
- $75,499
- +22.5% vs. 2015–2019, before inflation
- Median home value
- $184,600
- Jobs located here
- 21,340
- Highest market score
- 81
- Clothing, shoes and laundry, #115 of 2,210 scored counties
A site report maps the competitors on map listings around any address in Madison County by name and distance, and the households and spending within reach. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 67,120 people live in Madison County, in 26,252 households. Population estimates show Madison County declined 1.2% from 2020 to 2025, against +3.1% for the U.S. The median household income in Madison County is $75,499 a year, 6% below the U.S. median of $80,734. That rose 22.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Madison County spend the most on clothing, shoes and related services (an index of 106, where 100 is the U.S. average) and the least on pets (68).
The highest Groundwork market scores in Madison County are for clothing, shoe and laundry businesses (81); clothing and shoe stores (81); and HVAC and plumbing companies (78). Madison County ranks #115 of 2,210 scored counties for clothing, shoe and laundry businesses.
Madison County is part of the Syracuse metro area. For its number of households, Madison County has the most map listings, relative to the U.S., for funeral homes (2.4 times the U.S. rate) and the fewest for clothing and shoe stores (69% below the U.S. rate).
All 56 business types in Madison County
Highest Groundwork market score first. Each score compares Madison County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing, shoes and laundry | 81 | #115 of 2,210 | 22 | 8.4 | $2.6M | 296 | 3 |
| Clothing and shoe stores | 81 | #137 of 2,087 | 13 | 5.0 | $4.4M | 347 | 3 |
| HVAC and plumbing | 78 | #76 of 1,707 | 7 | 2.7 | $11.4M | 239 | 12 |
| Home repair trades | 77 | #78 of 2,057 | 17 | 6.5 | $4.7M | 193 | 21 |
| Real estate | 74 | #128 of 2,229 | 41 | 15.6 | Index only | 260 | 12 |
| Real estate agents and brokers | 73 | #132 of 2,176 | 37 | 14.1 | Index only | 229 | 7 |
| Electricians | 72 | #130 of 1,160 | 5 | 1.9 | $16M | 133 | 9 |
| Roofing and gutters | 68 | #181 of 1,177 | 5 | 1.9 | $16M | 189 | Under 3 |
| Gyms | 68 | #264 of 1,792 | 13 | 5.0 | $1.7M | 132 | 5 |
| Physical therapy | 66 | #295 of 1,422 | 8 | 3.0 | $3.8M | 158 | 5 |
| Spas and skin care | 65 | #351 of 1,769 | 14 | 5.3 | $1.8M | 208 | Under 3 |
| Hair salons | 63 | #517 of 2,339 | 33 | 12.6 | $773K | 180 | 14 |
| Dentists and orthodontists | 61 | #530 of 1,886 | 18 | 6.9 | $1.7M | 172 | 13 |
| Salons, barbers and spas | 60 | #633 of 2,385 | 65 | 24.8 | $393K | 185 | 22 |
| Child care and preschools | 59 | #563 of 1,611 | 10 | 3.8 | $1.4M | 140 | 17 |
| Gyms, studios and classes | 57 | #727 of 2,088 | 32 | 12.2 | $697K | 105 | 8 |
| Nail salons | 56 | #496 of 1,328 | 8 | 3.0 | $3.2M | 191 | 7 |
| Optometrists and eye care | 56 | #518 of 1,302 | 9 | 3.4 | $3.4M | 108 | 3 |
| Barbershops | 56 | #537 of 1,356 | 10 | 3.8 | $2.6M | 135 | Under 3 |
| Tire shops | 55 | #637 of 1,530 | 7 | 2.7 | $3.4M | 134 | 4 |
| Primary care and pediatrics | 55 | #666 of 1,656 | 9 | 3.4 | $3.4M | 190 | 38 |
| Chiropractors | 50 | #718 of 1,490 | 11 | 4.2 | $2.8M | 116 | 7 |
| Car washes and detailing | 48 | #766 of 1,451 | 8 | 3.0 | $2.9M | 117 | Under 3 |
| Fast food and sandwich shops | 48 | #1,229 of 2,222 | 38 | 14.5 | $2.6M | 87 | 46 |
| Laundromats | 47 | #415 of 785 | 5 | 1.9 | $11.5M | 92 | Under 3 |
| Gas stations | 46 | #1,349 of 2,358 | 26 | 9.9 | $2.1M | 89 | 21 |
| Martial arts and dance studios | 45 | #831 of 1,334 | 16 | 6.1 | $1.4M | 69 | 3 |
| Grocery stores | 45 | #1,197 of 2,070 | 27 | 10.3 | $6.4M | 69 | 11 |
| Convenience stores | 45 | #1,305 of 2,261 | 34 | 13.0 | $5.1M | 65 | 10 |
| Doctors, dentists and clinics | 45 | #1,398 of 2,394 | 138 | 52.6 | $221K | 145 | 66 |
| Sit-down restaurants | 44 | #1,458 of 2,405 | 143 | 54.5 | $703K | 106 | 48 |
| Insurance agencies | 42 | #1,388 of 2,272 | 29 | 11.0 | $1.5M | 119 | 20 |
| Grocery and convenience stores | 42 | #1,526 of 2,402 | 77 | 29.3 | $2.3M | 67 | 21 |
| Collision repair and body shops | 40 | #900 of 1,327 | 9 | 3.4 | $2.6M | 85 | 6 |
