County profile · New York
Niagara County, NY market data
How Niagara County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 208,912
- −1.5% since 2020
- Households
- 91,884
- Median household income
- $69,633
- +25.4% vs. 2015–2019, before inflation
- Median home value
- $189,800
- Jobs located here
- 68,715
- Highest market score
- 73
- Real estate agents and brokers, #122 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Niagara County by name and distance, and the households and spending within reach. Or open the report at the center of Niagara County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Niagara County has an estimated 208,912 people and 91,884 households. Between 2020 and 2025, the population of Niagara County declined 1.5%, against +3.1% for the U.S. Median household income in Niagara County is $69,633, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.
Relative to the U.S., household spending in Niagara County runs highest on groceries (an index of 102, where 100 is the U.S. average) and lowest on pets (65).
Of the business types scored in Niagara County, real estate agents and brokers (73), real estate businesses (70) and child care centers and preschools (69) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #122 of 2,176 scored counties.
Niagara County is part of the Buffalo-Cheektowaga metro area. Against the U.S., map listings per household run highest for landscaping and lawn care companies (50% above the U.S. rate) and lowest for real estate businesses (67% below the U.S. rate).
All 56 business types in Niagara County
Highest Groundwork market score first. Each score compares Niagara County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 73 | #122 of 2,176 | 96 | 10.4 | Index only | 299 | 34 |
| Real estate | 70 | #202 of 2,229 | 118 | 12.8 | Index only | 306 | 69 |
| Child care and preschools | 69 | #278 of 1,611 | 34 | 3.7 | $1.3M | 135 | 34 |
| Grocery stores | 67 | #474 of 2,070 | 40 | 4.4 | $14.8M | 159 | 36 |
| Dry cleaners | 66 | #87 of 507 | 5 | 0.5 | $38.5M | 246 | 8 |
| Optometrists and eye care | 65 | #292 of 1,302 | 22 | 2.4 | $4.7M | 149 | 8 |
| Property management | 64 | #216 of 910 | 16 | 1.7 | Index only | 176 | 29 |
| HVAC and plumbing | 62 | #415 of 1,707 | 47 | 5.1 | $5.7M | 120 | 68 |
| Fast food and sandwich shops | 61 | #676 of 2,222 | 84 | 9.1 | $4M | 131 | 148 |
| Grocery and convenience stores | 60 | #787 of 2,402 | 146 | 15.9 | $4M | 119 | 71 |
| Pest control | 57 | #258 of 699 | 5 | 0.5 | $22M | 215 | 9 |
| Hair salons | 57 | #818 of 2,339 | 170 | 18.5 | $503K | 117 | 32 |
| Electricians | 56 | #447 of 1,160 | 24 | 2.6 | $11.2M | 93 | 48 |
| Nail salons | 56 | #498 of 1,328 | 30 | 3.3 | $2.8M | 171 | 19 |
| Primary care and pediatrics | 56 | #631 of 1,656 | 34 | 3.7 | $3M | 170 | 105 |
| Physical therapy | 55 | #576 of 1,422 | 34 | 3.7 | $3M | 126 | 23 |
| Spas and skin care | 55 | #684 of 1,769 | 54 | 5.9 | $1.6M | 181 | 21 |
| House cleaning | 54 | #319 of 847 | 12 | 1.3 | $9.1M | 143 | 40 |
| Home repair trades | 54 | #838 of 2,057 | 107 | 11.6 | $2.5M | 104 | 142 |
| Convenience stores | 54 | #971 of 2,261 | 79 | 8.6 | $7.5M | 95 | 35 |
| Yoga, Pilates and fitness studios | 52 | #345 of 777 | 14 | 1.5 | $5.2M | 128 | 23 |
| Car washes and detailing | 52 | #674 of 1,451 | 27 | 2.9 | $2.7M | 107 | 9 |
| Oil change and quick lube | 51 | #245 of 479 | 5 | 0.5 | $14.6M | 106 | 3 |
| Gas stations | 51 | #1,112 of 2,358 | 69 | 7.5 | $2.5M | 104 | 67 |
| Gyms | 50 | #911 of 1,792 | 59 | 6.4 | $1.2M | 95 | 23 |
| Dentists and orthodontists | 50 | #927 of 1,886 | 74 | 8.1 | $1.4M | 141 | 53 |
| Salons, barbers and spas | 50 | #1,159 of 2,385 | 303 | 33.0 | $282K | 133 | 75 |
| Laundromats | 48 | #401 of 785 | 16 | 1.7 | $12M | 96 | 7 |
| Pizza | 48 | #1,113 of 2,090 | 81 | 8.8 | $4.1M | 81 | 148 |
| Tire shops | 46 | #868 of 1,530 | 26 | 2.8 | $2.8M | 112 | 14 |
| Funeral homes | 45 | #834 of 1,472 | 28 | 3.0 | $490K | 72 | 15 |
| Veterinarians | 44 | #884 of 1,485 | 21 | 2.3 | $2.6M | 95 | 23 |
| Barbershops | 43 | #879 of 1,356 | 42 | 4.6 | $2M | 108 | Under 3 |
| Gyms, studios and classes | 43 | #1,382 of 2,088 | 119 | 13.0 | $610K | 92 | 39 |
| Sit-down restaurants | 43 | #1,486 of 2,405 | 460 | 50.1 | $729K | 110 | 169 |
| Doctors, dentists and clinics | 43 | #1,515 of 2,394 | 481 | 52.3 | $214K | 140 | 220 |
| Roofing and gutters | 42 | #764 of 1,177 | 36 | 3.9 | $7.5M | 88 | 26 |
| Martial arts and dance studios | 42 | #895 of 1,334 | 46 | 5.0 | $1.6M | 78 | 16 |
