County profile · New York
Rockland County, NY market data
How Rockland County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 357,397
- +5.9% since 2020
- Households
- 103,879
- Median household income
- $109,959
- +18.2% vs. 2015–2019, before inflation
- Median home value
- $596,900
- Jobs located here
- 131,530
- Highest market score
- 81
- Funeral homes, #61 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Rockland County by name and distance, and the households and spending within reach. Or open the report at the center of Rockland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Rockland County has an estimated 357,397 people and 103,879 households. Population estimates put the population change in Rockland County from 2020 to 2025 at +5.9%, faster than the U.S. (+3.1%). Median household income in Rockland County is $109,959, 36% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.2%, before inflation.
Relative to the U.S., household spending in Rockland County runs highest on child care and other personal services (an index of 144, where 100 is the U.S. average) and lowest on gasoline and other fuels (77).
Of the business types scored in Rockland County, funeral homes (81), convenience stores (73) and tire shops (71) have the highest Groundwork market scores. For funeral homes, that ranks #61 of 1,472 scored counties.
Rockland County is part of the New York-Newark-Jersey City metro area. Against the U.S., map listings per household run highest for dry cleaners (2.3 times the U.S. rate) and lowest for mortgage brokers and lenders (40% below the U.S. rate).
All 56 business types in Rockland County
Highest Groundwork market score first. Each score compares Rockland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 81 | #61 of 1,472 | 24 | 2.3 | $776K | 114 | 11 |
| Convenience stores | 73 | #336 of 2,261 | 51 | 4.9 | $15.3M | 195 | 69 |
| Tire shops | 71 | #247 of 1,530 | 29 | 2.8 | $3.3M | 131 | 13 |
| Veterinarians | 71 | #262 of 1,485 | 29 | 2.8 | $2.9M | 106 | 22 |
| Optometrists and eye care | 70 | #201 of 1,302 | 39 | 3.8 | $3.8M | 121 | 21 |
| Gyms | 69 | #250 of 1,792 | 91 | 8.8 | $1.5M | 116 | 41 |
| Pet businesses | 69 | #313 of 2,200 | 83 | 8.0 | $1M | 114 | 54 |
| Mortgage brokers and lenders | 68 | #130 of 887 | 27 | 2.6 | Index only | 207 | 37 |
| Grocery and convenience stores | 68 | #490 of 2,402 | 181 | 17.4 | $4.3M | 127 | 164 |
| Coffee shops and cafes | 67 | #378 of 2,063 | 90 | 8.7 | $5.6M | 151 | 96 |
| Gas stations | 67 | #487 of 2,358 | 81 | 7.8 | $2.6M | 108 | 60 |
| Roofing and gutters | 66 | #226 of 1,177 | 41 | 3.9 | $9.7M | 114 | 34 |
| Pet grooming and boarding | 66 | #319 of 1,461 | 28 | 2.7 | $3M | 117 | 23 |
| Pet stores | 65 | #233 of 974 | 15 | 1.4 | $5.6M | 123 | 9 |
| Electricians | 63 | #286 of 1,160 | 31 | 3.0 | $12.8M | 107 | 147 |
| Hair salons | 63 | #530 of 2,339 | 221 | 21.3 | $565K | 131 | 129 |
| House cleaning | 62 | #198 of 847 | 22 | 2.1 | $7.3M | 114 | 85 |
| Property management | 62 | #252 of 910 | 26 | 2.5 | Index only | 151 | 199 |
| Child care and preschools | 62 | #483 of 1,611 | 78 | 7.5 | $1.1M | 111 | 133 |
| Yoga, Pilates and fitness studios | 61 | #199 of 777 | 32 | 3.1 | $4.3M | 106 | 41 |
| HVAC and plumbing | 61 | #455 of 1,707 | 77 | 7.4 | $5.2M | 108 | 191 |
| Home repair trades | 61 | #533 of 2,057 | 149 | 14.3 | $2.7M | 110 | 372 |
| Gyms, studios and classes | 60 | #591 of 2,088 | 189 | 18.2 | $727K | 110 | 101 |
| Pest control | 59 | #238 of 699 | 19 | 1.8 | $8.4M | 82 | 16 |
| Martial arts and dance studios | 59 | #407 of 1,334 | 66 | 6.4 | $2.1M | 103 | 60 |
| Primary care and pediatrics | 58 | #579 of 1,656 | 75 | 7.2 | $2M | 111 | 223 |
| Pizza | 58 | #723 of 2,090 | 104 | 10.0 | $4.8M | 95 | 290 |
| Fast food and sandwich shops | 56 | #912 of 2,222 | 170 | 16.4 | $3M | 97 | 290 |
| Grocery stores | 54 | #890 of 2,070 | 97 | 9.3 | $8.1M | 87 | 95 |
| Laundromats | 53 | #344 of 785 | 26 | 2.5 | $11.1M | 88 | 17 |
| Car washes and detailing | 53 | #642 of 1,451 | 32 | 3.1 | $3M | 118 | 29 |
| Clothing and shoe stores | 53 | #944 of 2,087 | 209 | 20.1 | $1.4M | 108 | 191 |
| Barbershops | 52 | #655 of 1,356 | 65 | 6.3 | $1.9M | 102 | 22 |
| Chiropractors | 52 | #691 of 1,490 | 75 | 7.2 | $2M | 83 | 50 |
| Spas and skin care | 52 | #814 of 1,769 | 124 | 11.9 | $1M | 115 | 50 |
| Restaurants and cafes | 52 | #1,107 of 2,405 | 1,341 | 129.1 | $375K | 101 | 710 |
| Auto repair and car care | 52 | #1,117 of 2,401 | 301 | 29.0 | $317K | 118 | 225 |
| Bakeries and dessert shops | 51 | #905 of 1,889 | 128 | 12.3 | $3.9M | 95 | 112 |
| Salons, barbers and spas | 51 | #1,115 of 2,385 | 520 | 50.1 | $240K | 113 | 286 |
