County profile · New York
Broome County, NY market data
How Broome County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 195,736
- −1.2% since 2020
- Households
- 82,005
- Median household income
- $62,616
- +19.9% vs. 2015–2019, before inflation
- Median home value
- $154,900
- Jobs located here
- 82,220
- Highest market score
- 70
- Real estate agents and brokers, #210 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Broome County by name and distance, and the households and spending within reach. Or open the report at the center of Broome County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Broome County has an estimated 195,736 people and 82,005 households. Population estimates put the population change in Broome County from 2020 to 2025 at −1.2%, against +3.1% for the U.S. Median household income in Broome County is $62,616, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.9%, before inflation.
Relative to the U.S., household spending in Broome County runs highest on groceries (an index of 99, where 100 is the U.S. average) and lowest on pets (62).
Of the business types scored in Broome County, real estate agents and brokers (70), mortgage brokers and lenders (66) and real estate businesses (66) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #210 of 2,176 scored counties.
Broome County is part of the Binghamton metro area. Against the U.S., map listings per household run highest for funeral homes (43% above the U.S. rate) and lowest for real estate agents and brokers (57% below the U.S. rate).
All 56 business types in Broome County
Highest Groundwork market score first. Each score compares Broome County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 70 | #210 of 2,176 | 109 | 13.3 | Index only | 228 | 28 |
| Mortgage brokers and lenders | 66 | #155 of 887 | 5 | 0.6 | Index only | 696 | Under 3 |
| Real estate | 66 | #342 of 2,229 | 142 | 17.3 | Index only | 221 | 56 |
| Electricians | 64 | #264 of 1,160 | 17 | 2.1 | $13.6M | 114 | 34 |
| Child care and preschools | 64 | #417 of 1,611 | 29 | 3.5 | $1.3M | 134 | 39 |
| Home repair trades | 63 | #448 of 2,057 | 79 | 9.6 | $2.9M | 121 | 104 |
| HVAC and plumbing | 62 | #422 of 1,707 | 44 | 5.4 | $5.3M | 111 | 54 |
| Property management | 61 | #276 of 910 | 19 | 2.3 | Index only | 129 | 19 |
| Roofing and gutters | 60 | #358 of 1,177 | 18 | 2.2 | $12.9M | 152 | 16 |
| Optometrists and eye care | 55 | #555 of 1,302 | 27 | 3.3 | $3.3M | 105 | 6 |
| Clothing and shoe stores | 54 | #887 of 2,087 | 104 | 12.7 | $1.6M | 126 | 48 |
| Chiropractors | 53 | #646 of 1,490 | 29 | 3.5 | $3.1M | 128 | 19 |
| Barbershops | 51 | #679 of 1,356 | 39 | 4.8 | $1.9M | 100 | 3 |
| Grocery stores | 51 | #972 of 2,070 | 54 | 6.6 | $9.5M | 103 | 41 |
| Pest control | 50 | #344 of 699 | 9 | 1.1 | $10.6M | 103 | 6 |
| Funeral homes | 50 | #697 of 1,472 | 25 | 3.0 | $541K | 80 | 18 |
| Pizza | 50 | #1,011 of 2,090 | 56 | 6.8 | $5.2M | 101 | 145 |
| Convenience stores | 50 | #1,123 of 2,261 | 84 | 10.2 | $6.1M | 78 | 29 |
| Grocery and convenience stores | 50 | #1,199 of 2,402 | 162 | 19.8 | $3.2M | 94 | 70 |
| Spas and skin care | 49 | #915 of 1,769 | 64 | 7.8 | $1.2M | 131 | 15 |
| Clothing, shoes and laundry | 49 | #1,162 of 2,210 | 157 | 19.1 | $1.1M | 121 | 60 |
| House cleaning | 48 | #455 of 847 | 15 | 1.8 | $6.3M | 99 | 24 |
| Primary care and pediatrics | 47 | #921 of 1,656 | 31 | 3.8 | $2.9M | 161 | 139 |
| Physical therapy | 45 | #849 of 1,422 | 39 | 4.8 | $2.3M | 95 | 22 |
| Dry cleaners | 44 | #310 of 507 | 12 | 1.5 | $13.9M | 89 | 7 |
| Laundromats | 44 | #465 of 785 | 18 | 2.2 | $9.3M | 74 | 5 |
| Pet stores | 44 | #585 of 974 | 12 | 1.5 | $3.9M | 85 | 4 |
| Nail salons | 43 | #883 of 1,328 | 33 | 4.0 | $2.2M | 134 | 26 |
| Dentists and orthodontists | 43 | #1,181 of 1,886 | 73 | 8.9 | $1.2M | 124 | 53 |
| Fast food and sandwich shops | 43 | #1,399 of 2,222 | 106 | 12.9 | $2.7M | 89 | 145 |
| Gas stations | 43 | #1,461 of 2,358 | 65 | 7.9 | $2.2M | 92 | 82 |
| Sit-down restaurants | 43 | #1,481 of 2,405 | 368 | 44.9 | $784K | 118 | 161 |
| Urgent care and walk-in clinics | 42 | #212 of 325 | 5 | 0.6 | $17.7M | 72 | 3 |
| Pet grooming and boarding | 40 | #957 of 1,461 | 26 | 3.2 | $1.8M | 70 | 12 |
| Veterinarians | 40 | #982 of 1,485 | 25 | 3.0 | $1.9M | 68 | 14 |
| Landscaping and lawn care | 40 | #998 of 1,493 | 41 | 5.0 | $2.3M | 79 | 63 |
| Gyms | 40 | #1,234 of 1,792 | 59 | 7.2 | $1M | 80 | 23 |
| Lawn, cleaning and pest control | 39 | #1,285 of 1,771 | 65 | 7.9 | $1.5M | 87 | 93 |
