County profile · New York
Putnam County, NY market data
Population, household spending and competition for 56 business types in Putnam County, each scored against other counties.
- Population, 2025
- 99,028
- +1.4% since 2020
- Households
- 35,545
- Median household income
- $126,257
- +20.8% vs. 2015–2019, before inflation
- Median home value
- $471,300
- Jobs located here
- 26,374
- Highest market score
- 88
- Clothing and shoe stores, #39 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Putnam County by name and distance, and the households and spending within reach. Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 99,028 people live in Putnam County, in 35,545 households. Between 2020 and 2025, the population of Putnam County grew 1.4%, slower than the U.S. (+3.1%). The median household income in Putnam County is $126,257 a year, 56% above the U.S. median of $80,734. That rose 20.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Putnam County spend the most on child care and other personal services (an index of 153, where 100 is the U.S. average) and the least on gasoline and other fuels (88).
The highest Groundwork market scores in Putnam County are for clothing and shoe stores (88), roofing and gutter companies (85) and optometrists and eye clinics (82). Putnam County ranks #39 of 2,087 scored counties for clothing and shoe stores.
Putnam County is part of the New York-Newark-Jersey City metro area. For its number of households, Putnam County has the most map listings, relative to the U.S., for landscaping and lawn care companies (3 times the U.S. rate) and the fewest for primary care and pediatric clinics (61% below the U.S. rate).
All 56 business types in Putnam County
Highest Groundwork market score first. Each score compares Putnam County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 88 | #39 of 2,087 | 23 | 6.5 | $4.5M | 351 | 5 |
| Roofing and gutters | 85 | #19 of 1,177 | 8 | 2.3 | $17.6M | 208 | 3 |
| Optometrists and eye care | 82 | #35 of 1,302 | 10 | 2.8 | $5.3M | 169 | 4 |
| Clothing, shoes and laundry | 74 | #260 of 2,210 | 49 | 13.8 | $2.1M | 238 | 23 |
| Property management | 73 | #101 of 910 | 5 | 1.4 | Index only | 278 | 17 |
| Tire shops | 71 | #240 of 1,530 | 10 | 2.8 | $3.7M | 149 | 5 |
| Convenience stores | 71 | #391 of 2,261 | 13 | 3.7 | $21.3M | 271 | 15 |
| Primary care and pediatrics | 70 | #250 of 1,656 | 10 | 2.8 | $5.3M | 297 | 53 |
| Coffee shops and cafes | 69 | #324 of 2,063 | 34 | 9.6 | $5.3M | 144 | 19 |
| Grocery and convenience stores | 68 | #486 of 2,402 | 52 | 14.6 | $5.3M | 157 | 36 |
| Barbershops | 66 | #295 of 1,356 | 11 | 3.1 | $4.1M | 216 | 4 |
| Real estate agents and brokers | 65 | #352 of 2,176 | 65 | 18.3 | Index only | 218 | 37 |
| Funeral homes | 63 | #410 of 1,472 | 9 | 2.5 | $657K | 97 | 6 |
| Real estate | 63 | #444 of 2,229 | 77 | 21.7 | Index only | 232 | 69 |
| Physical therapy | 61 | #415 of 1,422 | 17 | 4.8 | $3.1M | 130 | 16 |
| Child care and preschools | 60 | #532 of 1,611 | 26 | 7.3 | $1.2M | 121 | 32 |
| Restaurants and cafes | 60 | #748 of 2,405 | 372 | 104.7 | $487K | 131 | 188 |
| Gyms | 59 | #552 of 1,792 | 33 | 9.3 | $1.5M | 116 | 17 |
| Pizza | 59 | #682 of 2,090 | 34 | 9.6 | $5.3M | 105 | 79 |
| Sit-down restaurants | 59 | #771 of 2,405 | 196 | 55.1 | $924K | 139 | 88 |
| Bakeries and dessert shops | 58 | #620 of 1,889 | 39 | 11.0 | $4.6M | 112 | 24 |
| Grocery stores | 58 | #748 of 2,070 | 28 | 7.9 | $9.9M | 106 | 21 |
| Dentists and orthodontists | 57 | #687 of 1,886 | 40 | 11.3 | $1.3M | 135 | 31 |
| Fast food and sandwich shops | 57 | #858 of 2,222 | 57 | 16.0 | $3.2M | 104 | 79 |
| Hair salons | 56 | #858 of 2,339 | 83 | 23.4 | $539K | 125 | 41 |
| Doctors, dentists and clinics | 56 | #913 of 2,394 | 223 | 62.7 | $237K | 156 | 121 |
| Martial arts and dance studios | 55 | #515 of 1,334 | 22 | 6.2 | $2.3M | 112 | 24 |
| Spas and skin care | 55 | #687 of 1,769 | 33 | 9.3 | $1.4M | 155 | 15 |
| House cleaning | 54 | #325 of 847 | 8 | 2.3 | $7.1M | 111 | 29 |
| Car washes and detailing | 54 | #622 of 1,451 | 13 | 3.7 | $2.9M | 114 | 8 |
| Salons, barbers and spas | 54 | #930 of 2,385 | 150 | 42.2 | $298K | 140 | 82 |
| Electricians | 53 | #513 of 1,160 | 12 | 3.4 | $11.7M | 98 | 55 |
| Pest control | 52 | #319 of 699 | 5 | 1.4 | $11.4M | 111 | 11 |
| Home repair trades | 52 | #928 of 2,057 | 55 | 15.5 | $2.6M | 105 | 157 |
| Gyms, studios and classes | 52 | #942 of 2,088 | 69 | 19.4 | $721K | 109 | 41 |
