County profile · New York
Seneca County, NY market data
Population, household spending and competition for 56 business types in Seneca County, each scored against other counties.
- Population, 2025
- 32,883
- −1.7% since 2020
- Households
- 13,606
- Median household income
- $68,089
- +24.8% vs. 2015–2019, before inflation
- Median home value
- $155,400
- Jobs located here
- 11,145
- Highest market score
- 78
- Real estate, #44 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Seneca County by name and distance, and the households and spending within reach. Or open the report at the center of Seneca County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 32,883 people live in Seneca County, in 13,606 households. Between 2020 and 2025, the population of Seneca County declined 1.7%, against +3.1% for the U.S. The median household income in Seneca County is $68,089 a year, 16% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Seneca County spend the most on groceries (an index of 100, where 100 is the U.S. average) and the least on pets (62).
The highest Groundwork market scores in Seneca County are for real estate businesses (78), real estate agents and brokers (78) and gyms and studios (61). Seneca County ranks #44 of 2,229 scored counties for real estate businesses.
Seneca County is part of the Seneca Falls area. For its number of households, Seneca County has the most map listings, relative to the U.S., for clothing and shoe stores (2.3 times the U.S. rate) and the fewest for real estate businesses (79% below the U.S. rate).
All 56 business types in Seneca County
Highest Groundwork market score first. Each score compares Seneca County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 78 | #44 of 2,229 | 11 | 8.1 | Index only | 475 | 3 |
| Real estate agents and brokers | 78 | #44 of 2,176 | 7 | 5.1 | Index only | 593 | 3 |
| Gyms, studios and classes | 61 | #543 of 2,088 | 9 | 6.6 | $1.1M | 168 | Under 3 |
| Pizza | 61 | #603 of 2,090 | 7 | 5.1 | $6.9M | 135 | 22 |
| Insurance agencies | 61 | #742 of 2,272 | 7 | 5.1 | $3M | 237 | 5 |
| Dentists and orthodontists | 60 | #548 of 1,886 | 6 | 4.4 | $2.5M | 251 | 8 |
| Doctors, dentists and clinics | 59 | #778 of 2,394 | 53 | 39.0 | $280K | 184 | 12 |
| Hair salons | 58 | #769 of 2,339 | 24 | 17.6 | $513K | 119 | 4 |
| Grocery stores | 57 | #766 of 2,070 | 8 | 5.9 | $10.8M | 116 | 6 |
| HVAC and plumbing | 56 | #639 of 1,707 | 8 | 5.9 | $4.8M | 102 | 10 |
| Salons, barbers and spas | 55 | #884 of 2,385 | 43 | 31.6 | $286K | 135 | 7 |
| Spas and skin care | 54 | #721 of 1,769 | 8 | 5.9 | $1.5M | 176 | Under 3 |
| Home repair trades | 54 | #851 of 2,057 | 17 | 12.5 | $2.3M | 94 | 16 |
| Fast food and sandwich shops | 52 | #1,061 of 2,222 | 15 | 11.0 | $3.2M | 105 | 22 |
| Convenience stores | 50 | #1,127 of 2,261 | 15 | 11.0 | $5.7M | 73 | Under 3 |
| Grocery and convenience stores | 50 | #1,213 of 2,402 | 35 | 25.7 | $2.5M | 73 | 8 |
| Sit-down restaurants | 49 | #1,198 of 2,405 | 54 | 39.7 | $890K | 134 | 25 |
| Physical therapy | 45 | #840 of 1,422 | 5 | 3.7 | $3M | 124 | Under 3 |
| Electricians | 44 | #737 of 1,160 | 5 | 3.7 | $7.8M | 65 | 6 |
| Pet businesses | 44 | #1,355 of 2,200 | 11 | 8.1 | $701K | 80 | 4 |
| Martial arts and dance studios | 42 | #884 of 1,334 | 5 | 3.7 | $2M | 99 | Under 3 |
| Barbershops | 41 | #906 of 1,356 | 6 | 4.4 | $2.1M | 109 | Under 3 |
| Coffee shops and cafes | 40 | #1,389 of 2,063 | 15 | 11.0 | $3.2M | 87 | 6 |
| Bakeries and dessert shops | 37 | #1,408 of 1,889 | 14 | 10.3 | $3.4M | 83 | 6 |
| Funeral homes | 34 | #1,123 of 1,472 | 7 | 5.1 | $325K | 48 | 5 |
| Chiropractors | 32 | #1,222 of 1,490 | 8 | 5.9 | $1.9M | 78 | 4 |
| Tire shops | 30 | #1,241 of 1,530 | 5 | 3.7 | $2.2M | 89 | Under 3 |
| Restaurants and cafes | 30 | #2,043 of 2,405 | 182 | 133.8 | $264K | 71 | 53 |
| Lawn, cleaning and pest control | 25 | #1,667 of 1,771 | 13 | 9.6 | $1.2M | 73 | 21 |
| Landscaping and lawn care | 24 | #1,390 of 1,493 | 8 | 5.9 | $2M | 68 | 17 |
| Gas stations | 23 | #2,163 of 2,358 | 20 | 14.7 | $1.3M | 55 | 17 |
| Clothing, shoes and laundry | 21 | #2,061 of 2,210 | 63 | 46.3 | $437K | 50 | 44 |
| Auto repair and car care | 21 | #2,259 of 2,401 | 61 | 44.8 | $182K | 68 | 20 |
| Clothing and shoe stores | 20 | #1,944 of 2,087 | 51 | 37.5 | $540K | 43 | 44 |
