Beauty and personal care · Small-town market · Illinois
Nail salons in the Effingham, IL area
Competitor counts, household spending and official business counts for nail salons in the Effingham, IL area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #94 of 387 scored small-town markets
#3 of 13 scored small-town markets based in Illinois
- Listings
- 7
- 2 chain locations (29%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $17.9M
- On personal care products and services · $990 a household
- Spending per listing
- $2.6M
- 53% above the U.S.
- Listings per 10k households
- 3.9
- 35% below the U.S.
- Population, 2025
- 44,727
- −0.9% since 2020
See the nail salons around any address in the Effingham area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Effingham area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 7 nail salons in the Effingham area. Of those, 2 are chain locations, or 29%, against 27% across the U.S. Per 10,000 households, that is 3.9, 35% below the U.S. rate of 6.0.
Households in the Effingham area spend about $17.9M a year on personal care products and services, or $990 per household, in line with the U.S. average. That is about $2.6M of household spending for each salon on map listings, 53% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in the Effingham area: counts under 3 aren’t published. Official counts also show 31 one-person businesses without payroll.
Population estimates put the population change in the Effingham area from 2020 to 2025 at −0.9%, against +3.1% for the U.S. For nail salons, the Effingham area has a Groundwork market score of 65 (upper middle): #94 of 387 scored small-town markets and #3 of 13 scored small-town markets based in Illinois. That puts it in the top quarter of small-town markets.
How the Effingham area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Effingham area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.9 | 5.7 | 6.0 |
| Spending per listing | $2.6M | $1.9M | $1.7M |
| Households per official establishment | n/a | 5,203 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +24.6% | +23.2% |
| Population growth, 2020–2025 | −0.9% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $990 | $1,063 | $1,005 |
| Median household income | $79,157 | $83,390 | $80,734 |
| Groundwork market score | 65 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 31Businesses with no payroll
- Map listings, September 2026
- 72 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Effingham area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Effingham area
- Population, 2025 estimate
- 44,727−0.9% since 2020
- Households
- 18,128
- Median age
- 41.4
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 825 sq. mi.
- People per square mile
- 54
- Median household income
- $79,157
- Average household income
- $96,833
- Median home value
- $172,400
- Jobs located here
- 25,606
- Daytime population
- 48,326Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Effingham area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Effingham area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Illinois
Every Illinois market ranked →The highest-scoring small-town markets in Illinois for nail salons, numbered among those based in Illinois, with the Effingham area marked.
Top small-town markets in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rochelle, IL | 74 | 6 | 2.9 | $3.5M | −0.7% | #31 of 387 |
| 2Ottawa, IL | 73 | 21 | 3.4 | $2.8M | −1.6% | #37 of 387 |
| 3Effingham, IL | 65 | 7 | 3.9 | $2.6M | −0.9% | #94 of 387 |
| 4Quincy, IL-MO | 61 | 13 | 4.2 | $2.2M | −2.0% | #122 of 387 |
| 5Marion-Herrin, IL | 56 | 17 | 5.9 | $1.6M | +0.2% | #159 of 387 |
| 6Taylorville, IL | 55 | 5 | 3.7 | $2.4M | −1.5% | #163 of 387 |
| 7Sterling, IL | 53 | 9 | 3.9 | $2.4M | −2.6% | #179 of 387 |
| 8Jacksonville, IL | 51 | 6 | 4.0 | $2.3M | −3.1% | #197 of 387 |
| 9Carbondale, IL | 51 | 9 | 3.9 | $2.1M | −1.5% | #199 of 387 |
| 10Danville, IL | 44 | 12 | 4.0 | $2.2M | −3.7% | #238 of 387 |
Other business types in the Effingham area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons44
- Barbershops71
- Nail salons65
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Effingham, IL area?
The Effingham area has 7 nail salons on map listings as of September 2026. 2 of them (29%) are chain locations. The listings count nail salons. No official count is published for nail salons in the Effingham area: counts under 3 are left out. Official counts list 31 one-person businesses without payroll.
How much do households in the Effingham, IL area spend on personal care products and services?
About $17.9M a year, or $990 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 7 nail salons on map listings, it comes to $2.6M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 18,128 households in the Effingham area and national spending patterns by income.
How does the Effingham, IL area compare with the U.S. for nail salons?
The Effingham area has 3.9 nail salons per 10,000 households, 35% below the U.S. rate of 6.0. Spending per salon is $2.6M, 53% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Effingham area would have about 11, against 7 on map listings.
How fast is the Effingham, IL area growing?
Population estimates put the Effingham area at 44,727 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 18,128 households. The median household income in the Effingham area is $79,157 a year, 2% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Effingham area scores 65 for nail salons (upper middle), #94 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Effingham area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Effingham area
Screening a site or an acquisition in the Effingham area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Effingham area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.