Groundwork

Beauty and personal care · Metro area · Indiana

Nail salons in the Columbus, IN metro area

How the Columbus, IN metro area compares with other metro areas and the U.S. for nail salons: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 64 out of 100: Upper middle

Ranked #73 of 387 scored metro areas
#6 of 12 scored metro areas based in Indiana

Listings
18
7 chain locations (39%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$33.9M
On personal care products and services · $1,017 a household
Spending per listing
$1.9M
13% above the U.S.
Listings per 10k households
5.4
10% below the U.S.
Population, 2025
85,729
+4.3% since 2020

See the nail salons around any address in the Columbus metro area

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Columbus metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,017 per household (in line with the U.S. average), households in the Columbus metro area spend about $33.9M a year on personal care products and services. Spread across 18 nail salons, that is $1.9M per salon, 13% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.

There are 18 nail salons on map listings in the Columbus metro area as of September 2026. 7 of them (39%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 5.4, 10% below the U.S. rate of 6.0.

Official counts don’t publish a figure for nail salons in the Columbus metro area, since they leave out counts under 3. Official counts list 79 one-person businesses without payroll.

Between 2020 and 2025, the population of the Columbus metro area grew 4.3%, faster than the U.S. (+3.1%). The Columbus metro area scores 64 (upper middle) on the Groundwork market score for nail salons, ranking #73 of 387 scored metro areas and #6 of 12 scored metro areas based in Indiana. That puts it in the top quarter of metro areas.

How the Columbus metro area compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Columbus, IN metro area compared with Indiana and the U.S.
MeasureColumbus metro areaIndianaU.S.
Listings per 10k households5.44.56.0
Spending per listing$1.9M$2.2M$1.7M
Households per official establishmentn/a14,0003,754
Official establishment growth, 2019–2023n/a+67.2%+23.2%
Population growth, 2020–2025+4.3%+2.7%+3.1%
Spending per household on personal care products and services$1,017$971$1,005
Median household income$79,901$71,957$80,734
Groundwork market score6463

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
79Businesses with no payroll
Map listings, September 2026
187 chain locations
Listings at the U.S. rate for this spending
20The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in the Columbus metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Columbus metro area

Population, 2025 estimate
85,729+4.3% since 2020
Households
33,359
Median age
39.2
Homes lived in by their owners
69%
Vehicles per household
2.0
Land area
407 sq. mi.
People per square mile
205
Median household income
$79,901+26.0% vs. 2015–2019, before inflation
Average household income
$102,124
Median home value
$232,800
Jobs located here
52,041
Daytime population
94,547Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Columbus metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of the Columbus metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Indiana

Every Indiana market ranked →

The highest-scoring metro areas in Indiana for nail salons, numbered among those based in Indiana (a market based in another state is listed without a number), with the Columbus metro area marked.

Top metro areas in Indiana

Metro areas in Indiana ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Fort Wayne, IN75764.2$2.3M+3.9%#17 of 387
2Indianapolis-Carmel-Greenwood, IN714915.8$1.8M+5.4%#36 of 387
3South Bend-Mishawaka, IN-MI69483.7$2.5M+0.1%#43 of 387
Cincinnati, OH-KY-IN683684.1$2.5M+2.7%#49 of 387
4Elkhart-Goshen, IN67212.9$3.3M+0.9%#54 of 387
5Lafayette-West Lafayette, IN67333.6$2.5M+2.1%#57 of 387
6Columbus, IN64185.4$1.9M+4.3%#73 of 387
7Evansville, IN60514.5$2.1M+1.6%#97 of 387
8Bloomington, IN56284.1$2.3M+2.0%#134 of 387
Louisville/Jefferson County, KY-IN562885.2$1.8M+2.9%#142 of 387

Other business types in the Columbus metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in the Columbus, IN metro area?

As of September 2026, map listings count 18 nail salons in the Columbus metro area. 7 of them (39%) are chain locations. The listings count nail salons. No official count is published for nail salons in the Columbus metro area: counts under 3 are left out. Official counts also show 79 one-person businesses without payroll.

How much do households in the Columbus, IN metro area spend on personal care products and services?

About $33.9M a year, or $1,017 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 18 nail salons on map listings, it comes to $1.9M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 33,359 households in the Columbus metro area and national spending patterns by income.

How does the Columbus, IN metro area compare with the U.S. for nail salons?

The Columbus metro area has 5.4 nail salons per 10,000 households, 10% below the U.S. rate of 6.0. Spending per salon is $1.9M, 13% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Columbus metro area would have about 20, against 18 on map listings.

How fast is the Columbus, IN metro area growing?

Population estimates put the Columbus metro area at 85,729 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 33,359 households. Median household income in the Columbus metro area is $79,901, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Columbus metro area scores 64 for nail salons (upper middle), #73 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Columbus metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in the Columbus metro area

Screening a site or an acquisition in the Columbus metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Columbus metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.