County profile · New York
Orleans County, NY market data
Population, household spending and competition for 56 business types in Orleans County, each scored against other counties.
- Population, 2025
- 39,825
- −0.5% since 2020
- Households
- 16,220
- Median household income
- $65,969
- +25.4% vs. 2015–2019, before inflation
- Median home value
- $140,800
- Jobs located here
- 11,754
- Highest market score
- 76
- Real estate agents and brokers, #69 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Orleans County by name and distance, and the households and spending within reach. Or open the report at the center of Orleans County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 39,825 people live in Orleans County, in 16,220 households. Population estimates show Orleans County declined 0.5% from 2020 to 2025, against +3.1% for the U.S. The median household income in Orleans County is $65,969 a year, 18% below the U.S. median of $80,734. That rose 25.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Orleans County spend the most on groceries (an index of 99, where 100 is the U.S. average) and the least on pets (62).
The highest Groundwork market scores in Orleans County are for real estate agents and brokers (76); real estate businesses (76); and clothing, shoe and laundry businesses (75). Orleans County ranks #69 of 2,176 scored counties for real estate agents and brokers.
Orleans County is part of the Rochester metro area. For its number of households, Orleans County has the most map listings, relative to the U.S., for landscaping and lawn care companies (42% above the U.S. rate) and the fewest for medical and dental practices (69% below the U.S. rate).
All 56 business types in Orleans County
Highest Groundwork market score first. Each score compares Orleans County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 76 | #69 of 2,176 | 18 | 11.1 | Index only | 270 | 3 |
| Real estate | 76 | #86 of 2,229 | 20 | 12.3 | Index only | 306 | 6 |
| Clothing, shoes and laundry | 75 | #230 of 2,210 | 16 | 9.9 | $2M | 229 | 4 |
| Clothing and shoe stores | 73 | #285 of 2,087 | 12 | 7.4 | $2.7M | 211 | 4 |
| HVAC and plumbing | 72 | #167 of 1,707 | 7 | 4.3 | $6.4M | 135 | 6 |
| Fast food and sandwich shops | 71 | #322 of 2,222 | 9 | 5.5 | $6.3M | 205 | 17 |
| Home repair trades | 69 | #230 of 2,057 | 12 | 7.4 | $3.7M | 154 | 19 |
| Sit-down restaurants | 69 | #390 of 2,405 | 35 | 21.6 | $1.6M | 242 | 19 |
| Pizza | 68 | #361 of 2,090 | 8 | 4.9 | $7M | 138 | 17 |
| Doctors, dentists and clinics | 67 | #433 of 2,394 | 43 | 26.5 | $405K | 266 | 15 |
| Dentists and orthodontists | 65 | #400 of 1,886 | 9 | 5.5 | $1.9M | 197 | 6 |
| Restaurants and cafes | 65 | #545 of 2,405 | 106 | 65.4 | $531K | 143 | 47 |
| Salons, barbers and spas | 64 | #486 of 2,385 | 38 | 23.4 | $379K | 178 | 8 |
| Spas and skin care | 63 | #407 of 1,769 | 6 | 3.7 | $2.4M | 274 | Under 3 |
| Grocery and convenience stores | 63 | #677 of 2,402 | 33 | 20.3 | $3.1M | 91 | 8 |
| Child care and preschools | 62 | #481 of 1,611 | 6 | 3.7 | $1.2M | 116 | 7 |
| Hair salons | 61 | #632 of 2,339 | 26 | 16.0 | $554K | 129 | 5 |
| Gas stations | 59 | #782 of 2,358 | 8 | 4.9 | $4.1M | 172 | 14 |
| Insurance agencies | 59 | #792 of 2,272 | 11 | 6.8 | $2.4M | 188 | 9 |
| Convenience stores | 56 | #900 of 2,261 | 16 | 9.9 | $6.4M | 81 | Under 3 |
| Coffee shops and cafes | 53 | #871 of 2,063 | 9 | 5.5 | $6.3M | 169 | 10 |
| Grocery stores | 51 | #984 of 2,070 | 12 | 7.4 | $8.5M | 91 | 7 |
| Car washes and detailing | 44 | #870 of 1,451 | 5 | 3.1 | $2.7M | 109 | 3 |
| Lawn, cleaning and pest control | 34 | #1,453 of 1,771 | 15 | 9.2 | $1.2M | 73 | 17 |
| Funeral homes | 32 | #1,175 of 1,472 | 7 | 4.3 | $331K | 49 | 4 |
| Gyms | 30 | #1,492 of 1,792 | 12 | 7.4 | $933K | 72 | Under 3 |
| Auto repair and car care | 29 | #2,062 of 2,401 | 70 | 43.2 | $196K | 73 | 22 |
| Veterinarians | 28 | #1,240 of 1,485 | 5 | 3.1 | $1.8M | 67 | 5 |
| Bakeries and dessert shops | 28 | #1,680 of 1,889 | 19 | 11.7 | $3M | 71 | 10 |
| Pet grooming and boarding | 27 | #1,248 of 1,461 | 7 | 4.3 | $1.3M | 51 | 3 |
| Landscaping and lawn care | 27 | #1,339 of 1,493 | 11 | 6.8 | $1.7M | 57 | 14 |
| Gyms, studios and classes | 24 | #1,920 of 2,088 | 24 | 14.8 | $466K | 70 | Under 3 |
| Pet businesses | 24 | #2,035 of 2,200 | 19 | 11.7 | $478K | 54 | 8 |