| Pizza | 40 | #1,451 of 2,090 | 33 | 12.6 | $3M | 60 | 46 |
| Coffee shops and cafes | 36 | #1,554 of 2,063 | 31 | 11.8 | $3.2M | 88 | 18 |
| Restaurants and cafes | 36 | #1,787 of 2,405 | 312 | 118.8 | $322K | 87 | 113 |
| Funeral homes | 35 | #1,102 of 1,472 | 13 | 5.0 | $324K | 48 | 8 |
| Auto repair and car care | 32 | #1,947 of 2,401 | 101 | 38.5 | $233K | 87 | 40 |
| Bakeries and dessert shops | 30 | #1,620 of 1,889 | 34 | 13.0 | $3M | 71 | 18 |
| Auto repair shops | 30 | #2,009 of 2,378 | 59 | 22.5 | $399K | 90 | 34 |
| Lawn, cleaning and pest control | 21 | #1,719 of 1,771 | 28 | 10.7 | $1.2M | 69 | 58 |
| Veterinarians | 18 | #1,399 of 1,485 | 12 | 4.6 | $1.4M | 50 | 9 |
| Pet grooming and boarding | 17 | #1,399 of 1,461 | 17 | 6.5 | $959K | 38 | 6 |
| Pet businesses | 16 | #2,162 of 2,200 | 46 | 17.5 | $354K | 40 | 15 |
| Landscaping and lawn care | 15 | #1,474 of 1,493 | 24 | 9.1 | $1.4M | 46 | 44 |
| Pet stores | 8 | #961 of 974 | 9 | 3.4 | $1.8M | 40 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.1 | $10.9M | 170 | 14 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.1 | $7.8M | 57 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.1 | $7.4M | 183 | 5 |
| Home inspectors | Not scored | Not scored | 2 | 0.8 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $57.3M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.4 | $32.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Madison County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23.5M | $896 | 94 |
| Gasoline and other fuels | $54.9M | $2,092 | 81 |
| Food away from home | $100.6M | $3,832 | 94 |
| Groceries | $173.9M | $6,623 | 105 |
| Personal care products and services | $25.5M | $972 | 97 |
| Child care and other personal services | $14M | $534 | 92 |
| Memberships, classes and admissions | $22.3M | $850 | 86 |
| Medical and dental services | $30.5M | $1,160 | 90 |
| Pets | $16.3M | $621 | 68 |
| Clothing, shoes and related services | $57.3M | $2,181 | 106 |
| Vehicle insurance | $43.2M | $1,644 | 84 |
| Home repairs, maintenance and insurance | $79.8M | $3,038 | 101 |
| Lawn care, cleaning and other household services | $32.6M | $1,241 | 88 |
| Rent and homeowner costs | $461.3M | $17,573 | 105 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Madison County
- Population, 2025 estimate
- 67,120−1.2% since 2020
- Households
- 26,252
- Median age
- 42.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 655 sq. mi.
- People per square mile
- 103
- Median household income
- $75,499+22.5% vs. 2015–2019, before inflation
- Average household income
- $97,121
- Median home value
- $184,600
- Jobs located here
- 21,340
- Daytime population
- 58,101Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Madison County, NY growing?
Population estimates put Madison County at 67,120 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 26,252 households. Against the 2015–2019 survey, median household income rose 22.5%, before inflation.
How much do households in Madison County, NY spend?
Households in Madison County spend about $461.3M a year on rent and homeowner costs, $173.9M on groceries and $100.6M on food away from home. Relative to the U.S., household spending in Madison County runs highest on clothing, shoes and related services (an index of 106, where 100 is the U.S. average) and lowest on pets (68).
Which business types have the highest market scores in Madison County, NY?
Of the business types scored in Madison County, clothing, shoe and laundry businesses (81); clothing and shoe stores (81); and HVAC and plumbing companies (78) have the highest Groundwork market scores. For clothing, shoe and laundry businesses, that ranks #115 of 2,210 scored counties.
How does Madison County, NY compare with the U.S.?
Median household income in Madison County is $75,499, 6% below the U.S. median of $80,734. The population fell 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $184,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.4 times the U.S. rate) and lowest for clothing and shoe stores (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Madison County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.