County profile · New York
St. Lawrence County, NY market data
How St. Lawrence County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 105,488
- −2.5% since 2020
- Households
- 41,666
- Median household income
- $62,850
- +23.4% vs. 2015–2019, before inflation
- Median home value
- $121,900
- Jobs located here
- 32,561
- Highest market score
- 74
- Real estate agents and brokers, #101 of 2,176 scored counties
A site report maps the competitors on map listings around any address in St. Lawrence County by name and distance, and the households and spending within reach. Or open the report at the center of St. Lawrence County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
St. Lawrence County has an estimated 105,488 people and 41,666 households. Population estimates show St. Lawrence County declined 2.5% from 2020 to 2025, against +3.1% for the U.S. Median household income in St. Lawrence County is $62,850, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.4%, before inflation.
Relative to the U.S., household spending in St. Lawrence County runs highest on groceries (an index of 98, where 100 is the U.S. average, so still below it) and lowest on pets (61).
Of the business types scored in St. Lawrence County, real estate agents and brokers (74), real estate businesses (73) and home repair companies (71) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #101 of 2,176 scored counties.
St. Lawrence County is part of the Massena-Ogdensburg area. Against the U.S., map listings per household run highest for funeral homes (2.9 times the U.S. rate) and lowest for real estate businesses (69% below the U.S. rate).
All 56 business types in St. Lawrence County
Highest Groundwork market score first. Each score compares St. Lawrence County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 74 | #101 of 2,176 | 41 | 9.8 | Index only | 303 | 4 |
| Real estate | 73 | #138 of 2,229 | 49 | 11.8 | Index only | 319 | 15 |
| Home repair trades | 71 | #171 of 2,057 | 23 | 5.5 | $5M | 205 | 39 |
| HVAC and plumbing | 70 | #195 of 1,707 | 12 | 2.9 | $9.6M | 201 | 21 |
| Roofing and gutters | 69 | #167 of 1,177 | 5 | 1.2 | $22.9M | 271 | 3 |
| Clothing, shoes and laundry | 69 | #400 of 2,210 | 51 | 12.2 | $1.6M | 184 | 8 |
| Clothing and shoe stores | 68 | #434 of 2,087 | 38 | 9.1 | $2.2M | 171 | 8 |
| Electricians | 67 | #205 of 1,160 | 6 | 1.4 | $19.1M | 159 | 15 |
| Property management | 66 | #185 of 910 | 7 | 1.7 | Index only | 174 | 8 |
| Nail salons | 66 | #231 of 1,328 | 9 | 2.2 | $4.1M | 243 | 4 |
| Lawn, cleaning and pest control | 61 | #443 of 1,771 | 11 | 2.6 | $4.3M | 255 | 25 |
| Salons, barbers and spas | 61 | #601 of 2,385 | 108 | 25.9 | $339K | 159 | 16 |
| Spas and skin care | 60 | #509 of 1,769 | 22 | 5.3 | $1.7M | 190 | 6 |
| Gyms | 60 | #520 of 1,792 | 21 | 5.0 | $1.4M | 107 | 3 |
| Gyms, studios and classes | 60 | #584 of 2,088 | 39 | 9.4 | $752K | 114 | 3 |
| Hair salons | 60 | #682 of 2,339 | 72 | 17.3 | $508K | 118 | 6 |
| Landscaping and lawn care | 59 | #481 of 1,493 | 8 | 1.9 | $5.9M | 201 | 22 |
| Pizza | 59 | #670 of 2,090 | 21 | 5.0 | $6.8M | 134 | 61 |
| Physical therapy | 57 | #522 of 1,422 | 13 | 3.1 | $3.4M | 141 | 9 |
| Martial arts and dance studios | 51 | #624 of 1,334 | 11 | 2.6 | $2.7M | 132 | Under 3 |
| Car washes and detailing | 51 | #696 of 1,451 | 12 | 2.9 | $2.7M | 106 | 3 |
| Dentists and orthodontists | 51 | #884 of 1,886 | 31 | 7.4 | $1.4M | 144 | 20 |
| Fast food and sandwich shops | 51 | #1,095 of 2,222 | 45 | 10.8 | $3.2M | 104 | 61 |
| Yoga, Pilates and fitness studios | 49 | #397 of 777 | 7 | 1.7 | $4.2M | 103 | 3 |
| Chiropractors | 49 | #751 of 1,490 | 16 | 3.8 | $2.7M | 115 | 9 |
| Bakeries and dessert shops | 49 | #947 of 1,889 | 27 | 6.5 | $5.3M | 128 | 20 |
| Optometrists and eye care | 48 | #720 of 1,302 | 10 | 2.4 | $4.4M | 140 | Under 3 |
| Child care and preschools | 47 | #888 of 1,611 | 18 | 4.3 | $1M | 103 | 27 |
| Coffee shops and cafes | 46 | #1,162 of 2,063 | 32 | 7.7 | $4.5M | 121 | 20 |
| Primary care and pediatrics | 45 | #1,005 of 1,656 | 22 | 5.3 | $2M | 112 | 43 |
| Restaurants and cafes | 45 | #1,378 of 2,405 | 342 | 82.1 | $418K | 113 | 162 |
| Sit-down restaurants | 45 | #1,392 of 2,405 | 162 | 38.9 | $882K | 133 | 78 |
| Grocery stores | 44 | #1,220 of 2,070 | 33 | 7.9 | $7.8M | 84 | 19 |
| Collision repair and body shops | 42 | #842 of 1,327 | 10 | 2.4 | $3.2M | 104 | 9 |
| Pet grooming and boarding | 41 | #934 of 1,461 | 13 | 3.1 | $1.8M | 70 | 4 |
| Tire shops | 41 | #998 of 1,530 | 15 | 3.6 | $2.1M | 85 | 5 |
