Beauty and personal care · Metro area · Ohio
Nail salons in the Toledo, OH metro area
The nail salons in the Toledo, OH metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #117 of 387 scored metro areas
#6 of 12 scored metro areas based in Ohio
- Listings
- 106
- 27 chain locations (25%)
- Official establishments
- 25
- Businesses with payroll, 2023
- Household spending a year
- $238M
- On personal care products and services · $935 a household
- Spending per listing
- $2.2M
- 34% above the U.S.
- Listings per 10k households
- 4.2
- 30% below the U.S.
- Population, 2025
- 599,376
- −1.0% since 2020
See the nail salons around any address in the Toledo metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Toledo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 106 nail salons in the Toledo metro area. Chain locations make up 25% of them, against 27% across the U.S. That is 4.2 per 10,000 households, 30% below the U.S. rate of 6.0.
At $935 per household (7% below the U.S. average), households in the Toledo metro area spend about $238M a year on personal care products and services. That works out to $2.2M per salon, 34% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 25 businesses with payroll classed as nail salons in the Toledo metro area in 2023. That is one for every 10,179 households, against one for every 3,754 across the U.S. Official counts list 490 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $182K have gone to businesses classed as nail salons in the Toledo metro area.
Population estimates show the Toledo metro area declined 1.0% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for nail salons in the Toledo metro area is 58 (upper middle), #117 of 387 scored metro areas and #6 of 12 scored metro areas based in Ohio.
How the Toledo metro area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Toledo metro area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.2 | 4.0 | 6.0 |
| Spending per listing | $2.2M | $2.5M | $1.7M |
| Households per official establishment | 10,179 | 6,424 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +17.9% | +23.2% |
| Population growth, 2020–2025 | −1.0% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $935 | $976 | $1,005 |
| Median household income | $65,486 | $71,389 | $80,734 |
| Groundwork market score | 58 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25
- Employees, 2023
- 204
- Annual payroll, 2023
- $5.9M
- One-person businesses, 2023
- 490Businesses with no payroll
- Map listings, September 2026
- 10627 chain locations
- Listings at the U.S. rate for this spending
- 143The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $182K
SBA-backed loans to businesses classed as nail salons in the Toledo metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Toledo metro area
- Population, 2025 estimate
- 599,376−1.0% since 2020
- Households
- 254,486
- Median age
- 39.6
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.7
- Land area
- 1,362 sq. mi.
- People per square mile
- 442
- Median household income
- $65,486
- Average household income
- $90,812
- Median home value
- $176,300
- Jobs located here
- 293,806
- Daytime population
- 629,657Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Toledo metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Toledo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Ohio
Every Ohio market ranked →The highest-scoring metro areas in Ohio for nail salons, numbered among those based in Ohio (a market based in another state is listed without a number), with the Toledo metro area marked.
Top metro areas in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, OH | 72 | 433 | 5.0 | $2.1M | +4.7% | #30 of 387 |
| 2Springfield, OH | 69 | 15 | 2.7 | $3.4M | −0.4% | #40 of 387 |
| 3Cincinnati, OH-KY-IN | 68 | 368 | 4.1 | $2.5M | +2.7% | #49 of 387 |
| 4Dayton-Kettering-Beavercreek, OH | 61 | 137 | 4.0 | $2.4M | +1.5% | #91 of 387 |
| 5Mansfield, OH | 59 | 15 | 3.0 | $2.9M | −0.1% | #104 of 387 |
| 6Toledo, OH | 58 | 106 | 4.2 | $2.2M | −1.0% | #117 of 387 |
| 7Sandusky, OH | 57 | 17 | 3.3 | $2.9M | −2.6% | #124 of 387 |
| Weirton-Steubenville, WV-OH | 55 | 16 | 3.2 | $2.6M | −3.6% | #143 of 387 |
| 8Akron, OH | 54 | 128 | 4.3 | $2.3M | 0.0% | #154 of 387 |
| Wheeling, WV-OH | 51 | 20 | 3.4 | $2.4M | −3.6% | #181 of 387 |
Other business types in the Toledo metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas54
- Hair salons47
- Barbershops55
- Nail salons58
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Toledo, OH metro area?
The Toledo metro area has 106 nail salons on map listings as of September 2026. 27 of them (25%) are chain locations. The listings count nail salons. Official counts show 25 businesses with payroll classed as nail salons in 2023. Official counts also show 490 one-person businesses without payroll.
How much do households in the Toledo, OH metro area spend on personal care products and services?
About $238M a year, or $935 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 106 nail salons on map listings, it comes to $2.2M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 254,486 households in the Toledo metro area and national spending patterns by income.
How does the Toledo, OH metro area compare with the U.S. for nail salons?
The Toledo metro area has 4.2 nail salons per 10,000 households, 30% below the U.S. rate of 6.0. Spending per salon is $2.2M, 34% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Toledo metro area would have about 143, against 106 on map listings. There is one business with payroll in the industry for every 10,179 households, against one for every 3,754 across the U.S.
How fast is the Toledo, OH metro area growing?
Population estimates put the Toledo metro area at 599,376 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 254,486 households. The median household income in the Toledo metro area is $65,486 a year, 19% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Toledo metro area scores 58 for nail salons (upper middle), #117 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Toledo metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Toledo metro area
Screening a site or an acquisition in the Toledo metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Toledo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.