Groundwork

County profile · New York

Cayuga County, NY market data

Population, household spending and competition for 56 business types in Cayuga County, each scored against other counties.

Population, 2025
74,365
−2.3% since 2020
Households
31,524
Median household income
$67,904
+16.3% vs. 2015–2019, before inflation
Median home value
$171,000
Jobs located here
25,171
Highest market score
73
Real estate agents and brokers, #130 of 2,176 scored counties

A site report maps the competitors on map listings around any address in Cayuga County by name and distance, and the households and spending within reach. Or open the report at the center of Cayuga County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 74,365 people live in Cayuga County, in 31,524 households. Between 2020 and 2025, the population of Cayuga County declined 2.3%, against +3.1% for the U.S. The median household income in Cayuga County is $67,904 a year, 16% below the U.S. median of $80,734. That rose 16.3% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Cayuga County spend the most on groceries (an index of 101, where 100 is the U.S. average) and the least on pets (63).

The highest Groundwork market scores in Cayuga County are for real estate agents and brokers (73), real estate businesses (73) and child care centers and preschools (72). Cayuga County ranks #130 of 2,176 scored counties for real estate agents and brokers.

Cayuga County is part of the Auburn area. For its number of households, Cayuga County has the most map listings, relative to the U.S., for funeral homes (81% above the U.S. rate) and the fewest for real estate businesses (65% below the U.S. rate).

All 56 business types in Cayuga County

Highest Groundwork market score first. Each score compares Cayuga County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Cayuga County, NY, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Real estate agents and brokers73#130 of 2,1764012.7Index only2425
Real estate73#143 of 2,2294313.6Index only28411
Child care and preschools72#206 of 1,61161.9$2.5M24810
Clothing, shoes and laundry72#314 of 2,2103711.7$1.7M1986
Clothing and shoe stores72#317 of 2,087268.2$2.5M1966
Convenience stores72#365 of 2,261206.3$10M1284
Physical therapy66#291 of 1,42251.6$6.9M2886
Nail salons65#258 of 1,32872.2$4.1M2474
Gyms64#388 of 1,792154.8$1.6M1225
HVAC and plumbing63#382 of 1,707103.2$9M19027
Gyms, studios and classes63#487 of 2,088309.5$793K1205
Grocery and convenience stores63#675 of 2,4026520.6$3.1M9113
Fast food and sandwich shops62#638 of 2,222237.3$4.9M16151
Chiropractors60#448 of 1,49092.9$3.8M1606
Home repair trades60#561 of 2,057247.6$3.8M15552
Salons, barbers and spas57#790 of 2,38510232.4$283K13314
Electricians56#445 of 1,16082.5$11.3M9415
Hair salons56#881 of 2,3396119.4$473K1108
Spas and skin care54#723 of 1,769196.0$1.5M173Under 3
Coffee shops and cafes54#830 of 2,063134.1$8.7M23421
Grocery stores53#920 of 2,070299.2$6.9M759
Roofing and gutters52#541 of 1,17761.9$15.1M17810
Sit-down restaurants52#1,070 of 2,40512740.3$888K13453
Doctors, dentists and clinics52#1,072 of 2,39411436.2$303K19969
Restaurants and cafes50#1,173 of 2,40525580.9$442K119125
Primary care and pediatrics49#857 of 1,656154.8$2.3M12935
Dentists and orthodontists49#956 of 1,886227.0$1.6M16022
Martial arts and dance studios46#777 of 1,334113.5$2.2M107Under 3
Barbershops45#823 of 1,356134.1$2.2M118Under 3
Gas stations45#1,386 of 2,358268.2$2.3M9829
Pizza44#1,268 of 2,090299.2$3.9M7751
Collision repair and body shops42#840 of 1,32772.2$3.7M1199
Insurance agencies40#1,446 of 2,2723310.5$1.4M11521
Funeral homes39#1,000 of 1,472123.8$407K607
Car washes and detailing39#1,011 of 1,451134.1$2M783
Tire shops37#1,097 of 1,530123.8$2.1M855
Lawn, cleaning and pest control35#1,414 of 1,771278.6$1.4M8237
Bakeries and dessert shops30#1,612 of 1,889309.5$3.8M9124
Landscaping and lawn care28#1,316 of 1,493206.3$1.9M6328
Pet stores24#859 of 97451.6$3.6M80Under 3
Pet grooming and boarding19#1,375 of 1,461206.3$907K366
Auto repair shops16#2,315 of 2,3787323.2$351K7947
Veterinarians15#1,428 of 1,485123.8$1.5M5613
Auto repair and car care15#2,345 of 2,40113041.2$197K7359
Pet businesses13#2,180 of 2,2004815.2$378K4319
LaundromatsNot scoredNot scored41.3$16.2M129Under 3
Optometrists and eye careNot scoredNot scored41.3$8.6M276Under 3
Pest controlNot scoredNot scored41.3$9.3M90Under 3
Yoga, Pilates and fitness studiosNot scoredNot scored41.3$5.9M1465
House cleaningNot scoredNot scored31.0$12.3M1939
Home inspectorsNot scoredNot scored20.6Index onlyToo fewUnder 3
Dry cleanersNot scoredNot scored10.3$64.6MToo fewUnder 3
Oil change and quick lubeNot scoredNot scored10.3$25.6MToo few4
Property managementNot scoredNot scored10.3Index onlyToo few4
Urgent care and walk-in clinicsNot scoredNot scored10.3$34.6MToo fewUnder 3
Mortgage brokers and lendersNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in Cayuga County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Cayuga County, NY by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$25.6M$81385
Gasoline and other fuels$60.6M$1,92274
Food away from home$112.8M$3,57888
Groceries$201M$6,375101
Personal care products and services$28.8M$91591
Child care and other personal services$14.9M$47281
Memberships, classes and admissions$23.8M$75477
Medical and dental services$34.6M$1,09685
Pets$18.1M$57563
Clothing, shoes and related services$64.6M$2,051100
Vehicle insurance$47.8M$1,51778
Home repairs, maintenance and insurance$90.4M$2,86795
Lawn care, cleaning and other household services$37M$1,17483
Rent and homeowner costs$528.5M$16,766101

