Groundwork

Metro area profile · New York

New York-Newark-Jersey City, NY-NJ metro area market data

Population, household spending and competition for 56 business types in the New York-Newark-Jersey City metro area, each scored against other metro areas.

Population, 2025
20,112,448
+0.6% since 2020
Households
7,391,787
Median household income
$99,155
Median home value
$614,200
Jobs located here
9,481,255
Highest market score
84
Roofing and gutters, #5 of 381 scored metro areas

A site report maps the competitors on map listings around any address in the New York-Newark-Jersey City metro area by name and distance, and the households and spending within reach. Or open the report at the center of the New York-Newark-Jersey City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 20,112,448 people live in the New York-Newark-Jersey City metro area, in 7,391,787 households. Population estimates put the population change in the New York-Newark-Jersey City metro area from 2020 to 2025 at +0.6%, slower than the U.S. (+3.1%). The median household income in the New York-Newark-Jersey City metro area is $99,155 a year, 23% above the U.S. median of $80,734.

Set against the U.S., households in the New York-Newark-Jersey City metro area spend the most on child care and other personal services (an index of 135, where 100 is the U.S. average) and the least on gasoline and other fuels (55).

The highest Groundwork market scores in the New York-Newark-Jersey City metro area are for roofing and gutter companies (84), home inspectors (71) and home repair companies (67). The New York-Newark-Jersey City metro area ranks #5 of 381 scored metro areas for roofing and gutter companies.

The New York-Newark-Jersey City metro area takes in 22 counties: Kings County, NY; Queens County, NY; New York County, NY; Suffolk County, NY; and 18 more. For its number of households, the New York-Newark-Jersey City metro area has the most map listings, relative to the U.S., for laundromats (2.2 times the U.S. rate) and the fewest for oil change and quick-lube shops (71% below the U.S. rate).

All 56 business types in the New York-Newark-Jersey City metro area

Highest Groundwork market score first. Each score compares the New York-Newark-Jersey City metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in New York-Newark-Jersey City, NY-NJ metro area, highest Groundwork market score first, with its rank among metro areas, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among metro areasListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Roofing and gutters84#5 of 3811,4211.9$18.9M223626
Home inspectors71#26 of 2434440.6Index only128328
Home repair trades67#57 of 3877,1569.7$3.8M15414,047
Mortgage brokers and lenders66#52 of 3732,2433.0Index only1711,114
Oil change and quick lube65#64 of 2901610.2$30M218204
HVAC and plumbing65#67 of 3873,7845.1$7.1M1497,640
Veterinarians63#96 of 3841,5872.1$3.6M1301,263
Lawn, cleaning and pest control62#111 of 3875,0196.8$2.2M12913,154
Convenience stores62#111 of 3873,5304.8$15.3M1944,232
Pest control61#97 of 3459141.2$11.9M116909
Funeral homes61#116 of 3771,2991.8$866K128769
Landscaping and lawn care61#127 of 3852,5843.5$4.2M1448,059
Gyms60#98 of 3875,3367.2$1.7M1302,847
Chiropractors60#112 of 3863,2924.5$3.1M1281,966
Electricians59#116 of 3831,9512.6$13.8M1155,781
Pet businesses59#121 of 3875,4117.3$1M1193,057
Urgent care and walk-in clinics58#64 of 1973510.5$28.8M117538
House cleaning58#108 of 3751,5212.1$7.1M1124,186
Real estate agents and brokers57#119 of 38722,67930.7Index only1216,944
Real estate55#131 of 38727,43737.1Index only12618,265
Hair salons55#135 of 38716,41322.2$517K1208,444
Child care and preschools55#162 of 3874,8156.5$1.2M1206,885
Tire shops55#171 of 3861,5312.1$3.2M126665
Gyms, studios and classes54#144 of 38712,29716.6$736K1116,007
Property management52#161 of 3742,0712.8Index only1307,834
Pet grooming and boarding52#180 of 3861,9972.7$2.8M1111,272
Car washes and detailing49#194 of 3871,6012.2$3M1201,112
Fast food and sandwich shops49#201 of 38711,28615.3$3M9918,189
Grocery and convenience stores49#206 of 38714,60619.8$3.7M10912,828
Optometrists and eye care48#220 of 3863,4344.6$2.9M941,135
Pizza47#220 of 3876,4948.8$5.2M10318,189
Auto repair and car care47#224 of 38716,73022.6$288K1079,583
Martial arts and dance studios46#238 of 3874,5416.1$2M993,160
Gas stations45#231 of 3874,6656.3$2.3M953,548
Clothing and shoe stores45#234 of 38715,60021.1$1.3M988,040
Salons, barbers and spas45#246 of 38736,96850.0$229K10817,925
Pet stores44#238 of 3821,2691.7$4.4M98522
Spas and skin care44#241 of 3878,93612.1$949K1082,936
Primary care and pediatrics42#256 of 3875,2707.1$1.9M10816,282
Coffee shops and cafes41#269 of 3879,20812.5$3.7M1007,364
Yoga, Pilates and fitness studios40#259 of 3472,4203.3$3.7M922,847
Barbershops40#282 of 3874,6896.3$1.8M961,324
Doctors, dentists and clinics38#289 of 38768,43492.6$148K9734,354
Bakeries and dessert shops36#303 of 3879,40512.7$3.6M878,400
Clothing, shoes and laundry35#294 of 38726,01635.2$750K8512,977
Nail salons35#337 of 3875,8557.9$1.4M875,076
Restaurants and cafes34#305 of 387101,299137.0$336K9145,519
Auto repair shops34#307 of 38711,19715.1$431K977,432
Insurance agencies33#291 of 3877,48310.1$1.1M885,995
Physical therapy31#332 of 3865,3827.3$1.9M784,851
Sit-down restaurants30#346 of 38760,91082.4$559K8419,706
Dry cleaners29#240 of 2721,6972.3$11.5M732,448
Grocery stores29#329 of 3877,79810.5$6.9M748,596
Dentists and orthodontists29#347 of 38711,51015.6$878K899,582
Laundromats27#323 of 3642,5863.5$7.5M602,489
Collision repair and body shops19#363 of 3812,1482.9$2.2M732,042