| Auto repair shops | 18 | #2,294 of 2,378 | 38 | 27.9 | $292K | 66 | 16 |
| Collision repair and body shops | 12 | #1,311 of 1,327 | 6 | 4.4 | $1.9M | 60 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 2.9 | $4M | 62 | 4 |
| Nail salons | Not scored | Not scored | 4 | 2.9 | $3.1M | 184 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.9 | $1.9M | 76 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.9 | $9.7M | 115 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 2.9 | $1.9M | 71 | 4 |
| Child care and preschools | Not scored | Not scored | 3 | 2.2 | $2.1M | 207 | 4 |
| Gyms | Not scored | Not scored | 3 | 2.2 | $3.3M | 257 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 2.2 | $9.2M | 73 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 2.2 | $4.9M | 278 | Under 3 |
| Property management | Not scored | Not scored | 3 | 2.2 | Index only | 136 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.5 | $5.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.5 | $5.6M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.5 | $7.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $27.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $15.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.7 | $7.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $10M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Seneca County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.1M | $816 | 85 |
| Gasoline and other fuels | $26.4M | $1,938 | 75 |
| Food away from home | $48.1M | $3,533 | 87 |
| Groceries | $86.1M | $6,331 | 100 |
| Personal care products and services | $12.3M | $905 | 90 |
| Child care and other personal services | $6.2M | $457 | 79 |
| Memberships, classes and admissions | $10M | $736 | 75 |
| Medical and dental services | $14.8M | $1,091 | 85 |
| Pets | $7.7M | $567 | 62 |
| Clothing, shoes and related services | $27.6M | $2,026 | 99 |
| Vehicle insurance | $20.9M | $1,533 | 78 |
| Home repairs, maintenance and insurance | $38.8M | $2,851 | 94 |
| Lawn care, cleaning and other household services | $15.8M | $1,163 | 82 |
| Rent and homeowner costs | $226.4M | $16,643 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Seneca County
- Population, 2025 estimate
- 32,883−1.7% since 2020
- Households
- 13,606
- Median age
- 43.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.7
- Land area
- 324 sq. mi.
- People per square mile
- 102
- Median household income
- $68,089+24.8% vs. 2015–2019, before inflation
- Average household income
- $89,874
- Median home value
- $155,400
- Jobs located here
- 11,145
- Daytime population
- 30,768Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Seneca County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Seneca County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Seneca County, NY growing?
Population estimates put Seneca County at 32,883 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 13,606 households. Against the 2015–2019 survey, median household income rose 24.8%, before inflation.
How much do households in Seneca County, NY spend?
Households in Seneca County spend about $226.4M a year on rent and homeowner costs, $86.1M on groceries and $48.1M on food away from home. Relative to the U.S., household spending in Seneca County runs highest on groceries (an index of 100, where 100 is the U.S. average) and lowest on pets (62).
Which business types have the highest market scores in Seneca County, NY?
Of the business types scored in Seneca County, real estate businesses (78), real estate agents and brokers (78) and gyms and studios (61) have the highest Groundwork market scores. For real estate businesses, that ranks #44 of 2,229 scored counties.
How does Seneca County, NY compare with the U.S.?
Median household income in Seneca County is $68,089, 16% below the U.S. median of $80,734. The population fell 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $155,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for clothing and shoe stores (2.3 times the U.S. rate) and lowest for real estate businesses (79% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in Seneca County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Seneca County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Seneca County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Seneca County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.