County profile · New York
Oneida County, NY market data
How Oneida County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 226,392
- −2.1% since 2020
- Households
- 95,220
- Median household income
- $70,154
- +25.2% vs. 2015–2019, before inflation
- Median home value
- $182,600
- Jobs located here
- 103,298
- Highest market score
- 70
- HVAC and plumbing, #201 of 1,707 scored counties
A site report maps the competitors on map listings around any address in Oneida County by name and distance, and the households and spending within reach. Or open the report at the center of Oneida County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Oneida County has an estimated 226,392 people and 95,220 households. Between 2020 and 2025, the population of Oneida County declined 2.1%, against +3.1% for the U.S. Median household income in Oneida County is $70,154, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
Relative to the U.S., household spending in Oneida County runs highest on groceries (an index of 102, where 100 is the U.S. average) and lowest on pets (65).
Of the business types scored in Oneida County, HVAC and plumbing companies (70), real estate agents and brokers (70) and home repair companies (68) have the highest Groundwork market scores. For HVAC and plumbing companies, that ranks #201 of 1,707 scored counties.
Oneida County is part of the Utica-Rome metro area. Against the U.S., map listings per household run highest for funeral homes (twice the U.S. rate) and lowest for real estate businesses (56% below the U.S. rate).
All 56 business types in Oneida County
Highest Groundwork market score first. Each score compares Oneida County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| HVAC and plumbing | 70 | #201 of 1,707 | 40 | 4.2 | $6.9M | 145 | 51 |
| Real estate agents and brokers | 70 | #211 of 2,176 | 131 | 13.8 | Index only | 226 | 29 |
| Home repair trades | 68 | #265 of 2,057 | 81 | 8.5 | $3.4M | 140 | 107 |
| Real estate | 66 | #340 of 2,229 | 163 | 17.1 | Index only | 228 | 62 |
| Property management | 65 | #201 of 910 | 19 | 2.0 | Index only | 153 | 21 |
| Electricians | 65 | #241 of 1,160 | 18 | 1.9 | $15.3M | 128 | 42 |
| Roofing and gutters | 64 | #274 of 1,177 | 23 | 2.4 | $12M | 142 | 14 |
| Dry cleaners | 60 | #166 of 507 | 11 | 1.2 | $18M | 115 | 3 |
| Child care and preschools | 58 | #598 of 1,611 | 42 | 4.4 | $1.1M | 111 | 47 |
| Spas and skin care | 56 | #658 of 1,769 | 71 | 7.5 | $1.2M | 142 | 14 |
| Fast food and sandwich shops | 56 | #887 of 2,222 | 92 | 9.7 | $3.8M | 124 | 166 |
| Gyms | 55 | #723 of 1,792 | 56 | 5.9 | $1.3M | 102 | 20 |
| Clothing and shoe stores | 55 | #850 of 2,087 | 116 | 12.2 | $1.7M | 135 | 53 |
| House cleaning | 54 | #321 of 847 | 13 | 1.4 | $8.7M | 136 | 38 |
| Hair salons | 54 | #971 of 2,339 | 196 | 20.6 | $451K | 105 | 27 |
| Optometrists and eye care | 53 | #609 of 1,302 | 32 | 3.4 | $3.3M | 106 | 10 |
| Dentists and orthodontists | 52 | #843 of 1,886 | 71 | 7.5 | $1.5M | 152 | 55 |
| Clothing, shoes and laundry | 52 | #1,051 of 2,210 | 178 | 18.7 | $1.1M | 127 | 61 |
| Gas stations | 51 | #1,107 of 2,358 | 65 | 6.8 | $2.7M | 112 | 77 |
| Home inspectors | 50 | #201 of 415 | 9 | 0.9 | Index only | 68 | 3 |
| Lawn, cleaning and pest control | 49 | #881 of 1,771 | 54 | 5.7 | $2.1M | 125 | 120 |
| Laundromats | 48 | #403 of 785 | 20 | 2.1 | $9.9M | 79 | 5 |
| Landscaping and lawn care | 48 | #749 of 1,493 | 37 | 3.9 | $3.1M | 104 | 78 |
| Physical therapy | 48 | #768 of 1,422 | 45 | 4.7 | $2.4M | 98 | 22 |
| Tire shops | 48 | #820 of 1,530 | 29 | 3.0 | $2.5M | 101 | 9 |
| Primary care and pediatrics | 47 | #922 of 1,656 | 40 | 4.2 | $2.7M | 149 | 146 |
| Convenience stores | 45 | #1,296 of 2,261 | 96 | 10.1 | $6.4M | 81 | 51 |
| Yoga, Pilates and fitness studios | 44 | #496 of 777 | 21 | 2.2 | $3.5M | 87 | 20 |
| Grocery and convenience stores | 44 | #1,428 of 2,402 | 211 | 22.2 | $2.9M | 86 | 101 |
| Grocery stores | 43 | #1,257 of 2,070 | 77 | 8.1 | $8M | 86 | 50 |
| Salons, barbers and spas | 43 | #1,565 of 2,385 | 367 | 38.5 | $241K | 113 | 75 |
| Chiropractors | 41 | #981 of 1,490 | 47 | 4.9 | $2.3M | 94 | 25 |
| Pet stores | 40 | #650 of 974 | 17 | 1.8 | $3.3M | 73 | 3 |
| Doctors, dentists and clinics | 40 | #1,655 of 2,394 | 500 | 52.5 | $212K | 139 | 264 |
| Nail salons | 39 | #962 of 1,328 | 45 | 4.7 | $2M | 118 | 33 |
| Coffee shops and cafes | 39 | #1,422 of 2,063 | 92 | 9.7 | $3.8M | 102 | 59 |
| Pet grooming and boarding | 38 | #1,018 of 1,461 | 34 | 3.6 | $1.6M | 65 | 12 |
| Funeral homes | 37 | #1,053 of 1,472 | 40 | 4.2 | $364K | 54 | 20 |
