Small-town market profile · New York
Plattsburgh, NY area market data
How the Plattsburgh area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 78,138
- −2.0% since 2020
- Households
- 33,556
- Median household income
- $71,224
- +26.4% vs. 2015–2019, before inflation
- Median home value
- $180,600
- Jobs located here
- 30,059
- Highest market score
- 74
- Electricians, #14 of 295 scored small-town markets
A site report maps the competitors on map listings around any address in the Plattsburgh area by name and distance, and the households and spending within reach. Or open the report at the center of the Plattsburgh area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Plattsburgh area has an estimated 78,138 people and 33,556 households. Population estimates put the population change in the Plattsburgh area from 2020 to 2025 at −2.0%, against +3.1% for the U.S. Median household income in the Plattsburgh area is $71,224, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.4%, before inflation.
Relative to the U.S., household spending in the Plattsburgh area runs highest on groceries (an index of 102, where 100 is the U.S. average) and lowest on pets (65).
Of the business types scored in the Plattsburgh area, electricians (74), gyms (72) and optometrists and eye clinics (72) have the highest Groundwork market scores. For electricians, that ranks #14 of 295 scored small-town markets.
The Plattsburgh area is made up of one county, Clinton County. Against the U.S., map listings per household run highest for funeral homes (71% above the U.S. rate) and lowest for spas and skin care studios (58% below the U.S. rate).
All 56 business types in the Plattsburgh area
Highest Groundwork market score first. Each score compares the Plattsburgh area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Electricians | 74 | #14 of 295 | 7 | 2.1 | $14M | 116 | 12 |
| Gyms | 72 | #38 of 506 | 17 | 5.1 | $1.5M | 119 | 4 |
| Optometrists and eye care | 72 | #42 of 400 | 6 | 1.8 | $6.2M | 199 | 3 |
| Spas and skin care | 72 | #43 of 504 | 16 | 4.8 | $2M | 223 | 3 |
| Roofing and gutters | 71 | #37 of 288 | 5 | 1.5 | $19.6M | 231 | 6 |
| Home repair trades | 71 | #46 of 526 | 29 | 8.6 | $3.4M | 139 | 40 |
| HVAC and plumbing | 69 | #60 of 476 | 17 | 5.1 | $5.8M | 121 | 22 |
| Barbershops | 69 | #74 of 377 | 7 | 2.1 | $4.5M | 237 | Under 3 |
| Property management | 68 | #27 of 180 | 6 | 1.8 | Index only | 171 | 9 |
| Chiropractors | 68 | #63 of 426 | 9 | 2.7 | $4.1M | 173 | 5 |
| Martial arts and dance studios | 66 | #71 of 378 | 11 | 3.3 | $2.4M | 119 | 3 |
| Nail salons | 66 | #91 of 387 | 13 | 3.9 | $2.4M | 144 | 3 |
| Fast food and sandwich shops | 66 | #122 of 537 | 35 | 10.4 | $3.5M | 115 | 53 |
| Yoga, Pilates and fitness studios | 65 | #15 of 112 | 6 | 1.8 | $4.4M | 108 | 4 |
| Real estate agents and brokers | 65 | #85 of 533 | 60 | 17.9 | Index only | 174 | 10 |
| Real estate | 64 | #94 of 536 | 69 | 20.6 | Index only | 191 | 23 |
| Gyms, studios and classes | 64 | #107 of 535 | 34 | 10.1 | $775K | 117 | 7 |
| Tire shops | 64 | #117 of 431 | 5 | 1.5 | $5.4M | 217 | 3 |
| Grocery stores | 61 | #147 of 506 | 24 | 7.2 | $9M | 97 | 12 |
| Clothing, shoes and laundry | 60 | #179 of 536 | 62 | 18.5 | $1.1M | 128 | 18 |
| Physical therapy | 59 | #140 of 400 | 13 | 3.9 | $2.9M | 119 | 5 |
| Grocery and convenience stores | 59 | #187 of 538 | 72 | 21.5 | $3M | 89 | 22 |
| Clothing and shoe stores | 59 | #191 of 536 | 45 | 13.4 | $1.6M | 123 | 18 |
| Sit-down restaurants | 58 | #179 of 538 | 139 | 41.4 | $884K | 133 | 62 |
| Restaurants and cafes | 58 | #185 of 538 | 291 | 86.7 | $422K | 114 | 139 |
| Salons, barbers and spas | 57 | #179 of 538 | 118 | 35.2 | $265K | 125 | 17 |
| Collision repair and body shops | 55 | #148 of 387 | 7 | 2.1 | $3.9M | 126 | 7 |
| Pizza | 54 | #220 of 520 | 31 | 9.2 | $4M | 78 | 53 |
| Child care and preschools | 52 | #207 of 454 | 15 | 4.5 | $1.1M | 110 | 26 |
| Convenience stores | 52 | #266 of 529 | 41 | 12.2 | $5.3M | 67 | 10 |
| Landscaping and lawn care | 51 | #177 of 399 | 16 | 4.8 | $2.5M | 85 | 18 |
| Veterinarians | 51 | #202 of 398 | 9 | 2.7 | $2.2M | 81 | 6 |
| Car washes and detailing | 48 | #232 of 441 | 12 | 3.6 | $2.3M | 90 | 3 |
| Primary care and pediatrics | 48 | #250 of 458 | 19 | 5.7 | $2M | 110 | 36 |
| Doctors, dentists and clinics | 48 | #286 of 538 | 192 | 57.2 | $194K | 127 | 78 |
| Coffee shops and cafes | 47 | #295 of 529 | 28 | 8.3 | $4.4M | 118 | 23 |
| Hair salons | 46 | #314 of 538 | 82 | 24.4 | $382K | 89 | 11 |
| Lawn, cleaning and pest control | 44 | #283 of 481 | 27 | 8.0 | $1.5M | 88 | 32 |
| Auto repair and car care | 42 | #350 of 538 | 119 | 35.5 | $228K | 85 | 37 |
| House cleaning | 41 | #92 of 142 | 8 | 2.4 | $5M | 78 | 14 |
| Auto repair shops | 41 | #363 of 538 | 68 | 20.3 | $400K | 90 | 27 |
| Insurance agencies | 40 | #352 of 537 | 38 | 11.3 | $1.3M | 106 | 23 |
