Beauty and personal care · Small-town market · Ohio
Nail salons in the Chillicothe, OH area
How the Chillicothe, OH area compares with other small-town markets and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #157 of 387 scored small-town markets
#17 of 19 scored small-town markets based in Ohio
- Listings
- 14
- 3 chain locations (21%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $26.4M
- On personal care products and services · $885 a household
- Spending per listing
- $1.9M
- 13% above the U.S.
- Listings per 10k households
- 4.7
- 22% below the U.S.
- Population, 2025
- 76,429
- −0.8% since 2020
See the nail salons around any address in the Chillicothe area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Chillicothe area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 14 nail salons in the Chillicothe area. 3 of them (21%) are chain locations, against 27% across the U.S. That is 4.7 per 10,000 households, 22% below the U.S. rate of 6.0.
Households in the Chillicothe area spend about $26.4M a year on personal care products and services, or $885 per household, 12% below the U.S. average. Spread across 14 nail salons, that is $1.9M per salon, 13% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in the Chillicothe area was 3 in 2023. That is one for every 9,936 households, against one for every 3,754 across the U.S. Official counts list 50 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as nail salons in the Chillicothe area.
Population estimates show the Chillicothe area declined 0.8% from 2020 to 2025, against +3.1% for the U.S. The Chillicothe area scores 56 (upper middle) on the Groundwork market score for nail salons, ranking #157 of 387 scored small-town markets and #17 of 19 scored small-town markets based in Ohio.
How the Chillicothe area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Chillicothe area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.7 | 4.0 | 6.0 |
| Spending per listing | $1.9M | $2.5M | $1.7M |
| Households per official establishment | 9,936 | 6,424 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +17.9% | +23.2% |
| Population growth, 2020–2025 | −0.8% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $885 | $976 | $1,005 |
| Median household income | $61,303 | $71,389 | $80,734 |
| Groundwork market score | 56 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 4
- Annual payroll, 2023
- $82K
- One-person businesses, 2023
- 50Businesses with no payroll
- Map listings, September 2026
- 143 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as nail salons in the Chillicothe area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Chillicothe area
- Population, 2025 estimate
- 76,429−0.8% since 2020
- Households
- 29,808
- Median age
- 41.1
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 689 sq. mi.
- People per square mile
- 111
- Median household income
- $61,303+20.0% vs. 2015–2019, before inflation
- Average household income
- $81,649
- Median home value
- $171,500
- Jobs located here
- 28,675
- Daytime population
- 75,954Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Chillicothe area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Chillicothe area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Ohio
Every Ohio market ranked →The highest-scoring small-town markets in Ohio for nail salons, numbered among those based in Ohio, with the Chillicothe area marked.
Top small-town markets in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wooster, OH | 78 | 7 | 1.6 | $6.1M | −0.1% | #13 of 387 |
| 2Wapakoneta, OH | 74 | 5 | 2.6 | $3.8M | −1.2% | #30 of 387 |
| 3Athens, OH | 72 | 5 | 2.2 | $4M | +1.3% | #40 of 387 |
| 4Sidney, OH | 72 | 6 | 3.2 | $3.1M | −0.2% | #43 of 387 |
| 5Urbana, OH | 72 | 5 | 3.2 | $3M | +0.2% | #44 of 387 |
| 6Findlay, OH | 72 | 11 | 3.5 | $2.8M | +0.1% | #46 of 387 |
| 7Mount Vernon, OH | 70 | 10 | 4.3 | $2.3M | +1.9% | #65 of 387 |
| 8Celina, OH | 69 | 6 | 3.7 | $2.6M | +0.5% | #72 of 387 |
| 9Salem, OH | 68 | 10 | 2.4 | $3.6M | −2.2% | #76 of 387 |
| 10New Philadelphia-Dover, OH | 62 | 14 | 3.6 | $2.5M | −0.9% | #113 of 387 |
| 17Chillicothe, OH | 56 | 14 | 4.7 | $1.9M | −0.8% | #157 of 387 |
Other business types in the Chillicothe area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons53
- Barbershops51
- Nail salons56
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Chillicothe, OH area?
There are 14 nail salons on map listings in the Chillicothe area as of September 2026. 3 of them (21%) are chain locations. The listings count nail salons. Official counts show 3 businesses with payroll classed as nail salons in 2023. Official counts also show 50 one-person businesses without payroll.
How much do households in the Chillicothe, OH area spend on personal care products and services?
About $26.4M a year, or $885 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 14 nail salons on map listings, it comes to $1.9M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 29,808 households in the Chillicothe area and national spending patterns by income.
How does the Chillicothe, OH area compare with the U.S. for nail salons?
The Chillicothe area has 4.7 nail salons per 10,000 households, 22% below the U.S. rate of 6.0. Spending per salon is $1.9M, 13% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Chillicothe area would have about 16, against 14 on map listings. There is one business with payroll in the industry for every 9,936 households, against one for every 3,754 across the U.S.
How fast is the Chillicothe, OH area growing?
Population estimates put the Chillicothe area at 76,429 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 29,808 households. The median household income in the Chillicothe area is $61,303 a year, 24% below the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Chillicothe area scores 56 for nail salons (upper middle), #157 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Chillicothe area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Chillicothe area
Screening a site or an acquisition in the Chillicothe area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Chillicothe area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.