County profile · New York
Wayne County, NY market data
How Wayne County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 91,250
- +0.1% since 2020
- Households
- 38,404
- Median household income
- $74,506
- +25.3% vs. 2015–2019, before inflation
- Median home value
- $170,000
- Jobs located here
- 27,479
- Highest market score
- 83
- Clothing, shoes and laundry, #91 of 2,210 scored counties
A site report maps the competitors on map listings around any address in Wayne County by name and distance, and the households and spending within reach. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wayne County has an estimated 91,250 people and 38,404 households. Population estimates put the population change in Wayne County from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). Median household income in Wayne County is $74,506, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.3%, before inflation.
Relative to the U.S., household spending in Wayne County runs highest on groceries (an index of 103, where 100 is the U.S. average) and lowest on pets (66).
Of the business types scored in Wayne County, clothing, shoe and laundry businesses (83); clothing and shoe stores (83); and real estate agents and brokers (80) have the highest Groundwork market scores. For clothing, shoe and laundry businesses, that ranks #91 of 2,210 scored counties.
Wayne County is part of the Rochester metro area. Against the U.S., map listings per household run highest for funeral homes (2.2 times the U.S. rate) and lowest for real estate businesses (76% below the U.S. rate).
All 56 business types in Wayne County
Highest Groundwork market score first. Each score compares Wayne County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing, shoes and laundry | 83 | #91 of 2,210 | 30 | 7.8 | $2.7M | 305 | 3 |
| Clothing and shoe stores | 83 | #102 of 2,087 | 17 | 4.4 | $4.7M | 373 | 3 |
| Real estate agents and brokers | 80 | #22 of 2,176 | 34 | 8.9 | Index only | 355 | 10 |
| Real estate | 79 | #39 of 2,229 | 35 | 9.1 | Index only | 434 | 19 |
| Hair salons | 72 | #232 of 2,339 | 52 | 13.5 | $696K | 162 | 11 |
| Salons, barbers and spas | 71 | #248 of 2,385 | 86 | 22.4 | $421K | 198 | 18 |
| Primary care and pediatrics | 70 | #257 of 1,656 | 14 | 3.6 | $3.1M | 173 | 12 |
| Coffee shops and cafes | 70 | #291 of 2,063 | 21 | 5.5 | $6.8M | 183 | 14 |
| Grocery and convenience stores | 70 | #443 of 2,402 | 72 | 18.7 | $3.5M | 103 | 18 |
| Optometrists and eye care | 69 | #211 of 1,302 | 9 | 2.3 | $4.8M | 153 | 3 |
| Spas and skin care | 69 | #237 of 1,769 | 14 | 3.6 | $2.6M | 295 | Under 3 |
| Fast food and sandwich shops | 69 | #382 of 2,222 | 26 | 6.8 | $5.5M | 179 | 63 |
| Gyms | 68 | #273 of 1,792 | 21 | 5.5 | $1.4M | 110 | 4 |
| Nail salons | 67 | #201 of 1,328 | 9 | 2.3 | $4M | 241 | 6 |
| Roofing and gutters | 67 | #208 of 1,177 | 12 | 3.1 | $9.4M | 111 | 4 |
| Sit-down restaurants | 67 | #453 of 2,405 | 145 | 37.8 | $980K | 148 | 51 |
| Restaurants and cafes | 67 | #474 of 2,405 | 273 | 71.1 | $521K | 140 | 128 |
| Barbershops | 66 | #296 of 1,356 | 10 | 2.6 | $3.6M | 192 | Under 3 |
| Tire shops | 66 | #362 of 1,530 | 8 | 2.1 | $4.1M | 165 | 3 |
| Bakeries and dessert shops | 66 | #364 of 1,889 | 24 | 6.2 | $5.9M | 143 | 14 |
| Convenience stores | 66 | #552 of 2,261 | 33 | 8.6 | $7.6M | 96 | Under 3 |
| Dentists and orthodontists | 64 | #436 of 1,886 | 27 | 7.0 | $1.6M | 162 | 15 |
| Chiropractors | 63 | #371 of 1,490 | 13 | 3.4 | $3.3M | 138 | 7 |
| HVAC and plumbing | 63 | #389 of 1,707 | 18 | 4.7 | $6.2M | 131 | 33 |
| Electricians | 62 | #303 of 1,160 | 7 | 1.8 | $16M | 134 | 25 |
| Home repair trades | 62 | #487 of 2,057 | 37 | 9.6 | $3M | 125 | 62 |
| Laundromats | 61 | #253 of 785 | 5 | 1.3 | $16.1M | 129 | Under 3 |
| Grocery stores | 61 | #656 of 2,070 | 25 | 6.5 | $10M | 108 | 16 |
| Insurance agencies | 61 | #744 of 2,272 | 23 | 6.0 | $2.7M | 213 | 23 |
| Gyms, studios and classes | 60 | #585 of 2,088 | 40 | 10.4 | $752K | 114 | 12 |
| Physical therapy | 59 | #473 of 1,422 | 15 | 3.9 | $2.9M | 119 | 8 |
| Doctors, dentists and clinics | 59 | #789 of 2,394 | 180 | 46.9 | $239K | 157 | 45 |
| Child care and preschools | 56 | #657 of 1,611 | 19 | 4.9 | $994K | 99 | 21 |
| Pizza | 47 | #1,156 of 2,090 | 40 | 10.4 | $3.6M | 70 | 63 |
| Martial arts and dance studios | 46 | #786 of 1,334 | 17 | 4.4 | $1.8M | 88 | 8 |
| Gas stations | 45 | #1,396 of 2,358 | 41 | 10.7 | $1.9M | 80 | 33 |
