Small-town market profile · New York
Hudson, NY area market data
Population, household spending and competition for 56 business types in the Hudson area, each scored against other small-town markets.
- Population, 2025
- 60,168
- −2.1% since 2020
- Households
- 26,627
- Median household income
- $81,528
- +22.1% vs. 2015–2019, before inflation
- Median home value
- $347,100
- Jobs located here
- 20,215
- Highest market score
- 76
- Roofing and gutters, #23 of 288 scored small-town markets
A site report maps the competitors on map listings around any address in the Hudson area by name and distance, and the households and spending within reach. Or open the report at the center of the Hudson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 60,168 people live in the Hudson area, in 26,627 households. Population estimates show the Hudson area declined 2.1% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Hudson area is $81,528 a year, in line with the U.S. median of $80,734. That rose 22.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Hudson area spend the most on clothing, shoes and related services (an index of 116, where 100 is the U.S. average) and the least on pets (75).
The highest Groundwork market scores in the Hudson area are for roofing and gutter companies (76), nail salons (75) and mortgage brokers and lenders (73). The Hudson area ranks #23 of 288 scored small-town markets for roofing and gutter companies.
The Hudson area is made up of one county, Columbia County. For its number of households, the Hudson area has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (2.7 times the U.S. rate) and the fewest for spas and skin care studios (57% below the U.S. rate).
All 56 business types in the Hudson area
Highest Groundwork market score first. Each score compares the Hudson area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Roofing and gutters | 76 | #23 of 288 | 7 | 2.6 | $12.6M | 149 | 3 |
| Nail salons | 75 | #25 of 387 | 6 | 2.3 | $4.7M | 279 | Under 3 |
| Mortgage brokers and lenders | 73 | #15 of 177 | 5 | 1.9 | Index only | 256 | 3 |
| Spas and skin care | 73 | #37 of 504 | 13 | 4.9 | $2.1M | 245 | Under 3 |
| Optometrists and eye care | 72 | #45 of 400 | 7 | 2.6 | $4.7M | 152 | 3 |
| Laundromats | 71 | #26 of 150 | 5 | 1.9 | $12.7M | 102 | 3 |
| Funeral homes | 69 | #67 of 365 | 9 | 3.4 | $530K | 78 | 5 |
| Fast food and sandwich shops | 69 | #92 of 537 | 35 | 13.1 | $3.2M | 104 | 39 |
| Salons, barbers and spas | 68 | #60 of 538 | 62 | 23.3 | $451K | 212 | 18 |
| Child care and preschools | 67 | #94 of 454 | 11 | 4.1 | $1.6M | 155 | 15 |
| Martial arts and dance studios | 66 | #74 of 378 | 13 | 4.9 | $2.1M | 104 | 3 |
| Chiropractors | 65 | #88 of 426 | 9 | 3.4 | $3.7M | 154 | 6 |
| Hair salons | 64 | #102 of 538 | 38 | 14.3 | $735K | 171 | 14 |
| Pizza | 63 | #132 of 520 | 26 | 9.8 | $4.3M | 84 | 39 |
| HVAC and plumbing | 61 | #124 of 476 | 14 | 5.3 | $6.3M | 133 | 26 |
| Clothing and shoe stores | 61 | #172 of 536 | 39 | 14.6 | $1.6M | 129 | 14 |
| Gyms | 60 | #142 of 506 | 15 | 5.6 | $1.8M | 140 | 10 |
| Tire shops | 60 | #143 of 431 | 8 | 3.0 | $2.9M | 118 | 3 |
| Doctors, dentists and clinics | 60 | #168 of 538 | 139 | 52.2 | $239K | 157 | 58 |
| Electricians | 58 | #95 of 295 | 6 | 2.3 | $14.7M | 123 | 30 |
| Home repair trades | 58 | #161 of 526 | 27 | 10.1 | $3.3M | 135 | 59 |
| Dentists and orthodontists | 57 | #202 of 526 | 20 | 7.5 | $1.7M | 169 | 17 |
| Clothing, shoes and laundry | 57 | #213 of 536 | 60 | 22.5 | $1.1M | 121 | 17 |
| Car washes and detailing | 56 | #163 of 441 | 5 | 1.9 | $4.7M | 187 | Under 3 |
| Primary care and pediatrics | 55 | #198 of 458 | 16 | 6.0 | $2.1M | 117 | 26 |
| Real estate agents and brokers | 54 | #204 of 533 | 55 | 20.7 | Index only | 166 | 18 |
| Real estate | 54 | #211 of 536 | 67 | 25.2 | Index only | 172 | 32 |
| Convenience stores | 54 | #244 of 529 | 35 | 13.1 | $5.3M | 67 | 7 |
| Physical therapy | 51 | #204 of 400 | 15 | 5.6 | $2.2M | 92 | 6 |
| Auto repair and car care | 51 | #254 of 538 | 83 | 31.2 | $284K | 106 | 38 |
| Insurance agencies | 48 | #278 of 537 | 27 | 10.1 | $1.6M | 124 | 17 |
| Sit-down restaurants | 47 | #300 of 538 | 146 | 54.8 | $761K | 115 | 85 |
| Collision repair and body shops | 46 | #222 of 387 | 6 | 2.3 | $3.9M | 128 | 10 |
| Pet stores | 45 | #124 of 220 | 5 | 1.9 | $3.6M | 80 | 3 |
| Coffee shops and cafes | 45 | #310 of 529 | 30 | 11.3 | $3.7M | 100 | 20 |
| Restaurants and cafes | 45 | #316 of 538 | 305 | 114.5 | $364K | 98 | 144 |
| Gyms, studios and classes | 45 | #333 of 535 | 45 | 16.9 | $605K | 91 | 13 |
| Bakeries and dessert shops | 44 | #315 of 507 | 27 | 10.1 | $4.1M | 99 | 20 |
| Grocery and convenience stores | 44 | #340 of 538 | 79 | 29.7 | $2.3M | 69 | 22 |
| Auto repair shops | 43 | #345 of 538 | 50 | 18.8 | $472K | 106 | 32 |
| Grocery stores | 41 | #345 of 506 | 27 | 10.1 | $6.8M | 73 | 15 |
