County profile · New York
Herkimer County, NY market data
How Herkimer County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 59,219
- −1.4% since 2020
- Households
- 25,741
- Median household income
- $68,515
- +25.4% vs. 2015–2019, before inflation
- Median home value
- $147,700
- Jobs located here
- 15,576
- Highest market score
- 74
- Real estate agents and brokers, #103 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Herkimer County by name and distance, and the households and spending within reach. Or open the report at the center of Herkimer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Herkimer County has an estimated 59,219 people and 25,741 households. Between 2020 and 2025, the population of Herkimer County declined 1.4%, against +3.1% for the U.S. Median household income in Herkimer County is $68,515, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.
Relative to the U.S., household spending in Herkimer County runs highest on groceries (an index of 100, where 100 is the U.S. average) and lowest on pets (62).
Of the business types scored in Herkimer County, real estate agents and brokers (74), home repair companies (74) and grocery stores (74) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #103 of 2,176 scored counties.
Herkimer County is part of the Utica-Rome metro area. Against the U.S., map listings per household run highest for funeral homes (3 times the U.S. rate) and lowest for real estate businesses (71% below the U.S. rate).
All 56 business types in Herkimer County
Highest Groundwork market score first. Each score compares Herkimer County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 74 | #103 of 2,176 | 27 | 10.5 | Index only | 290 | 8 |
| Home repair trades | 74 | #113 of 2,057 | 13 | 5.1 | $5.6M | 231 | 25 |
| Grocery stores | 74 | #307 of 2,070 | 10 | 3.9 | $16.3M | 175 | 8 |
| HVAC and plumbing | 73 | #144 of 1,707 | 10 | 3.9 | $7.3M | 153 | 12 |
| Real estate | 72 | #157 of 2,229 | 29 | 11.3 | Index only | 340 | 17 |
| Clothing and shoe stores | 70 | #361 of 2,087 | 16 | 6.2 | $3.2M | 256 | Under 3 |
| Dentists and orthodontists | 67 | #325 of 1,886 | 10 | 3.9 | $2.8M | 283 | 10 |
| Clothing, shoes and laundry | 67 | #448 of 2,210 | 28 | 10.9 | $1.9M | 211 | Under 3 |
| Child care and preschools | 66 | #352 of 1,611 | 7 | 2.7 | $1.7M | 166 | 12 |
| Physical therapy | 64 | #333 of 1,422 | 5 | 1.9 | $5.6M | 232 | 6 |
| Doctors, dentists and clinics | 64 | #559 of 2,394 | 62 | 24.1 | $449K | 294 | 34 |
| Spas and skin care | 63 | #406 of 1,769 | 7 | 2.7 | $3.3M | 379 | Under 3 |
| Grocery and convenience stores | 62 | #716 of 2,402 | 52 | 20.2 | $3.1M | 92 | 13 |
| Salons, barbers and spas | 58 | #740 of 2,385 | 75 | 29.1 | $310K | 146 | 13 |
| Martial arts and dance studios | 56 | #491 of 1,334 | 9 | 3.5 | $2.1M | 103 | 3 |
| Nail salons | 56 | #497 of 1,328 | 8 | 3.1 | $2.9M | 174 | Under 3 |
| Chiropractors | 55 | #583 of 1,490 | 6 | 2.3 | $4.6M | 194 | Under 3 |
| Lawn, cleaning and pest control | 53 | #741 of 1,771 | 15 | 5.8 | $2M | 118 | 23 |
| Gyms | 53 | #796 of 1,792 | 14 | 5.4 | $1.3M | 103 | 6 |
| Insurance agencies | 53 | #1,005 of 2,272 | 20 | 7.8 | $1.9M | 155 | 13 |
| Coffee shops and cafes | 52 | #923 of 2,063 | 16 | 6.2 | $5.7M | 153 | 15 |
| Convenience stores | 52 | #1,068 of 2,261 | 34 | 13.2 | $4.8M | 61 | 5 |
| Barbershops | 51 | #668 of 1,356 | 9 | 3.5 | $2.6M | 137 | Under 3 |
| Fast food and sandwich shops | 50 | #1,123 of 2,222 | 26 | 10.1 | $3.5M | 114 | 49 |
| Collision repair and body shops | 49 | #669 of 1,327 | 6 | 2.3 | $3.4M | 112 | 5 |
| Hair salons | 49 | #1,235 of 2,339 | 51 | 19.8 | $455K | 106 | 10 |
| Car washes and detailing | 48 | #764 of 1,451 | 6 | 2.3 | $3.4M | 137 | Under 3 |
| Gyms, studios and classes | 48 | #1,157 of 2,088 | 28 | 10.9 | $671K | 101 | 9 |
| Gas stations | 48 | #1,248 of 2,358 | 19 | 7.4 | $2.6M | 109 | 25 |
| Auto repair and car care | 46 | #1,368 of 2,401 | 74 | 28.7 | $280K | 104 | 29 |
| Sit-down restaurants | 45 | #1,394 of 2,405 | 110 | 42.7 | $824K | 124 | 51 |
| Yoga, Pilates and fitness studios | 44 | #492 of 777 | 5 | 1.9 | $3.8M | 93 | 6 |
| Veterinarians | 44 | #891 of 1,485 | 7 | 2.7 | $2.1M | 76 | 4 |
| Restaurants and cafes | 41 | #1,560 of 2,405 | 221 | 85.9 | $410K | 111 | 117 |
| Optometrists and eye care | 40 | #904 of 1,302 | 8 | 3.1 | $3.5M | 111 | 6 |