| Landscaping and lawn care | 48 | #767 of 1,493 | 75 | 7.2 | $2.1M | 73 | 315 |
| Real estate agents and brokers | 48 | #1,177 of 2,176 | 369 | 35.5 | Index only | 108 | 184 |
| Clothing, shoes and laundry | 48 | #1,210 of 2,210 | 336 | 32.3 | $856K | 97 | 262 |
| Lawn, cleaning and pest control | 47 | #972 of 1,771 | 116 | 11.2 | $1.4M | 82 | 416 |
| Real estate | 47 | #1,238 of 2,229 | 436 | 42.0 | Index only | 115 | 500 |
| Sit-down restaurants | 47 | #1,332 of 2,405 | 808 | 77.8 | $622K | 94 | 319 |
| Home inspectors | 46 | #237 of 415 | 14 | 1.3 | Index only | 59 | 17 |
| Auto repair shops | 45 | #1,425 of 2,378 | 206 | 19.8 | $463K | 104 | 175 |
| Doctors, dentists and clinics | 45 | #1,434 of 2,394 | 938 | 90.3 | $158K | 104 | 574 |
| Physical therapy | 43 | #910 of 1,422 | 82 | 7.9 | $1.8M | 75 | 100 |
| Nail salons | 41 | #936 of 1,328 | 100 | 9.6 | $1.2M | 75 | 81 |
| Dentists and orthodontists | 38 | #1,382 of 1,886 | 183 | 17.6 | $811K | 82 | 170 |
| Dry cleaners | 37 | #385 of 507 | 31 | 3.0 | $9.3M | 59 | 54 |
| Collision repair and body shops | 34 | #1,015 of 1,327 | 42 | 4.0 | $2.3M | 74 | 51 |
| Insurance agencies | 27 | #1,898 of 2,272 | 156 | 15.0 | $1M | 83 | 165 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.4 | $23.8M | 174 | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.3 | $49.5M | 202 | 10 |
Household spending in Rockland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $95.4M | $918 | 96 |
| Gasoline and other fuels | $208.3M | $2,006 | 77 |
| Food away from home | $502.5M | $4,838 | 119 |
| Groceries | $781.8M | $7,526 | 119 |
| Personal care products and services | $124.9M | $1,202 | 120 |
| Child care and other personal services | $86.8M | $835 | 144 |
| Memberships, classes and admissions | $137.4M | $1,323 | 135 |
| Medical and dental services | $148.4M | $1,429 | 111 |
| Pets | $83.5M | $803 | 88 |
| Clothing, shoes and related services | $287.5M | $2,768 | 135 |
| Vehicle insurance | $162.3M | $1,562 | 80 |
| Home repairs, maintenance and insurance | $396.6M | $3,818 | 126 |
| Lawn care, cleaning and other household services | $160.2M | $1,542 | 109 |
| Rent and homeowner costs | $2.2B | $20,990 | 126 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Rockland County
- Population, 2025 estimate
- 357,397+5.9% since 2020
- Households
- 103,879
- Median age
- 36.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.7
- Land area
- 174 sq. mi.
- People per square mile
- 1,968
- Median household income
- $109,959+18.2% vs. 2015–2019, before inflation
- Average household income
- $148,075
- Median home value
- $596,900
- Jobs located here
- 131,530
- Daytime population
- 323,209Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Rockland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in New York 8
- Westchester County, NY999,677 people
- Bronx County, NY1,404,779 people
- Orange County, NY406,616 people
- New York County, NY1,629,477 people
- Putnam County, NY98,107 people
- Queens County, NY2,323,052 people
- Kings County, NY2,631,580 people
- Nassau County, NY1,389,591 people
Questions
How fast is Rockland County, NY growing?
Population estimates put Rockland County at 357,397 people in 2025, up 5.9% since 2020, faster than the U.S. (+3.1%). It has 103,879 households. Median household income rose 18.2% from the 2015–2019 survey, before inflation.
How much do households in Rockland County, NY spend?
Households in Rockland County spend about $2.2B a year on rent and homeowner costs, $781.8M on groceries and $502.5M on food away from home. Set against the U.S., households in Rockland County spend the most on child care and other personal services (an index of 144, where 100 is the U.S. average) and the least on gasoline and other fuels (77).
Which business types have the highest market scores in Rockland County, NY?
The highest Groundwork market scores in Rockland County are for funeral homes (81), convenience stores (73) and tire shops (71). Rockland County ranks #61 of 1,472 scored counties for funeral homes.
How does Rockland County, NY compare with the U.S.?
The median household income in Rockland County is $109,959 a year, 36% above the U.S. median of $80,734. The population rose 5.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $596,900, against $332,700 for the U.S. For its number of households, Rockland County has the most map listings, relative to the U.S., for dry cleaners (2.3 times the U.S. rate) and the fewest for mortgage brokers and lenders (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Rockland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in New York · Every U.S. market · How we measure
Screening a site or an acquisition in Rockland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.