Metro area profile · New York
Kingston, NY metro area market data
How the Kingston metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 183,330
- +1.1% since 2020
- Households
- 74,278
- Median household income
- $86,271
- +34.2% vs. 2015–2019, before inflation
- Median home value
- $352,500
- Jobs located here
- 57,240
- Highest market score
- 79
- Mortgage brokers and lenders, #6 of 373 scored metro areas
A site report maps the competitors on map listings around any address in the Kingston metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Kingston metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Kingston metro area has an estimated 183,330 people and 74,278 households. Between 2020 and 2025, the population of the Kingston metro area grew 1.1%, slower than the U.S. (+3.1%). Median household income in the Kingston metro area is $86,271, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.2%, before inflation.
Relative to the U.S., household spending in the Kingston metro area runs highest on clothing, shoes and related services (an index of 116, where 100 is the U.S. average) and lowest on pets (75).
Of the business types scored in the Kingston metro area, mortgage brokers and lenders (79), roofing and gutter companies (76) and clothing and shoe stores (75) have the highest Groundwork market scores. For mortgage brokers and lenders, that ranks #6 of 373 scored metro areas.
The Kingston metro area is made up of one county, Ulster County. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (2.6 times the U.S. rate) and lowest for nail salons (60% below the U.S. rate).
All 56 business types in the Kingston metro area
Highest Groundwork market score first. Each score compares the Kingston metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Mortgage brokers and lenders | 79 | #6 of 373 | 5 | 0.7 | Index only | 714 | Under 3 |
| Roofing and gutters | 76 | #16 of 381 | 21 | 2.8 | $11.7M | 138 | 10 |
| Clothing and shoe stores | 75 | #40 of 387 | 115 | 15.5 | $1.5M | 121 | 34 |
| Nail salons | 74 | #20 of 387 | 18 | 2.4 | $4.3M | 260 | 11 |
| Dentists and orthodontists | 74 | #25 of 387 | 63 | 8.5 | $1.5M | 151 | 44 |
| Real estate | 73 | #27 of 387 | 206 | 27.7 | Index only | 156 | 94 |
| Hair salons | 71 | #23 of 387 | 114 | 15.3 | $685K | 159 | 40 |
| Property management | 71 | #26 of 374 | 6 | 0.8 | Index only | 418 | 35 |
| Real estate agents and brokers | 70 | #41 of 387 | 187 | 25.2 | Index only | 137 | 42 |
| Salons, barbers and spas | 69 | #29 of 387 | 253 | 34.1 | $309K | 145 | 75 |
| Doctors, dentists and clinics | 68 | #64 of 387 | 471 | 63.4 | $198K | 130 | 199 |
| Barbershops | 67 | #71 of 387 | 31 | 4.2 | $2.5M | 134 | Under 3 |
| Primary care and pediatrics | 67 | #74 of 387 | 35 | 4.7 | $2.7M | 150 | 80 |
| Clothing, shoes and laundry | 65 | #96 of 387 | 180 | 24.2 | $986K | 112 | 54 |
| Fast food and sandwich shops | 61 | #126 of 387 | 87 | 11.7 | $3.6M | 117 | 156 |
| House cleaning | 60 | #97 of 375 | 13 | 1.8 | $7.7M | 120 | 36 |
| Home repair trades | 60 | #115 of 387 | 86 | 11.6 | $2.8M | 117 | 163 |
| Dry cleaners | 58 | #98 of 272 | 10 | 1.3 | $17.7M | 113 | 6 |
| Electricians | 57 | #135 of 383 | 17 | 2.3 | $14.4M | 120 | 70 |
| Grocery stores | 57 | #142 of 387 | 43 | 5.8 | $12M | 129 | 42 |
| Optometrists and eye care | 56 | #132 of 386 | 26 | 3.5 | $3.6M | 114 | 12 |
| Gyms | 55 | #138 of 387 | 53 | 7.1 | $1.4M | 110 | 27 |
| HVAC and plumbing | 55 | #150 of 387 | 48 | 6.5 | $5.1M | 107 | 83 |
| Tire shops | 55 | #172 of 386 | 21 | 2.8 | $3.1M | 124 | 10 |
| Pest control | 53 | #152 of 345 | 8 | 1.1 | $12.5M | 122 | 11 |
| Insurance agencies | 51 | #178 of 387 | 74 | 10.0 | $1.6M | 125 | 62 |
| Convenience stores | 51 | #192 of 387 | 64 | 8.6 | $8M | 102 | 32 |
| Car washes and detailing | 48 | #210 of 387 | 27 | 3.6 | $2.4M | 96 | 10 |
| Grocery and convenience stores | 47 | #218 of 387 | 153 | 20.6 | $3.4M | 99 | 74 |
| Funeral homes | 45 | #208 of 377 | 20 | 2.7 | $616K | 91 | 13 |
| Child care and preschools | 44 | #239 of 387 | 55 | 7.4 | $876K | 87 | 56 |
| Pizza | 44 | #241 of 387 | 70 | 9.4 | $4.4M | 88 | 156 |
| Spas and skin care | 44 | #242 of 387 | 87 | 11.7 | $898K | 103 | 22 |
| Physical therapy | 40 | #264 of 386 | 45 | 6.1 | $2.1M | 86 | 29 |
| Home inspectors | 37 | #180 of 243 | 8 | 1.1 | Index only | 66 | 7 |
| Martial arts and dance studios | 36 | #319 of 387 | 45 | 6.1 | $1.7M | 83 | 33 |
| Lawn, cleaning and pest control | 35 | #301 of 387 | 71 | 9.6 | $1.4M | 84 | 190 |
| Auto repair and car care | 35 | #303 of 387 | 241 | 32.4 | $270K | 101 | 135 |
| Coffee shops and cafes | 34 | #317 of 387 | 105 | 14.1 | $3M | 80 | 62 |
| Gyms, studios and classes | 34 | #328 of 387 | 145 | 19.5 | $523K | 79 | 60 |
