County profile · New York
Otsego County, NY market data
Population, household spending and competition for 56 business types in Otsego County, each scored against other counties.
- Population, 2025
- 60,589
- +3.8% since 2020
- Households
- 23,189
- Median household income
- $68,885
- +27.5% vs. 2015–2019, before inflation
- Median home value
- $179,100
- Jobs located here
- 21,315
- Highest market score
- 82
- Home repair trades, #30 of 2,057 scored counties
A site report maps the competitors on map listings around any address in Otsego County by name and distance, and the households and spending within reach. Or open the report at the center of Otsego County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 60,589 people live in Otsego County, in 23,189 households. Between 2020 and 2025, the population of Otsego County grew 3.8%, faster than the U.S. (+3.1%). The median household income in Otsego County is $68,885 a year, 15% below the U.S. median of $80,734. That rose 27.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Otsego County spend the most on groceries (an index of 102, where 100 is the U.S. average) and the least on pets (64).
The highest Groundwork market scores in Otsego County are for home repair companies (82), HVAC and plumbing companies (81) and hair salons (77). Otsego County ranks #30 of 2,057 scored counties for home repair companies.
Otsego County is part of the Oneonta area. For its number of households, Otsego County has the most map listings, relative to the U.S., for funeral homes (2.9 times the U.S. rate) and the fewest for lawn care, cleaning and pest control companies (44% below the U.S. rate).
All 56 business types in Otsego County
Highest Groundwork market score first. Each score compares Otsego County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home repair trades | 82 | #30 of 2,057 | 17 | 7.3 | $4M | 164 | 25 |
| HVAC and plumbing | 81 | #53 of 1,707 | 10 | 4.3 | $6.8M | 142 | 13 |
| Hair salons | 77 | #126 of 2,339 | 39 | 16.8 | $550K | 128 | 4 |
| Primary care and pediatrics | 76 | #132 of 1,656 | 8 | 3.4 | $3.2M | 180 | 13 |
| Clothing and shoe stores | 75 | #246 of 2,087 | 26 | 11.2 | $1.8M | 145 | 7 |
| Roofing and gutters | 74 | #103 of 1,177 | 6 | 2.6 | $11.3M | 133 | Under 3 |
| Optometrists and eye care | 73 | #147 of 1,302 | 5 | 2.2 | $5.1M | 164 | 3 |
| Nail salons | 72 | #122 of 1,328 | 8 | 3.4 | $2.7M | 161 | 3 |
| Property management | 70 | #147 of 910 | 6 | 2.6 | Index only | 118 | 5 |
| Clothing, shoes and laundry | 70 | #390 of 2,210 | 39 | 16.8 | $1.2M | 140 | 10 |
| Salons, barbers and spas | 68 | #357 of 2,385 | 80 | 34.5 | $268K | 126 | 9 |
| Child care and preschools | 67 | #349 of 1,611 | 14 | 6.0 | $789K | 79 | 4 |
| Physical therapy | 66 | #293 of 1,422 | 6 | 2.6 | $4.3M | 178 | 8 |
| Lawn, cleaning and pest control | 66 | #311 of 1,771 | 11 | 4.7 | $2.5M | 149 | 27 |
| Dentists and orthodontists | 64 | #438 of 1,886 | 17 | 7.3 | $1.5M | 153 | 13 |
| Chiropractors | 63 | #383 of 1,490 | 10 | 4.3 | $2.6M | 107 | 4 |
| Spas and skin care | 63 | #419 of 1,769 | 17 | 7.3 | $1.3M | 144 | Under 3 |
| Fast food and sandwich shops | 63 | #631 of 2,222 | 29 | 12.5 | $2.9M | 95 | 34 |
| Landscaping and lawn care | 59 | #485 of 1,493 | 9 | 3.9 | $3.1M | 105 | 19 |
| Real estate agents and brokers | 59 | #621 of 2,176 | 60 | 25.9 | Index only | 120 | 13 |
| Real estate | 58 | #690 of 2,229 | 70 | 30.2 | Index only | 130 | 25 |
| Doctors, dentists and clinics | 57 | #884 of 2,394 | 123 | 53.0 | $209K | 137 | 41 |
| Pizza | 55 | #846 of 2,090 | 24 | 10.3 | $3.5M | 69 | 34 |
| Grocery stores | 55 | #856 of 2,070 | 19 | 8.2 | $7.8M | 84 | 12 |
| Gyms | 54 | #755 of 1,792 | 14 | 6.0 | $1.3M | 98 | 8 |
| Gyms, studios and classes | 54 | #876 of 2,088 | 30 | 12.9 | $593K | 90 | 8 |
| Convenience stores | 52 | #1,071 of 2,261 | 34 | 14.7 | $4.4M | 56 | 8 |
| Martial arts and dance studios | 50 | #674 of 1,334 | 10 | 4.3 | $1.8M | 88 | Under 3 |
| Pet grooming and boarding | 50 | #728 of 1,461 | 6 | 2.6 | $2.3M | 89 | 5 |
| Barbershops | 49 | #732 of 1,356 | 13 | 5.6 | $1.7M | 88 | Under 3 |
| Funeral homes | 48 | #774 of 1,472 | 14 | 6.0 | $279K | 41 | 5 |
| Grocery and convenience stores | 48 | #1,303 of 2,402 | 70 | 30.2 | $2.1M | 63 | 20 |
| Laundromats | 43 | #477 of 785 | 5 | 2.2 | $9.6M | 77 | 3 |
| Collision repair and body shops | 42 | #849 of 1,327 | 7 | 3.0 | $2.7M | 89 | 7 |
| Insurance agencies | 42 | #1,407 of 2,272 | 30 | 12.9 | $1.2M | 95 | 19 |
| Yoga, Pilates and fitness studios | 39 | #574 of 777 | 6 | 2.6 | $3M | 73 | 8 |
| Coffee shops and cafes | 39 | #1,453 of 2,063 | 33 | 14.2 | $2.5M | 69 | 14 |