| Lawn, cleaning and pest control | 39 | #332 of 481 | 22 | 8.3 | $1.6M | 97 | 82 |
| Veterinarians | 34 | #311 of 398 | 11 | 4.1 | $1.7M | 61 | 7 |
| Landscaping and lawn care | 33 | #324 of 399 | 17 | 6.4 | $2.1M | 72 | 73 |
| Yoga, Pilates and fitness studios | 31 | #100 of 112 | 17 | 6.4 | $1.6M | 39 | 10 |
| Pet grooming and boarding | 27 | #348 of 387 | 14 | 5.3 | $1.3M | 51 | 5 |
| Pet businesses | 21 | #508 of 527 | 35 | 13.1 | $519K | 59 | 15 |
| Gas stations | 18 | #514 of 536 | 48 | 18.0 | $1.1M | 47 | 38 |
| Barbershops | Not scored | Not scored | 4 | 1.5 | $7M | 370 | Under 3 |
| Home inspectors | Not scored | Not scored | 4 | 1.5 | Index only | 48 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 1.5 | $9M | 140 | 9 |
| Property management | Not scored | Not scored | 3 | 1.1 | Index only | 299 | 9 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $63.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.4 | $35.9M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $33.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Hudson area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23.6M | $886 | 92 |
| Gasoline and other fuels | $53.6M | $2,015 | 78 |
| Food away from home | $111.1M | $4,171 | 102 |
| Groceries | $184M | $6,909 | 109 |
| Personal care products and services | $27.9M | $1,049 | 104 |
| Child care and other personal services | $17.1M | $643 | 111 |
| Memberships, classes and admissions | $27.2M | $1,023 | 104 |
| Medical and dental services | $33.2M | $1,248 | 97 |
| Pets | $18.2M | $683 | 75 |
| Clothing, shoes and related services | $63.7M | $2,392 | 116 |
| Vehicle insurance | $42M | $1,579 | 81 |
| Home repairs, maintenance and insurance | $88.3M | $3,317 | 110 |
| Lawn care, cleaning and other household services | $35.9M | $1,348 | 95 |
| Rent and homeowner costs | $499M | $18,740 | 112 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Hudson area
- Population, 2025 estimate
- 60,168−2.1% since 2020
- Households
- 26,627
- Median age
- 49.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.8
- Land area
- 635 sq. mi.
- People per square mile
- 96
- Median household income
- $81,528+22.1% vs. 2015–2019, before inflation
- Average household income
- $124,394
- Median home value
- $347,100
- Jobs located here
- 20,215
- Daytime population
- 54,169Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hudson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Hudson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Hudson area 1
- Columbia County, NY61,100 people
Other markets based in New York 12
- New York-Newark-Jersey City, NY-NJ metro area19,723,168 people
- Buffalo-Cheektowaga, NY metro area1,161,343 people
- Rochester, NY metro area1,058,413 people
- Albany-Schenectady-Troy, NY metro area906,052 people
- Kiryas Joel-Poughkeepsie-Newburgh, NY metro area704,836 people
- Syracuse, NY metro area656,410 people
- Utica-Rome, NY metro area288,881 people
- Binghamton, NY metro area245,242 people
- Kingston, NY metro area182,601 people
- Glens Falls, NY metro area126,039 people
- Watertown-Fort Drum, NY metro area115,040 people
- Ithaca, NY metro area104,537 people
Questions
How fast is the Hudson, NY area growing?
Population estimates put the Hudson area at 60,168 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 26,627 households. Against the 2015–2019 survey, median household income rose 22.1%, before inflation.
How much do households in the Hudson, NY area spend?
Households in the Hudson area spend about $499M a year on rent and homeowner costs, $184M on groceries and $111.1M on food away from home. Relative to the U.S., household spending in the Hudson area runs highest on clothing, shoes and related services (an index of 116, where 100 is the U.S. average) and lowest on pets (75).
Which business types have the highest market scores in the Hudson, NY area?
Of the business types scored in the Hudson area, roofing and gutter companies (76), nail salons (75) and mortgage brokers and lenders (73) have the highest Groundwork market scores. For roofing and gutter companies, that ranks #23 of 288 scored small-town markets.
How does the Hudson, NY area compare with the U.S.?
Median household income in the Hudson area is $81,528, in line with the U.S. median of $80,734. The population fell 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $347,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (2.7 times the U.S. rate) and lowest for spas and skin care studios (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Hudson area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hudson area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in New York · Every U.S. market · How we measure
Screening a site or an acquisition in the Hudson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hudson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.