Beauty and personal care · Metro area · Illinois
Nail salons in the Rockford, IL metro area
The nail salons in the Rockford, IL metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #159 of 387 scored metro areas
#5 of 8 scored metro areas based in Illinois
- Listings
- 69
- 31 chain locations (45%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $128.1M
- On personal care products and services · $945 a household
- Spending per listing
- $1.9M
- 11% above the U.S.
- Listings per 10k households
- 5.1
- 15% below the U.S.
- Population, 2025
- 337,242
- −0.3% since 2020
See the nail salons around any address in the Rockford metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rockford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 69 nail salons in the Rockford metro area. Chain locations make up 45% of them, against 27% across the U.S. Per 10,000 households, that is 5.1, 15% below the U.S. rate of 6.0.
At $945 per household (6% below the U.S. average), households in the Rockford metro area spend about $128.1M a year on personal care products and services. Spread across 69 nail salons, that is $1.9M per salon, 11% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 12 businesses with payroll in the Rockford metro area classed as nail salons. That is one for every 11,290 households, against one for every 3,754 across the U.S. Official counts list 374 one-person businesses without payroll.
Population estimates show the Rockford metro area declined 0.3% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for nail salons in the Rockford metro area is 54 (upper middle), #159 of 387 scored metro areas and #5 of 8 scored metro areas based in Illinois.
How the Rockford metro area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockford metro area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.1 | 5.7 | 6.0 |
| Spending per listing | $1.9M | $1.9M | $1.7M |
| Households per official establishment | 11,290 | 5,203 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +24.6% | +23.2% |
| Population growth, 2020–2025 | −0.3% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $945 | $1,063 | $1,005 |
| Median household income | $68,033 | $83,390 | $80,734 |
| Groundwork market score | 54 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 46
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 374Businesses with no payroll
- Map listings, September 2026
- 6931 chain locations
- Listings at the U.S. rate for this spending
- 77The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Rockford metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rockford metro area
- Population, 2025 estimate
- 337,242−0.3% since 2020
- Households
- 135,474
- Median age
- 40.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.7
- Land area
- 794 sq. mi.
- People per square mile
- 424
- Median household income
- $68,033+21.4% vs. 2015–2019, before inflation
- Average household income
- $89,321
- Median home value
- $171,300
- Jobs located here
- 135,218
- Daytime population
- 319,715Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rockford metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Rockford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Illinois
Every Illinois market ranked →The highest-scoring metro areas in Illinois for nail salons, numbered among those based in Illinois (a market based in another state is listed without a number), with the Rockford metro area marked.
Top metro areas in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Champaign-Urbana, IL | 62 | 40 | 4.1 | $2.3M | +1.5% | #83 of 387 |
| 2Peoria, IL | 61 | 69 | 4.5 | $2.2M | −1.3% | #93 of 387 |
| 3Bloomington, IL | 60 | 33 | 4.7 | $2.2M | +0.1% | #96 of 387 |
| Cape Girardeau, MO-IL | 58 | 17 | 4.4 | $2.1M | +1.7% | #119 of 387 |
| 4Kankakee, IL | 57 | 17 | 4.1 | $2.4M | −1.7% | #125 of 387 |
| St. Louis, MO-IL | 54 | 621 | 5.4 | $1.9M | −0.2% | #157 of 387 |
| 5Rockford, IL | 54 | 69 | 5.1 | $1.9M | −0.3% | #159 of 387 |
| 6Springfield, IL | 51 | 53 | 5.9 | $1.7M | −1.2% | #186 of 387 |
| Davenport-Moline-Rock Island, IA-IL | 50 | 91 | 5.6 | $1.7M | −0.9% | #192 of 387 |
| Paducah, KY-IL | 47 | 14 | 3.4 | $2.5M | −1.2% | #217 of 387 |
Other business types in the Rockford metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons50
- Barbershops31
- Nail salons54
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Rockford, IL metro area?
There are 69 nail salons on map listings in the Rockford metro area as of September 2026. 31 of them (45%) are chain locations. The listings count nail salons. Official counts show 12 businesses with payroll classed as nail salons in 2023. Official counts also show 374 one-person businesses without payroll.
How much do households in the Rockford, IL metro area spend on personal care products and services?
About $128.1M a year, or $945 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 69 nail salons on map listings, it comes to $1.9M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 135,474 households in the Rockford metro area and national spending patterns by income.
How does the Rockford, IL metro area compare with the U.S. for nail salons?
The Rockford metro area has 5.1 nail salons per 10,000 households, 15% below the U.S. rate of 6.0. Spending per salon is $1.9M, 11% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Rockford metro area would have about 77, against 69 on map listings. There is one business with payroll in the industry for every 11,290 households, against one for every 3,754 across the U.S.
How fast is the Rockford, IL metro area growing?
Population estimates put the Rockford metro area at 337,242 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 135,474 households. The median household income in the Rockford metro area is $68,033 a year, 16% below the U.S. median of $80,734. That rose 21.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rockford metro area scores 54 for nail salons (upper middle), #159 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rockford metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Rockford metro area
Screening a site or an acquisition in the Rockford metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rockford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.