| Restaurants and cafes | 39 | #1,636 of 2,405 | 751 | 91.6 | $384K | 104 | 370 |
| Coffee shops and cafes | 38 | #1,460 of 2,063 | 68 | 8.3 | $4.2M | 115 | 62 |
| Pet businesses | 38 | #1,598 of 2,200 | 74 | 9.0 | $627K | 71 | 30 |
| Collision repair and body shops | 36 | #978 of 1,327 | 23 | 2.8 | $2.6M | 85 | 18 |
| Hair salons | 34 | #1,900 of 2,339 | 185 | 22.6 | $398K | 93 | 54 |
| Insurance agencies | 33 | #1,717 of 2,272 | 98 | 12.0 | $1.1M | 91 | 58 |
| Martial arts and dance studios | 32 | #1,117 of 1,334 | 50 | 6.1 | $1.2M | 61 | 16 |
| Salons, barbers and spas | 32 | #2,058 of 2,385 | 328 | 40.0 | $225K | 106 | 98 |
| Home inspectors | 31 | #353 of 415 | 9 | 1.1 | Index only | 57 | Under 3 |
| Yoga, Pilates and fitness studios | 31 | #679 of 777 | 23 | 2.8 | $2.7M | 65 | 23 |
| Bakeries and dessert shops | 30 | #1,611 of 1,889 | 75 | 9.1 | $3.8M | 93 | 66 |
| Gyms, studios and classes | 30 | #1,789 of 2,088 | 132 | 16.1 | $463K | 70 | 39 |
| Car washes and detailing | 28 | #1,250 of 1,451 | 35 | 4.3 | $1.7M | 68 | 12 |
| Doctors, dentists and clinics | 28 | #2,146 of 2,394 | 599 | 73.0 | $148K | 97 | 242 |
| Tire shops | 23 | #1,351 of 1,530 | 40 | 4.9 | $1.5M | 60 | 16 |
| Auto repair shops | 23 | #2,190 of 2,378 | 165 | 20.1 | $364K | 82 | 99 |
| Auto repair and car care | 21 | #2,254 of 2,401 | 289 | 35.2 | $208K | 77 | 132 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.4 | $20M | 146 | 3 |
Household spending in Broome County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $60M | $732 | 76 |
| Gasoline and other fuels | $142.1M | $1,733 | 67 |
| Food away from home | $288.6M | $3,519 | 86 |
| Groceries | $515.4M | $6,285 | 99 |
| Personal care products and services | $73.7M | $899 | 89 |
| Child care and other personal services | $38.8M | $474 | 82 |
| Memberships, classes and admissions | $61.1M | $745 | 76 |
| Medical and dental services | $88.7M | $1,082 | 84 |
| Pets | $46.4M | $566 | 62 |
| Clothing, shoes and related services | $166.7M | $2,033 | 99 |
| Vehicle insurance | $111.8M | $1,363 | 70 |
| Home repairs, maintenance and insurance | $231.8M | $2,826 | 94 |
| Lawn care, cleaning and other household services | $95M | $1,158 | 82 |
| Rent and homeowner costs | $1.4B | $16,559 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Broome County
- Population, 2025 estimate
- 195,736−1.2% since 2020
- Households
- 82,005
- Median age
- 40.8
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.5
- Land area
- 706 sq. mi.
- People per square mile
- 280
- Median household income
- $62,616+19.9% vs. 2015–2019, before inflation
- Average household income
- $86,128
- Median home value
- $154,900
- Jobs located here
- 82,220
- Daytime population
- 201,023Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Broome County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Broome County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Broome County, NY growing?
Population estimates put Broome County at 195,736 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 82,005 households. Median household income rose 19.9% from the 2015–2019 survey, before inflation.
How much do households in Broome County, NY spend?
Households in Broome County spend about $1.4B a year on rent and homeowner costs, $515.4M on groceries and $288.6M on food away from home. Set against the U.S., households in Broome County spend the most on groceries (an index of 99, where 100 is the U.S. average) and the least on pets (62).
Which business types have the highest market scores in Broome County, NY?
The highest Groundwork market scores in Broome County are for real estate agents and brokers (70), mortgage brokers and lenders (66) and real estate businesses (66). Broome County ranks #210 of 2,176 scored counties for real estate agents and brokers.
How does Broome County, NY compare with the U.S.?
The median household income in Broome County is $62,616 a year, 22% below the U.S. median of $80,734. The population fell 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $154,900, against $332,700 for the U.S. For its number of households, Broome County has the most map listings, relative to the U.S., for funeral homes (43% above the U.S. rate) and the fewest for real estate agents and brokers (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Broome County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Broome County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Broome County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Broome County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.