| Bakeries and dessert shops | 33 | #320 of 387 | 93 | 12.5 | $3.3M | 81 | 70 |
| Chiropractors | 33 | #333 of 386 | 47 | 6.3 | $2M | 83 | 31 |
| Restaurants and cafes | 32 | #321 of 387 | 936 | 126.0 | $333K | 90 | 474 |
| Sit-down restaurants | 31 | #340 of 387 | 509 | 68.5 | $612K | 92 | 256 |
| Yoga, Pilates and fitness studios | 29 | #323 of 347 | 47 | 6.3 | $1.6M | 40 | 27 |
| Laundromats | 27 | #324 of 364 | 26 | 3.5 | $6.8M | 55 | 14 |
| Auto repair shops | 27 | #343 of 387 | 156 | 21.0 | $418K | 94 | 108 |
| Landscaping and lawn care | 27 | #344 of 385 | 50 | 6.7 | $2M | 68 | 143 |
| Collision repair and body shops | 25 | #341 of 381 | 24 | 3.2 | $2.7M | 88 | 24 |
| Gas stations | 25 | #344 of 387 | 83 | 11.2 | $1.8M | 75 | 77 |
| Pet grooming and boarding | 21 | #366 of 386 | 33 | 4.4 | $1.5M | 61 | 17 |
| Veterinarians | 14 | #378 of 384 | 31 | 4.2 | $1.6M | 60 | 29 |
| Pet businesses | 13 | #383 of 387 | 96 | 12.9 | $531K | 60 | 56 |
| Pet stores | 11 | #379 of 382 | 22 | 3.0 | $2.3M | 51 | 10 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.4 | $21.7M | 158 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $93.3M | Too few | 3 |
Household spending in the Kingston metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $65.1M | $877 | 92 |
| Gasoline and other fuels | $148.4M | $1,998 | 77 |
| Food away from home | $311.4M | $4,193 | 103 |
| Groceries | $514.6M | $6,928 | 110 |
| Personal care products and services | $78.1M | $1,052 | 105 |
| Child care and other personal services | $48.2M | $649 | 112 |
| Memberships, classes and admissions | $75.8M | $1,021 | 104 |
| Medical and dental services | $93.3M | $1,256 | 97 |
| Pets | $51M | $686 | 75 |
| Clothing, shoes and related services | $177.5M | $2,389 | 116 |
| Vehicle insurance | $115.9M | $1,560 | 80 |
| Home repairs, maintenance and insurance | $244.9M | $3,297 | 109 |
| Lawn care, cleaning and other household services | $99.8M | $1,344 | 95 |
| Rent and homeowner costs | $1.4B | $18,750 | 113 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Kingston metro area
- Population, 2025 estimate
- 183,330+1.1% since 2020
- Households
- 74,278
- Median age
- 45.2
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.7
- Land area
- 1,124 sq. mi.
- People per square mile
- 162
- Median household income
- $86,271+34.2% vs. 2015–2019, before inflation
- Average household income
- $117,353
- Median home value
- $352,500
- Jobs located here
- 57,240
- Daytime population
- 161,256Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kingston metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Kingston metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Kingston metro area 1
- Ulster County, NY182,601 people
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- Watertown-Fort Drum, NY metro area115,040 people
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Questions
How fast is the Kingston, NY metro area growing?
Population estimates put the Kingston metro area at 183,330 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 74,278 households. Median household income rose 34.2% from the 2015–2019 survey, before inflation.
How much do households in the Kingston, NY metro area spend?
Households in the Kingston metro area spend about $1.4B a year on rent and homeowner costs, $514.6M on groceries and $311.4M on food away from home. Set against the U.S., households in the Kingston metro area spend the most on clothing, shoes and related services (an index of 116, where 100 is the U.S. average) and the least on pets (75).
Which business types have the highest market scores in the Kingston, NY metro area?
The highest Groundwork market scores in the Kingston metro area are for mortgage brokers and lenders (79), roofing and gutter companies (76) and clothing and shoe stores (75). The Kingston metro area ranks #6 of 373 scored metro areas for mortgage brokers and lenders.
How does the Kingston, NY metro area compare with the U.S.?
The median household income in the Kingston metro area is $86,271 a year, 7% above the U.S. median of $80,734. The population rose 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $352,500, against $332,700 for the U.S. For its number of households, the Kingston metro area has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (2.6 times the U.S. rate) and the fewest for nail salons (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Kingston metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kingston metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Kingston metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kingston metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.