County profile · New York
Ulster County, NY market data
How Ulster County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 183,330
- +1.1% since 2020
- Households
- 74,278
- Median household income
- $86,271
- +34.2% vs. 2015–2019, before inflation
- Median home value
- $352,500
- Jobs located here
- 57,240
- Highest market score
- 77
- Mortgage brokers and lenders, #49 of 887 scored counties
A site report maps the competitors on map listings around any address in Ulster County by name and distance, and the households and spending within reach. Or open the report at the center of Ulster County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Ulster County has an estimated 183,330 people and 74,278 households. Population estimates show Ulster County grew 1.1% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Ulster County is $86,271, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.2%, before inflation.
Relative to the U.S., household spending in Ulster County runs highest on clothing, shoes and related services (an index of 116, where 100 is the U.S. average) and lowest on pets (75).
Of the business types scored in Ulster County, mortgage brokers and lenders (77), nail salons (76) and roofing and gutter companies (75) have the highest Groundwork market scores. For mortgage brokers and lenders, that ranks #49 of 887 scored counties.
Ulster County is part of the Kingston metro area. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (2.6 times the U.S. rate) and lowest for nail salons (60% below the U.S. rate).
All 56 business types in Ulster County
Highest Groundwork market score first. Each score compares Ulster County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Mortgage brokers and lenders | 77 | #49 of 887 | 5 | 0.7 | Index only | 714 | Under 3 |
| Nail salons | 76 | #69 of 1,328 | 18 | 2.4 | $4.3M | 260 | 11 |
| Roofing and gutters | 75 | #90 of 1,177 | 21 | 2.8 | $11.7M | 138 | 10 |
| Property management | 71 | #122 of 910 | 6 | 0.8 | Index only | 418 | 35 |
| Hair salons | 69 | #308 of 2,339 | 114 | 15.3 | $685K | 159 | 40 |
| Barbershops | 66 | #305 of 1,356 | 31 | 4.2 | $2.5M | 134 | Under 3 |
| Primary care and pediatrics | 64 | #399 of 1,656 | 35 | 4.7 | $2.7M | 150 | 80 |
| Clothing and shoe stores | 63 | #587 of 2,087 | 115 | 15.5 | $1.5M | 121 | 34 |
| Dry cleaners | 62 | #140 of 507 | 10 | 1.3 | $17.7M | 113 | 6 |
| Grocery stores | 62 | #611 of 2,070 | 43 | 5.8 | $12M | 129 | 42 |
| Convenience stores | 62 | #677 of 2,261 | 64 | 8.6 | $8M | 102 | 32 |
| Dentists and orthodontists | 61 | #536 of 1,886 | 63 | 8.5 | $1.5M | 151 | 44 |
| Electricians | 60 | #349 of 1,160 | 17 | 2.3 | $14.4M | 120 | 70 |
| Optometrists and eye care | 60 | #420 of 1,302 | 26 | 3.5 | $3.6M | 114 | 12 |
| Funeral homes | 60 | #485 of 1,472 | 20 | 2.7 | $616K | 91 | 13 |
| Salons, barbers and spas | 60 | #642 of 2,385 | 253 | 34.1 | $309K | 145 | 75 |
| Fast food and sandwich shops | 60 | #735 of 2,222 | 87 | 11.7 | $3.6M | 117 | 156 |
| House cleaning | 59 | #247 of 847 | 13 | 1.8 | $7.7M | 120 | 36 |
| Tire shops | 59 | #538 of 1,530 | 21 | 2.8 | $3.1M | 124 | 10 |
| Gyms | 59 | #558 of 1,792 | 53 | 7.1 | $1.4M | 110 | 27 |
| Real estate agents and brokers | 59 | #614 of 2,176 | 187 | 25.2 | Index only | 137 | 42 |
| Home repair trades | 59 | #616 of 2,057 | 86 | 11.6 | $2.8M | 117 | 163 |
| Real estate | 58 | #675 of 2,229 | 206 | 27.7 | Index only | 156 | 94 |
| HVAC and plumbing | 57 | #603 of 1,707 | 48 | 6.5 | $5.1M | 107 | 83 |
| Grocery and convenience stores | 57 | #897 of 2,402 | 153 | 20.6 | $3.4M | 99 | 74 |
| Pest control | 54 | #293 of 699 | 8 | 1.1 | $12.5M | 122 | 11 |
| Clothing, shoes and laundry | 54 | #966 of 2,210 | 180 | 24.2 | $986K | 112 | 54 |
| Pizza | 52 | #949 of 2,090 | 70 | 9.4 | $4.4M | 88 | 156 |
| Car washes and detailing | 51 | #701 of 1,451 | 27 | 3.6 | $2.4M | 96 | 10 |
| Child care and preschools | 50 | #823 of 1,611 | 55 | 7.4 | $876K | 87 | 56 |
| Doctors, dentists and clinics | 48 | #1,276 of 2,394 | 471 | 63.4 | $198K | 130 | 199 |
| Insurance agencies | 45 | #1,274 of 2,272 | 74 | 10.0 | $1.6M | 125 | 62 |
| Physical therapy | 44 | #875 of 1,422 | 45 | 6.1 | $2.1M | 86 | 29 |
| Spas and skin care | 44 | #1,095 of 1,769 | 87 | 11.7 | $898K | 103 | 22 |
| Home inspectors | 41 | #276 of 415 | 8 | 1.1 | Index only | 66 | 7 |
| Gas stations | 41 | #1,548 of 2,358 | 83 | 11.2 | $1.8M | 75 | 77 |
| Martial arts and dance studios | 40 | #938 of 1,334 | 45 | 6.1 | $1.7M | 83 | 33 |
| Chiropractors | 39 | #1,038 of 1,490 | 47 | 6.3 | $2M | 83 | 31 |