| Gas stations | 39 | #1,621 of 2,358 | 23 | 9.9 | $2M | 82 | 37 |
| Bakeries and dessert shops | 38 | #1,383 of 1,889 | 32 | 13.8 | $2.6M | 63 | 14 |
| Auto repair and car care | 38 | #1,745 of 2,401 | 85 | 36.7 | $226K | 84 | 35 |
| Restaurants and cafes | 35 | #1,847 of 2,405 | 307 | 132.4 | $273K | 74 | 109 |
| Sit-down restaurants | 34 | #1,892 of 2,405 | 150 | 64.7 | $559K | 84 | 60 |
| Veterinarians | 33 | #1,152 of 1,485 | 11 | 4.7 | $1.2M | 45 | 6 |
| Tire shops | 33 | #1,187 of 1,530 | 13 | 5.6 | $1.5M | 59 | 5 |
| Auto repair shops | 32 | #1,948 of 2,378 | 55 | 23.7 | $349K | 78 | 29 |
| Pet businesses | 24 | #2,041 of 2,200 | 37 | 16.0 | $366K | 42 | 14 |
| Pet stores | 19 | #909 of 974 | 8 | 3.4 | $1.7M | 37 | 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 1.7 | $4.8M | 190 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.9 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 0.9 | $13.8M | Too few | 8 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.9 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $48.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.4 | $67.6M | Too few | 12 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $19.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $25.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Otsego County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.2M | $827 | 86 |
| Gasoline and other fuels | $45.2M | $1,949 | 75 |
| Food away from home | $83.8M | $3,614 | 89 |
| Groceries | $149.1M | $6,429 | 102 |
| Personal care products and services | $21.5M | $926 | 92 |
| Child care and other personal services | $11M | $477 | 82 |
| Memberships, classes and admissions | $17.8M | $767 | 78 |
| Medical and dental services | $25.7M | $1,106 | 86 |
| Pets | $13.5M | $584 | 64 |
| Clothing, shoes and related services | $48.1M | $2,072 | 101 |
| Vehicle insurance | $35.7M | $1,539 | 79 |
| Home repairs, maintenance and insurance | $67.6M | $2,915 | 97 |
| Lawn care, cleaning and other household services | $27.6M | $1,188 | 84 |
| Rent and homeowner costs | $392.8M | $16,940 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Otsego County
- Population, 2025 estimate
- 60,589+3.8% since 2020
- Households
- 23,189
- Median age
- 41.9
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 1,002 sq. mi.
- People per square mile
- 60
- Median household income
- $68,885+27.5% vs. 2015–2019, before inflation
- Average household income
- $91,075
- Median home value
- $179,100
- Jobs located here
- 21,315
- Daytime population
- 56,903Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otsego County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Otsego County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in New York 8
- Delaware County, NY44,487 people
- Chenango County, NY46,321 people
- Schoharie County, NY30,049 people
- Herkimer County, NY59,757 people
- Oneida County, NY229,124 people
- Madison County, NY67,328 people
- Montgomery County, NY49,528 people
- Fulton County, NY52,487 people
Questions
How fast is Otsego County, NY growing?
Population estimates put Otsego County at 60,589 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 23,189 households. Against the 2015–2019 survey, median household income rose 27.5%, before inflation.
How much do households in Otsego County, NY spend?
Households in Otsego County spend about $392.8M a year on rent and homeowner costs, $149.1M on groceries and $83.8M on food away from home. Relative to the U.S., household spending in Otsego County runs highest on groceries (an index of 102, where 100 is the U.S. average) and lowest on pets (64).
Which business types have the highest market scores in Otsego County, NY?
Of the business types scored in Otsego County, home repair companies (82), HVAC and plumbing companies (81) and hair salons (77) have the highest Groundwork market scores. For home repair companies, that ranks #30 of 2,057 scored counties.
How does Otsego County, NY compare with the U.S.?
Median household income in Otsego County is $68,885, 15% below the U.S. median of $80,734. The population rose 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $179,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.9 times the U.S. rate) and lowest for lawn care, cleaning and pest control companies (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Otsego County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otsego County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in New York · Every U.S. market · How we measure
Screening a site or an acquisition in Otsego County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otsego County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.