Metro area profile · New York
Utica-Rome, NY metro area market data
How the Utica-Rome metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 285,611
- −2.0% since 2020
- Households
- 120,961
- Median household income
- $69,779
- +25.2% vs. 2015–2019, before inflation
- Median home value
- $172,900
- Jobs located here
- 118,874
- Highest market score
- 74
- Real estate, #21 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Utica-Rome metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Utica-Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Utica-Rome metro area has an estimated 285,611 people and 120,961 households. Between 2020 and 2025, the population of the Utica-Rome metro area declined 2.0%, against +3.1% for the U.S. Median household income in the Utica-Rome metro area is $69,779, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
Relative to the U.S., household spending in the Utica-Rome metro area runs highest on groceries (an index of 101, where 100 is the U.S. average) and lowest on pets (64).
Of the business types scored in the Utica-Rome metro area, real estate businesses (74), real estate agents and brokers (73) and home repair companies (72) have the highest Groundwork market scores. For real estate businesses, that ranks #21 of 387 scored metro areas.
The Utica-Rome metro area takes in 2 counties: Oneida County and Herkimer County. Against the U.S., map listings per household run highest for funeral homes (2.2 times the U.S. rate) and lowest for real estate businesses (59% below the U.S. rate).
All 56 business types in the Utica-Rome metro area
Highest Groundwork market score first. Each score compares the Utica-Rome metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 74 | #21 of 387 | 192 | 15.9 | Index only | 245 | 79 |
| Real estate agents and brokers | 73 | #28 of 387 | 158 | 13.1 | Index only | 237 | 37 |
| Home repair trades | 72 | #27 of 387 | 94 | 7.8 | $3.7M | 153 | 132 |
| HVAC and plumbing | 72 | #34 of 387 | 50 | 4.1 | $7M | 147 | 63 |
| Clothing and shoe stores | 71 | #52 of 387 | 132 | 10.9 | $1.9M | 149 | 56 |
| Property management | 70 | #35 of 374 | 20 | 1.7 | Index only | 184 | 27 |
| Electricians | 70 | #42 of 383 | 18 | 1.5 | $19.4M | 161 | 52 |
| Clothing, shoes and laundry | 69 | #60 of 387 | 206 | 17.0 | $1.2M | 138 | 67 |
| Roofing and gutters | 66 | #69 of 381 | 26 | 2.1 | $13.4M | 159 | 17 |
| Dentists and orthodontists | 66 | #77 of 387 | 81 | 6.7 | $1.7M | 168 | 65 |
| Spas and skin care | 64 | #60 of 387 | 78 | 6.4 | $1.4M | 163 | 15 |
| Dry cleaners | 63 | #66 of 272 | 12 | 1.0 | $20.8M | 133 | 5 |
| Doctors, dentists and clinics | 62 | #97 of 387 | 562 | 46.5 | $238K | 156 | 300 |
| Child care and preschools | 58 | #134 of 387 | 49 | 4.1 | $1.2M | 119 | 59 |
| Fast food and sandwich shops | 58 | #145 of 387 | 118 | 9.8 | $3.7M | 122 | 215 |
| House cleaning | 57 | #111 of 375 | 14 | 1.2 | $10.2M | 160 | 42 |
| Salons, barbers and spas | 55 | #138 of 387 | 442 | 36.5 | $253K | 119 | 88 |
| Primary care and pediatrics | 55 | #151 of 387 | 44 | 3.6 | $3M | 171 | 158 |
| Home inspectors | 54 | #107 of 243 | 10 | 0.8 | Index only | 78 | 3 |
| Lawn, cleaning and pest control | 54 | #160 of 387 | 69 | 5.7 | $2.1M | 123 | 144 |
| Gyms | 53 | #159 of 387 | 70 | 5.8 | $1.3M | 102 | 26 |
| Physical therapy | 53 | #170 of 386 | 50 | 4.1 | $2.7M | 112 | 28 |
| Oil change and quick lube | 52 | #142 of 290 | 5 | 0.4 | $18.8M | 137 | 6 |
| Hair salons | 51 | #169 of 387 | 247 | 20.4 | $452K | 105 | 37 |
| Optometrists and eye care | 46 | #240 of 386 | 40 | 3.3 | $3.3M | 107 | 16 |
| Tire shops | 43 | #243 of 386 | 38 | 3.1 | $2.5M | 99 | 11 |
| Landscaping and lawn care | 42 | #232 of 385 | 51 | 4.2 | $2.8M | 96 | 97 |
| Chiropractors | 42 | #246 of 386 | 53 | 4.4 | $2.5M | 106 | 27 |
| Laundromats | 40 | #246 of 364 | 26 | 2.1 | $9.6M | 77 | 6 |
| Yoga, Pilates and fitness studios | 39 | #270 of 347 | 26 | 2.1 | $3.6M | 88 | 26 |
| Gas stations | 38 | #279 of 387 | 84 | 6.9 | $2.6M | 111 | 102 |
| Coffee shops and cafes | 38 | #291 of 387 | 108 | 8.9 | $4.1M | 110 | 74 |
| Nail salons | 38 | #310 of 387 | 53 | 4.4 | $2.1M | 126 | 35 |
| Gyms, studios and classes | 37 | #308 of 387 | 167 | 13.8 | $556K | 84 | 52 |
| Pet stores | 36 | #296 of 382 | 19 | 1.6 | $3.7M | 82 | 4 |
| Grocery stores | 34 | #300 of 387 | 87 | 7.2 | $8.9M | 96 | 58 |
| Restaurants and cafes | 34 | #302 of 387 | 1,190 | 98.4 | $368K | 99 | 542 |
| Barbershops | 33 | #316 of 387 | 62 | 5.1 | $1.8M | 95 | Under 3 |
| Grocery and convenience stores | 32 | #312 of 387 | 263 | 21.7 | $2.9M | 87 | 114 |
| Pizza | 31 | #332 of 387 | 134 | 11.1 | $3.3M | 64 | 215 |
| Sit-down restaurants | 31 | #336 of 387 | 629 | 52.0 | $696K | 105 | 249 |
| Convenience stores | 30 | #319 of 387 | 130 | 10.7 | $6M | 76 | 56 |
| Pet businesses | 28 | #347 of 387 | 121 | 10.0 | $582K | 66 | 47 |
| Pet grooming and boarding | 27 | #346 of 386 | 45 | 3.7 | $1.6M | 62 | 16 |