| Collision repair and body shops | 40 | #896 of 1,327 | 12 | 3.1 | $2.8M | 90 | 10 |
| Veterinarians | 39 | #994 of 1,485 | 10 | 2.6 | $2.3M | 84 | 11 |
| Car washes and detailing | 39 | #1,003 of 1,451 | 14 | 3.6 | $2.4M | 94 | Under 3 |
| Funeral homes | 39 | #1,009 of 1,472 | 18 | 4.7 | $326K | 48 | 8 |
| Auto repair and car care | 30 | #2,025 of 2,401 | 152 | 39.6 | $218K | 81 | 61 |
| Auto repair shops | 26 | #2,130 of 2,378 | 87 | 22.7 | $381K | 86 | 55 |
| Lawn, cleaning and pest control | 21 | #1,720 of 1,771 | 41 | 10.7 | $1.1M | 67 | 79 |
| Pet stores | 19 | #906 of 974 | 8 | 2.1 | $2.9M | 63 | Under 3 |
| Pet businesses | 16 | #2,159 of 2,200 | 59 | 15.4 | $388K | 44 | 24 |
| Landscaping and lawn care | 15 | #1,476 of 1,493 | 37 | 9.6 | $1.2M | 42 | 62 |
| Pet grooming and boarding | 11 | #1,441 of 1,461 | 24 | 6.2 | $954K | 37 | 13 |
| Pest control | Not scored | Not scored | 3 | 0.8 | $15.3M | 150 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.5 | $15M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $80.5M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.3 | $46M | Too few | 17 |
| Property management | Not scored | Not scored | 1 | 0.3 | Index only | Too few | 7 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $43M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Wayne County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $33.1M | $863 | 90 |
| Gasoline and other fuels | $78.3M | $2,038 | 79 |
| Food away from home | $142.1M | $3,701 | 91 |
| Groceries | $250.3M | $6,517 | 103 |
| Personal care products and services | $36.2M | $942 | 94 |
| Child care and other personal services | $18.9M | $492 | 85 |
| Memberships, classes and admissions | $30.1M | $783 | 80 |
| Medical and dental services | $43M | $1,121 | 87 |
| Pets | $22.9M | $596 | 66 |
| Clothing, shoes and related services | $80.5M | $2,096 | 102 |
| Vehicle insurance | $61.6M | $1,603 | 82 |
| Home repairs, maintenance and insurance | $112.2M | $2,923 | 97 |
| Lawn care, cleaning and other household services | $46M | $1,198 | 85 |
| Rent and homeowner costs | $657.5M | $17,121 | 103 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wayne County
- Population, 2025 estimate
- 91,250+0.1% since 2020
- Households
- 38,404
- Median age
- 44.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.8
- Land area
- 604 sq. mi.
- People per square mile
- 151
- Median household income
- $74,506+25.3% vs. 2015–2019, before inflation
- Average household income
- $89,779
- Median home value
- $170,000
- Jobs located here
- 27,479
- Daytime population
- 75,376Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in New York 8
- Ontario County, NY112,625 people
- Monroe County, NY753,753 people
- Seneca County, NY32,920 people
- Cayuga County, NY75,102 people
- Yates County, NY24,526 people
- Livingston County, NY61,498 people
- Oswego County, NY117,953 people
- Onondaga County, NY471,129 people
Questions
How fast is Wayne County, NY growing?
Population estimates put Wayne County at 91,250 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 38,404 households. Median household income rose 25.3% from the 2015–2019 survey, before inflation.
How much do households in Wayne County, NY spend?
Households in Wayne County spend about $657.5M a year on rent and homeowner costs, $250.3M on groceries and $142.1M on food away from home. Set against the U.S., households in Wayne County spend the most on groceries (an index of 103, where 100 is the U.S. average) and the least on pets (66).
Which business types have the highest market scores in Wayne County, NY?
The highest Groundwork market scores in Wayne County are for clothing, shoe and laundry businesses (83); clothing and shoe stores (83); and real estate agents and brokers (80). Wayne County ranks #91 of 2,210 scored counties for clothing, shoe and laundry businesses.
How does Wayne County, NY compare with the U.S.?
The median household income in Wayne County is $74,506 a year, 8% below the U.S. median of $80,734. The population rose 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $170,000, against $332,700 for the U.S. For its number of households, Wayne County has the most map listings, relative to the U.S., for funeral homes (2.2 times the U.S. rate) and the fewest for real estate businesses (76% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Wayne County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in New York · Every U.S. market · How we measure
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.