| Coffee shops and cafes | 38 | #1,480 of 2,063 | 105 | 14.1 | $3M | 80 | 62 |
| Gyms, studios and classes | 38 | #1,558 of 2,088 | 145 | 19.5 | $523K | 79 | 60 |
| Auto repair and car care | 38 | #1,725 of 2,401 | 241 | 32.4 | $270K | 101 | 135 |
| Collision repair and body shops | 37 | #956 of 1,327 | 24 | 3.2 | $2.7M | 88 | 24 |
| Lawn, cleaning and pest control | 37 | #1,348 of 1,771 | 71 | 9.6 | $1.4M | 84 | 190 |
| Bakeries and dessert shops | 37 | #1,410 of 1,889 | 93 | 12.5 | $3.3M | 81 | 70 |
| Restaurants and cafes | 37 | #1,747 of 2,405 | 936 | 126.0 | $333K | 90 | 474 |
| Sit-down restaurants | 36 | #1,805 of 2,405 | 509 | 68.5 | $612K | 92 | 256 |
| Landscaping and lawn care | 33 | #1,200 of 1,493 | 50 | 6.7 | $2M | 68 | 143 |
| Auto repair shops | 33 | #1,905 of 2,378 | 156 | 21.0 | $418K | 94 | 108 |
| Laundromats | 32 | #597 of 785 | 26 | 3.5 | $6.8M | 55 | 14 |
| Yoga, Pilates and fitness studios | 32 | #669 of 777 | 47 | 6.3 | $1.6M | 40 | 27 |
| Pet grooming and boarding | 32 | #1,143 of 1,461 | 33 | 4.4 | $1.5M | 61 | 17 |
| Veterinarians | 25 | #1,305 of 1,485 | 31 | 4.2 | $1.6M | 60 | 29 |
| Pet businesses | 23 | #2,050 of 2,200 | 96 | 12.9 | $531K | 60 | 56 |
| Pet stores | 17 | #917 of 974 | 22 | 3.0 | $2.3M | 51 | 10 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.4 | $21.7M | 158 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $93.3M | Too few | 3 |
Household spending in Ulster County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $65.1M | $877 | 92 |
| Gasoline and other fuels | $148.4M | $1,998 | 77 |
| Food away from home | $311.4M | $4,193 | 103 |
| Groceries | $514.6M | $6,928 | 110 |
| Personal care products and services | $78.1M | $1,052 | 105 |
| Child care and other personal services | $48.2M | $649 | 112 |
| Memberships, classes and admissions | $75.8M | $1,021 | 104 |
| Medical and dental services | $93.3M | $1,256 | 97 |
| Pets | $51M | $686 | 75 |
| Clothing, shoes and related services | $177.5M | $2,389 | 116 |
| Vehicle insurance | $115.9M | $1,560 | 80 |
| Home repairs, maintenance and insurance | $244.9M | $3,297 | 109 |
| Lawn care, cleaning and other household services | $99.8M | $1,344 | 95 |
| Rent and homeowner costs | $1.4B | $18,750 | 113 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Ulster County
- Population, 2025 estimate
- 183,330+1.1% since 2020
- Households
- 74,278
- Median age
- 45.2
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.7
- Land area
- 1,124 sq. mi.
- People per square mile
- 162
- Median household income
- $86,271+34.2% vs. 2015–2019, before inflation
- Average household income
- $117,353
- Median home value
- $352,500
- Jobs located here
- 57,240
- Daytime population
- 161,256Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ulster County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Ulster County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Ulster County, NY growing?
Population estimates put Ulster County at 183,330 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 74,278 households. Median household income rose 34.2% from the 2015–2019 survey, before inflation.
How much do households in Ulster County, NY spend?
Households in Ulster County spend about $1.4B a year on rent and homeowner costs, $514.6M on groceries and $311.4M on food away from home. Set against the U.S., households in Ulster County spend the most on clothing, shoes and related services (an index of 116, where 100 is the U.S. average) and the least on pets (75).
Which business types have the highest market scores in Ulster County, NY?
The highest Groundwork market scores in Ulster County are for mortgage brokers and lenders (77), nail salons (76) and roofing and gutter companies (75). Ulster County ranks #49 of 887 scored counties for mortgage brokers and lenders.
How does Ulster County, NY compare with the U.S.?
The median household income in Ulster County is $86,271 a year, 7% above the U.S. median of $80,734. The population rose 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $352,500, against $332,700 for the U.S. For its number of households, Ulster County has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (2.6 times the U.S. rate) and the fewest for nail salons (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Ulster County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ulster County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Ulster County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ulster County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.