| Pizza | 37 | #1,560 of 2,090 | 107 | 11.2 | $3.2M | 64 | 166 |
| Restaurants and cafes | 36 | #1,772 of 2,405 | 969 | 101.8 | $359K | 97 | 425 |
| Gyms, studios and classes | 35 | #1,655 of 2,088 | 139 | 14.6 | $533K | 80 | 43 |
| Barbershops | 34 | #1,034 of 1,356 | 53 | 5.6 | $1.7M | 88 | Under 3 |
| Sit-down restaurants | 34 | #1,870 of 2,405 | 519 | 54.5 | $669K | 101 | 198 |
| Veterinarians | 33 | #1,132 of 1,485 | 30 | 3.2 | $1.9M | 68 | 23 |
| Pet businesses | 33 | #1,780 of 2,200 | 96 | 10.1 | $582K | 66 | 38 |
| Martial arts and dance studios | 27 | #1,186 of 1,334 | 62 | 6.5 | $1.2M | 59 | 23 |
| Bakeries and dessert shops | 26 | #1,711 of 1,889 | 107 | 11.2 | $3.2M | 78 | 74 |
| Collision repair and body shops | 24 | #1,200 of 1,327 | 35 | 3.7 | $2.1M | 68 | 26 |
| Insurance agencies | 20 | #2,072 of 2,272 | 136 | 14.3 | $1M | 80 | 98 |
| Car washes and detailing | 18 | #1,379 of 1,451 | 57 | 6.0 | $1.3M | 51 | 16 |
| Auto repair and car care | 18 | #2,302 of 2,401 | 380 | 39.9 | $193K | 72 | 154 |
| Auto repair shops | 17 | #2,303 of 2,378 | 218 | 22.9 | $336K | 76 | 123 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 0.4 | Index only | 1,033 | 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.4 | $18.3M | 133 | 5 |
| Pest control | Not scored | Not scored | 4 | 0.4 | $28.3M | 277 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.3 | $35.4M | 144 | 6 |
Household spending in Oneida County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $73.3M | $770 | 80 |
| Gasoline and other fuels | $173.3M | $1,820 | 70 |
| Food away from home | $347.4M | $3,649 | 90 |
| Groceries | $612.3M | $6,431 | 102 |
| Personal care products and services | $88.4M | $928 | 92 |
| Child care and other personal services | $46.7M | $490 | 84 |
| Memberships, classes and admissions | $74M | $778 | 79 |
| Medical and dental services | $106.1M | $1,115 | 87 |
| Pets | $55.9M | $587 | 65 |
| Clothing, shoes and related services | $198.2M | $2,082 | 101 |
| Vehicle insurance | $136.4M | $1,432 | 73 |
| Home repairs, maintenance and insurance | $275.7M | $2,895 | 96 |
| Lawn care, cleaning and other household services | $113.1M | $1,187 | 84 |
| Rent and homeowner costs | $1.6B | $16,940 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Oneida County
- Population, 2025 estimate
- 226,392−2.1% since 2020
- Households
- 95,220
- Median age
- 41.8
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.6
- Land area
- 1,212 sq. mi.
- People per square mile
- 189
- Median household income
- $70,154+25.2% vs. 2015–2019, before inflation
- Average household income
- $91,057
- Median home value
- $182,600
- Jobs located here
- 103,298
- Daytime population
- 235,133Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oneida County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Oneida County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Oneida County, NY growing?
Population estimates put Oneida County at 226,392 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 95,220 households. Median household income rose 25.2% from the 2015–2019 survey, before inflation.
How much do households in Oneida County, NY spend?
Households in Oneida County spend about $1.6B a year on rent and homeowner costs, $612.3M on groceries and $347.4M on food away from home. Set against the U.S., households in Oneida County spend the most on groceries (an index of 102, where 100 is the U.S. average) and the least on pets (65).
Which business types have the highest market scores in Oneida County, NY?
The highest Groundwork market scores in Oneida County are for HVAC and plumbing companies (70), real estate agents and brokers (70) and home repair companies (68). Oneida County ranks #201 of 1,707 scored counties for HVAC and plumbing companies.
How does Oneida County, NY compare with the U.S.?
The median household income in Oneida County is $70,154 a year, 13% below the U.S. median of $80,734. The population fell 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $182,600, against $332,700 for the U.S. For its number of households, Oneida County has the most map listings, relative to the U.S., for funeral homes (twice the U.S. rate) and the fewest for real estate businesses (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Oneida County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oneida County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Oneida County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oneida County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.