Household spending in the New York-Newark-Jersey City metro area

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in New York-Newark-Jersey City, NY-NJ metro area by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$4.8B$65368
Gasoline and other fuels$10.6B$1,43455
Food away from home$34.1B$4,609113
Groceries$53.9B$7,297115
Personal care products and services$8.5B$1,147114
Child care and other personal services$5.8B$783135
Memberships, classes and admissions$9.1B$1,225125
Medical and dental services$10.1B$1,367106
Pets$5.6B$76284
Clothing, shoes and related services$19.5B$2,640128
Vehicle insurance$8.2B$1,11457
Home repairs, maintenance and insurance$26.8B$3,630120
Lawn care, cleaning and other household services$10.9B$1,471104
Rent and homeowner costs$149.3B$20,193121

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in the New York-Newark-Jersey City metro area

Population, 2025 estimate
20,112,448+0.6% since 2020
Households
7,391,787
Median age
40.5
Homes lived in by their owners
51%
Vehicles per household
1.3
Land area
6,127 sq. mi.
People per square mile
3,219
Median household income
$99,155
Average household income
$146,791
Median home value
$614,200
Jobs located here
9,481,255
Daytime population
20,008,624Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the New York-Newark-Jersey City metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

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Counties in the New York-Newark-Jersey City metro area 22

Other markets based in New York 12

Questions

How fast is the New York-Newark-Jersey City, NY-NJ metro area growing?

Population estimates put the New York-Newark-Jersey City metro area at 20,112,448 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 7,391,787 households.

How much do households in the New York-Newark-Jersey City, NY-NJ metro area spend?

Households in the New York-Newark-Jersey City metro area spend about $149.3B a year on rent and homeowner costs, $53.9B on groceries and $34.1B on food away from home. Relative to the U.S., household spending in the New York-Newark-Jersey City metro area runs highest on child care and other personal services (an index of 135, where 100 is the U.S. average) and lowest on gasoline and other fuels (55).

Which business types have the highest market scores in the New York-Newark-Jersey City, NY-NJ metro area?

Of the business types scored in the New York-Newark-Jersey City metro area, roofing and gutter companies (84), home inspectors (71) and home repair companies (67) have the highest Groundwork market scores. For roofing and gutter companies, that ranks #5 of 381 scored metro areas.

How does the New York-Newark-Jersey City, NY-NJ metro area compare with the U.S.?

Median household income in the New York-Newark-Jersey City metro area is $99,155, 23% above the U.S. median of $80,734. The population rose 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $614,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for laundromats (2.2 times the U.S. rate) and lowest for oil change and quick-lube shops (71% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the New York-Newark-Jersey City metro area, each ranked against other metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the New York-Newark-Jersey City metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in New York · Every U.S. market · How we measure

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.