Beauty and personal care · County · Ohio
Nail salons in Butler County, OH
The nail salons in Butler County, OH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #293 of 1,328 scored counties
#26 of 52 scored counties in Ohio
- Listings
- 63
- 21 chain locations (33%)
- Official establishments
- 34
- +3.0% since 2019
- Household spending a year
- $152.4M
- On personal care products and services · $1,038 a household
- Spending per listing
- $2.4M
- 45% above the U.S.
- Listings per 10k households
- 4.3
- 28% below the U.S.
- Population, 2025
- 400,128
- +2.4% since 2020
See the nail salons around any address in Butler County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Butler County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Butler County comes to about $152.4M a year: $1,038 per household, 3% above the U.S. average. That is about $2.4M of household spending for each salon on map listings, 45% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Butler County has 63 nail salons on map listings as of September 2026. Of those, 21 are chain locations, or 33%, against 27% across the U.S. That comes to 4.3 for every 10,000 households, 28% below the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in Butler County was 34 in 2023, up 3.0% from 2019. That is one for every 4,318 households, against one for every 3,754 across the U.S. Official counts list 267 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $41K has gone to businesses classed as nail salons in Butler County.
Population estimates show Butler County grew 2.4% from 2020 to 2025, slower than the U.S. (+3.1%). For nail salons, Butler County has a Groundwork market score of 64 (upper middle): #293 of 1,328 scored counties and #26 of 52 scored counties in Ohio. That puts it in the top quarter of counties.
How Butler County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Butler County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 4.0 | 6.0 |
| Spending per listing | $2.4M | $2.5M | $1.7M |
| Households per official establishment | 4,318 | 6,424 | 3,754 |
| Official establishment growth, 2019–2023 | +3.0% | +17.9% | +23.2% |
| Population growth, 2020–2025 | +2.4% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $1,038 | $976 | $1,005 |
| Median household income | $81,590 | $71,389 | $80,734 |
| Groundwork market score | 64 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 33 → 34+3.0% over the period
- Employees, 2023
- 278
- Annual payroll, 2023
- $8.2M
- One-person businesses, 2023
- 267Businesses with no payroll
- Map listings, September 2026
- 6321 chain locations
- Listings at the U.S. rate for this spending
- 91The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $41K
SBA-backed loans to businesses classed as nail salons in Butler County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Butler County
- Population, 2025 estimate
- 400,128+2.4% since 2020
- Households
- 146,822
- Median age
- 38.3
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 467 sq. mi.
- People per square mile
- 842
- Median household income
- $81,590+23.4% vs. 2015–2019, before inflation
- Average household income
- $104,751
- Median home value
- $258,500
- Jobs located here
- 160,654
- Daytime population
- 370,110Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Butler County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Butler County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for nail salons, numbered among those based in Ohio, with Butler County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, OH | 97 | 7 | 2.9 | $4.2M | +16.5% | #1 of 1,328 |
| 2Madison County, OH | 87 | 5 | 3.2 | $3.3M | +7.1% | #11 of 1,328 |
| 3Pickaway County, OH | 86 | 5 | 2.3 | $4.3M | +7.4% | #17 of 1,328 |
| 4Licking County, OH | 84 | 18 | 2.6 | $4M | +3.8% | #23 of 1,328 |
| 5Miami County, OH | 81 | 12 | 2.7 | $3.7M | +3.4% | #36 of 1,328 |
| 6Fairfield County, OH | 81 | 30 | 5.0 | $2.2M | +6.5% | #44 of 1,328 |
| 7Warren County, OH | 79 | 30 | 3.3 | $3.7M | +5.7% | #52 of 1,328 |
| 8Clermont County, OH | 79 | 29 | 3.4 | $3.1M | +3.9% | #54 of 1,328 |
| 9Geauga County, OH | 76 | 6 | 1.7 | $7.2M | +0.3% | #68 of 1,328 |
| 10Wood County, OH | 75 | 21 | 3.9 | $2.6M | +1.5% | #87 of 1,328 |
| 26Butler County, OH | 64 | 63 | 4.3 | $2.4M | +2.4% | #293 of 1,328 |
Other business types in Butler County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas59
- Hair salons63
- Barbershops63
- Nail salons64
- Spas and skin care75
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Butler County, OH?
Map listings as of September 2026 show 63 nail salons in Butler County. 21 of them (33%) are chain locations. The listings count nail salons. Official counts show 34 businesses with payroll classed as nail salons in 2023, up 3.0% from 2019. Official counts also show 267 one-person businesses without payroll.
How much do households in Butler County, OH spend on personal care products and services?
About $152.4M a year, or $1,038 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 63 nail salons on map listings, it comes to $2.4M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 146,822 households in Butler County and national spending patterns by income.
How does Butler County, OH compare with the U.S. for nail salons?
Butler County has 4.3 nail salons per 10,000 households, 28% below the U.S. rate of 6.0. Spending per salon is $2.4M, 45% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Butler County would have about 91, against 63 on map listings. There is one business with payroll in the industry for every 4,318 households, against one for every 3,754 across the U.S. The official count rose 3.0% from 2019 to 2023, against +23.2% for the U.S.
How fast is Butler County, OH growing?
Population estimates put Butler County at 400,128 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 146,822 households. Median household income in Butler County is $81,590, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Butler County scores 64 for nail salons (upper middle), #293 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Butler County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Butler County
Screening a site or an acquisition in Butler County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Butler County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.