| Funeral homes | 36 | #267 of 365 | 12 | 3.6 | $382K | 56 | 9 |
| Pet grooming and boarding | 35 | #311 of 387 | 14 | 4.2 | $1.4M | 55 | 5 |
| Dentists and orthodontists | 33 | #417 of 526 | 32 | 9.5 | $1.2M | 119 | 29 |
| Pet businesses | 33 | #441 of 527 | 36 | 10.7 | $549K | 62 | 11 |
| Bakeries and dessert shops | 29 | #456 of 507 | 42 | 12.5 | $2.9M | 71 | 23 |
| Gas stations | 18 | #512 of 536 | 54 | 16.1 | $1.2M | 50 | 50 |
| Laundromats | Not scored | Not scored | 4 | 1.2 | $17.5M | 140 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 0.9 | Index only | 488 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 0.9 | $13.3M | 130 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 0.9 | $6.6M | 145 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.6 | $35.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.6 | $13.6M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Plattsburgh area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $27.2M | $810 | 85 |
| Gasoline and other fuels | $64.2M | $1,913 | 74 |
| Food away from home | $122.8M | $3,661 | 90 |
| Groceries | $216.4M | $6,450 | 102 |
| Personal care products and services | $31.3M | $932 | 93 |
| Child care and other personal services | $16.5M | $492 | 85 |
| Memberships, classes and admissions | $26.3M | $785 | 80 |
| Medical and dental services | $37.3M | $1,112 | 86 |
| Pets | $19.7M | $589 | 65 |
| Clothing, shoes and related services | $70.1M | $2,089 | 102 |
| Vehicle insurance | $50.6M | $1,506 | 77 |
| Home repairs, maintenance and insurance | $97.8M | $2,913 | 97 |
| Lawn care, cleaning and other household services | $40M | $1,193 | 84 |
| Rent and homeowner costs | $570.8M | $17,009 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Plattsburgh area
- Population, 2025 estimate
- 78,138−2.0% since 2020
- Households
- 33,556
- Median age
- 42.3
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.7
- Land area
- 1,038 sq. mi.
- People per square mile
- 76
- Median household income
- $71,224+26.4% vs. 2015–2019, before inflation
- Average household income
- $91,254
- Median home value
- $180,600
- Jobs located here
- 30,059
- Daytime population
- 74,633Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Plattsburgh area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Plattsburgh area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Plattsburgh area 1
- Clinton County, NY78,493 people
Other markets based in New York 12
- New York-Newark-Jersey City, NY-NJ metro area19,723,168 people
- Buffalo-Cheektowaga, NY metro area1,161,343 people
- Rochester, NY metro area1,058,413 people
- Albany-Schenectady-Troy, NY metro area906,052 people
- Kiryas Joel-Poughkeepsie-Newburgh, NY metro area704,836 people
- Syracuse, NY metro area656,410 people
- Utica-Rome, NY metro area288,881 people
- Binghamton, NY metro area245,242 people
- Kingston, NY metro area182,601 people
- Glens Falls, NY metro area126,039 people
- Watertown-Fort Drum, NY metro area115,040 people
- Ithaca, NY metro area104,537 people
Questions
How fast is the Plattsburgh, NY area growing?
Population estimates put the Plattsburgh area at 78,138 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 33,556 households. Median household income rose 26.4% from the 2015–2019 survey, before inflation.
How much do households in the Plattsburgh, NY area spend?
Households in the Plattsburgh area spend about $570.8M a year on rent and homeowner costs, $216.4M on groceries and $122.8M on food away from home. Set against the U.S., households in the Plattsburgh area spend the most on groceries (an index of 102, where 100 is the U.S. average) and the least on pets (65).
Which business types have the highest market scores in the Plattsburgh, NY area?
The highest Groundwork market scores in the Plattsburgh area are for electricians (74), gyms (72) and optometrists and eye clinics (72). The Plattsburgh area ranks #14 of 295 scored small-town markets for electricians.
How does the Plattsburgh, NY area compare with the U.S.?
The median household income in the Plattsburgh area is $71,224 a year, 12% below the U.S. median of $80,734. The population fell 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $180,600, against $332,700 for the U.S. For its number of households, the Plattsburgh area has the most map listings, relative to the U.S., for funeral homes (71% above the U.S. rate) and the fewest for spas and skin care studios (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Plattsburgh area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Plattsburgh area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in New York · Every U.S. market · How we measure
Screening a site or an acquisition in the Plattsburgh area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Plattsburgh area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.