| Collision repair and body shops | 22 | #1,225 of 1,327 | 8 | 4.9 | $1.7M | 56 | 5 |
| Auto repair shops | 21 | #2,236 of 2,378 | 46 | 28.4 | $299K | 67 | 19 |
| Martial arts and dance studios | 16 | #1,285 of 1,334 | 11 | 6.8 | $1M | 50 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 2.5 | $3.6M | 191 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 2.5 | $4.4M | 182 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 2.5 | $3.4M | 137 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.8 | $10.7M | 86 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 1.8 | $5.8M | 185 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 1.8 | $5.8M | 242 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.8 | $15M | 177 | 3 |
| Electricians | Not scored | Not scored | 2 | 1.2 | $22.5M | Too few | 10 |
| House cleaning | Not scored | Not scored | 2 | 1.2 | $9.2M | Too few | 3 |
| Nail salons | Not scored | Not scored | 2 | 1.2 | $7.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.2 | $9.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.2 | $4.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.2 | Index only | Too few | 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 0.6 | $17.4M | Too few | 9 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $11.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Orleans County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.7M | $848 | 88 |
| Gasoline and other fuels | $32.9M | $2,029 | 78 |
| Food away from home | $56.3M | $3,468 | 85 |
| Groceries | $101.8M | $6,277 | 99 |
| Personal care products and services | $14.4M | $889 | 88 |
| Child care and other personal services | $7M | $431 | 74 |
| Memberships, classes and admissions | $11.2M | $690 | 70 |
| Medical and dental services | $17.4M | $1,074 | 83 |
| Pets | $9.1M | $560 | 62 |
| Clothing, shoes and related services | $32.2M | $1,986 | 97 |
| Vehicle insurance | $26M | $1,602 | 82 |
| Home repairs, maintenance and insurance | $44.9M | $2,769 | 92 |
| Lawn care, cleaning and other household services | $18.5M | $1,140 | 81 |
| Rent and homeowner costs | $265.1M | $16,342 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Orleans County
- Population, 2025 estimate
- 39,825−0.5% since 2020
- Households
- 16,220
- Median age
- 44.6
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 391 sq. mi.
- People per square mile
- 101
- Median household income
- $65,969+25.4% vs. 2015–2019, before inflation
- Average household income
- $84,064
- Median home value
- $140,800
- Jobs located here
- 11,754
- Daytime population
- 32,968Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Orleans County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Orleans County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Orleans County, NY growing?
Population estimates put Orleans County at 39,825 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 16,220 households. Against the 2015–2019 survey, median household income rose 25.4%, before inflation.
How much do households in Orleans County, NY spend?
Households in Orleans County spend about $265.1M a year on rent and homeowner costs, $101.8M on groceries and $56.3M on food away from home. Relative to the U.S., household spending in Orleans County runs highest on groceries (an index of 99, where 100 is the U.S. average) and lowest on pets (62).
Which business types have the highest market scores in Orleans County, NY?
Of the business types scored in Orleans County, real estate agents and brokers (76); real estate businesses (76); and clothing, shoe and laundry businesses (75) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #69 of 2,176 scored counties.
How does Orleans County, NY compare with the U.S.?
Median household income in Orleans County is $65,969, 18% below the U.S. median of $80,734. The population fell 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $140,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (42% above the U.S. rate) and lowest for medical and dental practices (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in Orleans County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Orleans County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Orleans County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Orleans County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.