Beauty and personal care · Small-town market · Ohio
Nail salons in the Wapakoneta, OH area
How the Wapakoneta, OH area compares with other small-town markets and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #30 of 387 scored small-town markets
#2 of 19 scored small-town markets based in Ohio
- Listings
- 5
- 1 chain location (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $18.8M
- On personal care products and services · $995 a household
- Spending per listing
- $3.8M
- 2.3 times the U.S.
- Listings per 10k households
- 2.6
- 57% below the U.S.
- Population, 2025
- 45,909
- −1.2% since 2020
See the nail salons around any address in the Wapakoneta area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wapakoneta area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in the Wapakoneta area is 74 (upper middle), #30 of 387 scored small-town markets and #2 of 19 scored small-town markets based in Ohio. That puts it in the top 10% of small-town markets for nail salons.
As of September 2026, map listings count 5 nail salons in the Wapakoneta area. One of them (20%) is a chain location, against 27% across the U.S. Per 10,000 households, that is 2.6, 57% below the U.S. rate of 6.0.
Household spending on personal care products and services in the Wapakoneta area comes to about $18.8M a year: $995 per household, in line with the U.S. average. Spread across 5 nail salons, that is $3.8M per salon, 2.3 times the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in the Wapakoneta area: counts under 3 aren’t published. Between 2020 and 2025, the population of the Wapakoneta area declined 1.2%, against +3.1% for the U.S.
How the Wapakoneta area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wapakoneta area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.6 | 4.0 | 6.0 |
| Spending per listing | $3.8M | $2.5M | $1.7M |
| Households per official establishment | n/a | 6,424 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +17.9% | +23.2% |
| Population growth, 2020–2025 | −1.2% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $995 | $976 | $1,005 |
| Median household income | $78,660 | $71,389 | $80,734 |
| Groundwork market score | 74 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 23Businesses with no payroll
- Map listings, September 2026
- 51 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Wapakoneta area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wapakoneta area
- Population, 2025 estimate
- 45,909−1.2% since 2020
- Households
- 18,940
- Median age
- 41.5
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 401 sq. mi.
- People per square mile
- 115
- Median household income
- $78,660+22.8% vs. 2015–2019, before inflation
- Average household income
- $94,188
- Median home value
- $189,800
- Jobs located here
- 21,728
- Daytime population
- 44,759Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wapakoneta area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Wapakoneta area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Ohio
Every Ohio market ranked →The highest-scoring small-town markets in Ohio for nail salons, numbered among those based in Ohio, with the Wapakoneta area marked.
Top small-town markets in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wooster, OH | 78 | 7 | 1.6 | $6.1M | −0.1% | #13 of 387 |
| 2Wapakoneta, OH | 74 | 5 | 2.6 | $3.8M | −1.2% | #30 of 387 |
| 3Athens, OH | 72 | 5 | 2.2 | $4M | +1.3% | #40 of 387 |
| 4Sidney, OH | 72 | 6 | 3.2 | $3.1M | −0.2% | #43 of 387 |
| 5Urbana, OH | 72 | 5 | 3.2 | $3M | +0.2% | #44 of 387 |
| 6Findlay, OH | 72 | 11 | 3.5 | $2.8M | +0.1% | #46 of 387 |
| 7Mount Vernon, OH | 70 | 10 | 4.3 | $2.3M | +1.9% | #65 of 387 |
| 8Celina, OH | 69 | 6 | 3.7 | $2.6M | +0.5% | #72 of 387 |
| 9Salem, OH | 68 | 10 | 2.4 | $3.6M | −2.2% | #76 of 387 |
| 10New Philadelphia-Dover, OH | 62 | 14 | 3.6 | $2.5M | −0.9% | #113 of 387 |
Other business types in the Wapakoneta area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons49
- Barbershops66
- Nail salons74
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Wapakoneta, OH area?
The Wapakoneta area has 5 nail salons on map listings as of September 2026. One of them (20%) is a chain location. The listings count nail salons. No official count is published for nail salons in the Wapakoneta area: counts under 3 are left out. Official counts list 23 one-person businesses without payroll.
How much do households in the Wapakoneta, OH area spend on personal care products and services?
About $18.8M a year, or $995 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 5 nail salons on map listings, it comes to $3.8M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 18,940 households in the Wapakoneta area and national spending patterns by income.
How does the Wapakoneta, OH area compare with the U.S. for nail salons?
The Wapakoneta area has 2.6 nail salons per 10,000 households, 57% below the U.S. rate of 6.0. Spending per salon is $3.8M, 2.3 times the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Wapakoneta area would have about 11, against 5 on map listings.
How fast is the Wapakoneta, OH area growing?
Population estimates put the Wapakoneta area at 45,909 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 18,940 households. The median household income in the Wapakoneta area is $78,660 a year, 3% below the U.S. median of $80,734. That rose 22.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wapakoneta area scores 74 for nail salons (upper middle), #30 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wapakoneta area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Wapakoneta area
Screening a site or an acquisition in the Wapakoneta area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wapakoneta area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.