Groundwork

Beauty and personal care · County · Ohio

Nail salons in Holmes County, OH

The nail salons in Holmes County, OH, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$13.6M
On personal care products and services · $1,018 a household
Spending per listing
$4.5M
2.7 times the U.S.
Listings per 10k households
2.2
63% below the U.S.
Population, 2025
44,970
+1.7% since 2020

See the nail salons around any address in Holmes County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Holmes County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Holmes County spend about $13.6M a year on personal care products and services, or $1,018 per household, in line with the U.S. average. Spread across 3 nail salons, that is $4.5M per salon, 2.7 times the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.

Holmes County has 3 nail salons on map listings as of September 2026. That is 2.2 per 10,000 households, 63% below the U.S. rate of 6.0.

Official counts don’t publish a figure for nail salons in Holmes County, since they leave out counts under 3. Official counts list 11 one-person businesses without payroll.

Population estimates show Holmes County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). With 3 nail salons on map listings, Holmes County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Holmes County compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Holmes County, OH compared with Ohio and the U.S.
MeasureHolmes CountyOhioU.S.
Listings per 10k households2.24.06.0
Spending per listing$4.5M$2.5M$1.7M
Households per official establishmentn/a6,4243,754
Official establishment growth, 2019–2023n/a+17.9%+23.2%
Population growth, 2020–2025+1.7%+0.9%+3.1%
Spending per household on personal care products and services$1,018$976$1,005
Median household income$76,140$71,389$80,734
Groundwork market scoreNot scored59

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
11Businesses with no payroll
Map listings, September 2026
30 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Holmes County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Holmes County

Population, 2025 estimate
44,970+1.7% since 2020
Households
13,395
Median age
34.1
Homes lived in by their owners
79%
Vehicles per household
1.6
Land area
423 sq. mi.
People per square mile
105
Median household income
$76,140+19.4% vs. 2015–2019, before inflation
Average household income
$101,211
Median home value
$267,700
Jobs located here
21,845
Daytime population
47,930Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Holmes County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Holmes County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Ohio

Every Ohio market ranked →

The highest-scoring counties in Ohio for nail salons, numbered among those based in Ohio, with Holmes County marked.

Top counties in Ohio

Counties in Ohio ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Union County, OH9772.9$4.2M+16.5%#1 of 1,328
2Madison County, OH8753.2$3.3M+7.1%#11 of 1,328
3Pickaway County, OH8652.3$4.3M+7.4%#17 of 1,328
4Licking County, OH84182.6$4M+3.8%#23 of 1,328
5Miami County, OH81122.7$3.7M+3.4%#36 of 1,328
6Fairfield County, OH81305.0$2.2M+6.5%#44 of 1,328
7Warren County, OH79303.3$3.7M+5.7%#52 of 1,328
8Clermont County, OH79293.4$3.1M+3.9%#54 of 1,328
9Geauga County, OH7661.7$7.2M+0.3%#68 of 1,328
10Wood County, OH75213.9$2.6M+1.5%#87 of 1,328
Holmes County, OHNot scored32.2$4.5M+1.7%

Other business types in Holmes County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Holmes County, OH?

Map listings as of September 2026 show 3 nail salons in Holmes County. The listings count nail salons. No official count is published for nail salons in Holmes County: counts under 3 are left out. Official counts also show 11 one-person businesses without payroll.

How much do households in Holmes County, OH spend on personal care products and services?

About $13.6M a year, or $1,018 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 3 nail salons on map listings, it comes to $4.5M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 13,395 households in Holmes County and national spending patterns by income.

How does Holmes County, OH compare with the U.S. for nail salons?

Holmes County has 2.2 nail salons per 10,000 households, 63% below the U.S. rate of 6.0. Spending per salon is $4.5M, 2.7 times the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Holmes County would have about 8, against 3 on map listings.

How fast is Holmes County, OH growing?

Population estimates put Holmes County at 44,970 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 13,395 households. Median household income in Holmes County is $76,140, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Holmes County has no market score for nail salons: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Holmes County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Holmes County

Screening a site or an acquisition in Holmes County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Holmes County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.