| Insurance agencies | 42 | #1,387 of 2,272 | 90 | 9.8 | $1.5M | 119 | 60 |
| Restaurants and cafes | 42 | #1,530 of 2,405 | 915 | 99.6 | $367K | 99 | 376 |
| Clothing and shoe stores | 41 | #1,356 of 2,087 | 141 | 15.3 | $1.4M | 108 | 97 |
| Clothing, shoes and laundry | 41 | #1,447 of 2,210 | 189 | 20.6 | $1M | 116 | 112 |
| Pet grooming and boarding | 40 | #970 of 1,461 | 34 | 3.7 | $1.6M | 63 | 8 |
| Chiropractors | 38 | #1,063 of 1,490 | 47 | 5.1 | $2.2M | 91 | 27 |
| Collision repair and body shops | 37 | #954 of 1,327 | 25 | 2.7 | $2.9M | 95 | 24 |
| Bakeries and dessert shops | 37 | #1,393 of 1,889 | 85 | 9.3 | $3.9M | 95 | 60 |
| Coffee shops and cafes | 37 | #1,514 of 2,063 | 101 | 11.0 | $3.3M | 90 | 55 |
| Pet businesses | 36 | #1,671 of 2,200 | 88 | 9.6 | $617K | 70 | 37 |
| Pet stores | 35 | #707 of 974 | 17 | 1.9 | $3.2M | 71 | 6 |
| Auto repair and car care | 34 | #1,875 of 2,401 | 294 | 32.0 | $248K | 92 | 127 |
| Auto repair shops | 26 | #2,132 of 2,378 | 196 | 21.3 | $373K | 84 | 101 |
| Lawn, cleaning and pest control | 25 | #1,665 of 1,771 | 83 | 9.0 | $1.3M | 79 | 187 |
| Landscaping and lawn care | 18 | #1,453 of 1,493 | 66 | 7.2 | $1.7M | 57 | 138 |
| Home inspectors | Not scored | Not scored | 4 | 0.4 | Index only | 149 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.2 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.2 | $51.4M | Too few | 4 |
Household spending in Niagara County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $73M | $795 | 83 |
| Gasoline and other fuels | $171.8M | $1,870 | 72 |
| Food away from home | $335.4M | $3,650 | 90 |
| Groceries | $590.9M | $6,431 | 102 |
| Personal care products and services | $85.5M | $930 | 93 |
| Child care and other personal services | $45.8M | $499 | 86 |
| Memberships, classes and admissions | $72.6M | $790 | 80 |
| Medical and dental services | $102.8M | $1,119 | 87 |
| Pets | $54.3M | $591 | 65 |
| Clothing, shoes and related services | $192.6M | $2,097 | 102 |
| Vehicle insurance | $135M | $1,469 | 75 |
| Home repairs, maintenance and insurance | $269.4M | $2,932 | 97 |
| Lawn care, cleaning and other household services | $109.8M | $1,195 | 85 |
| Rent and homeowner costs | $1.6B | $17,021 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Niagara County
- Population, 2025 estimate
- 208,912−1.5% since 2020
- Households
- 91,884
- Median age
- 43.6
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.6
- Land area
- 522 sq. mi.
- People per square mile
- 403
- Median household income
- $69,633+25.4% vs. 2015–2019, before inflation
- Average household income
- $89,157
- Median home value
- $189,800
- Jobs located here
- 68,715
- Daytime population
- 179,319Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Niagara County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Niagara County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Niagara County, NY growing?
Population estimates put Niagara County at 208,912 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 91,884 households. Median household income rose 25.4% from the 2015–2019 survey, before inflation.
How much do households in Niagara County, NY spend?
Households in Niagara County spend about $1.6B a year on rent and homeowner costs, $590.9M on groceries and $335.4M on food away from home. Set against the U.S., households in Niagara County spend the most on groceries (an index of 102, where 100 is the U.S. average) and the least on pets (65).
Which business types have the highest market scores in Niagara County, NY?
The highest Groundwork market scores in Niagara County are for real estate agents and brokers (73), real estate businesses (70) and child care centers and preschools (69). Niagara County ranks #122 of 2,176 scored counties for real estate agents and brokers.
How does Niagara County, NY compare with the U.S.?
The median household income in Niagara County is $69,633 a year, 14% below the U.S. median of $80,734. The population fell 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $189,800, against $332,700 for the U.S. For its number of households, Niagara County has the most map listings, relative to the U.S., for landscaping and lawn care companies (50% above the U.S. rate) and the fewest for real estate businesses (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Niagara County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Niagara County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Niagara County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Niagara County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.