| Gas stations | 41 | #1,534 of 2,358 | 35 | 8.4 | $2.2M | 92 | 42 |
| Insurance agencies | 39 | #1,481 of 2,272 | 36 | 8.6 | $1.7M | 133 | 35 |
| Pet businesses | 37 | #1,633 of 2,200 | 37 | 8.9 | $622K | 71 | 14 |
| Grocery and convenience stores | 34 | #1,825 of 2,402 | 126 | 30.2 | $2.1M | 61 | 36 |
| Doctors, dentists and clinics | 34 | #1,930 of 2,394 | 284 | 68.2 | $155K | 102 | 81 |
| Convenience stores | 32 | #1,755 of 2,261 | 72 | 17.3 | $3.6M | 46 | 17 |
| Auto repair and car care | 31 | #1,986 of 2,401 | 139 | 33.4 | $231K | 86 | 55 |
| Veterinarians | 25 | #1,312 of 1,485 | 16 | 3.8 | $1.4M | 53 | 10 |
| Auto repair shops | 23 | #2,189 of 2,378 | 87 | 20.9 | $369K | 83 | 47 |
| Funeral homes | 22 | #1,367 of 1,472 | 25 | 6.0 | $256K | 38 | 18 |
| Barbershops | Not scored | Not scored | 4 | 1.0 | $9.2M | 485 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 1.0 | $5.7M | 127 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 1.0 | $11M | 45 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 0.7 | $15.7M | 246 | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.2 | $82.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.2 | $82.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.2 | $32.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in St. Lawrence County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $32.1M | $770 | 80 |
| Gasoline and other fuels | $76.4M | $1,834 | 71 |
| Food away from home | $142.9M | $3,431 | 84 |
| Groceries | $258.8M | $6,212 | 98 |
| Personal care products and services | $36.6M | $879 | 87 |
| Child care and other personal services | $18.6M | $447 | 77 |
| Memberships, classes and admissions | $29.3M | $704 | 72 |
| Medical and dental services | $44M | $1,056 | 82 |
| Pets | $23M | $552 | 61 |
| Clothing, shoes and related services | $82.6M | $1,982 | 96 |
| Vehicle insurance | $60.1M | $1,442 | 74 |
| Home repairs, maintenance and insurance | $114.6M | $2,751 | 91 |
| Lawn care, cleaning and other household services | $47.1M | $1,131 | 80 |
| Rent and homeowner costs | $677.6M | $16,264 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in St. Lawrence County
- Population, 2025 estimate
- 105,488−2.5% since 2020
- Households
- 41,666
- Median age
- 40.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.6
- Land area
- 2,680 sq. mi.
- People per square mile
- 40
- Median household income
- $62,850+23.4% vs. 2015–2019, before inflation
- Average household income
- $82,668
- Median home value
- $121,900
- Jobs located here
- 32,561
- Daytime population
- 102,579Residents who don’t work, plus everyone whose job is here
Looking at a specific site in St. Lawrence County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of St. Lawrence County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is St. Lawrence County, NY growing?
Population estimates put St. Lawrence County at 105,488 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 41,666 households. Median household income rose 23.4% from the 2015–2019 survey, before inflation.
How much do households in St. Lawrence County, NY spend?
Households in St. Lawrence County spend about $677.6M a year on rent and homeowner costs, $258.8M on groceries and $142.9M on food away from home. Set against the U.S., households in St. Lawrence County spend the most on groceries (an index of 98, where 100 is the U.S. average, so still below it) and the least on pets (61).
Which business types have the highest market scores in St. Lawrence County, NY?
The highest Groundwork market scores in St. Lawrence County are for real estate agents and brokers (74), real estate businesses (73) and home repair companies (71). St. Lawrence County ranks #101 of 2,176 scored counties for real estate agents and brokers.
How does St. Lawrence County, NY compare with the U.S.?
The median household income in St. Lawrence County is $62,850 a year, 22% below the U.S. median of $80,734. The population fell 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $121,900, against $332,700 for the U.S. For its number of households, St. Lawrence County has the most map listings, relative to the U.S., for funeral homes (2.9 times the U.S. rate) and the fewest for real estate businesses (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in St. Lawrence County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in St. Lawrence County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in St. Lawrence County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of St. Lawrence County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.