Beauty and personal care · County · Indiana
Nail salons in Marshall County, IN
Competitor counts, household spending and official business counts for nail salons in Marshall County, IN, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 3 chain locations (75%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $16.7M
- On personal care products and services · $941 a household
- Spending per listing
- $4.2M
- 2.5 times the U.S.
- Listings per 10k households
- 2.3
- 62% below the U.S.
- Population, 2025
- 46,599
- +1.2% since 2020
See the nail salons around any address in Marshall County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 4 nail salons in Marshall County. That comes to 2.3 for every 10,000 households, 62% below the U.S. rate of 6.0.
At $941 per household (6% below the U.S. average), households in Marshall County spend about $16.7M a year on personal care products and services. That is about $4.2M of household spending for each salon on map listings, 2.5 times the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 3 businesses with payroll classed as nail salons in Marshall County in 2023. That is one for every 5,919 households, against one for every 3,754 across the U.S. Another 25 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Marshall County grew 1.2%, slower than the U.S. (+3.1%). With 4 nail salons on map listings, Marshall County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Marshall County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.3 | 4.5 | 6.0 |
| Spending per listing | $4.2M | $2.2M | $1.7M |
| Households per official establishment | 5,919 | 14,000 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +67.2% | +23.2% |
| Population growth, 2020–2025 | +1.2% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $941 | $971 | $1,005 |
| Median household income | $71,808 | $71,957 | $80,734 |
| Groundwork market score | Not scored | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 8
- Annual payroll, 2023
- $302K
- One-person businesses, 2023
- 25Businesses with no payroll
- Map listings, September 2026
- 43 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 46,599+1.2% since 2020
- Households
- 17,758
- Median age
- 40.4
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 444 sq. mi.
- People per square mile
- 104
- Median household income
- $71,808+36.4% vs. 2015–2019, before inflation
- Average household income
- $89,695
- Median home value
- $204,900
- Jobs located here
- 18,393
- Daytime population
- 43,512Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for nail salons, numbered among those based in Indiana, with Marshall County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hancock County, IN | 90 | 13 | 3.9 | $2.9M | +13.5% | #5 of 1,328 |
| 2Warrick County, IN | 85 | 7 | 2.8 | $3.9M | +4.4% | #19 of 1,328 |
| 3Dearborn County, IN | 77 | 5 | 2.5 | $4.1M | +1.7% | #63 of 1,328 |
| 4Allen County, IN | 75 | 70 | 4.5 | $2.1M | +4.2% | #90 of 1,328 |
| 5Boone County, IN | 75 | 18 | 6.3 | $2M | +13.5% | #93 of 1,328 |
| 6Porter County, IN | 74 | 30 | 4.4 | $2.4M | +1.6% | #105 of 1,328 |
| 7Morgan County, IN | 74 | 12 | 4.2 | $2.4M | +4.4% | #106 of 1,328 |
| 8Clark County, IN | 74 | 26 | 5.1 | $1.9M | +7.5% | #111 of 1,328 |
| 9Hendricks County, IN | 72 | 50 | 7.5 | $1.5M | +10.2% | #127 of 1,328 |
| 10Kosciusko County, IN | 71 | 9 | 2.8 | $3.5M | +0.9% | #130 of 1,328 |
| Marshall County, IN | Not scored | 4 | 2.3 | $4.2M | +1.2% |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas59
- Hair salons53
- Barbershops57
- Nail salons
- Spas and skin care72
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Marshall County, IN?
There are 4 nail salons on map listings in Marshall County as of September 2026. The listings count nail salons. Official counts show 3 businesses with payroll classed as nail salons in 2023. Official counts list 25 one-person businesses without payroll.
How much do households in Marshall County, IN spend on personal care products and services?
About $16.7M a year, or $941 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 4 nail salons on map listings, it comes to $4.2M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 17,758 households in Marshall County and national spending patterns by income.
How does Marshall County, IN compare with the U.S. for nail salons?
Marshall County has 2.3 nail salons per 10,000 households, 62% below the U.S. rate of 6.0. Spending per salon is $4.2M, 2.5 times the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Marshall County would have about 10, against 4 on map listings. There is one business with payroll in the industry for every 5,919 households, against one for every 3,754 across the U.S.
How fast is Marshall County, IN growing?
Population estimates put Marshall County at 46,599 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 17,758 households. The median household income in Marshall County is $71,808 a year, 11% below the U.S. median of $80,734. That rose 36.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County has no market score for nail salons: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.