Small-town market profile · New York
Seneca Falls, NY area market data
How the Seneca Falls area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 32,883
- −1.7% since 2020
- Households
- 13,606
- Median household income
- $68,089
- +24.8% vs. 2015–2019, before inflation
- Median home value
- $155,400
- Jobs located here
- 11,145
- Highest market score
- 81
- Real estate, #3 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Seneca Falls area by name and distance, and the households and spending within reach. Or open the report at the center of the Seneca Falls area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Seneca Falls area has an estimated 32,883 people and 13,606 households. Population estimates show the Seneca Falls area declined 1.7% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Seneca Falls area is $68,089, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.8%, before inflation.
Relative to the U.S., household spending in the Seneca Falls area runs highest on groceries (an index of 100, where 100 is the U.S. average) and lowest on pets (62).
Of the business types scored in the Seneca Falls area, real estate businesses (81), real estate agents and brokers (80) and medical and dental practices (68) have the highest Groundwork market scores. For real estate businesses, that ranks #3 of 536 scored small-town markets.
The Seneca Falls area is made up of one county, Seneca County. Against the U.S., map listings per household run highest for clothing and shoe stores (2.3 times the U.S. rate) and lowest for real estate businesses (79% below the U.S. rate).
All 56 business types in the Seneca Falls area
Highest Groundwork market score first. Each score compares the Seneca Falls area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 81 | #3 of 536 | 11 | 8.1 | Index only | 475 | 3 |
| Real estate agents and brokers | 80 | #6 of 533 | 7 | 5.1 | Index only | 593 | 3 |
| Doctors, dentists and clinics | 68 | #103 of 538 | 53 | 39.0 | $280K | 184 | 12 |
| Gyms, studios and classes | 66 | #84 of 535 | 9 | 6.6 | $1.1M | 168 | Under 3 |
| Pizza | 66 | #104 of 520 | 7 | 5.1 | $6.9M | 135 | 22 |
| Hair salons | 63 | #119 of 538 | 24 | 17.6 | $513K | 119 | 4 |
| Dentists and orthodontists | 63 | #137 of 526 | 6 | 4.4 | $2.5M | 251 | 8 |
| Insurance agencies | 63 | #151 of 537 | 7 | 5.1 | $3M | 237 | 5 |
| HVAC and plumbing | 62 | #115 of 476 | 8 | 5.9 | $4.8M | 102 | 10 |
| Grocery stores | 62 | #130 of 506 | 8 | 5.9 | $10.8M | 116 | 6 |
| Fast food and sandwich shops | 61 | #165 of 537 | 15 | 11.0 | $3.2M | 105 | 22 |
| Home repair trades | 60 | #142 of 526 | 17 | 12.5 | $2.3M | 94 | 16 |
| Salons, barbers and spas | 60 | #147 of 538 | 43 | 31.6 | $286K | 135 | 7 |
| Electricians | 58 | #101 of 295 | 5 | 3.7 | $7.8M | 65 | 6 |
| Spas and skin care | 58 | #161 of 504 | 8 | 5.9 | $1.5M | 176 | Under 3 |
| Sit-down restaurants | 58 | #178 of 538 | 54 | 39.7 | $890K | 134 | 25 |
| Convenience stores | 56 | #226 of 529 | 15 | 11.0 | $5.7M | 73 | Under 3 |
| Grocery and convenience stores | 54 | #250 of 538 | 35 | 25.7 | $2.5M | 73 | 8 |
| Physical therapy | 49 | #207 of 400 | 5 | 3.7 | $3M | 124 | Under 3 |
| Martial arts and dance studios | 48 | #207 of 378 | 5 | 3.7 | $2M | 99 | Under 3 |
| Barbershops | 48 | #209 of 377 | 6 | 4.4 | $2.1M | 109 | Under 3 |
| Pet businesses | 47 | #316 of 527 | 11 | 8.1 | $701K | 80 | 4 |
| Coffee shops and cafes | 44 | #327 of 529 | 15 | 11.0 | $3.2M | 87 | 6 |
| Bakeries and dessert shops | 41 | #352 of 507 | 14 | 10.3 | $3.4M | 83 | 6 |
| Restaurants and cafes | 36 | #411 of 538 | 182 | 133.8 | $264K | 71 | 53 |
| Funeral homes | 35 | #273 of 365 | 7 | 5.1 | $325K | 48 | 5 |
| Chiropractors | 35 | #330 of 426 | 8 | 5.9 | $1.9M | 78 | 4 |
| Tire shops | 33 | #340 of 431 | 5 | 3.7 | $2.2M | 89 | Under 3 |
| Gas stations | 27 | #478 of 536 | 20 | 14.7 | $1.3M | 55 | 17 |
| Landscaping and lawn care | 26 | #367 of 399 | 8 | 5.9 | $2M | 68 | 17 |
| Clothing, shoes and laundry | 25 | #475 of 536 | 63 | 46.3 | $437K | 50 | 44 |
| Auto repair and car care | 25 | #487 of 538 | 61 | 44.8 | $182K | 68 | 20 |
| Lawn, cleaning and pest control | 24 | #459 of 481 | 13 | 9.6 | $1.2M | 73 | 21 |
| Clothing and shoe stores | 24 | #481 of 536 | 51 | 37.5 | $540K | 43 | 44 |
| Auto repair shops | 20 | #509 of 538 | 38 | 27.9 | $292K | 66 | 16 |
| Collision repair and body shops | 14 | #381 of 387 | 6 | 4.4 | $1.9M | 60 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 2.9 | $4M | 62 | 4 |
| Nail salons | Not scored | Not scored | 4 | 2.9 | $3.1M | 184 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.9 | $1.9M | 76 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.9 | $9.7M | 115 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 2.9 | $1.9M | 71 | 4 |
