Beauty and personal care · County · Ohio
Nail salons in Portage County, OH
Competitor counts, household spending and official business counts for nail salons in Portage County, OH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #97 of 1,328 scored counties
#11 of 52 scored counties in Ohio
- Listings
- 17
- 6 chain locations (35%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $64.3M
- On personal care products and services · $985 a household
- Spending per listing
- $3.8M
- 2.3 times the U.S.
- Listings per 10k households
- 2.6
- 57% below the U.S.
- Population, 2025
- 163,404
- +1.0% since 2020
See the nail salons around any address in Portage County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Portage County scores 74 (upper middle) on the Groundwork market score for nail salons, ranking #97 of 1,328 scored counties and #11 of 52 scored counties in Ohio. That puts it in the top 10% of counties for nail salons.
Map listings as of September 2026 show 17 nail salons in Portage County. Of those, 6 are chain locations, or 35%, against 27% across the U.S. Per 10,000 households, that is 2.6, 57% below the U.S. rate of 6.0.
Households in Portage County spend about $64.3M a year on personal care products and services, or $985 per household, 2% below the U.S. average. That is about $3.8M of household spending for each salon on map listings, 2.3 times the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in Portage County was 8 in 2023. That is one for every 8,156 households, against one for every 3,754 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $75K have gone to businesses classed as nail salons in Portage County. Between 2020 and 2025, the population of Portage County grew 1.0%, slower than the U.S. (+3.1%).
How Portage County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Portage County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.6 | 4.0 | 6.0 |
| Spending per listing | $3.8M | $2.5M | $1.7M |
| Households per official establishment | 8,156 | 6,424 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +17.9% | +23.2% |
| Population growth, 2020–2025 | +1.0% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $985 | $976 | $1,005 |
| Median household income | $75,766 | $71,389 | $80,734 |
| Groundwork market score | 74 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 8
- Employees, 2023
- 39
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- 61Businesses with no payroll
- Map listings, September 2026
- 176 chain locations
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $75K
SBA-backed loans to businesses classed as nail salons in Portage County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Portage County
- Population, 2025 estimate
- 163,404+1.0% since 2020
- Households
- 65,249
- Median age
- 41.1
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 487 sq. mi.
- People per square mile
- 332
- Median household income
- $75,766+31.5% vs. 2015–2019, before inflation
- Average household income
- $97,106
- Median home value
- $227,000
- Jobs located here
- 55,772
- Daytime population
- 143,575Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Portage County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for nail salons, numbered among those based in Ohio, with Portage County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, OH | 97 | 7 | 2.9 | $4.2M | +16.5% | #1 of 1,328 |
| 2Madison County, OH | 87 | 5 | 3.2 | $3.3M | +7.1% | #11 of 1,328 |
| 3Pickaway County, OH | 86 | 5 | 2.3 | $4.3M | +7.4% | #17 of 1,328 |
| 4Licking County, OH | 84 | 18 | 2.6 | $4M | +3.8% | #23 of 1,328 |
| 5Miami County, OH | 81 | 12 | 2.7 | $3.7M | +3.4% | #36 of 1,328 |
| 6Fairfield County, OH | 81 | 30 | 5.0 | $2.2M | +6.5% | #44 of 1,328 |
| 7Warren County, OH | 79 | 30 | 3.3 | $3.7M | +5.7% | #52 of 1,328 |
| 8Clermont County, OH | 79 | 29 | 3.4 | $3.1M | +3.9% | #54 of 1,328 |
| 9Geauga County, OH | 76 | 6 | 1.7 | $7.2M | +0.3% | #68 of 1,328 |
| 10Wood County, OH | 75 | 21 | 3.9 | $2.6M | +1.5% | #87 of 1,328 |
| 11Portage County, OH | 74 | 17 | 2.6 | $3.8M | +1.0% | #97 of 1,328 |
Other business types in Portage County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas66
- Hair salons67
- Barbershops68
- Nail salons74
- Spas and skin care74
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Portage County, OH?
There are 17 nail salons on map listings in Portage County as of September 2026. 6 of them (35%) are chain locations. The listings count nail salons. Official counts show 8 businesses with payroll classed as nail salons in 2023. Official counts list 61 one-person businesses without payroll.
How much do households in Portage County, OH spend on personal care products and services?
About $64.3M a year, or $985 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 17 nail salons on map listings, it comes to $3.8M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 65,249 households in Portage County and national spending patterns by income.
How does Portage County, OH compare with the U.S. for nail salons?
Portage County has 2.6 nail salons per 10,000 households, 57% below the U.S. rate of 6.0. Spending per salon is $3.8M, 2.3 times the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Portage County would have about 39, against 17 on map listings. There is one business with payroll in the industry for every 8,156 households, against one for every 3,754 across the U.S.
How fast is Portage County, OH growing?
Population estimates put Portage County at 163,404 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 65,249 households. The median household income in Portage County is $75,766 a year, 6% below the U.S. median of $80,734. That rose 31.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Portage County scores 74 for nail salons (upper middle), #97 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Portage County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Portage County
Screening a site or an acquisition in Portage County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.