| Auto repair and car care | 50 | #1,215 of 2,401 | 119 | 33.5 | $314K | 117 | 81 |
| Nail salons | 49 | #727 of 1,328 | 23 | 6.5 | $1.9M | 116 | 22 |
| Chiropractors | 49 | #767 of 1,490 | 24 | 6.8 | $2.2M | 92 | 17 |
| Insurance agencies | 48 | #1,172 of 2,272 | 39 | 11.0 | $1.6M | 129 | 33 |
| Laundromats | 46 | #434 of 785 | 9 | 2.5 | $11.4M | 91 | 6 |
| Yoga, Pilates and fitness studios | 46 | #461 of 777 | 14 | 3.9 | $3.6M | 87 | 17 |
| HVAC and plumbing | 44 | #1,054 of 1,707 | 35 | 9.8 | $4M | 84 | 99 |
| Auto repair shops | 42 | #1,548 of 2,378 | 82 | 23.1 | $455K | 102 | 66 |
| Home inspectors | 37 | #316 of 415 | 5 | 1.4 | Index only | 59 | 6 |
| Collision repair and body shops | 37 | #962 of 1,327 | 16 | 4.5 | $2.3M | 76 | 14 |
| Gas stations | 36 | #1,764 of 2,358 | 64 | 18.0 | $1.3M | 53 | 32 |
| Pet stores | 34 | #723 of 974 | 9 | 2.5 | $3.4M | 74 | 5 |
| Dry cleaners | 33 | #414 of 507 | 9 | 2.5 | $11.4M | 73 | 12 |
| Veterinarians | 29 | #1,232 of 1,485 | 21 | 5.9 | $1.4M | 53 | 18 |
| Lawn, cleaning and pest control | 29 | #1,618 of 1,771 | 64 | 18.0 | $890K | 53 | 176 |
| Landscaping and lawn care | 27 | #1,349 of 1,493 | 51 | 14.3 | $1.1M | 38 | 136 |
| Pet businesses | 27 | #1,964 of 2,200 | 66 | 18.6 | $458K | 52 | 49 |
| Pet grooming and boarding | 24 | #1,310 of 1,461 | 26 | 7.3 | $1.2M | 46 | 26 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.8 | $17.6M | 72 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.6 | $18.7M | Too few | Under 3 |
Household spending in Putnam County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $37.3M | $1,050 | 110 |
| Gasoline and other fuels | $81.3M | $2,288 | 88 |
| Food away from home | $181.2M | $5,097 | 125 |
| Groceries | $277.1M | $7,795 | 123 |
| Personal care products and services | $44.8M | $1,259 | 125 |
| Child care and other personal services | $31.6M | $889 | 153 |
| Memberships, classes and admissions | $49.7M | $1,399 | 142 |
| Medical and dental services | $52.9M | $1,489 | 116 |
| Pets | $30.2M | $850 | 94 |
| Clothing, shoes and related services | $102.6M | $2,886 | 140 |
| Vehicle insurance | $63.1M | $1,774 | 91 |
| Home repairs, maintenance and insurance | $140.6M | $3,957 | 131 |
| Lawn care, cleaning and other household services | $57M | $1,603 | 113 |
| Rent and homeowner costs | $772.7M | $21,740 | 130 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Putnam County
- Population, 2025 estimate
- 99,028+1.4% since 2020
- Households
- 35,545
- Median age
- 44.4
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.0
- Land area
- 230 sq. mi.
- People per square mile
- 426
- Median household income
- $126,257+20.8% vs. 2015–2019, before inflation
- Average household income
- $153,855
- Median home value
- $471,300
- Jobs located here
- 26,374
- Daytime population
- 76,363Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Putnam County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Putnam County, NY growing?
Population estimates put Putnam County at 99,028 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 35,545 households. Against the 2015–2019 survey, median household income rose 20.8%, before inflation.
How much do households in Putnam County, NY spend?
Households in Putnam County spend about $772.7M a year on rent and homeowner costs, $277.1M on groceries and $181.2M on food away from home. Relative to the U.S., household spending in Putnam County runs highest on child care and other personal services (an index of 153, where 100 is the U.S. average) and lowest on gasoline and other fuels (88).
Which business types have the highest market scores in Putnam County, NY?
Of the business types scored in Putnam County, clothing and shoe stores (88), roofing and gutter companies (85) and optometrists and eye clinics (82) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #39 of 2,087 scored counties.
How does Putnam County, NY compare with the U.S.?
Median household income in Putnam County is $126,257, 56% above the U.S. median of $80,734. The population rose 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $471,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (3 times the U.S. rate) and lowest for primary care and pediatric clinics (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Putnam County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Putnam County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Putnam County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.