| Child care and preschools | Not scored | Not scored | 3 | 2.2 | $2.1M | 207 | 4 |
| Gyms | Not scored | Not scored | 3 | 2.2 | $3.3M | 257 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 2.2 | $9.2M | 73 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 2.2 | $4.9M | 278 | Under 3 |
| Property management | Not scored | Not scored | 3 | 2.2 | Index only | 136 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.5 | $5.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.5 | $5.6M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.5 | $7.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $27.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $15.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.7 | $7.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $10M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Seneca Falls area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.1M | $816 | 85 |
| Gasoline and other fuels | $26.4M | $1,938 | 75 |
| Food away from home | $48.1M | $3,533 | 87 |
| Groceries | $86.1M | $6,331 | 100 |
| Personal care products and services | $12.3M | $905 | 90 |
| Child care and other personal services | $6.2M | $457 | 79 |
| Memberships, classes and admissions | $10M | $736 | 75 |
| Medical and dental services | $14.8M | $1,091 | 85 |
| Pets | $7.7M | $567 | 62 |
| Clothing, shoes and related services | $27.6M | $2,026 | 99 |
| Vehicle insurance | $20.9M | $1,533 | 78 |
| Home repairs, maintenance and insurance | $38.8M | $2,851 | 94 |
| Lawn care, cleaning and other household services | $15.8M | $1,163 | 82 |
| Rent and homeowner costs | $226.4M | $16,643 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Seneca Falls area
- Population, 2025 estimate
- 32,883−1.7% since 2020
- Households
- 13,606
- Median age
- 43.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.7
- Land area
- 324 sq. mi.
- People per square mile
- 102
- Median household income
- $68,089+24.8% vs. 2015–2019, before inflation
- Average household income
- $89,874
- Median home value
- $155,400
- Jobs located here
- 11,145
- Daytime population
- 30,768Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Seneca Falls area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Seneca Falls area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Seneca Falls area 1
- Seneca County, NY32,920 people
Other markets based in New York 12
- New York-Newark-Jersey City, NY-NJ metro area19,723,168 people
- Buffalo-Cheektowaga, NY metro area1,161,343 people
- Rochester, NY metro area1,058,413 people
- Albany-Schenectady-Troy, NY metro area906,052 people
- Kiryas Joel-Poughkeepsie-Newburgh, NY metro area704,836 people
- Syracuse, NY metro area656,410 people
- Utica-Rome, NY metro area288,881 people
- Binghamton, NY metro area245,242 people
- Kingston, NY metro area182,601 people
- Glens Falls, NY metro area126,039 people
- Watertown-Fort Drum, NY metro area115,040 people
- Ithaca, NY metro area104,537 people
Questions
How fast is the Seneca Falls, NY area growing?
Population estimates put the Seneca Falls area at 32,883 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 13,606 households. Median household income rose 24.8% from the 2015–2019 survey, before inflation.
How much do households in the Seneca Falls, NY area spend?
Households in the Seneca Falls area spend about $226.4M a year on rent and homeowner costs, $86.1M on groceries and $48.1M on food away from home. Set against the U.S., households in the Seneca Falls area spend the most on groceries (an index of 100, where 100 is the U.S. average) and the least on pets (62).
Which business types have the highest market scores in the Seneca Falls, NY area?
The highest Groundwork market scores in the Seneca Falls area are for real estate businesses (81), real estate agents and brokers (80) and medical and dental practices (68). The Seneca Falls area ranks #3 of 536 scored small-town markets for real estate businesses.
How does the Seneca Falls, NY area compare with the U.S.?
The median household income in the Seneca Falls area is $68,089 a year, 16% below the U.S. median of $80,734. The population fell 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $155,400, against $332,700 for the U.S. For its number of households, the Seneca Falls area has the most map listings, relative to the U.S., for clothing and shoe stores (2.3 times the U.S. rate) and the fewest for real estate businesses (79% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in the Seneca Falls area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Seneca Falls area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Seneca Falls area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Seneca Falls area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.