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Cayuga County

Population, 2025 estimate
74,365−2.3% since 2020
Households
31,524
Median age
44.5
Homes lived in by their owners
71%
Vehicles per household
1.7
Land area
692 sq. mi.
People per square mile
109
Median household income
$67,904+16.3% vs. 2015–2019, before inflation
Average household income
$86,583
Median home value
$171,000
Jobs located here
25,171
Daytime population
65,706Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Cayuga County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Cayuga County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Cayuga County is part of the Auburn, NY area.

Questions

How fast is Cayuga County, NY growing?

Population estimates put Cayuga County at 74,365 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 31,524 households. Against the 2015–2019 survey, median household income rose 16.3%, before inflation.

How much do households in Cayuga County, NY spend?

Households in Cayuga County spend about $528.5M a year on rent and homeowner costs, $201M on groceries and $112.8M on food away from home. Relative to the U.S., household spending in Cayuga County runs highest on groceries (an index of 101, where 100 is the U.S. average) and lowest on pets (63).

Which business types have the highest market scores in Cayuga County, NY?

Of the business types scored in Cayuga County, real estate agents and brokers (73), real estate businesses (73) and child care centers and preschools (72) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #130 of 2,176 scored counties.

How does Cayuga County, NY compare with the U.S.?

Median household income in Cayuga County is $67,904, 16% below the U.S. median of $80,734. The population fell 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $171,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (81% above the U.S. rate) and lowest for real estate businesses (65% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in Cayuga County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Cayuga County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in New York · Every U.S. market · How we measure

Screening a site or an acquisition in Cayuga County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Cayuga County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.