| Insurance agencies | 26 | #329 of 387 | 156 | 12.9 | $1.1M | 89 | 111 |
| Veterinarians | 25 | #354 of 384 | 37 | 3.1 | $1.9M | 70 | 27 |
| Martial arts and dance studios | 25 | #379 of 387 | 71 | 5.9 | $1.3M | 65 | 26 |
| Bakeries and dessert shops | 22 | #373 of 387 | 129 | 10.7 | $3.4M | 82 | 91 |
| Car washes and detailing | 21 | #374 of 387 | 63 | 5.2 | $1.5M | 59 | 16 |
| Funeral homes | 19 | #362 of 377 | 56 | 4.6 | $333K | 49 | 33 |
| Collision repair and body shops | 18 | #365 of 381 | 41 | 3.4 | $2.3M | 74 | 31 |
| Auto repair and car care | 16 | #377 of 387 | 454 | 37.5 | $207K | 77 | 185 |
| Auto repair shops | 12 | #381 of 387 | 261 | 21.6 | $360K | 81 | 150 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 0.3 | Index only | 1,307 | 3 |
| Pest control | Not scored | Not scored | 4 | 0.3 | $35.7M | 349 | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.2 | $44.7M | 182 | 6 |
Household spending in the Utica-Rome metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $94M | $777 | 81 |
| Gasoline and other fuels | $222.5M | $1,840 | 71 |
| Food away from home | $438M | $3,621 | 89 |
| Groceries | $775M | $6,407 | 101 |
| Personal care products and services | $111.6M | $923 | 92 |
| Child care and other personal services | $58.3M | $482 | 83 |
| Memberships, classes and admissions | $92.8M | $768 | 78 |
| Medical and dental services | $134M | $1,108 | 86 |
| Pets | $70.5M | $582 | 64 |
| Clothing, shoes and related services | $250.2M | $2,068 | 101 |
| Vehicle insurance | $175.3M | $1,449 | 74 |
| Home repairs, maintenance and insurance | $348.7M | $2,883 | 96 |
| Lawn care, cleaning and other household services | $142.9M | $1,181 | 84 |
| Rent and homeowner costs | $2B | $16,867 | 101 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Utica-Rome metro area
- Population, 2025 estimate
- 285,611−2.0% since 2020
- Households
- 120,961
- Median age
- 42.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.6
- Land area
- 2,623 sq. mi.
- People per square mile
- 110
- Median household income
- $69,779+25.2% vs. 2015–2019, before inflation
- Average household income
- $90,098
- Median home value
- $172,900
- Jobs located here
- 118,874
- Daytime population
- 283,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Utica-Rome metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Utica-Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Utica-Rome metro area 2
- Oneida County, NY229,124 people
- Herkimer County, NY59,757 people
Other markets based in New York 12
- New York-Newark-Jersey City, NY-NJ metro area19,723,168 people
- Buffalo-Cheektowaga, NY metro area1,161,343 people
- Rochester, NY metro area1,058,413 people
- Albany-Schenectady-Troy, NY metro area906,052 people
- Kiryas Joel-Poughkeepsie-Newburgh, NY metro area704,836 people
- Syracuse, NY metro area656,410 people
- Binghamton, NY metro area245,242 people
- Kingston, NY metro area182,601 people
- Glens Falls, NY metro area126,039 people
- Watertown-Fort Drum, NY metro area115,040 people
- Ithaca, NY metro area104,537 people
- Elmira, NY metro area82,147 people
Questions
How fast is the Utica-Rome, NY metro area growing?
Population estimates put the Utica-Rome metro area at 285,611 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 120,961 households. Median household income rose 25.2% from the 2015–2019 survey, before inflation.
How much do households in the Utica-Rome, NY metro area spend?
Households in the Utica-Rome metro area spend about $2B a year on rent and homeowner costs, $775M on groceries and $438M on food away from home. Set against the U.S., households in the Utica-Rome metro area spend the most on groceries (an index of 101, where 100 is the U.S. average) and the least on pets (64).
Which business types have the highest market scores in the Utica-Rome, NY metro area?
The highest Groundwork market scores in the Utica-Rome metro area are for real estate businesses (74), real estate agents and brokers (73) and home repair companies (72). The Utica-Rome metro area ranks #21 of 387 scored metro areas for real estate businesses.
How does the Utica-Rome, NY metro area compare with the U.S.?
The median household income in the Utica-Rome metro area is $69,779 a year, 14% below the U.S. median of $80,734. The population fell 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $172,900, against $332,700 for the U.S. For its number of households, the Utica-Rome metro area has the most map listings, relative to the U.S., for funeral homes (2.2 times the U.S. rate) and the fewest for real estate businesses (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in the Utica-Rome metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Utica-Rome metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Utica-Rome metro area?
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The button opens the report at the center of the Utica-Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.