| Auto repair shops | 40 | #1,639 of 2,378 | 43 | 16.7 | $481K | 108 | 27 |
| Bakeries and dessert shops | 39 | #1,319 of 1,889 | 22 | 8.5 | $4.1M | 99 | 15 |
| Landscaping and lawn care | 37 | #1,092 of 1,493 | 14 | 5.4 | $2.1M | 73 | 19 |
| Pet businesses | 37 | #1,636 of 2,200 | 25 | 9.7 | $583K | 66 | 8 |
| Pizza | 34 | #1,664 of 2,090 | 27 | 10.5 | $3.4M | 66 | 49 |
| Laundromats | 33 | #578 of 785 | 6 | 2.3 | $8.7M | 69 | Under 3 |
| Tire shops | 31 | #1,216 of 1,530 | 9 | 3.5 | $2.3M | 92 | Under 3 |
| Pet grooming and boarding | 30 | #1,192 of 1,461 | 11 | 4.3 | $1.3M | 52 | 4 |
| Funeral homes | 25 | #1,320 of 1,472 | 16 | 6.2 | $253K | 37 | 13 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 1.6 | $7M | 391 | 12 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.2 | $24.3M | 288 | 3 |
| Pet stores | Not scored | Not scored | 2 | 0.8 | $7.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $52M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.4 | $29.8M | Too few | 4 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $20.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.4 | Index only | Too few | 4 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 10 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Herkimer County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.7M | $804 | 84 |
| Gasoline and other fuels | $49.2M | $1,913 | 74 |
| Food away from home | $90.6M | $3,520 | 86 |
| Groceries | $162.7M | $6,320 | 100 |
| Personal care products and services | $23.2M | $902 | 90 |
| Child care and other personal services | $11.6M | $452 | 78 |
| Memberships, classes and admissions | $18.8M | $730 | 74 |
| Medical and dental services | $27.8M | $1,081 | 84 |
| Pets | $14.6M | $566 | 62 |
| Clothing, shoes and related services | $52M | $2,019 | 98 |
| Vehicle insurance | $38.9M | $1,511 | 77 |
| Home repairs, maintenance and insurance | $73M | $2,836 | 94 |
| Lawn care, cleaning and other household services | $29.8M | $1,158 | 82 |
| Rent and homeowner costs | $427.2M | $16,597 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Herkimer County
- Population, 2025 estimate
- 59,219−1.4% since 2020
- Households
- 25,741
- Median age
- 44.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.7
- Land area
- 1,411 sq. mi.
- People per square mile
- 42
- Median household income
- $68,515+25.4% vs. 2015–2019, before inflation
- Average household income
- $86,546
- Median home value
- $147,700
- Jobs located here
- 15,576
- Daytime population
- 47,951Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Herkimer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Herkimer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Herkimer County, NY growing?
Population estimates put Herkimer County at 59,219 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 25,741 households. Median household income rose 25.4% from the 2015–2019 survey, before inflation.
How much do households in Herkimer County, NY spend?
Households in Herkimer County spend about $427.2M a year on rent and homeowner costs, $162.7M on groceries and $90.6M on food away from home. Set against the U.S., households in Herkimer County spend the most on groceries (an index of 100, where 100 is the U.S. average) and the least on pets (62).
Which business types have the highest market scores in Herkimer County, NY?
The highest Groundwork market scores in Herkimer County are for real estate agents and brokers (74), home repair companies (74) and grocery stores (74). Herkimer County ranks #103 of 2,176 scored counties for real estate agents and brokers.
How does Herkimer County, NY compare with the U.S.?
The median household income in Herkimer County is $68,515 a year, 15% below the U.S. median of $80,734. The population fell 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $147,700, against $332,700 for the U.S. For its number of households, Herkimer County has the most map listings, relative to the U.S., for funeral homes (3 times the U.S. rate) and the fewest for real estate businesses (71% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in Herkimer County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Herkimer County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Herkimer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Herkimer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.